Many ideas inspire action, but few allow for it. This talk will look at the world’s most inspiring & effective creative ideas to reveal the proven formula that gets people to act on your behalf.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
The document summarizes key lessons from the 2012 Cannes Lions advertising festival:
1) Social media usage is now deeply embedded in people's lives and technology is evolving faster than ever, significantly impacting the advertising business.
2) Data is no longer a nice-to-have but essential, and the focus is shifting from "art and copy" to "art and code".
3) Engagement has become more important than consumption, and great content is central to success in the social media space.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
This document provides 20 ideas for fostering innovation and disruption in drug development. Some of the key ideas presented include treating innovation like many small startups rather than large projects, embracing failure as a learning opportunity, valuing empathy and understanding patients' perspectives, and ensuring budgets reflect a responsibility to improve humanity. The document is from a consulting firm called gapingvoid that combines design thinking and change management approaches to shift organizational cultures and behaviors.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
The document discusses two current consumer trends: generosity and going green. Generosity meets consumers' needs for caring and genuine responses from brands. Going green meets needs for a safe planet and moral standing. Examples are given of businesses innovating based on these trends, like English lessons combined with coffee or ATMs allowing donations. The document urges observing trends to stay credible and innovative. It recommends feeds on trends and libraries to help professionals keep up, like Trendwatching.com. Baby steps like skimming and curiosity are advised to benefit from trends.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
The document summarizes key lessons from the 2012 Cannes Lions advertising festival:
1) Social media usage is now deeply embedded in people's lives and technology is evolving faster than ever, significantly impacting the advertising business.
2) Data is no longer a nice-to-have but essential, and the focus is shifting from "art and copy" to "art and code".
3) Engagement has become more important than consumption, and great content is central to success in the social media space.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
This document provides 20 ideas for fostering innovation and disruption in drug development. Some of the key ideas presented include treating innovation like many small startups rather than large projects, embracing failure as a learning opportunity, valuing empathy and understanding patients' perspectives, and ensuring budgets reflect a responsibility to improve humanity. The document is from a consulting firm called gapingvoid that combines design thinking and change management approaches to shift organizational cultures and behaviors.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
The document discusses two current consumer trends: generosity and going green. Generosity meets consumers' needs for caring and genuine responses from brands. Going green meets needs for a safe planet and moral standing. Examples are given of businesses innovating based on these trends, like English lessons combined with coffee or ATMs allowing donations. The document urges observing trends to stay credible and innovative. It recommends feeds on trends and libraries to help professionals keep up, like Trendwatching.com. Baby steps like skimming and curiosity are advised to benefit from trends.
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Havas Media Singapore has released its 2018 media and marketing trends, Havas Horizon.
The annual Havas Horizon publication is in conjunction with National University of Singapore’s Institute of System Sciences (NUS-ISS). The team has selected 5 relevant trends for marketers in the region to take note of, which arose from interviews with subject matter experts and includes case studies from forward-looking brands.
Other than a brief description of the trends, readers can also find out what are some of the implications to marketing strategies through our perspective.
The publication also identified some of the executive education courses at NUS-ISS available to working professionals who wish to level up their skills to be future-ready.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
This presentation highlights the importance of engaging all of the community in Innovation and incersing importance of Collaboraion and the mobile smartphone. It covers tips on trendwatching as a way to stimulate creativity along with some future predictions to give ideas on business opportunities and presents practical tips for small business operating in Main Shopping Street precincts
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Is it in our nature to be generous? FITCH has been studying brands and generosity for the last 6 years and uncovered ways in which creatives and brands need to use different parts of the brain to unlock empathy in an increasingly disjointed and disrupted world.
FITCH Chairman and Chief Creative Officer Tim Greenhalgh will examine the spectrum of generosity, from mean and cynical behavior, to give and take, to those brands that give freely. He’ll outline the dynamics of a great and generous experience and answer the $1,000,000 question: does being generous and offering great experiences for customers make brands money? The good news is, yes.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
Trends Influencing Traditional Approaches to MarketingInitiative
It's chaotic out there. Slow down and breathe.
It's time to rethink traditional approaches to marketing.
