Welcome Keynote
Axel Schultze, Founder Social Media Academy, http://xeesm.com/axels
Social Media - Impact to businesses of all sizes, all industries
# SMTW
Social media listening is the process of identifying and assessing what is being said about a company, brand, or product on social media platforms. It allows businesses to listen to customer feedback, questions, and complaints in order to improve products and services, increase sales and brand reputation. More companies are recognizing social media listening as an important customer intelligence tool and are starting to listen more closely to their customers online. Businesses can use social media listening to build their network, interact with customers, keep customers engaged, and drive business.
Trends in social media for business include:
1) Customers shape brands' reputations through online conversations, so companies must listen to understand customers and address issues early.
2) Less than 1% of customer time is spent on purchases; the other 99% is spent searching and socializing online, so companies must engage customers throughout the experience.
3) Customers want to share ideas, knowledge, and help solve problems online, so companies should support these activities to build trust.
Technology and Your Business: 11 Rules for Success with TechRamon Ray
Technology is awesome - if used correctly - it'll help your business be more productive. If not used properly - you'll just be wasting your time. This presentation will help you get MORE out of technology.
In today’s challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged – growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brand’s message (and do so with today’s often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.
The document discusses how social media can influence spending habits. It will have students understand how platforms like Instagram, Snapchat and Facebook can affect consumer thinking about spending. Students will analyze marketing techniques from social media and ads that encourage spending, such as brands relying on influencers to promote products and encourage purchases. Students will learn how social media can influence spending by looking at examples on Instagram and answering questions about their own purchasing behaviors and psychology around social media spending.
Fasken Magic Circle Event Andrew GrillAndrew Grill
The document discusses the importance of social media for businesses. It states that social media is a necessary tool that is not just for kids. Marketing through social media helps set expectations, create demand, and differentiate businesses. It also notes that social media requires delivering on expectations to avoid negative conversations. The document provides tips for businesses on using social media effectively through conversation not just advertising, creating shareable content, and measuring results.
This document provides an overview of key concepts around distributing and promoting products and services from a chapter on introduction to business. It covers the nature of distribution and types of wholesalers and retailers. It also discusses how supply chain management, promotion, advertising, personal selling, sales promotion, public relations, social media, and e-commerce fit within promotional strategies. The document includes several exhibits, such as diagrams of supply chains and promotional mixes.
Social media listening is the process of identifying and assessing what is being said about a company, brand, or product on social media platforms. It allows businesses to listen to customer feedback, questions, and complaints in order to improve products and services, increase sales and brand reputation. More companies are recognizing social media listening as an important customer intelligence tool and are starting to listen more closely to their customers online. Businesses can use social media listening to build their network, interact with customers, keep customers engaged, and drive business.
Trends in social media for business include:
1) Customers shape brands' reputations through online conversations, so companies must listen to understand customers and address issues early.
2) Less than 1% of customer time is spent on purchases; the other 99% is spent searching and socializing online, so companies must engage customers throughout the experience.
3) Customers want to share ideas, knowledge, and help solve problems online, so companies should support these activities to build trust.
Technology and Your Business: 11 Rules for Success with TechRamon Ray
Technology is awesome - if used correctly - it'll help your business be more productive. If not used properly - you'll just be wasting your time. This presentation will help you get MORE out of technology.
In today’s challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged – growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brand’s message (and do so with today’s often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.
The document discusses how social media can influence spending habits. It will have students understand how platforms like Instagram, Snapchat and Facebook can affect consumer thinking about spending. Students will analyze marketing techniques from social media and ads that encourage spending, such as brands relying on influencers to promote products and encourage purchases. Students will learn how social media can influence spending by looking at examples on Instagram and answering questions about their own purchasing behaviors and psychology around social media spending.
Fasken Magic Circle Event Andrew GrillAndrew Grill
The document discusses the importance of social media for businesses. It states that social media is a necessary tool that is not just for kids. Marketing through social media helps set expectations, create demand, and differentiate businesses. It also notes that social media requires delivering on expectations to avoid negative conversations. The document provides tips for businesses on using social media effectively through conversation not just advertising, creating shareable content, and measuring results.
