Performance Marketing Explained by Ardi Kemara Pradipta, Founder of Infikeys.
This innovative approach to online advertising ensures advertisers pay only for concrete results, such as sales or leads.
It merges action-based payment with digital channels like SEM and social media, emphasizing measurable outcomes and real-time optimization.
Essential for startups seeking cost-effective marketing, SMEs aiming for strategic growth, and large corporations looking for data-driven advertising solutions, it offers a roadmap for efficient spending with a strong focus on ROI.
Businesses benefit from targeted advertising, reduced financial risks, and adaptable strategies in the fast-evolving digital landscape.
Who Needs This & Why:
Startups: For efficient use of limited budgets and clear ROI.
SMEs: To strategically grow and compete effectively.
Large Corporations: For maximizing returns and informed decision-making.
3. The essence of performance marketing
Where payment is made for the potential to see the ad,
such as in TV or print advertising
performance-base
Meaning that advertisers only pay for the direct results of their ad spend
unlike traditional advertising