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Simon Mainwaring
Simon Mainwaring
TecnologiaNegócios
1 de 45
@simonmainwaring WeFirstSeminar.com #WeFirst
The New Customer @simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring Global Recession #WeFirst WeFirstSeminar.com
@simonmainwaring Consumer Distrust #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst Connected Citizens WeFirstSeminar.com
@simonmainwaring 3. Connected Citizens #WeFirst WeFirstSeminar.com
@simonmainwaring 3. Connected Citizens #WeFirst WeFirstSeminar.com
Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst WeFirstSeminar.com
“ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst WeFirstSeminar.com
The Third Pillar @simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
Brand/Customer Partnerships @simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ #WeFirst WeFirstSeminar.com
@simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Community Architecture: Nike & Livestrong #WeFirst WeFirstSeminar.com
Contributory Consumption @simonmainwaring #WeFirst WeFirstSeminar.com
Build Community Through Contribution @simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values #WeFirst WeFirstSeminar.com
@simonmainwaring Contributory Consumption: Zynga using the sale of virtual goods for emergency relief #WeFirst WeFirstSeminar.com
@simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger #WeFirst WeFirstSeminar.com
Global Brand Initiative @simonmainwaring #WeFirst WeFirstSeminar.com
Global Brand Initiative #WeFirst @simonmainwaring WeFirstSeminar.com
@simonmainwaring Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Collaboration: Nike GreenXChange #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst WeFirstSeminar.com
The New Future @simonmainwaring #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store #WeFirst WeFirstSeminar.com
@simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear #WeFirst WeFirstSeminar.com
@simonmainwaring Non-Profit Brand Storytellers: charity: water #WeFirst WeFirstSeminar.com
@simonmainwaring Brand/Non-Profit Partnerships: Made For Good #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Collaboration: Nike Environmental Design Tool #WeFirst WeFirstSeminar.com
@simonmainwaring Brand Accountability: BrandKarma.com #WeFirst WeFirstSeminar.com
@simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform #WeFirst WeFirstSeminar.com
@simonmainwaring Citizen Activism: #OperationCupOfTea #WeFirst WeFirstSeminar.com
@simonmainwaring Community Activism: BeRemedy.org #WeFirst WeFirstSeminar.com
@simonmainwaring Mobile Brand Accountability: GoodGuide customer app #WeFirst WeFirstSeminar.com
@simonmainwaring Kiip: Social Gaming as OS + Social Currency + Mobile Content #WeFirst WeFirstSeminar.com
@simonmainwaring #WeFirst WeFirstSeminar.com
Thank You. For these slides, email: [email_address] For information on the first ever WE FIRST SOCIAL BRANDING SEMINAR, visit: WeFirstSeminar.com

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Google/We First