This document provides an overview of key concepts around distributing and promoting products and services from a chapter on introduction to business. It covers the nature of distribution and types of wholesalers and retailers. It also discusses how supply chain management, promotion, advertising, personal selling, sales promotion, public relations, social media, and e-commerce fit within promotional strategies. The document includes several exhibits, such as diagrams of supply chains and promotional mixes.
The document discusses word of mouth marketing and outlines the five T's framework for effective word of mouth strategies. It explains that word of mouth can be organic or amplified through intentional campaigns. The five T's are talkers, topics, tools, taking part, and tracking. Talkers are who will spread the word, topics are what they will talk about, tools help the message travel, taking part means joining conversations appropriately, and tracking involves monitoring what is being said. The document also notes that word of mouth and social media marketing go hand in hand, with social media serving as a medium to facilitate conversations.
13 0716 webinar q & a product market fit and public relations special topicCleantechOpen
This document summarizes questions and answers from two webinars about product/market fit and public relations for startups. For the product/market fit webinar, questions focused on identifying customer pain points, reaching different types of customers like large companies or general public, and classifying stakeholders. Answers emphasized talking directly to customers, understanding their current buying process, and mapping the decision chain. For the public relations webinar, questions covered issuing press releases, measuring PR effectiveness, targeting reporters, and when to launch online presences. Answers recommended ordering press releases strategically and building long-term relationships with junior reporters.
This document discusses social media advertising and marketing. It covers key topics such as how social media can build brand awareness, the importance of customer engagement and service, and how to measure the return on investment of social media campaigns. Examples are provided of both successful and unsuccessful social media marketing campaigns from brands like Wendy's, KFC, and Blackberry. The document emphasizes that brands must adapt to changing technologies and find ways to authentically engage customers through social conversations in order to build loyalty and influence purchase decisions.
This document provides an overview of word-of-mouth marketing (WOMM). It defines WOMM as positive or negative communication between consumers about products, services, and ideas. WOMM is seen as an effective and inexpensive form of marketing. The document outlines different types of WOMM strategies and campaigns, how WOMM works by using influencers to spread messages, and key factors like talkers, topics, tools, tracking, and taking part that contribute to successful WOMM. It also notes that negative WOMM may have a greater impact than positive WOMM and provides an example case study of the Obama presidential campaign's effective use of WOMM.
The document discusses various social media tools and how businesses can use them to build and manage customer relationships. It provides statistics about the importance of customer retention and positive experiences. It also discusses concepts like customer relationship management, gathering customer feedback, loyalty programs, networking, and using relationships to differentiate a brand. Specific tools mentioned include Facebook, Twitter, LinkedIn, Foursquare, and others.
13 0723 webinar q & a markets and getting to them & legalCleantechOpen
This document summarizes questions and answers from two webinars about product/market fit and public relations for startups. In the product/market fit webinar, participants asked questions about identifying customer pain points, reaching different types of customers, and classifying stakeholders. The presenter emphasized talking directly to customers, understanding their current buying process, and being specific rather than general. In the public relations webinar, questions focused on issuing press releases, measuring PR effectiveness, targeting reporters, and when to launch online presences. The presenter advised ordering press releases strategically, using a variety of metrics, building long-term relationships with junior reporters, and having a tangible message before "going public".
The document discusses strategies for using social media to build a brand. It notes that Tracy Sestili is the CEO and founder of Social Strand Media, a social media consulting firm. The document provides tips on understanding your brand's values and target audience, engaging with customers through social networks like Facebook and Twitter, and using promotions and incentives to drive engagement without relying too heavily on push marketing. It also examines why people choose to follow or "break up" with brands on social media and how to save time managing a social media presence.
Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.
11 rules of engagement for B2B Social Media Adoption (Supporting Notes)Si Cox
This document provides 11 rules for adopting social media engagement:
1. Focus on high-quality content that answers the question "What's in it for me?" for your audience.
2. Focus your efforts on a few core social media channels where your audience spends time, rather than trying to cover all platforms.
3. Be wary of new platforms distracting you from developing content, and recognize it takes time to build an audience on social media.
1) Social media has become a major online activity, surpassing even porn, with 2/3 of internet users on social networks.
2) Companies are increasingly using social media for brand awareness, reputation management, improving search engine optimization, increasing website traffic, generating leads, internal communications, and online sales.
