The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action.
This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are:
• the difference between vision, strategy and tactics
• how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test
• the benefits of ‘good strategy’ and why its essential to becoming “agile”
• how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action
• how to present findings and recommendations for maximum stakeholder impact
You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast” - or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
How to keep focus on the actual problems to solve. From framing the work in the right way to the actual design and build of services. These slides contain useful tips and practical tools to help you help teams focus on what it is we're trying to change or achieve - and avoid "just building more stuff".
User Story Maps: Secrets for Better Backlogs and PlanningAaron Sanders
User story mapping is an intuitive way to build and organize a product backlog. During this session you’ll get hands-on experience building a user story map. You’ll learn:
How story mapping drives productive conversations with users and stakeholders.
How to plan incremental releases of your product using minimal holistic slices that deliver value at each product release.
Secrets to effective prioritization for both planning releases, and figuring out what to build next.
Tactical management of your backlog as you grow your working software to releasability.
The backlog building and managing strategies in this session will take you well beyond the agile basics.
Product Launch Roadmap Quarterly Timeline Covering Milestone Marketing And SalesSlideTeam
This document provides a quarterly timeline and roadmap for a product launch covering Q1 2018 through Q4 2018. Key dates and milestones are listed, including a beta launch in Q1 2018 with the goal of increasing customer acquisition rates each quarter. Version releases are planned for Q1, Q2, and Q3 2018. The document also outlines focus areas for different teams, including development, marketing, sales, and activities like testing, messaging, PR, and metrics analysis throughout the launch.
Michael Steingress - More than Metrics
Service Design Thinking ist in aller Munde. Nur wie sieht es mit Service Design Doing aus? Nach den Basics zu Customer Journey Mapping (Personas, Stakeholder Maps, Journey Maps) lernen die Teilnehmer verschiedene Ansätze kennen, selbst (interne und externe) Workshops co-kreativ und zielgerichtet zu gestalten.
Exemplarisch werden dabei Methoden u.a. zu Storyboarding oder der Implementierung von externem Feedback gezeigt, welche die Workshop-Teilnehmer in kleinen Gruppen auch direkt ausprobieren werden.
The document discusses a presentation on using user story mapping to build better products. The presentation aims to teach how to use a user story backlog to describe a user's experience with a product. It covers mapping user stories based on user experience, planning valuable incremental releases from the story map, and iteratively constructing software. The presentation discusses starting with user stories, mapping them based on tasks and activities, and slicing the story map into valuable product releases.
How IT services companies who want to build non linear growth models need to make the necessary shifts internally to be able to innovate in product creation
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast” - or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
How to keep focus on the actual problems to solve. From framing the work in the right way to the actual design and build of services. These slides contain useful tips and practical tools to help you help teams focus on what it is we're trying to change or achieve - and avoid "just building more stuff".
User Story Maps: Secrets for Better Backlogs and PlanningAaron Sanders
User story mapping is an intuitive way to build and organize a product backlog. During this session you’ll get hands-on experience building a user story map. You’ll learn:
How story mapping drives productive conversations with users and stakeholders.
How to plan incremental releases of your product using minimal holistic slices that deliver value at each product release.
Secrets to effective prioritization for both planning releases, and figuring out what to build next.
Tactical management of your backlog as you grow your working software to releasability.
The backlog building and managing strategies in this session will take you well beyond the agile basics.
Product Launch Roadmap Quarterly Timeline Covering Milestone Marketing And SalesSlideTeam
This document provides a quarterly timeline and roadmap for a product launch covering Q1 2018 through Q4 2018. Key dates and milestones are listed, including a beta launch in Q1 2018 with the goal of increasing customer acquisition rates each quarter. Version releases are planned for Q1, Q2, and Q3 2018. The document also outlines focus areas for different teams, including development, marketing, sales, and activities like testing, messaging, PR, and metrics analysis throughout the launch.
Michael Steingress - More than Metrics
Service Design Thinking ist in aller Munde. Nur wie sieht es mit Service Design Doing aus? Nach den Basics zu Customer Journey Mapping (Personas, Stakeholder Maps, Journey Maps) lernen die Teilnehmer verschiedene Ansätze kennen, selbst (interne und externe) Workshops co-kreativ und zielgerichtet zu gestalten.
