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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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Damn Good Advice
1.
BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)
2.
GeorgeLois AdvertisingMaster
3.
GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook.
4.
WebelieveGeorge’s adviceisnotonly relevantforthe advertisingindustry butforpeoplewho generallywantto changetheworld!
5.
OUR10FAVORITES DAMNGOODADVICE
6.
Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.
7.
ALWAYSGOFORTHE BIGIDEA!
8.
GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.
9.
Anygreat creativeidea shouldstun momentarily- itshould seemtobe outrageous.
10.
Teamworkmightworkincreatingan Amishbarn,butitcan’tcreateaBigIdea.
11.
Atrulygreatad campaignisdrivenbya BigIdeathatcontains: 1.Amemorableslogan! 2.Amemorablevisual!
12.
Ifittakesmorethan threesentences toexplainyour entrepreneurialidea tothemoneyguys, it’snotaBigIdea!
13.
AlwaysdothreethingswhenyoupresentaBigIdea: 1.Tellwhattheyaregoingtosee. 2.Showittothem. 3.Tellthem,dramatically,whattheyjustsaw.
14.
Advertisingislikepoisongas.Itshould bringtearstoyoureyes,unhingeyour nervoussystem,andknockyouout.
15.
Yourportfolioshould IGNITE, PROVOKE, SHOCK, KICKASS.
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OUR10FAVORITES DAMNGOODADVICE
17.
NOWWHAT’SYOUR BIGIDEA?
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ONEMORETHING
19.
Ifyou’rereadingthisandyou’reapproaching50 yearsofage,rememberthatoaktreesdonot produceacornsuntiltheyare50yearsold.
20.
GeorgeLois www.georgelois.com
21.
PHOTOCREDITS Inthispresentationwehaveuseda numberofGEORGELOISphotoswherewe havenotbeenabletodeterminethe actualowner. Wehonorandrespecttheseunknown photographersfortheirawesomework. Byusingtheseimages,wemightvery wellhavef*ckedupandbrokenafew copyrightlaws.WedonotwanttheFBI orHellsAngelstoshowupatourhouse. ifwehavemessedupyourlifebyusing yourphoto,letusknow. RESPECT.
22.
DESIGNBYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois) QUOTESBYGEORGELOIS
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