3) While social media adoption among companies is growing, many are still just testing it without clear strategies, and it remains an opportunity for smaller businesses to engage customers.
How to Avoid These 5 Social Media MistakesNicole King
The document provides five tips for avoiding common social media mistakes: 1) incomplete profiles, 2) one-way communication rather than conversation, 3) spamming with sales pitches, 4) being robotic rather than human, and 5) inconsistent branding across social media and other marketing materials. It advises regularly reviewing social media efforts to understand what works and ensure best practices are followed. Understanding these common mistakes is the first step to avoiding them and better connecting with customers through social media.
5 ways you can influence consumer purchasing decisionsManish Bhuradiya
The document discusses 5 ways to influence consumer purchasing decisions through social media:
1) Change social conversations to engage fully with your existing audience rather than just marketing to them.
2) Appeal to millennials by creating mobile-friendly content that fits their needs and being authentic.
3) Engage customers both online and offline by understanding your emotional connection with consumers.
4) Start authentic Facebook conversations by being personable rather than pitching products.
5) Be available at all times by responding to customer concerns on social media within 60 minutes, even nights and weekends.
The document outlines 5 reasons why a business should not be on social media:
1. Not understanding target customers - knowing demographics of where customers engage online is essential.
2. Not knowing which social media platforms are best - different platforms have unique value for different types of businesses and content.
3. Using social media only for advertising - social media is about building relationships, not just sales; focus on engaging content over promotions.
4. Not having time to manage social media properly - ongoing daily engagement is needed beyond just setting up accounts.
5. Lacking a clear social media strategy - goals, tactics, and metrics are needed to ensure social media is an effective investment for the business.
The document discusses how social media can be helpful for business growth by allowing companies to reach more customers in an effective and inexpensive way through platforms like Facebook, YouTube, and Twitter, and also provides insights into customer behavior, but notes that social media cannot guarantee overnight popularity or sales and cannot replace reputation management.
Social media is an important marketing channel that companies need to utilize to reach customers. To succeed, companies must have a real social media strategy rather than just creating accounts. The strategy should involve learning customer needs, creating ways for customers to provide feedback, actively engaging with customers to solve problems and collect ideas. The strategy should use multiple popular channels like YouTube, Twitter, Facebook and involve sharing content honestly and responding to customer comments to build trust.
Stories have the power to influence people in ways that other forms of communication cannot. StoryMagiX uses interactive storytelling in schools to build brand loyalty from an early age by creating engaging story environments based on brands. They target influential customers like school children to influence parents and friends through peer-to-peer marketing. Their storytelling sessions develop children's skills while promoting positive values and sponsors' brands.
Youth Marketing, New Media & other bollocksFilip Modderie
Asking the right questions is one thing. The real question is, what are the answers? Realising that there is not one answer, but that trying to give an answer and getting your feedback on it is what social media is all about, we give you: The 4C matrix!
Social Media: Helping Customers Find the Farmer (part 2)Glenn Muske
This document discusses using social media, specifically Facebook and Pinterest, for agricultural marketing. It provides goals and best practices for coaching farmers on social media use. Facebook is seen as very accessible but also noisy, though affordable with measurable results. Pinterest is popular for food/recipe searches but requires photos and engagement beyond selling. The key lessons are to focus on best practices, learn platform features, engage as a user to stay current, and provide hands-on training for farmers.
Social media discussion panel pp presentationChrissy Redd
The document outlines the agenda for a panel discussion on social media marketing. Phyllis Forney will provide opening remarks to welcome attendees. Stephenie Peterson will moderate the discussion. The panelists - Nikki Means, Michelle Hummel, Chris Marsh, and Daniel Johnson - will discuss various social media platforms and analytics. Gregory Walker will then provide an overview of social media marketing strategies. The event will conclude with closing remarks from the CEO of Project Socialize. Attendees can ask questions throughout.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
The document discusses word of mouth marketing and outlines the five T's framework for effective word of mouth strategies. It explains that word of mouth can be organic or amplified through intentional campaigns. The five T's are talkers, topics, tools, taking part, and tracking. Talkers are who will spread the word, topics are what they will talk about, tools help the message travel, taking part means joining conversations appropriately, and tracking involves monitoring what is being said. The document also notes that word of mouth and social media marketing go hand in hand, with social media serving as a medium to facilitate conversations.
