We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
The document discusses how social media is disrupting brand communications. It argues that social listening can provide insights into what audiences want and help brands understand audiences better. It advocates focusing on communication effectiveness over media efficiency by targeting the right people, contexts and times. The document also suggests ideating experiences that add value for audiences rather than just advertisements, and that social media will disrupt the entire marketing mix, not just advertising.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
The document discusses how social media is disrupting brand communications. It argues that social listening can provide insights into what audiences want and help brands understand audiences better. It advocates focusing on communication effectiveness over media efficiency by targeting the right people, contexts and times. The document also suggests ideating experiences that add value for audiences rather than just advertisements, and that social media will disrupt the entire marketing mix, not just advertising.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Bulmers: Putting a Value on a Fan case studyWe Are Social
Bulmers worked with an agency to calculate the monetary value of a Facebook fan. They surveyed 241 Bulmers Facebook fans and 198 non-fans about their Bulmers consumption. They found fans consumed more Bulmers than non-fans. By analyzing reported weekly consumption and spend, they determined each Facebook fan was worth £3.82/week or £200/year more to Bulmers than non-fans. Since then, engagement on the Bulmers Facebook page has significantly increased, so the value of a fan may also be increasing.
Bulmers Social Site Case Study from We Are SocialWe Are Social
The document discusses the development of a new website for Bulmers cider that takes a social approach. The site was designed to reflect Bulmers' personality and showcase its colorful ciders and brand history. User-generated content from Bulmers' social media community was incorporated. The modular design allows the site to work flexibly across social media platforms while maintaining a beautiful design, and ensures it will remain adaptable in the future. The new social-focused site gives Bulmers a new way to engage audiences reflecting its "Live Colourful" brand identity.
This document discusses marketing in the connected age and outlines four principles of effective social marketing: people, purpose, principles, and participation. It emphasizes that marketing should focus on understanding people's behaviors, motivations and attitudes through social listening. Brands need to establish a clear purpose beyond just their products in order to engage people emotionally. Authentic brand values and actions are more important than claims. Effective marketing involves participating in conversations rather than just promoting to people.
The document discusses research from We Are Social and the World Federation of Advertisers on what defines great brands according to senior marketers. They identified 5 key elements: 1) a value proposition that extends beyond products, 2) making a positive difference, 3) involving rather than just interrupting audiences, 4) engaging emotions, and 5) helping people help themselves. Examples are given for each element like how Red Bull challenges limits and TOMS' brand promise. The research aims to provide guidance for best practice future marketing.
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Bulmers: Putting a Value on a Fan case studyWe Are Social
Bulmers worked with an agency to calculate the monetary value of a Facebook fan. They surveyed 241 Bulmers Facebook fans and 198 non-fans about their Bulmers consumption. They found fans consumed more Bulmers than non-fans. By analyzing reported weekly consumption and spend, they determined each Facebook fan was worth £3.82/week or £200/year more to Bulmers than non-fans. Since then, engagement on the Bulmers Facebook page has significantly increased, so the value of a fan may also be increasing.
Bulmers Social Site Case Study from We Are SocialWe Are Social
The document discusses the development of a new website for Bulmers cider that takes a social approach. The site was designed to reflect Bulmers' personality and showcase its colorful ciders and brand history. User-generated content from Bulmers' social media community was incorporated. The modular design allows the site to work flexibly across social media platforms while maintaining a beautiful design, and ensures it will remain adaptable in the future. The new social-focused site gives Bulmers a new way to engage audiences reflecting its "Live Colourful" brand identity.
This document discusses marketing in the connected age and outlines four principles of effective social marketing: people, purpose, principles, and participation. It emphasizes that marketing should focus on understanding people's behaviors, motivations and attitudes through social listening. Brands need to establish a clear purpose beyond just their products in order to engage people emotionally. Authentic brand values and actions are more important than claims. Effective marketing involves participating in conversations rather than just promoting to people.
The document discusses research from We Are Social and the World Federation of Advertisers on what defines great brands according to senior marketers. They identified 5 key elements: 1) a value proposition that extends beyond products, 2) making a positive difference, 3) involving rather than just interrupting audiences, 4) engaging emotions, and 5) helping people help themselves. Examples are given for each element like how Red Bull challenges limits and TOMS' brand promise. The research aims to provide guidance for best practice future marketing.
