9. Consumers want a better world, not just better widgets. @simonmainwaring WeFirstSeminar.com
10. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring WeFirstSeminar.com
11. A Private Sector Pillar of Social Change @simonmainwaring WeFirstSeminar.com
33. Engaging Management, Employees & Customers Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring WeFirstSeminar.com
46. Thank you, Social Enterprise Alliance. For these slides, email: [email_address] Join us at at the first ever WE FIRST SOCIAL BRANDING SEMINAR: WeFirstSeminar.com