dr inż. Maciej Kruszyna, Politechnika Wrocławska, "Metropolitalny System Podróży, Megametro – odpowiedź na wyzwania mobilności XXI wieku".

1. Personalised Travel Planning
Proven behaviour change methodology for cities
Paul Curtis - LEPT
Smart Metropolis, Gdansk – 21 to 22 November 2013
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

2. LEPT
 Furthering the London Mayor’s Transport Strategy
in cooperation with EU partners
 Services
 EU funding and bidding
 EU best practice
 EU project management
 Urban transport themes
 Walking, cycling, urban realm
 Road safety, travel planning, behaviour change
 Electric vehicles, freight and logistics
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

3. Personalised Travel Planning Rationale
 Increasing urban populations apply pressure on transport
infrastructure & services, causing congestion and poor air
quality
 Common need for modal shift away from car use and
towards cycling and other sustainable modes
 Behaviour change programmes offer cost effective solutions
for achieving modal shift
 Most effective when alternative modes and infrastructure are
available: Combining ‘hard’ and ‘soft’ measures
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

4. Personalised Travel Planning
 Proven behaviour-change methodology reducing car trips
increasing cycling, walking, public transport and car-sharing
 PTP projects in UK typically lead to 10% reduction in car use
 Reductions in Co2 emissions, congestion
 PTP is also a tool for community engagement, helps to
tackle social exclusion, improves public health and access
to employment
 Typical target audience: households
 Before and after surveys allow accurate evaluation of modal
shift and Co2 reduction
 PTP is transferable to European cities
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

5. What is PTP?
 Households in urban areas identified which have a high
propensity to cycle, walk, use public transport more
 Socio-demographic data
 Alternative modes, PT routes, cycling infrastructure, bike sharing…
 Typically sites of 10,000 households chosen
 Welcome postcards alert households to the project
 PTP brand developed
 Local field office gives presence and identity
 Teams of PTP advisors trained on interviewing techniques
and open questioning of residents
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

6. What is PTP?
 Begin with personal contact, on the doorstep, to identify and
meet needs for behaviour change, and to motivate people to
think about their day-to-day travel choices
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

7. What is PTP?
 This initial contact enables the target population to be
'segmented' into three main groups
 existing regular users of sustainable travel modes
 non-regular users of sustainable travel but who are interested in
receiving information on alternatives to the car
 those who are not interested in taking part.
 Participants in the 'interested' group are asked open
questions and receive tailored information and services to
change travel behaviour
 local travel information materials, events, competitions, prizes
 cycle training, led-rides, bike maintenance
 discounts on public transport and bike equipment
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

8. Personalised Travel Planning

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Have you considered cycling to work?”
“Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads”
“Would you like information on cycle training, route maps & discounts at local cycle shop”
“Yes please!”
 The requested items are assembled into personalised
packages and delivered to the households
 Supportive awareness-raising continues in the area to
maintain momentum: PTP champions run social media
campaigns & competitions
 Before & after monitoring of sample households
 Behaviour change more likely than general campaign
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

9. PTP modal shift in the UK
Households
Cycling
Walking
PT
Car
Peterborough
30,000
+20%
+14%
+33%
-9%
Worcester
23,500
+0%
+12%
+17%
-7%
Exeter
25,000
+33%
+15%
+10%
-13%
 Typical reduction in car use of 10%
 Programmes can have different mode focus
 Transferable methodology to European cities and other
target audiences
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

10. Personalised Travel Planning for Cycling
PTP-Cycle Project
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

11. Summary
 PTP-Cycle delivers an integrated programme of
Personalised Travel Planning (PTP) initially across 6 EU
cities in selected residential areas, workplaces and
universities
 Prove PTPs achieve significant modal shift away from car
use and notably towards cycling amongst 3 target audiences
and different countries
 63,000 individuals participating in PTPs
 Modal shift impact monitored and evaluated
 Release public and private sector investment through
evidencing, business cases and Cost Benefit Analysis
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

12. Partners
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LEPT (UK) – Coordinator
Burgos (ES)
UIRS (SI)
Antwerp (BE)
Riga (LV)
Polis (EU)
Traject (BE)
Sustrans (UK)
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

13. Invitation to get involved
 Transferable methodology and toolkits to be made available
to cities across Europe
 Supported by PTP Training Programme for 60 EU cities to
build capacity and support amongst officers and politicians
 10 EU cities to be mentored by PTP-Cycle 2014-2016 to be
given hands on support in developing PTP programmes
 Contact Paul Curtis to register your interest or for more
information
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

14. Contact
PTP-Cycle Project Coordinator
Paul Curtis
London European Partnership for Transport
T: +44 (0) 20 7934 9536
E: paul.curtis@lept-eu.org
W: www.ptpcycle-europe.eu
(goes live December 2013)
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013