Exemplarisch werden dabei Methoden u.a. zu Storyboarding oder der Implementierung von externem Feedback gezeigt, welche die Workshop-Teilnehmer in kleinen Gruppen auch direkt ausprobieren werden.
The document discusses a presentation on using user story mapping to build better products. The presentation aims to teach how to use a user story backlog to describe a user's experience with a product. It covers mapping user stories based on user experience, planning valuable incremental releases from the story map, and iteratively constructing software. The presentation discusses starting with user stories, mapping them based on tasks and activities, and slicing the story map into valuable product releases.
How IT services companies who want to build non linear growth models need to make the necessary shifts internally to be able to innovate in product creation
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
The document provides an overview of user story mapping, which is a technique used to help product teams understand user needs and plan product development. It discusses the limitations of a traditional flat user story backlog and how user story mapping addresses these by visualizing the overall user journey and relationships between stories. The key steps of user story mapping involve framing the product, mapping the big picture of user tasks and activities, exploring stories in more detail, and slicing the map into prioritized product releases.
This document discusses architecting the customer experience. It describes understanding the customer journey from awareness to regular use across multiple channels. It emphasizes designing experiences around customer needs at each stage while ensuring business capabilities are in place to deliver seamless experiences across channels. The document also discusses using customer experience architecture to scale experiences and drive business objectives like reducing service requests and preventing common issues.
Business Review Presentation | PowerPoint ThemeSlideUpLift
Download this Business Review Presentation- https://bit.ly/3piF6NK
The main purpose of a business review is not just to examine what you have achieved and what’s outstanding. Instead, business review revolves around the business, the steps that should be taken to increase its growth, understand the business's potential, opportunities, areas it can target, and the goals it can reach.
Our business review deck presentation templates are a set of templates for your business review, business analysis, business report, or business updates which will let you jump-start with your business.
This business review deck template contains a set of 100% editable professionally planned slides that sustain a uniform look & feel and include all data visualization tools and lets you present your business review in a visually appealing manner.
Kevin Burns presented on story writing and mapping. He discussed how story mapping can help teams build a shared understanding of user needs and priorities to develop the right product. Story mapping organizes user tasks and details product features in a narrative format to help identify what should be included in minimum viable releases.
Data governance Program PowerPoint Presentation Slides SlideTeam
The document discusses the need for data governance programs in companies. It outlines why companies suffer without effective data governance, such as applications being unable to communicate and inconsistencies in data leading to increased costs. The document then compares manual and automated approaches to data governance. It provides details on key aspects of building a data governance program, including establishing a framework, defining roles and responsibilities, and outlining a roadmap for improving data governance over time.
Building an Effective Data & Analytics Operating Model A Data Modernization G...Mark Hewitt
This is the age of analytics—information resulting from the systematic analysis of data.
Insights gained from applying data and analytics to business allows large and small organizations across diverse industries—be it healthcare, retail, manufacturing, financial, or others—to identify new opportunities, improve core processes, enable continuous learning and differentiation, remain competitive, and thrive in an increasingly challenging business environment.
The key to building a data-driven practice is a Data and Analytics Operating Model (D&AOM) which enables the organization to establish standards for data governance, controls for data flows (both within and outside the organization), and adoption of appropriate technological innovations.
Success measures of a data initiative may include:
• Creating a competitive advantage by fulfilling unmet needs,
• Driving adoption and engagement of the digital experience platform (DXP),
• Delivering industry standard data and metrics, and
• Reducing the lift on service teams.
This green paper lays out the framework for building and customizing an effective data and analytics operating model.
How to Nail the Customer Problem Statement by Amazon Sr PMProduct School
This document provides guidance on how to develop an effective customer problem statement. It emphasizes that understanding the customer problem is the most important part of building a successful product. The document recommends spending significant time identifying the problem through primary and secondary research before jumping to solutions. It provides frameworks for writing a good problem statement, including defining who has the problem, when it occurs, what the specific problem is, its impact, and how the problem is known. The document stresses validating the problem statement with customer anecdotes and data.
Successful Content Management Through Taxonomy And Metadata Designsarakirsten
The document discusses taxonomy and metadata design for content management. It defines taxonomy and metadata, and explains how taxonomies can provide structure to unstructured information and enable findability. It discusses different types of taxonomies including traditional vs. business taxonomies. The document outlines best practices for taxonomy design such as defining use cases, audience, and governance as well as controlling depth and breadth. It proposes a workshop concept to develop taxonomies through identifying topics, verbs, nouns, and creating a starter taxonomy.
