Africa - `Wild Luxury'
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What does luxury mean in Africa? What are the key findings emerging from this continent and how should this be communicated to clients?
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Africa - `Wild Luxury'
- 1. Africa: Wild Luxury ANITA POWELL SMALL WORLD MARKETING Exhibitor INSERT IMAGE
- 3. WHAT DOES LUXURY MEAN IN AFRICA? “Luxury for me is nature, untouched nature and slowly being introduced to its complexities and delicacies by someone local, someone who understands how fragile and precious nature is, someone that knows how important it is to protect it while sharing it. Luxury is when I let go, because I know everything has been taken care of and all I have to do is take it all in, into the soul. Luxury is when other people's passion rub off on myself and I want to become part of their family, their mission. Luxury is when I hide a tear when I have to leave.... luxury is when I truly understand the beat of Mama Africa's heart!” Ricus Delport, GM, Selous Safari Company W H Y I S A F R I C A W I L D L U X U R Y ?
- 4. WILD LUXURY 1/ exclusive access to incredible things - off the beaten track 2/ choosing to be part of a sustainable future - giving back 3/ unique experiences & priceless memories - getting to know W H Y I S A F R I C A W I L D L U X U R Y ?
- 5. OFF THE BEATEN TRACK W H Y I S A F R I C A W I L D L U X U R Y ?
- 6. LANDSCAPES W H Y A F R I C A I S W I L D L U X U R Y
- 7. LANDSCAPES W H Y A F R I C A I S W I L D L U X U R Y
- 8. GETTING OFF THE BEATEN TRACK W H Y I S A F R I C A W I L D L U X U R Y ?
- 9. GETTING OFF THE BEATEN TRACK N I G E L A R C H E R S A F A R I S S E A S O N A L C A M P
- 10. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A Ruaha Ruaha = 20,000km2 Serengeti = 14,000km2 Number of camps Ruaha = 8 Serengeti = over 80 Number of tourists Ruaha = 20,000 Serengeti = 300,000
- 11. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A
- 12. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A
- 13. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A
- 14. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A
- 15. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A
- 16. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A
- 17. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A
- 18. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A
- 19. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A
- 20. GIVING BACK W H Y I S A F R I C A W I L D L U X U R Y ?
- 21. S A U S A G E T R E E C A M P, Z A M B I A INSERT IMAGEINSERT IMAGE
- 22. S A U S A G E T R E E C A M P, Z A M B I A INSERT IMAGE
- 23. GIVING BACK T H E L A T I T U D E H O T E L G R O U P
- 24. GIVING BACK T H E L A T I T U D E H O T E L G R O U P
- 25. GIVING BACK T H E L A T I T U D E H O T E L G R O U P
- 26. GIVING BACK T H E L A T I T U D E H O T E L G R O U P
- 27. T H E L A T I T U D E H O T E L G R O U P AD MAGE OF KATUNDU GIVING BACK
- 28. GIVING BACK T H E L A T I T U D E H O T E L G R O U P
- 29. T H E L A T I T U D E H O T E L G R O U P ADD IMAGE OF CLZ GIVING BACK
- 30. GETTING TO KNOW W H Y I S A F R I C A W I L D L U X U R Y ?
- 31. GETTING TO KNOW Z A N Z I B A R W H I T E S A N D S L U X U R Y V I L L A S & S P A
- 32. GETTING TO KNOW K E R & D O W N E Y, B O T S W A N A
- 33. GETTING TO KNOW K E R & D O W N E Y, B O T S W A N A
- 34. GETTING TO KNOW B O S C H E N D A L , S O U T H A F R I C A
- 35. GETTING TO KNOW B O S C H E N D A L , S O U T H A F R I C A
- 36. EDUCATION B O S C H E N D A L , S O U T H A F R I C A
- 37. EDUCATION B O S C H E N D A L , S O U T H A F R I C A
- 38. EDUCATION B O S C H E N D A L , S O U T H A F R I C A
- 39. EDUCATION E S C A P E + E X P L O R E , S O U T H A F R I C A
- 40. WILD LUXURY Wild & Luxury - mutually dependant in Africa Tourism that enables conservation to happen - has to be for the greater good. Preserve the “WILD” you need the “LUXURY” ….and the people willing to pay for it W H Y I S A F R I C A W I L D L U X U R Y ?
- 41. EDUCATION M O R U K U R U F A M I L Y, S O U T H A F R I C A
- 42. F O R T H E B O L D F O R T H E O P E N M I N D E D F O R T H E A U T H E N T I C S P I R I T F O R T H E G R A T E F U L H E A R T F O R T H E F U T U R E # T F e s t 2 0 2 0 @ T F e s t _ e v e n t
Notas do Editor
- Alice – please make each country & client appear at the same.
- No room to list all of Africa’s wonders here – but a few favourites…. The Great Migration of East Africa; Victoria Falls; the Drakensberg Mountains; Carmine Bee Eater colonies of 10,000 plus; the Rift Valley; Fish River Canyon; Table Mountain… Images of great migration, Victoria falls, table mountain Safari
- Africa has been pioneering in ecotourism. Responsible tourism comes into its own on safari. Africa shows off the best of eco or green tourism spearheaded by responsible safari tour operators. Community upliftment & conservation projects are something we have come to expect of African safari destinations, the luxury industry in particular sees giving back as a duty. Tourism certainly offers employment, but unless communities have ownership and tourism pays its way, there is no incentive for marginal communities to support or protect it. Tourism can have a lasting and positive legacy on the environment in which it operates. Clients don’t just want a luxurious product or service. They want the brands that they are loyal to have some element of something they identify with from a value-driven point of view. SAUSAGE TREE CAMP
- tourism comes into its own on safari. Africa shows off the best of eco or green tourism spearheaded by responsible safari tour
- Patrick Mulondo, Ugandan Artist
- Latitude people – Susie & katundu Ambitious and complex partnerships the Katundu team working alongside local artists, and they in turn with the wider community. Ugandan artist, Patrick Mulondo, He also works with street kids who go and collect all the metal and then he pays them twice as much as they would selling to someone else. Very community focused.
- Expressions of culture are abundant within Africa, with large amounts of cultural diversity being found not only across different countries but also within single countries.
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