Smart Zip Reviewers Guide June09

SmartZip.comReviewer’s Guide June 2009

Introduction SmartZip Overview Independent, analytics-based ratings and research for real estate investment One-stop online destination for real estate investors Value to Investors & Home Buyers Research and identify the best places to invest Rate, compare and confirm the best properties to buy Acquire, finance and manage properties through real estate local experts Value to Sellers and Listing Agents Market properties to national buyer pool Calculate the best price for rapid sale Instill confidence in the value of a transaction

What is a SmartZip Score™? The first analytics-based investment RATING for residential real estate Peace of Mind Confidence Communities Rate Real estate investors Compare Homebuyers Confirm Properties Know if a property is really worth buying

Understanding SmartZip Score™ Risk-adjusted return over 10 years Relative scale of 1:100 80+ equates to “*****” rating Over 12 M properties rated in CA & FL Each property has 2 Scores: Growth: Risk-tolerant investors seeking above-average capital appreciation Income: Risk-averse investors seeking monthly cash flow 84 71

Overview: How to Use SmartZip Find Your Ideal Investment Research, compare and identify the best places to invest Search re-sale & foreclosure listings based on investor criteria Analyze properties for monthly cash flow and long-term return on investment (ROI) Connect with local real estate experts to transact Jump-start your investment search SmartZip 100TM top-rated properties SmartZip Top 10 MarketsTM Learn, network and share your investment experiences SmartZip Quick Tour SmartZip TownHall – online social network for investors

Overview: How to Use SmartZip Find Your Ideal Investment Research, compare and identify the best places to invest Search re-sale & foreclosure listings based on investor criteria Analyze properties for monthly cash flow and long-term return on investment (ROI) Connect with local real estate experts to transact Jump-start your investment search SmartZip 100TM top-rated properties SmartZip Top 10 MarketsTM Learn, network and share your investment experiences SmartZip Quick Tour SmartZip TownHall online social network for investors

Start Your Market Research Select your state – CA or FL or Click on ‘Search Properties’

Use Visual Heat Maps to Dive into Local ‘Hot Spots’ Start by viewing county-level heat and details Select your heat criteria from drop-down menu Find top-rated counties (red color is best) Zoom into the city-level using: Map’s zoom features, or Click on a county, and select ‘Zoom Map’ 2 1 4 3

View City-level Heat & Averages Click on a city on the map to review city averages If you like a city, you can then: Jump directly to search listings for the city Zoom into a map of the city – “Zoom Map” Add it to the “Compare List” by clicking “Compare” 1 2

Add More Top Cities from Market Table to Your Compare List Sort market table by column based on Score, list price, $ per Sq.Ft., Cash Flow, etc. Find your cities of interest Click on city name – select ‘Add to compare’ The ‘View Compare’ button will activate (if not already active) on the first compare selected 1 4 3

Compare Cities to Assess Relative Investment Potential Click ‘View Compare’ to see comparison chart Compare investment potential based on Scores, market/economy, lifestyle, and property data For any city, click on action icons below city name to see the city on map, or search listings in that city To go back to market table, click ‘Back to Cities’

Overview: How to Use SmartZip Find Your Ideal Investment Research, compare and identify the best places to invest Search re-sale & foreclosure listings based on investor criteria Analyze properties for monthly cash flow and long-term return on investment (ROI) Connect with local real estate experts to transact Jump-start your investment search SmartZip 100TM top-rated properties SmartZip Top 10 MarketsTM Learn, network and share your investment experiences SmartZip Quick Tour SmartZip TownHall – Online social network for investors

Search Listings in a Chosen City There are 4 ways to search for listings in any city: Click search icon on Market Comparison chart (on previous page) Select ‘Search listings’ from city pop-up on map Select Search listings’ from city pop-up in table Enter city name in the search bar 4 2 3

Set Advanced Search Filters Click on “Advanced Search” to optionally, narrow your home search using two types of search filters: Investor criteria: Strategy, Score, Cash Flow, Price, School and Safety Ratings Property attributes: Type, Bed, Bath, Size, Lot, Price per Sq.Ft. 1

Review, Sort & Filter Home Search Results to Finalize your Choices Re-sort list based on other preferences Narrow your results using search filters Review investment data by hovering over a listing View Foreclosures or re-sale listings Show (or hide) map to see listings on a map Click ‘Details’ to view property details 2 5 4 1 3 6

Review Property Snap-Shot Listing price and property attributes Property’s Growth & Income Scores Investor SmartFacts on the property For more details on listing, go to listing website

Review Property’s Investment Facts Star-ratings compare property’s investment value against other properties in its city, metro and state

Analyze Property’s Cash Flow Default cash flow based on SmartZip analytics on rent, vacancy, maintenance expense, etc. Assumes 20% down, 30-year fixed loan Customize cash flow by changing parameters

Analyze Property’s Return on Investment (ROI) SmartZip forecasts 5, 10 and 15 Year appreciation ROI based on total income and expenses over the holding period Customize ROI by changing forecasted appreciation or commission at sale

Rate & Analyze ANY Property We have rated all properties (in CA & FL, two of the most opportunity-rich states) Enter address of ANY single family home (includes 1 to 4 units homes, condos and townhouses) to get its SmartZip Score and evaluate its investment potential

Contact Local Real Estate Experts to Acquire, Finance & Manage Pre-qualified network of: Local buyer’s agents Lenders & closing services Property managers Other home service professionals

Analyst-Picked Top-rated Investment Markets & Properties Jump-start your home search with top-rated markets and properties hand-picked by SmartZip analysts

SmartZip Quick Tour Learn more about SmartZip Score and site features

SmartZip TownHall: Online Social Network for Investors & Buyers Share, Learn and interact with other investors, home buyers and local real estate experts Create your own personal blog page Ask questions and help other people with your insights Subscribe to content with RSS

SmartZip TownHall: Personal Blog Create and syndicate your personal blog page Build your personal brand

SmartZip TownHall: Q&A Forum Ask and answer questions Sort activity based on date and popularity Search articles using keywords

SmartZip TownHall: Blogs Read other blog articles Search blogs by date, popularity or keyword Contribute your own article

Thank You! For more information or feedback Email feedback@smartzip.com or Click the ‘Feedback’ button on any page

Smart Zip Reviewers Guide June09

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Smart Zip Reviewers Guide June09