Leading Digital Transformation, extract from bookJoakim Jansson
Now in English! A #1 bestselling management book in Sweden, a digital epicenter, home of Spotify, Skype and Candy Crush! The book includes:
1. Foreword by Brian Solis and interview with Dr. John Kotter
2. Step-by-step methodology, Digital Maturity Matrix
3. Digital tools and more content at www.digitaltransformation.net
4. Book and methodology in cooperation with researchers and businesses
5. Eight case studies from different industries.
Big Data Information Architecture Powerpoint Presentation SlideSlideTeam
Feel enthralled by all the attention by our Big data information architecture PowerPoint presentation slide offers. While designing the perfect framework for a durable system, it could get tricky to represent all the data in a systematic manner. Manifesting complex ideas in a simplified manner doesn't always comes handy. That's the reason we have well-researched formats and designs for professional and prolonging solutions. Our team of experts makes sure that all the PPT slides are framed to work for the best of the client. Numerous icons and images are used here for visual engagement. We have covered up every viewpoint of data structure possible, including, data market forecast, financial aspects, social media approach and different comparisons used in data analysis for an out of box view. Our sole and intriguing PowerPoint slides are your gateway to progress and serves you in holding your viewer's consideration towards the concept of discernment and improves the quality and accuracy of the business processes. Discourage injudicious comments with our Big Data Information Architecture Powerpoint Presentation Slide. Ensure folks adhere to the decorum. https://bit.ly/3g9RwnY
Agile Product Development Playbook - Popular Tools and TechniquesAndy Birds
This Playbook provides an overview of some popular agile product development tools and techniques that Andy has found useful when building products. The Playbook focuses on Product Roadmaps as a keystone tool and provides a very high-level overview of other tools including; Product Vision Canvas, Product Canvas, Business Model Canvas, and Lean Canvas.
The Playbook is ideal for Product Managers, Product Owners, Business Analysts, User Experience Designers and anyone who works on an agile team or squad.
5 Year Transformation Map Template Ppt Product Roadmap TemplateSlideTeam
Presenting this set of slides with name - 5 Year Transformation Map Template Ppt Product Roadmap Template. This is a five stage process. The stages in this process are Transformation Map, Business Transformation, Product Roadmap, Product Timeline, Product Development, Product Review, Product Planning. https://bit.ly/3jQezGO
This document discusses user story mapping and provides an example of mapping out a morning routine. It explains that user story mapping helps create a shared understanding by focusing conversations on user experiences. The mapping process involves writing individual tasks or stories, organizing them into a narrative flow, exploring alternatives, distilling the map into a backbone, and slicing tasks to achieve specific outcomes. It then demonstrates this process by mapping out tasks for different goals of getting ready in the morning, either in a rush or with more leisurely time.
Analysis In Agile: It's More than Just User StoriesKent McDonald
A common question asked by teams adopting agile is "what does business analysis look like in agile?" The common answer is "writing user stories".
WRONG!
Okay, maybe not wrong, but certainly not the whole story (pardon the pun). Business analysis in agile is concerned with understanding the problem and possible solutions in order to ensure the team is building the right thing. User stories can be helpful, but are certainly not sufficient for doing that.
In this session, Kent McDonald describes how you can perform just enough business analysis to discover the right things to build. This includes how to really use value to decide what to build first, why process flows, data models, and mockups are still extremely helpful, and why the function of user stories is more important than their form.
Along the way, Kent shares examples from a system replacement project he is working on and suggests ways you can apply these techniques to your own projects.
Much like a business plan, a roadmap is a long view of where your organization is going and how you're getting there. ... But the most common use case for mapping business growth is a roadmap that visualizes key business growth projects and deadlines across all of a company's
Plan & build your company roadmap using one of our free roadmap templates. You'll find: a business roadmap template, a strategic roadmap templates + more.