Our inaugural issue provides a brief overview of some of the different trends that are influencing how marketers connect with their audience.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
This document provides instructions for a pen and ink drawing project using words. The project involves selecting a emotionally evocative photo, making a line drawing of it, and using words from a thesaurus to describe feelings to lay over the drawing in different densities to create dark and light values similar to stippling. Students will start with the darkest areas, using condensed words and spreading them out for lighter areas. They will then complete the drawing using words throughout to define values before self-evaluating their work.
The document discusses techniques for creating powerful headlines and visuals in newspapers and magazines. It provides numerous examples of headlines from publications like The Virginian-Pilot, New York Times Magazine, and The Plain Dealer that use techniques such as question headlines, conversational tone, emphasis with punctuation, minimal or long words, interacting with artwork, and telling the story or asking questions readers may have. The headlines shown work both verbally and visually to engage readers and tell aspects of the story.
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Havas Media Singapore has released its 2018 media and marketing trends, Havas Horizon.
The annual Havas Horizon publication is in conjunction with National University of Singapore’s Institute of System Sciences (NUS-ISS). The team has selected 5 relevant trends for marketers in the region to take note of, which arose from interviews with subject matter experts and includes case studies from forward-looking brands.
Other than a brief description of the trends, readers can also find out what are some of the implications to marketing strategies through our perspective.
The publication also identified some of the executive education courses at NUS-ISS available to working professionals who wish to level up their skills to be future-ready.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
This presentation highlights the importance of engaging all of the community in Innovation and incersing importance of Collaboraion and the mobile smartphone. It covers tips on trendwatching as a way to stimulate creativity along with some future predictions to give ideas on business opportunities and presents practical tips for small business operating in Main Shopping Street precincts
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Is it in our nature to be generous? FITCH has been studying brands and generosity for the last 6 years and uncovered ways in which creatives and brands need to use different parts of the brain to unlock empathy in an increasingly disjointed and disrupted world.
FITCH Chairman and Chief Creative Officer Tim Greenhalgh will examine the spectrum of generosity, from mean and cynical behavior, to give and take, to those brands that give freely. He’ll outline the dynamics of a great and generous experience and answer the $1,000,000 question: does being generous and offering great experiences for customers make brands money? The good news is, yes.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
Trends Influencing Traditional Approaches to MarketingInitiative
It's chaotic out there. Slow down and breathe.
It's time to rethink traditional approaches to marketing.
Our inaugural issue provides a brief overview of some of the different trends that are influencing how marketers connect with their audience.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
This document provides instructions for a pen and ink drawing project using words. The project involves selecting a emotionally evocative photo, making a line drawing of it, and using words from a thesaurus to describe feelings to lay over the drawing in different densities to create dark and light values similar to stippling. Students will start with the darkest areas, using condensed words and spreading them out for lighter areas. They will then complete the drawing using words throughout to define values before self-evaluating their work.
The document discusses techniques for creating powerful headlines and visuals in newspapers and magazines. It provides numerous examples of headlines from publications like The Virginian-Pilot, New York Times Magazine, and The Plain Dealer that use techniques such as question headlines, conversational tone, emphasis with punctuation, minimal or long words, interacting with artwork, and telling the story or asking questions readers may have. The headlines shown work both verbally and visually to engage readers and tell aspects of the story.
This document discusses gamification and how game thinking can be applied to brands. It provides examples of how tangible rewards, cash incentives, and virtual rewards have been used historically to build loyalty. Game mechanics like objectives, rules, win conditions, and obstacles are examined. Types of gamers called achievers, explorers, socializers, and killers are described. The document also outlines how to structure a brand using game mechanics, and provides cases studies of how the Swedish Army and a charter company successfully gamified their brands to increase engagement.
"Why Language is an art for growth?" by Julien Le CoupanecTheFamily
The document discusses 14 techniques for using language effectively as a growth hacking tool. It provides tips for using language to sell yourself, adapt vocabulary to be empathetic, tell stories that people respond to, use labels and scarcity to increase spending, reduce action paralysis with minimum prices, leverage emotion, stand for something meaningful, and increase legitimacy and conversion rates by adding press logos. It also recommends being aggressive with comparisons, using Facebook ads with volume and targeting, prioritizing user experience tracking with Hotjar, and focusing on mobile usability patterns.
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.
Arthur Calefe discusses the advertising strategy revolution brought about by new digital technologies and data collection. Traditional advertising is being transformed as audiences can now be understood through their online behaviors and interactions across devices. This data provides insights to create highly personalized marketing, content, and products tailored to each individual consumer. While this change promises benefits, it also raises issues regarding privacy and how consumer data is collected and used.