13 0716 webinar q & a product market fit and public relations special topicCleantechOpen
This document summarizes questions and answers from two webinars about product/market fit and public relations for startups. For the product/market fit webinar, questions focused on identifying customer pain points, reaching different types of customers like large companies or general public, and classifying stakeholders. Answers emphasized talking directly to customers, understanding their current buying process, and mapping the decision chain. For the public relations webinar, questions covered issuing press releases, measuring PR effectiveness, targeting reporters, and when to launch online presences. Answers recommended ordering press releases strategically and building long-term relationships with junior reporters.
This document discusses social media advertising and marketing. It covers key topics such as how social media can build brand awareness, the importance of customer engagement and service, and how to measure the return on investment of social media campaigns. Examples are provided of both successful and unsuccessful social media marketing campaigns from brands like Wendy's, KFC, and Blackberry. The document emphasizes that brands must adapt to changing technologies and find ways to authentically engage customers through social conversations in order to build loyalty and influence purchase decisions.
This document provides an overview of word-of-mouth marketing (WOMM). It defines WOMM as positive or negative communication between consumers about products, services, and ideas. WOMM is seen as an effective and inexpensive form of marketing. The document outlines different types of WOMM strategies and campaigns, how WOMM works by using influencers to spread messages, and key factors like talkers, topics, tools, tracking, and taking part that contribute to successful WOMM. It also notes that negative WOMM may have a greater impact than positive WOMM and provides an example case study of the Obama presidential campaign's effective use of WOMM.
The document discusses various social media tools and how businesses can use them to build and manage customer relationships. It provides statistics about the importance of customer retention and positive experiences. It also discusses concepts like customer relationship management, gathering customer feedback, loyalty programs, networking, and using relationships to differentiate a brand. Specific tools mentioned include Facebook, Twitter, LinkedIn, Foursquare, and others.
13 0723 webinar q & a markets and getting to them & legalCleantechOpen
This document summarizes questions and answers from two webinars about product/market fit and public relations for startups. In the product/market fit webinar, participants asked questions about identifying customer pain points, reaching different types of customers, and classifying stakeholders. The presenter emphasized talking directly to customers, understanding their current buying process, and being specific rather than general. In the public relations webinar, questions focused on issuing press releases, measuring PR effectiveness, targeting reporters, and when to launch online presences. The presenter advised ordering press releases strategically, using a variety of metrics, building long-term relationships with junior reporters, and having a tangible message before "going public".
The document discusses strategies for using social media to build a brand. It notes that Tracy Sestili is the CEO and founder of Social Strand Media, a social media consulting firm. The document provides tips on understanding your brand's values and target audience, engaging with customers through social networks like Facebook and Twitter, and using promotions and incentives to drive engagement without relying too heavily on push marketing. It also examines why people choose to follow or "break up" with brands on social media and how to save time managing a social media presence.
Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.
11 rules of engagement for B2B Social Media Adoption (Supporting Notes)Si Cox
This document provides 11 rules for adopting social media engagement:
1. Focus on high-quality content that answers the question "What's in it for me?" for your audience.
2. Focus your efforts on a few core social media channels where your audience spends time, rather than trying to cover all platforms.
3. Be wary of new platforms distracting you from developing content, and recognize it takes time to build an audience on social media.
1) Social media has become a major online activity, surpassing even porn, with 2/3 of internet users on social networks.
2) Companies are increasingly using social media for brand awareness, reputation management, improving search engine optimization, increasing website traffic, generating leads, internal communications, and online sales.
3) While social media adoption among companies is growing, many are still just testing it without clear strategies, and it remains an opportunity for smaller businesses to engage customers.
How to Avoid These 5 Social Media MistakesNicole King
The document provides five tips for avoiding common social media mistakes: 1) incomplete profiles, 2) one-way communication rather than conversation, 3) spamming with sales pitches, 4) being robotic rather than human, and 5) inconsistent branding across social media and other marketing materials. It advises regularly reviewing social media efforts to understand what works and ensure best practices are followed. Understanding these common mistakes is the first step to avoiding them and better connecting with customers through social media.
