The document outlines the goals and target publics of the Secret Meals for Hungry Children Awareness Campaign. The campaign aims to raise awareness on social media platforms like Facebook and Twitter, increase followers on each platform to 50, and raise enough funds to feed at least one hungry child. The internal target publics are Alabama Credit Union employees and management as well as Secret Meals volunteers. External target publics include Secret Meals clients, local schools, parents, teachers, food banks, media outlets, and University of Alabama community members. Key aspects of the social media campaign and an Innisfree awareness event are described, along with evaluations of the Facebook and Twitter outreach.

1. Secret Meals for Hungry
Children Awareness
Campaign

2. Goals of Campaign
Increase number of Facebook followers to 50
Increase Twitter followers to 50
Increase awareness among target publics
Raise enough funds for at least one hungry
child

3. Internal Target Public
Alabama Credit Union Employees
Alabama Credit Union Management
Secret Meals Volunteers

4. External Target Publics
Secret Meals clients
School children
Parents
Teachers

5. External Target Publics
Food bank affiliates
Food bank of North Alabama
West Alabama food bank
Bay area food bank
Regional media outlets
Donor, sponsors, friends
The University of Alabama community

6. Social Media Campaign
Innisfree Awareness Event
Evaluation

7. Social Media Campaign
Why social media was needed
Facebook
Twitter

8. Facebook

9. Facebook Posts

10. Twitter

11. Twitter Posts

12. Why we chose an awareness
campaign
What we did
Promotional pieces

13. Innisfree Awareness
Event
Made at least 500 impressions
Raised enough to feed one child for an entire
year
Displayed promotional pieces around entrance
and outside of bar
Provided stickers with links to social media
outlets

17. Innisfree
Event

18. Facebook Evaluation

19. Facebook Evaluation

20. Facebook Evaluation
10 post “likes”
9 post shares
3,593 post views

21. Twitter Evaluation
Gained 35 followers, total of 53
7 @mentions
9 retweets

22. Twitter Evaluation
Influence: 26.2
Popularity: 20
Klout Score: 18

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