Damn Good Advice

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Slides That Rock

Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

Design Tecnologia Diversão e humor

BYSLIDESTHATROCK
DAMN
GOOD
ADVICE(fromGeorgeLois)

GeorgeLoisisoneofourheroesandhereisour
favoriteadvicefromtheDamnGoodAdvicebook.

WebelieveGeorge’s
adviceisnotonly
relevantforthe
advertisingindustry
butforpeoplewho
generallywantto
changetheworld!

Creativitycansolve
almostanyproblem-
thecreativeact,
thedefeatofhabit
byoriginality,
overcomeseverything.

GettingaBig
Ideaisnotan
actof
inspiration,but
ratheroneof
discovery.

Anygreat
creativeidea
shouldstun
momentarily-
itshould
seemtobe
outrageous.

Teamworkmightworkincreatingan
Amishbarn,butitcan’tcreateaBigIdea.

Atrulygreatad
campaignisdrivenbya
BigIdeathatcontains:
1.Amemorableslogan!
2.Amemorablevisual!

Ifittakesmorethan
threesentences
toexplainyour
entrepreneurialidea
tothemoneyguys,
it’snotaBigIdea!

AlwaysdothreethingswhenyoupresentaBigIdea:
1.Tellwhattheyaregoingtosee.
2.Showittothem.
3.Tellthem,dramatically,whattheyjustsaw.

Advertisingislikepoisongas.Itshould
bringtearstoyoureyes,unhingeyour
nervoussystem,andknockyouout.

Yourportfolioshould
IGNITE,
PROVOKE,
SHOCK,
KICKASS.

Ifyou’rereadingthisandyou’reapproaching50
yearsofage,rememberthatoaktreesdonot
produceacornsuntiltheyare50yearsold.

PHOTOCREDITS
Inthispresentationwehaveuseda
numberofGEORGELOISphotoswherewe
havenotbeenabletodeterminethe
actualowner.
Wehonorandrespecttheseunknown
photographersfortheirawesomework.
Byusingtheseimages,wemightvery
wellhavef*ckedupandbrokenafew
copyrightlaws.WedonotwanttheFBI
orHellsAngelstoshowupatourhouse.
ifwehavemessedupyourlifebyusing
yourphoto,letusknow. RESPECT.

DESIGNBYSLIDESTHATROCK
DAMN
GOOD
ADVICE(fromGeorgeLois)
QUOTESBYGEORGELOIS

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Damn Good Advice

1. BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)

2. GeorgeLois AdvertisingMaster

3. GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook.

4. WebelieveGeorge’s adviceisnotonly relevantforthe advertisingindustry butforpeoplewho generallywantto changetheworld!

5. OUR10FAVORITES DAMNGOODADVICE

6. Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.

7. ALWAYSGOFORTHE BIGIDEA!

8. GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.

9. Anygreat creativeidea shouldstun momentarily- itshould seemtobe outrageous.

10. Teamworkmightworkincreatingan Amishbarn,butitcan’tcreateaBigIdea.

11. Atrulygreatad campaignisdrivenbya BigIdeathatcontains: 1.Amemorableslogan! 2.Amemorablevisual!

12. Ifittakesmorethan threesentences toexplainyour entrepreneurialidea tothemoneyguys, it’snotaBigIdea!

13. AlwaysdothreethingswhenyoupresentaBigIdea: 1.Tellwhattheyaregoingtosee. 2.Showittothem. 3.Tellthem,dramatically,whattheyjustsaw.

14. Advertisingislikepoisongas.Itshould bringtearstoyoureyes,unhingeyour nervoussystem,andknockyouout.

15. Yourportfolioshould IGNITE, PROVOKE, SHOCK, KICKASS.

16. OUR10FAVORITES DAMNGOODADVICE

17. NOWWHAT’SYOUR BIGIDEA?

18. ONEMORETHING

19. Ifyou’rereadingthisandyou’reapproaching50 yearsofage,rememberthatoaktreesdonot produceacornsuntiltheyare50yearsold.

20. GeorgeLois www.georgelois.com

21. PHOTOCREDITS Inthispresentationwehaveuseda numberofGEORGELOISphotoswherewe havenotbeenabletodeterminethe actualowner. Wehonorandrespecttheseunknown photographersfortheirawesomework. Byusingtheseimages,wemightvery wellhavef*ckedupandbrokenafew copyrightlaws.WedonotwanttheFBI orHellsAngelstoshowupatourhouse. ifwehavemessedupyourlifebyusing yourphoto,letusknow. RESPECT.

22. DESIGNBYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois) QUOTESBYGEORGELOIS

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Damn Good Advice