Buy vs Build - Customer Data Platform (CDP) for Financial ServicesLemnisk
The document discusses factors for financial services companies to consider when deciding whether to buy or build a customer data platform (CDP). It notes that companies spending less than 9% of revenue on marketing should consider buying a CDP, while those spending over 15% should consider building one in-house. Buying a CDP offers lower costs through subscriptions but vendor dependency, while building one allows for full customization but at higher costs and slower release times. The document advises selecting an industry-specific vendor for bought CDPs and carefully planning a build.
Climbing the Ontology Mountain to Achieve a Successful Knowledge GraphEnterprise Knowledge
Tatiana Baquero Cakici, Senior KM Consultant, and Jennifer Doughty, Senior Solution Consultant from Enterprise Knowledge’s Data and Information Management (DIME) Division presented at the Taxonomy Boot Camp (KMWorld 2022) on November 17, 2022. KMWorld is the world’s leading knowledge management event that takes place every year in Washington, DC.
Their presentation “Climbing the Ontology Mountain to Achieve a Successful Knowledge Graph” focused on how ontologies have gained momentum as a strong foundation for resolving business challenges through semantic search solutions, recommendation engines, and AI strategies. Cakici and Doughty explained that taxonomists are now faced with the challenge of gaining knowledge and experience in designing and documenting complex solutions that involve the integration of taxonomies, ontologies, and knowledge graphs. They also emphasized that taxonomists are well poised to learn how to design user-centric ontologies, analyze and map data from various systems, and understand the technological architecture of knowledge graph solutions. After describing the key roles and responsibilities needed for a team to successfully implement Knowledge Graph projects, Cakici and Doughty shared practical ontology design considerations and best practices based on their own experience. Lastly, Cakici and Doughty reviewed the most common use cases for knowledge graphs and presented real world applications through a case study that illustrated ontology design and the value of knowledge graphs.
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
You will learn:
* how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each
* how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test
* how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action
how to tackle the discovery process and structure your findings and recommendations
The document discusses the political nature of the Scrum Master role and how politics can impact organizational change efforts. It notes that politics arise due to people's desire to maintain the status quo as well as fears related to transparency, protection of one's career, and disrupted progress. The Scrum Master should help create transparency, challenge the status quo, and develop compelling reasons for change. Patterns of private dissent and lack of transparency can indicate destructive political activities are occurring. When this happens, the Scrum Master has limited options such as selective transparency, coaching, or leaving the organization.
The document provides an overview of user story mapping, which is a technique used to help product teams understand user needs and plan product development. It discusses the limitations of a traditional flat user story backlog and how user story mapping addresses these by visualizing the overall user journey and relationships between stories. The key steps of user story mapping involve framing the product, mapping the big picture of user tasks and activities, exploring stories in more detail, and slicing the map into prioritized product releases.
This document discusses architecting the customer experience. It describes understanding the customer journey from awareness to regular use across multiple channels. It emphasizes designing experiences around customer needs at each stage while ensuring business capabilities are in place to deliver seamless experiences across channels. The document also discusses using customer experience architecture to scale experiences and drive business objectives like reducing service requests and preventing common issues.
Business Review Presentation | PowerPoint ThemeSlideUpLift
Download this Business Review Presentation- https://bit.ly/3piF6NK
The main purpose of a business review is not just to examine what you have achieved and what’s outstanding. Instead, business review revolves around the business, the steps that should be taken to increase its growth, understand the business's potential, opportunities, areas it can target, and the goals it can reach.
Our business review deck presentation templates are a set of templates for your business review, business analysis, business report, or business updates which will let you jump-start with your business.
This business review deck template contains a set of 100% editable professionally planned slides that sustain a uniform look & feel and include all data visualization tools and lets you present your business review in a visually appealing manner.
Kevin Burns presented on story writing and mapping. He discussed how story mapping can help teams build a shared understanding of user needs and priorities to develop the right product. Story mapping organizes user tasks and details product features in a narrative format to help identify what should be included in minimum viable releases.
Data governance Program PowerPoint Presentation Slides SlideTeam
The document discusses the need for data governance programs in companies. It outlines why companies suffer without effective data governance, such as applications being unable to communicate and inconsistencies in data leading to increased costs. The document then compares manual and automated approaches to data governance. It provides details on key aspects of building a data governance program, including establishing a framework, defining roles and responsibilities, and outlining a roadmap for improving data governance over time.
Building an Effective Data & Analytics Operating Model A Data Modernization G...Mark Hewitt
This is the age of analytics—information resulting from the systematic analysis of data.
