Why Should You Choose Magento eCommerce for Your Online Store

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The eCommerce industry is changing at a fast pace that’s why every eCommerce business must adopt new
technologies effectively. There are various platforms like Magento, BigCommerce, Shopify, WooCommerce,
and many others that businesses can use for building an eCommerce website.
Amongst all CMS-running websites, Magento powers around 0.6% of the site.
Magento is popular CMS website amongst merchants because of the extensive set of functionality and out-of-
the-box features it offers.

Here’s a List of Reasons Why Magento Should be Your Choice:
1: Magento eCommerce is Open-Source Software.
Magento is an open-source platform and that is one of the main reasons for its popularity among all the other
eCommerce website building platforms. With the Magento eCommerce, business owners get complete control
over the functionality of the online store. They can add the functionality they want to their store by simply
creating a custom module and installing it on the online store. It offers a smooth & flexible shopping
experience for customers.

2: Magento eCommerce Has Return Material Authorization (RMA)
With RMA, store owners can attract more and more customers to the platform. They can use the return material
extension to make it easier for customers to return the product. That can help you build a strong brand identity
and win customers’ trust.
3: Magento eCommerce Offers One backend With Multiple Storefronts
Handling the multiple stores is a ducting task. If you are using another platform apart from Magento, you must
hire a team. But with Magento, you can get one single admin panel for handling your many online stores. With
these multiple storefronts, developers can add various shopping stores to the platform, consisting of thousands
of catalogues and products, to ensure an exciting shopping experience.

4: A Large Number of Extensions Options
Regardless, Magento already has several incredible features, and developers can extend it using plugins. It is also
called modules for the Magento ecommerce builder. With these modules, website owners can easily customize the
platform and provide a better shopping experience so customers can keep visiting the same store.
5: Magento eCommerce has Community
The Magento community is the most dedicated community of highly professional developers. It is one of the top
reasons for its strong position amongst its competitors. This massive community includes committed developers,
programmers, bloggers, project managers, product managers, CEOs, and other worldwide professionals that
support and collaborate with the Magento Community daily.

The Magento Community, such as Magento stack exchange, helps you find answers if you have any questions
regarding Magento. If you have any trouble with your Magento eCommerce website building process, you can
always rely on this community. Their members will assist you by offering appropriate instructions and solutions.
It is a secure, quick platform, owing to continuous upgrades that meet end-users’ demands.
6: Compatibility Between Browsers
This feature makes the e-commerce platform easily accessible through different browsers. It lowers usage
restrictions and allows the site to rank high in search engines.

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7: Ease of Implementation
Increasing your online store efficiency is important during this time of competitive ecommerce market
landscape. Magento enables you to integrate various third-party services such as payment gateways, shipping,
database applications, and order tracking, many others. ERP, Product Information Management, Accounting,
and marketing automation systems are supported by Magento API1s. Merchants opt for Magento development
services for Magento integration and advance their store for the customers.
8: Multilingual and Multi-Currency
Operating globally means a business must incorporate different languages for different customers. There should
be something for everyone, so customers don’t leave the store without buying something. This feature has given
Magento a significant market share in the e-commerce world.

9: Checkout in One Step
Through Magento, merchants can easily configure their portals and optimize their shopping carts to increase
conversions. A one-step checkout would result in fewer customers abandoning their carts.
10: Integrated Payment Options
Obviously, not every customer uses the same payment option, so website owners need to integrate multiple
payment methods to make shopping easier for customers. Magento has integration options with gateways like
eBay, PayPal, Quickbooks, etc., so customers can easily transact from anywhere in the world.

11: Magento eCommerce Offers SEO Friendly Functionality.
Magento eCommerce is a search engine optimization-friendly platform. It helps you improve visibility on search
engines by offering various features like setting meta titles, meta descriptions, adding a sitemap, generating
product schemas, category page optimization, page titles, customizable H1 tags, and many more.
12: Themes for All Companies
One of the most interesting features of Magento is that businesses can easily find suitable website themes
according to their industry. No matter what they sell, Magento developers could find something to suit their
requirements.

13: Adaptability
In terms of functionality, you have total control over your eCommerce website’s functionality.
Highly skilled Magento developers can create a unique user-friendly frontend based for various device access at
any time. Magento also allows you to customize the Magento web store’s backend to match your specific
requirements. Additionally, regular Magento version upgrades keep your store updated and make it user-friendly.
Apart from this, you can also control the interfaces and processing capabilities of your eCommerce website by
using Magento eCommerce development services from professionals.
14: Modular Architecture
Magento is designed around a standardized PHP framework, the Zend Framework, which allows the platform to
be extensible, ensuring that it complements the requirements of every merchant.

15: Magento eCommerce As A CMS
Magento offers an aesthetically beautiful admin interface, marketing tools, and catalog management. This
ecommerce website builder makes customization easy to match the business requirements. For promotions, it
gives advanced control to business owners.
Merchants and developers can also utilize the CMS’s single and user-friendly admin backend interface to handle
their merchandise, orders, and customer information.
16: Magento eCommerce is a Scalable Solution
Whether a business wants to sell 1,000 or 100,000 products, Magento can provide as much support as it needs. Its
scalable feature shows its amazing ability to grow with the business.

17: Reporting and Analytics
You can effortlessly get default Magento reports such as:
•Sales report – This report includes information related to invoices, tax, refunds, coupons, orders, and even the
PayPal settlement report.
•Marketing report – Through this report, you get in-depth insights about available products in the cart, abandoned
carts, problems with the newsletter, and much more.
•Customer report – This report highlights things like the current total number of orders, orders per customer, and
new accounts of new customers.
•Products report – This report has 5 components: tagged products, low-supplied products, and bestsellers.
Apart from this, various technical features like configuration, highly informative dashboards like sales
dashboards, customer dashboards, and product dashboards are in-built.

18: Secure Authorization
Magento was designed as a secure platform to ensure the safety of customers and business data. The website is
completely secure, so you avoid data breaches from external sources.
19: Extraordinary Assistance
All year long, Magento receives essential security, stability, and support updates. The active community and
developers contribute to the platform’s improved customer experience, ensuring that Magento meets the highest
eCommerce standards. This is reflected in the forum, making it easier, faster, and smoother to use as an
eCommerce platform with which you are always protected.

20: Multi-Layered Navigation
Merchants can use multi-layered navigation for convenient and satisfying shopping. When customers can search
for products by relevant categories and other attributes, things become easier and effortless for them.
Final Notes
After reading this list, you can see that Magento ecommerce meets all the important eCommerce requirements
that can help you in building an effective online eCommerce website. When it comes to small, medium, or
enterprise-level businesses, Magento attracts a lot of interest from merchants and developers.

We hope after reading this blog, you get a strong reason to use Magento eCommerce for your online store.
However, if you still have doubts or want to learn more, you can contact a professional Magento development
services provider.
Apart from this, if you are looking to hire the best Magento Development Agency for your business, then you
can hire India’s Leading Magento development services provider company, Pixlogix Infotech Pvt. Ltd. It is the
best place to hire a Magento development agency with a complete solution for your online business.

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