This resource provides guidelines for teachers on how to use a digital guide about contemporary art. It contains notes on using the guide in the classroom with an interactive whiteboard or laptop, as well as links to further education resources and printable documents. The guide takes students through activities before, during, and after a visit to the Museum of Contemporary Art, explaining different types of contemporary artwork and allowing students to reflect on and create their own artworks in response to what they learned.
This presentation aims at providing a better understanding of the role, origin and evolution of participation in contemporary art with a specific focus on technology and participation. It will also provide an overview of participative art models developed in the last decade and the trend they created.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Goodbye Mr. Williams (A Tribute to Robin Williams) Ethos3
Sometimes the best way to mourn is to celebrate. So that is what we did today. In honor of the countless smiles that Robin Williams brought into our world, Ethos3 created a vibrant presentation as our way of celebrating the life and work of Mr. Williams, an inspirational artist that we will deeply miss. Goodbye, Mr. Williams. Thank you for making our world a more wonderful place.
El documento define a un tecnólogo como alguien que aplica el conocimiento científico a través de productos y tecnologías para mejorar la calidad de vida de las personas y el medio ambiente. Un tecnólogo promueve el progreso de la ciencia difundiendo y creando nuevas tecnologías para mantener la eficiencia productiva.
BidOkee is liberating crowdfunding! We have built the world's first gamified crowdfunding platform.
We have built a revolutionary site that we are now developing into a do-it-yourself (DIY) crowdfunding platform.
See it in action (beta form!) now and help us crowdfund to turn it into an easy-to-use, customizable, flexible tool anyone can use to build their own crowdfunding site.
When our DIY crowdfunding platform is launched, everyone will have access to an independent, powerful, unparalleled way to raise funds for start-ups, non-profits, projects and causes.
This document discusses different generations and their use of social media. It describes Generation Y as being born in the 1990s-2000s and highlights some of their social media habits, such as 59% updating their social status and 29% finding love or being dumped through Facebook. The document also summarizes key trends from the last 10 years such as the rise in internet access and time spent on apps and social networks. Finally, it provides details on how different generations use social media platforms like Facebook, Twitter, LinkedIn, and blogs.
Briding the Gap Between People and PossibilitesRoot Inc.
The document discusses strategies for bridging the gap between people and possibilities through effective strategy execution. It summarizes that most strategies are poorly executed, employees do not feel engaged, and this costs the US economy billions. It then provides six ways to "make it real" including embracing reality, developing common mental models, considering the whole before your piece, focusing on the business not just in it, making strategies personal, and getting everyone involved in the process.
This document contains a PowerPoint presentation on life coaching. It includes sections on explanation, experience, exchange, and equipment. The presentation provides guidance on taking calculated risks, pursuing your passions dynamically, and persevering through challenges. It also emphasizes staying present and focusing on present opportunities rather than dwelling on the past or hoping for the future.
This document provides 10 values for creating a positive work environment:
1. Be up-to-date on relevant skills through constant training.
2. Deliver on all promises made and ensure they make a difference.
3. Consider timing, as it is important.
4. Learn to say "no" when you are unable or don't have time.
5. Strive to become indispensable through work and relationships.
10 Marketing Phrases that have Jumped the SharkMarshall Cesena
Marketing phrases. Buzzwords. Cliches. Love them or hate them, the marketing world can’t seem to live without them. In this infographic, we explore 10 marketing phrases we believe have jumped the shark. Do you agree with our list? Take a peek to find out.
The document discusses making businesses more resilient by focusing outwardly on customers rather than inwardly on oneself. It introduces the concept of the "ME Myth", where businesses focus too much on themselves rather than their customers. It argues that businesses should think about "YOU" (their customers) rather than "ME" (themselves) in order to create more loyal customers and advocates through better customer service and relationships. The key is applying an outward focus to all aspects of business rather than an inward focus on one's own needs and wants.
The document discusses making businesses more resilient by focusing outward rather than inward. It introduces the concept of the "ME Myth", which is focusing on oneself ("ME") rather than customers and others ("YOU"). Applying the ME Myth approach means prioritizing customers, building relationships, raising standards of service, and thinking boldly. This outward focus can change businesses and have profound effects if adopted, though most businesses will continue doing what they have always done.