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
The document discusses 10 trends shaping the evolution of social media marketing: 1) the dominance of messengers, 2) the evolution of communication, 3) integrated platforms, 4) the evolution of social video, 5) content vs social, 6) re-thinking the role of paid, 7) amplifying the voices of others, 8) professional social networking, 9) social commerce, and 10) more meaningful metrics. It provides analysis and insights for each trend and how brands can improve their return on investment on social media by adapting to these evolving trends.
The document discusses 10 trends shaping the evolution of social media marketing: 1) The dominance of messengers, 2) The evolution of communication, 3) Integrated platforms, 4) The evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. Each trend is briefly described in 1-2 sentences with examples provided for some trends.
The document discusses 10 trends shaping the evolution of social media marketing: 1) Dominance of messengers, 2) Evolution of communication, 3) Integrated platforms, 4) Evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. For each trend, the document discusses how the trend is changing social media marketing and provides suggestions for improving ROI.
The document discusses 10 trends shaping the evolution of social media marketing: 1) Dominance of messengers, 2) Evolution of communication, 3) Integrated platforms, 4) Evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. It provides analysis and suggestions for how brands can improve ROI for each trend, focusing on engagement, relationships, and outcomes over reach and content.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
2014 CHALLENGE & FUTURE for DIGITAL by @wearesocialSGCCN
This document outlines 10 provocations about how connected technology will shape the future presented by We Are Social. The provocations discuss topics such as connectivity becoming like electricity and facilitating experiences rather than being an end destination, the evolution of brand content to multi-layered engaging experiences, moving from interruptive advertising to brand communications that add value, using data to understand people and the future rather than just reporting the past, measuring outcomes that create value rather than just attention, and exploring new economic models and currencies in a connected age.
Future Factors - Provocations on how Connected Tech Will Shape Our FutureEvgeny Tsarkov
Future Factors - Provocations on how Connected Tech Will Shape Our Future (by WeAreSocial)
Фактор будущего - Провокации о том, как технологии подключения будут определять наше будущее
The document discusses the value of social media listening for brands. It explains that social listening can provide insights into people's lives, preferences, and behaviors that are shared publicly online. However, most marketers only listen for mentions of their own brand and miss opportunities to understand customer needs. The document provides tips on how to use free and paid social listening tools to move from selective hearing of brand mentions to actively listening to online conversations to identify new insights that can help improve products, services and business strategies.
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
This document outlines a social media strategy for Vistaprint's European operations. It recommends focusing content on helping small businesses by providing tips, inspiration and entertainment. Engagement should be increased by addressing customer questions and concerns, rewarding fans with coupons, and showcasing customer stories and creativity. Success will be measured through engagement metrics, website traffic and positive feedback. The strategy involves using Facebook, Twitter, Google+, Pinterest, YouTube and blogs in a coordinated, cross-channel approach that is localized for each country.
#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big TopicsJon McBride
The document discusses how Brigham Young University used Instagram stories to address difficult topics like sexual assault, consent, and respect on campus. It describes three story campaigns that saw significant engagement and positive impacts. The stories directly helped survivors seek support and start important conversations. The document outlines lessons learned around crafting effective stories, utilizing experts, promoting strategically, and listening to feedback. It encourages using social media like Instagram stories to openly discuss tough issues with students.
The document discusses marketing strategies for reaching millennials. It recommends focusing on authenticity, mobile, and experience-based marketing. For authenticity, it suggests using influencer events and user-generated content. For mobile, it emphasizes the importance of mobile websites, apps, Instagram and Snapchat ads, and text messaging. It also stresses creating shareable experiences through exclusive events, VIP perks, and user-generated photos and videos. The overall message is that millennials respond best to marketing that feels authentic, mobile-friendly, and enhances their experiences in an interactive way.
Semelhante a We Are Social - Social Brands Live In London 2015 (20)
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
This document provides statistics on global internet, social media, and mobile usage from April 2017. Some key findings include:
- There were 7.497 billion people worldwide with 3.811 billion using the internet, representing 51% of the global population.
- On social media, 2.907 billion people were active users, accounting for 39% of the world's population.
