In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
2. What will you learn?
In this step in the Social Media Template, we
are going to discuss some basic actions and
best practices for social media engagement.
What do you use right now? Which is your most
active platform? Where is your community?
And who are they?
3. Styles of Engagement
These are the types of posts that will get your
the most engagement with users and your
community.
8. Types of Media
These are the types of posts you make. These
could be completely textual or use multi-media
to get information across, or just to provide
entertainment.
14. Time to Post on Social Platforms
Timing on social media platforms is like
advertising on television. With social, like in
normal marketing, you are looking for the most
reach, for the targeted market or community,
with the most impactful message.
Quality =/= Quantity
15. Time to Post to Social Platforms
1. Are you already using social?
16. Time to Post to Social Platforms
1. Are you already using social?
If you are, when are the times your community
is most active; not for looks, but for
commenting, sharing, etc.? What day of the
week is the most effective? How often do you
participate?
17. Time to Post to Social Platforms
2. If you aren’t, we need to experiment!
- setup automatic posts
- use Twitter, Facebook and Google+
- 5 times a day, for 2 weeks, MINIMUM
- gauge results, alter efforts and retest
18. Steps to social testing
1. Get a Hootsuite Account (allows us to time our posts)
2. Post at different times each day, but at the same times for 2 weeks
- 9AM, 11AM, 1PM, 5PM and 9PM
3. Use similar ‘types’ of media in your posts
4. Evaluate engagement (and on Facebook, reach)
5. Switch times as needed
- 10AM, 12PM, 3PM, 6PM and 10PM
6. Evaluate results
7. Repeat
21. Facebook Reach Case Study
Page outline prior to changes
1. Facebook page with 200+ fans
2. Reach was an average <10%
3. Niche is seasonal (July - February)
- this means the page and theme is in ‘downtime’
4. Mostly links to website was being used in the past
22. Facebook Reach Case Study
What I tested...
1. Post 3-5 times a day (become active)
2. Use text, links and images (become entertaining)
3. Don’t link to the webpage, to other articles (become trusted)
4. Review results after two weeks, and change
5. Repeat over and over
25. Facebook Reach Case Study
What was learned…
1. My community is most active from 3PM - 11PM EST
2. My community values news updates and evergreen content
3. Images AND Trending Topics got the most reach
4. Like/Share links, with my own opinion got the most interaction
5. Starting next week, I’ll be testing late evening postings exclusively
- 4PM, 6PM, 8PM, 9PM, 10PM
6. Review, Re-evaluate, Repeat
26. What did we discuss?
1. Styles of Engagement
2. Types of Media and Postings
3. Times to post
4. Evaluating our best methods of getting the most reach
5. How I increased reach from 10% to nearly 30% reach over 5 weeks
What will you be doing?
How are you testing engagement and reach?