5 ways you can influence consumer purchasing decisionsManish Bhuradiya
The document discusses 5 ways to influence consumer purchasing decisions through social media:
1) Change social conversations to engage fully with your existing audience rather than just marketing to them.
2) Appeal to millennials by creating mobile-friendly content that fits their needs and being authentic.
3) Engage customers both online and offline by understanding your emotional connection with consumers.
4) Start authentic Facebook conversations by being personable rather than pitching products.
5) Be available at all times by responding to customer concerns on social media within 60 minutes, even nights and weekends.
The document outlines 5 reasons why a business should not be on social media:
1. Not understanding target customers - knowing demographics of where customers engage online is essential.
2. Not knowing which social media platforms are best - different platforms have unique value for different types of businesses and content.
3. Using social media only for advertising - social media is about building relationships, not just sales; focus on engaging content over promotions.
4. Not having time to manage social media properly - ongoing daily engagement is needed beyond just setting up accounts.
5. Lacking a clear social media strategy - goals, tactics, and metrics are needed to ensure social media is an effective investment for the business.
The document discusses how social media can be helpful for business growth by allowing companies to reach more customers in an effective and inexpensive way through platforms like Facebook, YouTube, and Twitter, and also provides insights into customer behavior, but notes that social media cannot guarantee overnight popularity or sales and cannot replace reputation management.
Social media is an important marketing channel that companies need to utilize to reach customers. To succeed, companies must have a real social media strategy rather than just creating accounts. The strategy should involve learning customer needs, creating ways for customers to provide feedback, actively engaging with customers to solve problems and collect ideas. The strategy should use multiple popular channels like YouTube, Twitter, Facebook and involve sharing content honestly and responding to customer comments to build trust.
Stories have the power to influence people in ways that other forms of communication cannot. StoryMagiX uses interactive storytelling in schools to build brand loyalty from an early age by creating engaging story environments based on brands. They target influential customers like school children to influence parents and friends through peer-to-peer marketing. Their storytelling sessions develop children's skills while promoting positive values and sponsors' brands.
Youth Marketing, New Media & other bollocksFilip Modderie
Asking the right questions is one thing. The real question is, what are the answers? Realising that there is not one answer, but that trying to give an answer and getting your feedback on it is what social media is all about, we give you: The 4C matrix!
Social Media: Helping Customers Find the Farmer (part 2)Glenn Muske
This document discusses using social media, specifically Facebook and Pinterest, for agricultural marketing. It provides goals and best practices for coaching farmers on social media use. Facebook is seen as very accessible but also noisy, though affordable with measurable results. Pinterest is popular for food/recipe searches but requires photos and engagement beyond selling. The key lessons are to focus on best practices, learn platform features, engage as a user to stay current, and provide hands-on training for farmers.
Social media discussion panel pp presentationChrissy Redd
The document outlines the agenda for a panel discussion on social media marketing. Phyllis Forney will provide opening remarks to welcome attendees. Stephenie Peterson will moderate the discussion. The panelists - Nikki Means, Michelle Hummel, Chris Marsh, and Daniel Johnson - will discuss various social media platforms and analytics. Gregory Walker will then provide an overview of social media marketing strategies. The event will conclude with closing remarks from the CEO of Project Socialize. Attendees can ask questions throughout.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
This document discusses using social media for career development. It begins with an overview of how social media has become important for recruitment. Traditionally, job seekers would submit applications without networking. Now, employers use social media to find candidates and expect online profiles. The document recommends using social media to build a personal brand, monitor conversations, identify relevant groups, engage and network, and leverage "attraction-based marketing" rather than just applying to listings. It provides tips on optimizing profiles on blogs, Twitter, LinkedIn and more to differentiate oneself and attract opportunities. Performance should be monitored using various analytics tools.
This document discusses how social media is impacting business schools and career development. Some key points:
- 85% of potential MBA students used social media to research schools and many wanted schools to better utilize social media.
- 99% of current students stated social media was "mission critical" and many schools did not offer adequate social media courses.
- The presentation will cover how to use social media for career development and discuss innovative approaches in a crowded graduate recruitment market.
oneforty - Performable Webinar: How Customer Lifecycle & Social Media Marketi...oneforty
The document discusses how customer lifecycle and social media marketing can improve results. It notes that today's customers are multi-channel and platforms and that customer experience is important. It then outlines how lifecycle marketing optimizes interactions across the entire customer journey. Finally, it discusses how social media is critical to the overall customer experience by allowing customers to find information from real people and engage with brands.
Customer Experience Development - Leadership Class IntroductionSociety3
The document introduces the Social Media Academy leadership class. It provides an overview of the class which takes a cross-functional business approach to teaching social media strategy. The class covers topics like social media assessments, developing social media strategies, integrating social media across different business functions, selecting tools, developing engagement plans, analytics, and consulting. The class is taught online over 14 days and includes exercises, tests, and a final exam to graduate. The goal is to help business professionals understand how to best apply social media across their organizations in a holistic way.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Put social in your sales process and get to the next levelXeeMe
This document discusses how sales processes need to adapt to changing customer behaviors and the rise of social media. It recommends that salespeople spend 20 minutes per day on social media to strengthen relationships, monitor discussions, and engage prospects without directly selling. A three-quarter action plan is proposed to discover prospects on social networks, build an online community, and leverage advocacy to gain mind share over competitors. Training on relationship and social selling is also promoted.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
This document provides information and guidance about creating a marketing plan. It begins with definitions of marketing from various sources. It then discusses types of marketing, focusing on delivery method, audience, and message/content. Examples are provided for each type. The document outlines the basic parts of a marketing plan, including conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It stresses that creating a marketing plan is a team effort. Target audiences are also discussed. The overall summary is that this document offers guidance and considerations for developing a comprehensive marketing plan.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
Semelhante a Welcome Keynote Social Media - Impact to businesses of all sizes, all industries (20)
Social Media Academy Certified Social Media StrategistSociety3
The document provides information about Social Media Academy's Certified Social Media Strategist certification program. It includes an introductory workshop agenda, details on the 27 self-paced lessons and 11 instructor-led workshops, technical requirements, and overviews of lessons 1-4 and 5-7 which cover various topics on social media strategies and engagement. Upon completion of the lessons and workshops, students will have an online graduation meeting to achieve the Certified Social Media Strategist certification.
Wie Social Media die Geschaeftswelt veraendertSociety3
Presentation Axel Schultze auf der Internet World Messe und Kongress in Muenchen, 2012
Mitschnitt / Video verfuegbar auf
http://socialmedia-academy.com/dach/?p=514
In diesem Online-Seminar (Webinar) gibt die Social Media Academy Einblicke in Aufgaben und Verantwortung von Social Media Managern auf Basis von ca. 6 Jahren Erfahrung und Zusammenarbeit mit internationalen Social Media Managern.
Agenda:
Profil eines Social Media Manager (30 Minutes)
Was sind die Aufgaben eines Social Media Managers?
Welchen Verantwortungsbereich muss ein Social Media Manager abdecken?
Welches Wissen und welche Erfahrung muss ein Social Media Manager mitbringen?
Welchen Herausforderungen muss sich ein Social Media Manager gegenüberstellen?
Unterschiede in Deutschland, Europa, USA und Australien
Das Ausbildungsprogramm der Social Media Academy (15 Minuten)
Ausbildungsinhalte und Erfahrungen
Online versus Klassenzimmer
Social Media Projektarbeit
Methoden und Strategiemodell
Ein Wort aus dem Kreis der Alumni
Certified Social Media Strategist - Social Media Academy Society3
The Social Media Strategist Class is an 8-week online course that teaches a methodical approach to social media strategy. Students work on a social media project and apply major methodologies like audits, frameworks, planning, and reporting. They learn customer engagement, presence development, and online collaboration. The course covers assessing situations, developing strategies, selecting tools and networks, and executing and reporting on plans. It is designed for consultants, managers, and others who need to develop social media business strategies.
The document provides information about hiring a Director of Social Media. It discusses that the Director should create a social media strategy across the company, own the budget for social media tools, recruit and oversee a social media team, coordinate social media campaigns, and provide data analysis to inform company decisions. The Director will also monitor social media trends and represent the company within the industry.