Insights gained from applying data and analytics to business allows large and small organizations across diverse industries—be it healthcare, retail, manufacturing, financial, or others—to identify new opportunities, improve core processes, enable continuous learning and differentiation, remain competitive, and thrive in an increasingly challenging business environment.
The key to building a data-driven practice is a Data and Analytics Operating Model (D&AOM) which enables the organization to establish standards for data governance, controls for data flows (both within and outside the organization), and adoption of appropriate technological innovations.
Success measures of a data initiative may include:
• Creating a competitive advantage by fulfilling unmet needs,
• Driving adoption and engagement of the digital experience platform (DXP),
• Delivering industry standard data and metrics, and
• Reducing the lift on service teams.
This green paper lays out the framework for building and customizing an effective data and analytics operating model.
How to Nail the Customer Problem Statement by Amazon Sr PMProduct School
This document provides guidance on how to develop an effective customer problem statement. It emphasizes that understanding the customer problem is the most important part of building a successful product. The document recommends spending significant time identifying the problem through primary and secondary research before jumping to solutions. It provides frameworks for writing a good problem statement, including defining who has the problem, when it occurs, what the specific problem is, its impact, and how the problem is known. The document stresses validating the problem statement with customer anecdotes and data.
Successful Content Management Through Taxonomy And Metadata Designsarakirsten
The document discusses taxonomy and metadata design for content management. It defines taxonomy and metadata, and explains how taxonomies can provide structure to unstructured information and enable findability. It discusses different types of taxonomies including traditional vs. business taxonomies. The document outlines best practices for taxonomy design such as defining use cases, audience, and governance as well as controlling depth and breadth. It proposes a workshop concept to develop taxonomies through identifying topics, verbs, nouns, and creating a starter taxonomy.
Leading Digital Transformation, extract from bookJoakim Jansson
Now in English! A #1 bestselling management book in Sweden, a digital epicenter, home of Spotify, Skype and Candy Crush! The book includes:
1. Foreword by Brian Solis and interview with Dr. John Kotter
2. Step-by-step methodology, Digital Maturity Matrix
3. Digital tools and more content at www.digitaltransformation.net
4. Book and methodology in cooperation with researchers and businesses
5. Eight case studies from different industries.
Big Data Information Architecture Powerpoint Presentation SlideSlideTeam
Feel enthralled by all the attention by our Big data information architecture PowerPoint presentation slide offers. While designing the perfect framework for a durable system, it could get tricky to represent all the data in a systematic manner. Manifesting complex ideas in a simplified manner doesn't always comes handy. That's the reason we have well-researched formats and designs for professional and prolonging solutions. Our team of experts makes sure that all the PPT slides are framed to work for the best of the client. Numerous icons and images are used here for visual engagement. We have covered up every viewpoint of data structure possible, including, data market forecast, financial aspects, social media approach and different comparisons used in data analysis for an out of box view. Our sole and intriguing PowerPoint slides are your gateway to progress and serves you in holding your viewer's consideration towards the concept of discernment and improves the quality and accuracy of the business processes. Discourage injudicious comments with our Big Data Information Architecture Powerpoint Presentation Slide. Ensure folks adhere to the decorum. https://bit.ly/3g9RwnY
Agile Product Development Playbook - Popular Tools and TechniquesAndy Birds
This Playbook provides an overview of some popular agile product development tools and techniques that Andy has found useful when building products. The Playbook focuses on Product Roadmaps as a keystone tool and provides a very high-level overview of other tools including; Product Vision Canvas, Product Canvas, Business Model Canvas, and Lean Canvas.
The Playbook is ideal for Product Managers, Product Owners, Business Analysts, User Experience Designers and anyone who works on an agile team or squad.
5 Year Transformation Map Template Ppt Product Roadmap TemplateSlideTeam
Presenting this set of slides with name - 5 Year Transformation Map Template Ppt Product Roadmap Template. This is a five stage process. The stages in this process are Transformation Map, Business Transformation, Product Roadmap, Product Timeline, Product Development, Product Review, Product Planning. https://bit.ly/3jQezGO
This document discusses user story mapping and provides an example of mapping out a morning routine. It explains that user story mapping helps create a shared understanding by focusing conversations on user experiences. The mapping process involves writing individual tasks or stories, organizing them into a narrative flow, exploring alternatives, distilling the map into a backbone, and slicing tasks to achieve specific outcomes. It then demonstrates this process by mapping out tasks for different goals of getting ready in the morning, either in a rush or with more leisurely time.