- For mobile phones, there were 4.960 billion unique mobile users globally, equating to 66% of people.
- Facebook had 1.968 billion monthly active users, with 89% accessing via mobile and 61% using it daily.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview and summary of internet, social media, and mobile use in the Caribbean region. It includes statistics on internet and social media penetration across 27 countries in the Caribbean, lists the countries covered in the report, and shows their rankings by internet users. The summary also notes that the document is part of a larger 2017 Global Digital Report that covers internet trends in regions worldwide.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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1. #WhatsComingNext • @eskimon • 1We Are Social
SOCIAL BRANDS
THE FUTURE OF MARKETING
SIMON KEMP • WE ARE SOCIAL • WHAT’S COMING NEXT LONDON • 18 MAY 2015
we
are
social
2015
LIVE
EDITION
2. #WhatsComingNext • @eskimon • 2We Are Social
bit.ly/sb_iaa
WATCH THE FULL RECORDING OF SIMON KEMP PRESENTING
SOCIAL BRANDS AT THE IAA’S WHAT’S COMING NEXT CONFERENCE:
9. #WhatsComingNext • @eskimon • 9We Are Social
The brands that actively
involve audiences in the
creation of value are those
best placed to succeed in
today’s connected world.
PREMISE:
10. #WhatsComingNext • @eskimon • 10We Are Social
THE CONVERGENCE OF A FEW TRENDS:
THE RISE OF ‘PRIVATE’
SHARING ON APPS LIKE
WHATSAPP & WECHAT
CONCERNS ABOUT DATA
COLLECTION BY BRANDS
AND AD PLATFORMS
CHAT APPS PRIVACY
THE SHEER AMOUNT
OF ‘NOISE’ ACROSS
DIGITAL CHANNELS
CLUTTER
THE RELATED COST OF
REACHING AUDIENCES
IN SOCIAL MEDIA
AD SPEND
11. #WhatsComingNext • @eskimon • 11We Are Social
ABOVE ALL, A BELIEF THAT MARKETERS
ARE MISSING SOME HUGE OPPORTUNITIES
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5 PROVOCATIONS TO HELP YOU SEIZE THOSE
OPPORTUNITIES AND BUILD A SOCIAL BRAND
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A FORMAT DESIGNED TO INSPIRE ACTION
THE REALITIES, TRENDS,
AND OBSERVATIONS
BEHIND OUR THINKING
HOW WE SEE THESE
DEVELOPMENTS SHAPING
THE FUTURE OF MARKETING
TODAY TOMORROW
THE IMPLICATIONS FOR
BRANDS, AND WHAT
MARKETERS NEED TO DO
TO DO
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AN INCREASE IN GOOD CONVERSATION
DRIVES AN INCREASE IN COMPENSATION
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BUT FAVOURABLE CONVERSATIONS
AREN’T JUST ABOUT SOCIAL MEDIA ACTIVITY
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PRODUCTS
CUSTOMER SERVICE
POS ACTIVITY
ADVERTISINGPACKAGING
RECRUITMENT
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EVERYTHING YOUR BRAND DOES SHOULD
INSPIRE MEANINGFUL CONVERSATION
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HOWEVER, WE NEED TO BE CAREFUL WE
DON’T CONFUSE THE MEANS FOR THE END
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MARKETING’S JOB IS NOT TO CREATE
CONTENT; IT’S TO CREATE CONTENTMENT
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~ Cory Doctorow
“Content is not king. If I sent you to a
desert island and gave you the choice of
taking your friends or your movies, you’d
choose your friends. If you chose the movies,
we’d call you a sociopath. Conversation is
king. Content is just something to talk about.
