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GSMI/We First Slides
1.
@simonmainwaring [email_address]
2.
@simonmainwaring #WeFirst 1.
Global Recession
3.
@simonmainwaring #WeFirst 2.
Consumer Distrust
4.
@simonmainwaring #WeFirst 3.
Connected Citizens
5.
@simonmainwaring #WeFirst
6.
@simonmainwaring #WeFirst
7.
@simonmainwaring #WeFirst
8.
@simonmainwaring #WeFirst
9.
@simonmainwaring #WeFirst
10.
@simonmainwaring #WeFirst
11.
@simonmainwaring #WeFirst Brand/Consumer
Partnership: P&G supporting causes in alignment with brand core values
12.
@simonmainwaring #WeFirst Contributory
Consumption: Zynga using the sale of virtual goods for emergency relief
13.
@simonmainwaring #WeFirst Global
Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
14.
@simonmainwaring #WeFirst Brand
Goodwill: Nordstrom enters NYC with charity store
15.
@simonmainwaring #WeFirst For
Profit/Cause Integration: TOMS Shoes and Eyewear
16.
@simonmainwaring #WeFirst Non-Profit
Brand Storytellers: charity: water
17.
@simonmainwaring #WeFirst Brand/Non-Profit
Partnerships: Made For Good
18.
@simonmainwaring #WeFirst Brand
Accountability: BrandKarma.com
19.
@simonmainwaring #WeFirst Brand/Customer
Partnerships: Socialvest online/mobile platform
20.
@simonmainwaring #WeFirst Brand
Collaboration: Nike Environmental Design Tool
21.
@simonmainwaring #WeFirst Citizen
Activism: #OperationCupOfTea
22.
@simonmainwaring #WeFirst Mobile
Brand Accountability: GoodGuide customer app
23.
@simonmainwaring #WeFirst Kiip:
Social Gaming as OS + Social Currency + Mobile Content
24.
Thank You. @simonmainwaring
[email_address] For these slides and free We First video, email: [email_address]
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