Чапельник - русский продукт на зарубежном рынке

1. Chapelnik
Foreign market

2. Who is mr. Chapelnik?
• Chapelnik is a device for picking up hot
tableware:
▫ Bowls
▫ Pans
▫ Tankards
• Chapelnik was invented in Russia and it has
main outlet in Russia too
• The price of chapelnik is about 55 rubles ($1,5)

3. Target audience
• First of all, turists
▫ They need to save space in their packs
▫ They need to use different bowls
▫ They need to use open fire to cook the meal (the
handle always glows)
Or
Be
donkeys

4. Target audience
• Housholders
▫ Chapelnik gives opportunity to use pans (that are
without handle) in the oven
▫ This leads to reducing of amount of tableware
You will have a place for
second child
Ads of chapelnik in China

5. Well, how we will sell it?
• Advertising is important
▫ Nobody knows, what chapelnik is, we will use adv
for giving the information to target audience
• Retail outlets
▫ No firm-shops or oniline stores, when our target
audience will understand the advantages of this
device, they will be able buy it in nearest Walmart

6. Product range
Oldschool Modern Special
The most The main Why not to
oldfasioned product type collect this
and useless things?

7. Competitor products
Pans with Bowls with Silicon gloves
handles handles

8. Tying products
• Any bowls without handles
• Or with useless handles

9. Thank you
• Use chapelnik – free yourself from handles