Social Media ROI - Social Media Academy - Online Management BriefingSociety3
High Impact Enterprise Social Media Strategies with ROI above 100% ;
Online Management Briefing
Social Media ROI It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start – who to hire.Audience: Business managers / Business consultants
Takeaway : Get the big picture for high impact ROI on social media
The document provides information about the Social Media Academy orientation program. It discusses the academy's certification programs for social media strategists and business masters, which involve online lessons, workshops, and projects over several weeks. It promotes the academy's methodological approach and highlights comments from alumni about the benefits of the training and alumni network.
Spring 2011 Class Information
Introductory Workshop Agenda
Technical Requirements
Lesson Details & Workshop Dates
Workshop Calendar
Main elements of the certification
Social Media Academy Orientation Program - Key elements of certificationSociety3
Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info:
http://socialmedia-academy.com
The Key Elements Of The Certification
Comprehending a cross functional business approach
Leveraging social media assessment methods
Using a social media strategy framework
Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development
Experience with tools, places & networks
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
Social Media Strategies for highly sucessful Virtual EventsSociety3
The document discusses strategies for using social media to promote and engage audiences for virtual events. It recommends connecting with influencers on social networks to build buzz for an event. During events, it suggests leveraging social platforms to encourage participation and sharing of content. After events, the document advocates continuing engagement through social media to provide feedback and extend discussions on a personal level. The goal is to maximize reach through social amplification and monitoring to influence over 100,000 people with a team of 20 through focused, professional social business efforts.
Leveraging Social Media as a Way To Grow Business Society3
While social media is considered one of the most powerful business tools today, helping some companies to even grow during the economic down turn, many barely have a presence and don't know where to start. Let's explore how social media is forming today’s "educated purchase decisions" and what you can do to be part of the new process, growing your business and win back influence in the decision making process. Leading businesses leveraged social media to make a difference on the bottom line - without even having fancy fan page. Smart vendors leverage their channel as secret weapons in the social media world. Smart VARs and system integrators leverage social media to grow their vendor relationships. Get inspired how to unleash this power and make a difference for your own business.
Leading Edge Technologies and Partner Programs Empowering the Channel of Today and Tomorrow:
Axel Schultze, http://xeems.com/axels @ XChange Tech Innovators event Nov. 2010 Las Vegas
Channel Empowerment - Social Media Academy Society3
The Channel is the stepchild of the family
At least for the last 50 years
75% of world trade goes through channels
Mainly through the power of direct marketing
How to empower your partners with Social Media
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Social Media for
business managers
Stop thinking in "spending" time for or in social media - elevate your view and think "investing" your time. Stop messing with tweets that talk about some stranger ordering pizza - be able to tune into business relevant conversations. Stop being satisfied with your LinkedIn profile, it is static - instead understand to leverage business groups
Social Media Assessment Case Study Citrix WebexSociety3
Citrix / Webex - a social media case study
An example for a social media assessment, assessing customers, brand, partners and competition.
The case study was performed by certified consultants using the methods and models developed by the Social Media Academy
Thanks to the Team
Barbara Daniels http://xeesm.com/BarbaraDaniels/
Wendy Soucie http://xeesm.com/WendySoucie/
Matson Sparling http://xeesm.com/MatsonSparling/
Catherine Sherwood http://xeesm.com/CatherineSherwood/
Matthias Beckmann http://xeesm.com/MatthiasBeckmann
Lyn-Dee Eldridge
Lisa Robb
http://xeesm.com/lisarobb/
Nancy Chou
http://xeesm.com/nancychou/
Mark Eldridge
http://xeesm.com/eldridge2m/
Elsom Eldridge http://www.xeesm.com/ElsomEldridge
Mark Moore
http://www.xeesm.com/RMarkMoore
Susan Rice Lincoln
http://www. xeesm.com/SusanRice200036826/
Steve Gasser http://www.linkedin.com/in/stephengasser
Sales in the new enterprise
(10 reasons sales people need to care about social media)
Many sales people will totally ignore social media – except keeping connections in their social networks. For some it is a
frightening development, for others it is the greatest opportunity for more success.