1. The document discusses the importance of integrating an organization's formal, semi-formal, and informal communication to align with and reinforce its strategic goals and vision.
2. It emphasizes that the formal voice alone is not sufficient for effective strategic communication and that the informal and semi-formal voices must send consistent messages that encourage congruence between behavior and strategy.
3. The document outlines some of the negative consequences that can occur when an organization's communication across voices is not integrated, including confusion, cynicism, and passive or active disengagement among employees.
This is a slightly amended version of a presentation that I gave in 2012. The occasion was a business networking conference in Ireland called BizCamp.
It exemplifies one of my key passions and methods, which is to take an obscure but potent idea from the academic world and apply it to the business world. This necessitates a bit of wordiness, but I’ve tried to spice it up and illustrate it as much as possible.
The title, however, is pure kick-ass!
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...Merlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Now is the time to BULLETPROOF your business. The document discusses how businesses can prepare for and withstand economic downturns by taking proactive steps to strengthen their operations. It recommends businesses reconnect with customers, look for new markets, keep costs low, work as a team, focus on solutions, and maintain a positive attitude. The overall message is that while economic storms may be coming, businesses don't need to feel helpless if they take action to bulletproof their operations.
How social media is the logical next step in loyalty for Dunck LoyaltycafePolle de Maagt
So, what does the next step in loyalty marketing look like? Here's a short exploration of how things might look and devevlop. With cases from Starbucks, NBC and KLM.
This document outlines Polle de Maagt's presentation on using social media and acts of service, rather than advertisements, to drive customer loyalty and advocacy. Some of the main points discussed are that loyalty programs should focus on exceeding customer expectations through random acts of kindness, creating experiences worth sharing on social media to encourage conversations, and acting human by focusing on company culture and common sense over technology. The goal is to move from a customer lifecycle of acquisition and retention to a conversation lifecycle where customers are advocates by being given reasons to talk about and recommend the brand.
Gil deBizemont is the founder and CEO of Bilig Mobile, a company that designs and produces electric vehicles. He has always considered himself an entrepreneur and creator, having started his first business at age 16. deBizemont studied art and architecture. He is passionate about design and invention, and aims to create useful products that solve problems. As an entrepreneur, he prefers self-funding his ventures during the early years of research and development. deBizemont believes that true innovation and simple, customer-focused concepts are key to success with startups. His goal for Bilig Mobile is for it to become a leading brand known for quality electric trikes.
Farewell Digital - it was fun while it lastedDave Birss
This keynote talk discusses the future of digital agencies and advertising, highlighting 5 big opportunities: invading the world of advertising, becoming a production resource, serving as an innovation hub, making products, and striving for true awesomeness. The talk compresses tedium and extracts plagiarism from the discussion.
2015 Trends Impacting People at Work.
See the pop trends impacting organisational behaviour this year.
Get help asking the right questions about work culture.
Stimulate aspirations for 2015!
#HR #people #behavior #behaviour #trends #2015 #peopleatwork #megaconversation #conversation #dialogue #questions #jeffer #facilitation @jefferlondon
The document discusses how to develop sticky and memorable ideas using the SUCCESS framework of simplicity, unexpectedness, concreteness, credibility, emotion, and stories. It also covers developing a competitive advantage through differentiation and analyzing strengths, weaknesses, opportunities, and threats in a SWOT analysis for an artist. The SWOT matrix can help position an artist for success but should be used as a guide rather than a strict prescription.
This document provides advice for embracing digital change and transformation. It discusses how to change an organization's "digital DNA" by addressing many aspects on every level, including structures, individuals, teams, departments, management, communication and more. It also emphasizes the importance of speed and acting like a startup by focusing on solutions, setting tight deadlines, and challenging the status quo. Additionally, it recommends finding "Pippi Longstocking" type people who will drive change, rather than more cautious "Annika" types, when building a team.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
54. Ecological disaster
Corporate neglect
Surge for stability
More unwanted war
War against marriage
Gay rights
Migrant workers rights
Illegal immigration
v.
v.
v.
v.
71. problem
what’s the problem the brand is trying to solve?
purpose
what does this brand believe? why does it exist?
people
who are we talking to? what are relevant attitudes, beliefs, and feelings?
behavioral tension
what are they doing now? what is the behavioral tension?
change challenge
what is the specific change we must create?
cultural fuel
what else is happening in culture that could accelerate this change?
proof
how do we know it’s impacting the business?