Strategic Alliances - The Art and Opportunity of Creating Them

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Small Business Trends

How to develop strategic alliances

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The Art and Opportunity of Building Strategic Alliances Presenter: Anita Campbell How to grow your business faster and save your sanity with business partnerships

Today’s Partnering Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Power of Partnerships In 1980, upstart Microsoft partnered with then-giant IBM. The Microsoft DOS operating system was distributed with IBM’s new personal computers. $53,000,000,000

What is a strategic alliance? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition: Business Partnership ,[object Object],[object Object],[object Object],[object Object],[object Object]

Do You Need A Partnership? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do a Cost Benefit Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Do You … REALLY … Need A Partnership? ,[object Object]

Establishing Partnerships - You Us Me ,[object Object],[object Object],[object Object],[object Object],You Us Me

PESD to A Partnership ,[object Object],[object Object],[object Object],[object Object]

PESD to A Partnership (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]

7 Good Reasons to Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be Choosy When Partnering ,[object Object],“ All man's miseries derive from not being able to sit quietly in a room alone.”

3 Warning Signs NOT to Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Thank you! Credits: Slide # 9, various industry studies including Vantage Partners Slide #10, Kare Anderson, www.sayitbetter.com , as stated in a Small Business Trends Radio program © October 2006, Small Business Trends LLC

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