What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Digital Transformation Frameworks: Driving Digital Excellence
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
1. … the best professional tools on the planet October 5 – 10, 2009A global, all online event The world’s best social media tools, demoed and discussed in one week
3. The model of influence changed in its foundation Lead flow as an indicator how customers get engaged. Leads typically represented the start of an “Educated Purchase Decision” – and the begin of a sales process – not any more! The education process changed, the lead flow dried out - businesses have to change! + Internet reg. pages + TV commercials + Tradeshows + Bill boards ???? News paper
4. Buying dynamics dictate sales processes The old sales process can be collapsed to the last three steps in the buying process
5. This is not applicable in our business This may work in B2C but not in B2B This is good for B2B but not B2C Our industry is not ready My customers are not there yet Our competitors don’t do anything either My customer never asked my about social media
6. Social media is where customers meet customers forexperience, skill development, failure prevention…
7. Power of repeat customers and word of mouth Zappos is a great example for the rapid evolution of word of mouth – accelerated through the Internet It’s no longer one tells one other – one tells a million Zappos Inc.
8. Social Media The #1 Recommendation Engine High-Tech, Agricultural Industry, Financial Services, Health Care… no specific “best” on any industry segment B2B because no decision maker would spend $5 Million without verifying with peers, other experts and everybody they trust B2C because purchase is no longer driven by advertising but through peer recommendation, peer pressure, friends and other influences Age group ranges from 16 to 60 80% of purchase decisions are based on recommendations
9. Social Media For Business #1 ObjectiveBe part of the “Recommendation chain” #1 ChangeCreating a better customer experience #1 ImplicationShifting gear in support, product marketing, sales, and marketing #1 RealizationSocial media is a cross functional business initiative – not a marketing campaign #1 GoalBusiness growth through advocacy
10. My company is not ready for that We have no budget We have no resources We have no plan In that economy we have no time for this This should be done by our ad agency
11. STOP !!!! Your agency cannot tweet and chat with your customers without the involvement of sales Your agency cannot discuss topics in a forum without the involvement of your support team Your agency cannot have a product feature dialog without the participation of your product managers Your agency cannot explore trends and demands without the inclusion of your procurement department
12. It’s all about people Business 1960 – 2010 Mass marketing Low touch sales model Outsourced support centers SEO, hits and numbers The new enterprise 2010 – Social Marketing Relationship based selling Customer integrated support Conversations are the new KPIs(the worst thing to be talked about is not to be talked about)
13. Your customer took a new route - again There are numerous examples from past history, demonstrating what happens if customers take new routes. Many companies however just don’t recognize when that is happening to them. “No opportunity is lost – someone will take it”
14. A shoe dealer get acquired for $800 Million Tony Hsieh (CEO) brought Zappos from $1.6Million in 2001 close to$ 1 Bn in revenue by 2008 – It’s NOT an e-commerce success storybut a customer experience / social media success story.
15. I’m not ready for that None of our executives have a clue Our culture is so old We are so much under pressure I can’t do anything
16. Your personal social media check list Take your top 50 business contacts and look them up in the relevant places and spaces. Create an account on networks and sites where you find your customers, prospects, partners and influencer. “Visit” them every other day, read the last posts, comment, care about them. LISTEN to what’s on top of their mind – think beyond your product sale. Be approachable, let your connections know how to connect with you. Share your thoughts, interests – get social. Take one of the reporting tools and begin to measure sentiments around your brand/product. Tell your colleagues what you learn from your customers and prospects – encourage them to also listen and learn. Help your customers and prospects with helpful links, introduce them to existing customers and experts of your products and services. Stay focused on the people who are RELEVANT to you – otherwise you get distracted and spend 24 hours per day browsing around. DO NOT waste your time with growing your followers, video editing, chatting with everybody who invites you… Follow your own business objectives
17. The Overall Process Understand what your customers are up to Understand your strength, weakness, the opportunities and the threats Develop a sound strategy based on the findings Create a plan extracted from your strategy Ensure a corresponding team development Focus on the execution, report on progress and success factors
18. Welcome to Social Media Tools Week Learn as much as you can Listen to strategists, consultants and practitioner from around the world See the tools that are especially geared towards business use. Thursday is social media reporting day. Join the Social Media Academy group in LinkedIn Consider joining the Leadership Class where you learn step by step everything you need from a social media business assessment to strategy execution.