Analysis In Agile: It's More than Just User StoriesKent McDonald
A common question asked by teams adopting agile is "what does business analysis look like in agile?" The common answer is "writing user stories".
WRONG!
Okay, maybe not wrong, but certainly not the whole story (pardon the pun). Business analysis in agile is concerned with understanding the problem and possible solutions in order to ensure the team is building the right thing. User stories can be helpful, but are certainly not sufficient for doing that.
In this session, Kent McDonald describes how you can perform just enough business analysis to discover the right things to build. This includes how to really use value to decide what to build first, why process flows, data models, and mockups are still extremely helpful, and why the function of user stories is more important than their form.
Along the way, Kent shares examples from a system replacement project he is working on and suggests ways you can apply these techniques to your own projects.
Much like a business plan, a roadmap is a long view of where your organization is going and how you're getting there. ... But the most common use case for mapping business growth is a roadmap that visualizes key business growth projects and deadlines across all of a company's
Plan & build your company roadmap using one of our free roadmap templates. You'll find: a business roadmap template, a strategic roadmap templates + more.
Buy vs Build - Customer Data Platform (CDP) for Financial ServicesLemnisk
The document discusses factors for financial services companies to consider when deciding whether to buy or build a customer data platform (CDP). It notes that companies spending less than 9% of revenue on marketing should consider buying a CDP, while those spending over 15% should consider building one in-house. Buying a CDP offers lower costs through subscriptions but vendor dependency, while building one allows for full customization but at higher costs and slower release times. The document advises selecting an industry-specific vendor for bought CDPs and carefully planning a build.
Climbing the Ontology Mountain to Achieve a Successful Knowledge GraphEnterprise Knowledge
Tatiana Baquero Cakici, Senior KM Consultant, and Jennifer Doughty, Senior Solution Consultant from Enterprise Knowledge’s Data and Information Management (DIME) Division presented at the Taxonomy Boot Camp (KMWorld 2022) on November 17, 2022. KMWorld is the world’s leading knowledge management event that takes place every year in Washington, DC.
Their presentation “Climbing the Ontology Mountain to Achieve a Successful Knowledge Graph” focused on how ontologies have gained momentum as a strong foundation for resolving business challenges through semantic search solutions, recommendation engines, and AI strategies. Cakici and Doughty explained that taxonomists are now faced with the challenge of gaining knowledge and experience in designing and documenting complex solutions that involve the integration of taxonomies, ontologies, and knowledge graphs. They also emphasized that taxonomists are well poised to learn how to design user-centric ontologies, analyze and map data from various systems, and understand the technological architecture of knowledge graph solutions. After describing the key roles and responsibilities needed for a team to successfully implement Knowledge Graph projects, Cakici and Doughty shared practical ontology design considerations and best practices based on their own experience. Lastly, Cakici and Doughty reviewed the most common use cases for knowledge graphs and presented real world applications through a case study that illustrated ontology design and the value of knowledge graphs.
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
You will learn:
* how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each
* how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test
* how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action
how to tackle the discovery process and structure your findings and recommendations
The document discusses the political nature of the Scrum Master role and how politics can impact organizational change efforts. It notes that politics arise due to people's desire to maintain the status quo as well as fears related to transparency, protection of one's career, and disrupted progress. The Scrum Master should help create transparency, challenge the status quo, and develop compelling reasons for change. Patterns of private dissent and lack of transparency can indicate destructive political activities are occurring. When this happens, the Scrum Master has limited options such as selective transparency, coaching, or leaving the organization.
A company is an organism. It lives and grows. Introducing new strategy into the organism can rejuvenate and strengthen the entire system. It can also choke the system at different points, preventing the organism from thriving. This presentation will help you understand how to avoid and overcome the 7 choke points of strategy implementation.