27. #WhatsComingNext • @eskimon • 27We Are Social
INSPIRE FAVOURABLE CONVERSATIONS THAT
FUEL CONVERSION AND BUILD BRAND EQUITY
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BUT TODAY’S DEVICES MAKE IT EASY FOR
PEOPLE TO IGNORE IRRELEVANT MESSAGES
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MARKETING MUST DELIVER VALUE THROUGH
EVERY INTERACTION OR IT WILL BE IGNORED
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BUYING MEDIA SPACE
TO INTERRUPT PEOPLE AS
EFFICIENTLY AS POSSIBLE
ADDING VALUE IN ORDER
TO ENGAGE PEOPLE AS
EFFECTIVELY AS POSSIBLE
INTERRUPTION INTERACTION
THE EVOLVING PARADIGM
VSVS
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ADD VALUE THROUGH EVERY INTERACTION,
NOT JUST THROUGH EVERY TRANSACTION
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ADVERTISING’S BUSINESS MODEL DOESN’T
ALIGN WITH AUDIENCES’ BEHAVIOUR MODEL
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THE BROADCAST MARKETING PARADIGM
IS DRIVEN BY MEDIA COST EFFICIENCY
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I.E. TRYING TO REACH AS MANY EYEBALLS AS
POSSIBLE WITH AS LITTLE SPEND AS POSSIBLE
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BUT INTERACTIVE, DIGITAL MEDIA ENABLE
US TO FOCUS MORE ON EFFECTIVENESS
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I.E. CREATING IDEAL EXPERIENCES FOR
SPECIFIC AUDIENCES IN OPTIMUM CONTEXTS
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WE NO LONGER NEED TO BOIL BRANDS’
MEANING DOWN INTO 30” SOUNDBITES
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WE CAN FOCUS ON WHAT WE WANT PEOPLE
TO UNDERSTAND, NOT JUST WHAT WE’LL SAY
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FOCUS ON CREATING BETTER IMPRESSIONS,
INSTEAD OF CREATING MORE IMPRESSIONS
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WE CAN TELL AN EVOLVING STORY, INSTEAD
OF REPEATING THE SAME AD FOR 6 MONTHS
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WAYS TO BROADEN THE BRAND’S STORY
SHARE A WIDE VARIETY
OF DISPARATE CONTENT
THAT APPEALS TO PEOPLE
IN DIFFERENT WAYS AT
DIFFERENT TIMES
BRING A VARIETY OF
APPROACHES AND
THEMES TOGETHER AT THE
SAME TIME TO DELIVER
DIVERSE ENGAGEMENT
DANDELION TAPAS
TEST AND LEARN -
CONSTANTLY TWEAK
VARIATIONS ON THEMES
TO BUILD DEEPER
CONNECTIONS
KAIZEN
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BUILD YOUR BRAND WITH EVOLVING STORIES,
NOT SINGULAR, REPETITIVE ‘BIG AD IDEAS’
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BUT TELLING THESE STORIES IS ONLY THE
START OF A SOCIAL BRAND’S JOURNEY…
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WE NEED TO USE THESE STORIES TO INSPIRE
ON-GOING DIALOGUE AND CONVERSATION
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SOCIETY EXPECTS ORGANISATIONS TO
GIVE BACK AT LEAST AS MUCH AS THEY TAKE
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THE BRANDS WHO GIVE BACK PROACTIVELY
ARE SEEN AS GENEROUS AND INSPIRING
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INSTEAD OF SEEING CSR AS GUILT RELIEF,
USE IT TO ADD VALUE AND ENGAGE PEOPLE
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BRANDS WEAVE COMMUNITY SERVICE INTO
THE HEART OF THEIR VALUE PROPOSITION
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RETHINKING THE CONCEPT OF BRAND VALUE
ACTIVITIES FOCUSED
SOLELY ON MAXIMISING
SHORT-TERM PROFITS
ACTIVITIES DESIGNED TO
MAXIMISE RETURNS FOR
EMPLOYEES AND PARTNERS
SHAREHOLDER STAKEHOLDER
ACTIVITIES DESIGNED
TO CONTRIBUTE TO THE
GREATER GOOD FOR ALL
SOCIETAL
VSVS VSVS
82. #WhatsComingNext • @eskimon • 82We Are Social
BECOMING A SOCIAL BRAND
1 USE SOCIAL EQUITY TO BUILD BRAND EQUITY
2 ADD AUDIENCE VALUE IN EVERY INTERACTION
3 SHARE EVOLVING STORIES, NOT JUST TAGLINES
4 USE SOCIAL LISTENING TO INSPIRE THE FUTURE
5 MAKE CSR ABOUT ENGAGEMENT, NOT GUILT
84. #WhatsComingNext • @eskimon • 84We Are Social
WE ARE SOCIAL
SIMON KEMP, ASIA MANAGING PARTNER
@ESKIMON
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG