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Cleaning Your Cool Brand

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Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.

Publicada em: Marketing
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Cleaning Your Cool Brand

  1. 1. TENWAYSTOWASH CORPORATESTINKOFF YOURCOOLBRAND Created by @slidesthatrockBased on article by @jaysondemers
  2. 2. BASEDONTHISARTICLE INENTREPRENEURMAG. ArticlebyJaysonDeMers @jaysondemers
  3. 3. TENWAYSTOWASH CORPORATESTINKOFF YOURCOOLBRAND
  4. 4. 1 WRITEFROM THEHEART. Instead of producing content for content’s sake, write genuinely about what you do or sell. Write your own stories. Don’t worry about “seeming” sincere when you actually are sincere.
  5. 5. CUTTHE JARGON. No matter what level of audience you’re writing to, cut out the industry jargon and buzzwords. There’s always a simpler way to say what you want to say. 2
  6. 6. 3 SHOWOFF YOURTEAM. Your brand isn’t cold and heartless. Your brand is composed of some great people, so show these people off! Give them a chance to show who they are.
  7. 7. 4 REACHOUTTO INDIVIDUALS ONSOCIALMEDIA. Instead of distributing messages to an audience, send targeted messages to engage with individuals. Build trust and establish a real persona for your brand.
  8. 8. CRACKSOME JOKES. Humor shows that you don’t take yourself too seriously. Humor gives people a reason to bond with your brand. Humor makes you human. 5
  9. 9. USEREALVIDEOS ANDPHOTOS. Don’t stuff your campaign full of stock images and charts. Use real photos and videos of you and your team. Real stuff will make your brand seem more personal. 6
  10. 10. ENGAGEIN CONVERSATIONS. Remember the “social” part of social media. Participate actively in ongoing conversations. It proves your brand is human. 7
  11. 11. 8 Let your employees identify themselves as part of your company on their personal social media profiles. Allow them to post content as they see fit. You will reach more people, and you will look more personal. LETYOURPEOPLE BETHEMSELVES.
  12. 12. ADMITFAULTWHEN APPROPRIATE. Your brand isn’t perfect. If you try to pretend that it is, people will notice and will resent you for it. Admit fault. It will earn you sympathy, and show you are not a robot. 9
  13. 13. STOPMARKETING SOHARD. When you’re actively trying to sell a product, you naturally sound more artificial. Instead, trust your instincts and write what comes naturally. 10
  14. 14. LET’SSUMMARIZE
  15. 15. TENWAYSTOWASH CORPORATESTINKOFF YOURCOOLBRAND
  16. 16. 1.WRITEFROMTHEHEART 2.CUTTHEJARGON 3.SHOWOFFTHETEAM 4.REACHOUTTOINDIVIDUALS 5.CRACKSOMEJOKES 6.USEREALVIDEOSANDPHOTOS 7.ENGAGEINCONVERSATIONS 8.LETYOURPEOPLEBETHEMSELVES 9.ADMITFAULTWHENAPPROPRIATE 10.STOPMARKETINGSOHARD TENWAYSTOWASHCORPORATE STINKOFFYOURCOOLBRAND @slidesthatrock@jaysondemers
  17. 17. ONEMORETHING
  18. 18. People don’t trust corporations. They don’t trust machines. They do trust other people, though. Jayson DeMers, AudienceBloom “
  19. 19. STARTHAVING CONVERSATIONS. PUTDOWNTHE MEGAPHONE. SHOWYOUR PERSONALITY.
  20. 20. MOREPEOPLE WILLLOVEYOU.
  21. 21. TENWAYSTOWASH CORPORATESTINKOFF YOURCOOLBRAND Created by @slidesthatrockBased on article by @jaysondemers
  22. 22. PEXELS.COM Images sourced from
  23. 23. slidesthatrock.com Slides That Rock This presentation was created by @slidesthatrock

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