Eight steps to leading a successful SharePoint project. Based on the article 'Leading Change' by John P Kotter with examples based on experiences with SharePoint projects over the past decade. Focused on business value, not technical fe
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
This document provides guidance on using social media successfully. It discusses the importance of having the right attitude and clear goals. Content is key, and the document outlines a model for creating proactive, latent, and reactive content. It also emphasizes the need to understand one's target audiences and changing perceptions through strategic, valuable content shared at the right time and place. Telling stories through social media can communicate an organization's values and build influence. Metrics should track whether content achieves strategic goals of changing perceptions.
Adventures in Policy Land - Service Design in Government 2017Sophie Dennis
Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.
Here are 3 actions I would implement to engage my Gen Y team members in hotel/departmental KPIs:
1. Involve Gen Y team members in developing strategies and setting team goals for achieving KPIs rather than just presenting targets. This taps into their strengths as collaborative team players and gives them autonomy.
2. Provide regular feedback and recognition focused on strengths and contributions to motivate continued performance. Gen Y values appreciation and wanting to build on their strengths.
3. Encourage innovative thinking on improving processes and challenge the status quo by asking for their ideas and using coaching to guide positive changes. This engages their desire for mastery and challenges them while allowing autonomy.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
This document discusses whether businesses should manage their social media in-house or outsource it. It considers several key factors in making this decision. Businesses need to determine if they have the expertise, time, resources, and compelling content required for effective social media management. They also need to establish clear goals and metrics for success. While outsourcing provides experience and expertise, managing social media in-house allows more control. A combination of both in-house and outsourced management may leverage the benefits of both approaches. The document provides examples of social media successes and failures to illustrate these points.
The document provides an overview of the DiSC Classic 2.0 personality assessment that Danny Gaddie recently completed. It outlines the four main sections of the report, including an analysis of Danny's highest DiSC dimensions and potential strengths and weaknesses based on his Intensity Index scores. The report also describes the 15 Classical Profile Patterns and the data and scoring behind the assessment.
It has been said that Social Media is the future of advertising. .docxchristiandean12115
It has been said that Social Media is the future of advertising. What is your opinion of social media? Does it empower or exploit?
I believe that Social Media can be both and operates on a fine line. For those over the age of 18, you are aware of the information you are putting out there and the privacy levels of which it is shown. I personally am not bothered by the targeted advertising of which social media is the vehicle because I choose what I participate in and what information I am offering up. For the younger audience that is less aware and more malleable it can work both ways. It can be a great outlet to further self expression, but it can also be detrimental in influencing young minds to look to external sources for self acceptance.
Is social media really worth the kind of money that investors are paying?
Yes, as we move away from print and cable, social media and streaming services are becoming the easiest way to get marketing impressions. If done successfully, items or campaigns trend and reach a huge audience for a lower cost.
Explain what “Like”ing someone’s post on Facebook means to you.
For me "like"ing is a way for me to express my interest in something someone shared. I am fairly selective about liking and only do so when I agree with something, fing entertainment from the content, or have an emotional connection to something shared. I only like content that resonates with me. For some others I think "like"ing something is just a way to identify they read or watched the content and were listening.
Does knowing others “Like” what you “Like” influence you? Explain.
I would not say it particularly influences whether I like something, but does expose or impress upon me new content I might be interested in. I find I enjoy content of those who have common "likes" since we have similar taste. Facebook actually use an algorithm to gear your feed to show content of those who you "like" more. For example, during the presidential elections you likely got more content that agreed with your viewpoints as you liked others who had similar viewpoints and that content then got prioritized on your feed. This can be good because you may not be interested in content of which does not resonate with you, but also bad in limiting your viewpoint.
How do companies use social media to advertise?
Mostly, social media is used by companies to produce targeted marketing through big data or as a vehicle to create trendy content that catches like wildfire. For example, the ALS Ice Bucket Challenge, which raised awareness and donations for ALS by inciting popular content people wanted to be involved in. Marketing till social media was largely hands off, now it's all about the power of the people.
Is social media empowering or exploiting teens?
I think it can be on both ends of the spectrum. From their perspective I think most teens feel they now have a vehicle for their voice and a way to express themselves. From a more adult perspective I.
The document discusses how to evaluate designs in a continuous process. It explores developing skills to accurately evaluate progress and be ready to redirect resources in response to changes. The class looks at tools for flexible creation when dealing with complex, ever-changing systems. Criteria for evaluation include sustainability, vision, objectives, and personal expression. Guidelines are given on clarifying vision and objectives from the start.
