Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
4. 1
WRITEFROM
THEHEART.
Instead of producing content
for content’s sake, write
genuinely about what you do
or sell. Write your own
stories.
Don’t worry about “seeming”
sincere when you actually are
sincere.
5. CUTTHE
JARGON.
No matter what level of
audience you’re writing to,
cut out the industry jargon
and buzzwords.
There’s always a simpler way
to say what you want to say.
2
6. 3
SHOWOFF
YOURTEAM.
Your brand isn’t cold and
heartless.
Your brand is composed of
some great people, so show
these people off!
Give them a chance to show
who they are.
8. CRACKSOME
JOKES.
Humor shows that you don’t
take yourself too seriously.
Humor gives people a reason
to bond with your brand.
Humor makes you human.
5
9. USEREALVIDEOS
ANDPHOTOS.
Don’t stuff your campaign full
of stock images and charts.
Use real photos and videos of
you and your team.
Real stuff will make your
brand seem more personal.
6
11. 8
Let your employees identify
themselves as part of your
company on their personal
social media profiles.
Allow them to post content
as they see fit.
You will reach more people,
and you will look more
personal.
LETYOURPEOPLE
BETHEMSELVES.
12. ADMITFAULTWHEN
APPROPRIATE.
Your brand isn’t perfect.
If you try to pretend that it is,
people will notice and will
resent you for it.
Admit fault. It will earn you
sympathy, and show you are
not a robot.
9