5 Tips for Successful Social Media Marketing
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5 Tips for Successful Social Media Marketing
- 1. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 5 Quick and Dirty Tips for Successful Social Media Marketing
- 2. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 1. Set your goals and objectives ▪ Consider both your communication and marketing goals ▪ Make sure they’re SMART (Specific, Measurable, Attainable, Realistic, Timely) ▪ Create short and long-term goals ▪ Don’t forget to revisit them throughout the year!
- 3. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 2. Understand your audience ▪ Who are you trying to reach? ▪ How do they prefer receiving news and information? ▪ Are you talking to an empty room? If so, why?
- 4. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 3. Determine what kind of information to share ▪ Community events ▪ Highlight news stories featuring local businesses and individuals ▪ Third party resources your community members might find useful ▪ Commentary and op/ed from staff ▪ Tax, permit, and licensure information
- 5. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 4. Determine which social networks you should engage ▪ Is it appropriate for my staff, industry, and the type of services we provide? ▪ Will my audience be looking for information there? Will they truly engage? ▪ Will the return on our investment justify the cost (financial, energy, manpower, sanity, etc.)
- 6. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 4. Determine which social networks you should engage ▪ Facebook ▪ LinkedIn ▪ Twitter ▪ Google+ ▪ Slideshare ▪ Pinterest ▪ Video (YouTube) ▪ Photos (Instagram, Flickr) ▪ Content and document sharing ▪ Blog ▪ E-mail marketing ▪ Industry-specific social networks ▪ Forums
- 7. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 5. Create a plan ▪ What are the objectives? ▪ What should we be doing here (and what shouldn’t we be doing)? ▪ What kind of content should we be sharing and what should we be discussing? ▪ How often should we engage and when? ▪ Who will be doing what? ▪ How will we monitor this channel? ▪ How will we track and analyze our engagement?
- 8. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per-project basis. We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. gonggongcommunications.com
- 9. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. Questions?
Notas do Editor
- Survey audience over: Who is insurance Who is financial planning Who is something else Who has their own website (for their agency or company)? Who uses [insert social media site here]