Smart Outdoor Advertising provides unique outdoor advertising solutions in Toronto using LED advertising trucks. The document then provides five rules for getting inside customers' minds with amazing insights: 1) Create innovative ads that communicate the value the target audience seeks and use it to attract those in need of the solution. 2) Consider if you are communicating the right way. 3) Treat customers like kings. 4) The most informative ads are the best attention-gainers. 5) Practice is not decoration - cultivate support to prioritize, organize, and mobilize resources for maximum impact.
5 Rules to Get Indside Your Customers Mind - Smart Outdoor Advertising
1. As name suggests, We are in profession of
providing unique and creative outdoor
advertising solutions in Toronto. If you are
willing to build a brand with wide target
potential then Smart Outdoor
Advertising presents you the most the newest
and the hottest form of outdoor advertising,
our LED ADVERTISING TRUCK , with unique
ability to be moved around the city to reach
thousands of targeted viewers which enables
us to convey advertisements that are accuracy
focused to particular areas.
Now We bring you…
FIVE RULES TO
GET INSIDE YOUR
CUSTOMERS MIND
2. Amazing insights create outstanding businesses.
FIRST
It’s all about creating innovative ads that communicates the value
in which your target audience values then leveraging it as the bait
to attract those in need of your solution
SECOND
What do you think?
Are you communicating the right way?
34. mobilize
mobilize
support the priorities
• Then we must schedules and
resources that will
organizeprioritize organize
Become A
maximum impact
Good Listener
• In order to bring lasting change, we
must first the things that will
bring about the
about that change
• Finally, we need to people
to be able to take action and bring
prioritize
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
Presentations are a powerful communication medium.
For more than 20 years, Duarte has developed presentations…
…to launch products,
…align employees,
…increase company value,
…and propel
…global causes.
Along the way we’ve discovered…
…five simple rules for creating world-changing presentations.
The first rule is: Treat your audience as king.
Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.
Audiences want to know what you can do for them, why they should adopt your view, and the steps they need to follow to take action.
Give them those things in a clear, easily understandable way…
…and you will undoubtedly find favor with the king.
The second rule is: Spread ideas and move people.
Your audience didn’t show up to read your 60 page on screen dissertation.
They’re there to see you. To be inspired by your message…
…and witness the quality of your thought.
A sequential build adds a sense of suspense.
The next rule is: Help them see what you are saying.
Half of the people in your audience are verbal thinkers and the other half are visual.
Combining minimal text with meaningful visuals means that you’ll reach everyone.
Rule number 4: Practice design, not decoration.
As tempting as it is to fill your slides with stuff, often de-decorating is the best policy.
Any writer or designer will tell you that 90% of the creative process…
…is destructive.
Do you have a main point? Consider putting just one word on the slide by itself. Want them to remember a few items? Don’t show everything at once. Instead, show one item at a time. Have a picture that expresses your idea? Scale that picture so that it fills the slide. Have a quote that says it all? Let it say it and remove everything else.
The last rule is: Cultivate healthy relationships (with your slides and your audience)
Letting go is hard, we know.
But don’t hide behind your slides.
Reduce the amount of text to a few key words. Put the rest into your notes.
And practice, practice, practice.
Thinking of your slides as digital scenery,
Allows you to connect eye-to-eye with your audience in a meaningful way.
So there are the rules.
Why not do it the way you are used to?
The answer is simple. Because everyone else does it that way, too. You need to stand apart and be different.
But also change the world. (Well, at least your part of the world.)
For more information, go to www.duarte.com or email us at fiverules@duarte.com.