Smash Tech Be Mobile 2015

1. Criterios
de
inversión
de
un
Business
Angel
en
Mobile
Business
Coming
from
investments
in
technology
driven
business,
is
there
really
a
difference
in
pitching
a
Mobile
App
to
investors?
Lars
explains
what
bores
him
in
pitches
to
Business
Angels
and
what
metrics
he
is
reviewing
in
Mobile
Apps
in
detail.
lg@leverage-­‐iq.com

2. ¿Quienes
somos
en
Mobile?
Los
proyectos
del
Grupo
Leverage
IQ,
empresa
especializada
en
crear
contenidos,
soEware
y
aplicaciones
móviles.
Proyectos
de
diferentes
áreas
de
negocio
dirigidos
siempre
a
un
mercado
internacional.
Mobile
App
Comunidad
Moda
y
EsJlo
SoEware
gesJón
para
editoriales
Mobile
App
Apps
educaJvas
para
aprender
jugando
Eventos
sobre
Mobile
Apps
MarkeJng

3. ¿Qué
es
SAMI
apps?
La
app
educaCva
infanCl
más
internacional
al
nivel
mundial.
Sami
Apps
considerada
una
de
las
mejores
apps
de
familia
y
juego
de
2014,
según
Appszoom.
Y
la
mejor
app
infanCl
del
mes
de
febrero
2015,
según
Educación
3.0.
Con
descargas
a
nivel
mundial.
Conjunto
de
APPS
(actualmente
15
aplicaciones)
dedicadas
al
desarrollo
global
de
los
aprendizajes
de
los
más
pequeños
en
su
primera
etapa
de
crecimiento
(de
0
a
6
años).
Propuesta
creada
por
educadores
especializados
en
la
Etapa
InfanJl,
y
que
a
la
vez
también
son
padres.
Una
propuesta
amplia,
variada
y
colorida
para
que
los
más
pequeños
aprendan
jugando.
Y
desarrollen
sus
capacidades
educaJvas,
sus
habilidades
cogniJvas
y
su
gesJón
emocional
mientras
juegan
y
se
divierten
en
compañía
de
sus
padres
y
más
allá
del
disposiJvo
móvil.
Disponible
en:

4. GAMIFICATION
&
CONTESTS
BeIn
App
-­‐
ExecuCve
Summary
l BeIN Fashionist Society is a social app for fashion fans that
rewards creativity and popularity by giving access to different
social levels and benefits
l Experienced management team combining app development, app
marketing and fashion segment know-how
l Clear monetization strategy through initial in-app shopping
combined with external Webshop
added
items
1,5
Mio
Votes
/
Follow
500.000
User-­‐Ouaits
70.000
average
Jme
in
App
12
min
Timeframe
-­‐
1.7.2015
–
31.3.2015

5. ¿Qué
ofrecemos?
Como
expertos
en
el
sector
de
telefonía
móvil
y
en
Apps
ofrecemos
a
nuestros
clientes:
-­‐ Desarrollo
de
planes
de
negocios
de
aplicaciones
para
móviles.
-­‐ Desarrollo
de
aplicaciones
para
Android,
iPhone,
iPads
(Móviles
y
tablets).
-­‐ Conexión
entre
las
Apps
creadas
para
gesJonar
el
contenido
en
común.
-­‐ MarkeJng
para
las
aplicaciones
móviles
(lanzamiento
/
worldwide).

6. Mobile
Business?
2.000.000.000
people
with
Smart
phones
in
2016
worldwide?
Thousends
of
apps
in
your
sector.
Easy
translaJon!
Mobile
Apps
are
a
gigant
global
market
with
incredible
fierce
compeCCon!
Billions
of
Euros
invested
worldwide
yearly.
Business
Angels
can
help
you
in
your
first
steps.
But
be
carefully
with
the
spending.

