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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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Damn Good Advice
1.
BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)
2.
GeorgeLois AdvertisingMaster
3.
GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook.
4.
WebelieveGeorge’s adviceisnotonly relevantforthe advertisingindustry butforpeoplewho generallywantto changetheworld!
5.
OUR10FAVORITES DAMNGOODADVICE
6.
Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.
7.
ALWAYSGOFORTHE BIGIDEA!
8.
GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.
9.
Anygreat creativeidea shouldstun momentarily- itshould seemtobe outrageous.
10.
Teamworkmightworkincreatingan Amishbarn,butitcan’tcreateaBigIdea.
11.
Atrulygreatad campaignisdrivenbya BigIdeathatcontains: 1.Amemorableslogan! 2.Amemorablevisual!
12.
Ifittakesmorethan threesentences toexplainyour entrepreneurialidea tothemoneyguys, it’snotaBigIdea!
13.
AlwaysdothreethingswhenyoupresentaBigIdea: 1.Tellwhattheyaregoingtosee. 2.Showittothem. 3.Tellthem,dramatically,whattheyjustsaw.
14.
Advertisingislikepoisongas.Itshould bringtearstoyoureyes,unhingeyour nervoussystem,andknockyouout.
15.
Yourportfolioshould IGNITE, PROVOKE, SHOCK, KICKASS.
16.
OUR10FAVORITES DAMNGOODADVICE
17.
NOWWHAT’SYOUR BIGIDEA?
18.
ONEMORETHING
19.
Ifyou’rereadingthisandyou’reapproaching50 yearsofage,rememberthatoaktreesdonot produceacornsuntiltheyare50yearsold.
20.
GeorgeLois www.georgelois.com
21.
PHOTOCREDITS Inthispresentationwehaveuseda numberofGEORGELOISphotoswherewe havenotbeenabletodeterminethe actualowner. Wehonorandrespecttheseunknown photographersfortheirawesomework. Byusingtheseimages,wemightvery wellhavef*ckedupandbrokenafew copyrightlaws.WedonotwanttheFBI orHellsAngelstoshowupatourhouse. ifwehavemessedupyourlifebyusing yourphoto,letusknow. RESPECT.
22.
DESIGNBYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois) QUOTESBYGEORGELOIS
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