Http://OnlineBizSmarts.com Michael Gray presented to the https://www.facebook.com/LocalFirstArizona
Local First Arizona - Business for Technology 101 Class
2. 1 Billion+ people are using Facebook
300 million users on twitter
80% of companies now use LinkedIn to
find employees.
It’s where many of your current
customers are spending their time.
It’s where ALL of your future customers
are spending their time.
52% of global population under age 30.
3. Companies spend millions making their
storefront look great.
4. Don’t you want you customers to experience
this?
11. Set time limits
Make a to do list
Monitor via mobile
Monitor via email
(nutshellmail.com)
Post just prior to peak times
Go do what makes your company
money!
12. Facebook is a graphically presented
relationship network
Content should always have a picture or a
video attached
Aggressive selling is not tolerated
Engaging content is everything
Recommendations are golden(This applies to all social
platforms)
87% of people trust what others say about you
14% of people trust what you say about you
13.
14.
15. Promote Other Businesses Celebrate Other People
Life Is Short Dreams Come True
Believe in Things Bigger Than You Matter
Us
Back To Basics/Fundamentals Surprising Twists
Great Stories Inspires Action
Funny or Humorous(Tasteful) Tears of Joy
Tears of Sadness Surprises
Never, Never, Never Give Up Be The Original You Are
David Vs Goliath Reminiscent
16. Mobile accounts for 50% of global search.
Websites must be mobile optimized.
25% of Americans in the last month said
they watched a short video….on their
phone
Mobile requires site specific SEO work.
Google Places, Yelp, Angie’s List are places
to be listed for mobile search optimization.
19. Brand Awareness Lead Generation
and Reputation
Customer Service
Customer Development Collect Feedback
Brand Loyalty
Transition To Sales Funnel
Traditional Marketing &
Sale
Clients are checking out your online credentials to see if they want to hire you. Hopefully you online presence looks as good as your face to face experience.
Clean and simple call to actions
Clean and simple call to actions
Affinity -
The right mix for your business – Every business is different and requires a different mix.