7. Business
Angels?
What?
Experts
Companies
BA
Groups
BA
Fonds
Who?
1
Person
Company
or
CEO
Group
of
persons
Managemnt
of
a
fond
for
early
invest,
usually
as
part
of
a
incubators
Ticket?
Small
Small
+
company
services
Higher
Jcket
Small
and
big
Jckets
Examples
Individuals
Leverage
IQ
Slash
Mobility
...
Kereitsu
Forum
BCN
BA
...
...
Others:
Networks
like
Foundum.com,
Angelist.co,
Acccelerators
/
Incubators
/
Crowd
InvesCng
...
Helping
with
resources
in
the
first
phase
of
growth
or
start
up

8. ¿BA?
-­‐>
where
to
find?
-­‐ Networks
like
LinkedIn
/
Foundum.com,
Angel.co
...
-­‐ MeeCngs
like
4YFN
/
BizForum
(2h
*
5
min
per
pitch
=
40
in
total
=
get
aienCon
for
follow
up)
-­‐ Business
Angel
Groups
-­‐ Accelerators
/
Incubators
/
Crowd
InvesCng
-­‐>
adapt
your
Pitch
to
your
audience!
-­‐>
be
aware
of
the
quality
of
other
pitches

9. Mobile
App
BusinessPlan?
Same
structure
as
ordinary
Business
Plan
-­‐ What
is?
&
Benefits
-­‐ Founders
/
Advisors
-­‐ Go
to
Market
Strategy
/
MarkeCng
-­‐ CompeCCon
-­‐ Financials
(Needs,
Spending)
-­‐ ...
+
App
Metrics
...
(AnalyCcs
of
Apps)

10. What
is
important
to
me?
1. Business
Modell
in
10
secs
(Elevator
Pitch)
2. Market
opportunity
•
3.000.000.000
people
with
internet
(in
2016)
•
2.000.000.000
with
Smart
Phones
(in
2016)
-­‐>
but
what
is
the
reachable
target?
(operaCng
system,
language,
localizaCon,
online
markeCng)
• Where
can
you
earn
money
(freemium/premium
apps,
subscripCons,
other
incomes)?
3. People
• Founders
• advisors

11. What
is
important
to
me?
4.
MarkeCng
strategy
• What
experience
do
you
have
(previous,
this
app)?
• App
relevant
(Message,
channels)
• Go
to
market
/
other
internaConal
markets
• MenCon
if
you
have
used
fake
reviews
or
low
cost
installs
• ...
5.
Technology
Forecast
• iOS
/
Android
/
HTML5
/
Cross
Planorm
• Invests
version
1.0
and
2.0
• How
big
is
your
app
(phone
memory)
• Other
included
sdks

12. What
is
important
to
me?
6.
Financial
plan
• Spending
unCl
now
• What
have
you
reached
unCl
now
• What
do
you
need
to
invest
(markeCng,
product)
• Financial
forecast
(income,
spending)
• Outlook
upcoming
rounds
• Bootstrapping
possibiliCes?

13. How
do
I
take
decisions?
1. Do
I
believe
it?
2. Does
it
fit
to
my
porpolio?
3. Can
I
add
something
substanCal?
4. Can
I
make
money
with
it?

14. In
Summary
Mobile
MarkeCng
strategy
is
the
EssenCal
• What
are
you
doing?
What
are
the
best
Apps
in
this
sector
doing?
• Go
to
Market
strategy
• How
do
you
ensure
user
aquisiCon!!!
(costs)
• How
do
you
ensure
user
retenCon
and
income
!!!
(Cme,
90
days,
ARPU,
%
rate)
• How
are
you
supporCng
your
app
with
Social
Media
/
Web
/
Press
and
why?
• What
cooperaCons
do
you
have
to
promote
your
App
within
your
target
group?

15. Go
Out
and
make
your
App
famous!
Thanks
to
you
for
listening
Thanks
for
Smash
Tech
team

16. More
informaCon:
Mobile
Business
Club
Spain
events:
-­‐ Internet
of
things:
28.04.2015
M-­‐Startup
(Gloriés)
Looking
for
content
/
invests
in
-­‐
Kids
educaCon
Apps
/
concepts
/
stories
/
ideas
-­‐
Fashion
/
Retail
-­‐
new
ideas