1) The document provides 7 secrets for enterprise social networking success. Secret #1 emphasizes that employee engagement leads to higher sales and profits. Secret #2 advises having a strategic plan before launching social networking. Secret #3 debunks myths that social cannot benefit businesses. The remaining secrets provide additional best practices and considerations for a successful social networking implementation.
The document describes a service that helps users address important issues in a systematic way through strategic foresight methods. It provides overviews of 19 different strategic foresight methods that can be used alone or together to help envision potential futures, choose preferable futures, and develop leadership positions. The service aims to help users quickly develop responses to important future questions through an AI-driven collaborative system.
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
The document discusses social media and Channel 7's strategy around it. It introduces Channel 7's social media presence and provides examples of how other companies like icanhascheeseburger successfully used social media. It then discusses developing social media guidelines and best practices, such as being transparent, respectful, and conversational. It also covers whether social media fits with Channel 7's brand and goals.
At TaxiForSure, we have been able to attract terrific talent since our inception. Our Culture is the core of our DNA. We believe that our Culture is what will give our company, and our people, success in the long run. Just as the way we would like to revolutionize the way people commute, we would like to use our Culture to revolutionize the way our teams communicate and align. This is what will help us attract the right people and bind us as a team during our journey of explosive growth.
The document discusses how to build a successful startup from an idea to $1 million in revenue. It provides tips on developing company culture, obtaining funding, and using a product-market fit methodology. This involves 7 key steps: 1) having a vision, 2) developing a concept, 3) creating a plan, 4) setting assessments, 5) running experiments, 6) learning from results, and 7) potentially pivoting the business model. It emphasizes validating customer needs through metrics and being willing to fail fast and change direction based on what is learned. Successful cultures are built on core values, happy employees, and an inspiring mission that resonates.
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
Semelhante a User-centred digital strategy: what it is, why it matters, how to do it well (20)
Reflections on Service Design in Government 2019Sophie Dennis
This document summarizes reflections from the SDinGov 2019 conference on service design in government. It discusses redefining the relationship between citizens and the state through forms and power. It also addresses expanding service design beyond services to networks, communities, systems, and relationships. Speakers discussed starting with community strengths rather than needs, and moving policies within an Overton window. The conference chair closed by asking attendees what they learned, who they met, what they will do differently, and announcing the next SDinGov conference in 2020.
A New Information Architecture for NHS.UK - UX Scotland 2018Sophie Dennis
Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UK’s largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone.
What will it take for the NHS website to become people’s preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade.
This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.
The Art of Things Not Done: prioritising for user value with the Kano model -...Sophie Dennis
How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have.
Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less.
The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product” to deliver a “minimum viable experience”.
You’ll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.
Prioritising the user experience - UX Cambridge 2016Sophie Dennis
How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
How to Redefine Success by Writing Your Own Rules : DareConf 2013Sophie Dennis
The 10 rules that have helped me define success for myself, not by other people's expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013Sophie Dennis
This document contains multiple photos from Flickr shared under Creative Commons licenses. The photos do not have captions or context describing their content. There is also a short excerpt from an article criticizing an approach called "content out" in web design. Additionally, the document includes a comedic cartoon depicting stereotypical interactions between members of a creative team.
This document is a collection of images, quotes, and text snippets about various topics including music, art, technology and teamwork. It includes photos of cello performances, quotes about the importance of content and different roles in creative works. One image depicts designers, developers and others joking about their roles on a team. The document incorporates various media without any clear overall theme or narrative to unite them.
Which matters more: content, design or technology? A rantSophie Dennis
Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...Sophie Dennis
The document discusses how web designers should focus on content strategy and not just visual design. It argues that having appropriate and compelling content is vital for any website's effectiveness. The document provides examples of how content can be better integrated into the design process through deliverables, iteration, and collaboration between designers and content creators.
Corporate innovation with Startups made simple with Pitchworks VC StudioGokul Rangarajan
In this write up we will talk about why corporates need to innovate, why most of them of failing and need to startups and corporate start collaborating with each other for survival
At the end of the conversation the CIO asked us 3 questions which sparked us to write this blog.
1 Do my organisation need innovation ?
2 Even if I need Innovation why are so many other corporates of our size fail in innovation ?
3 How can I test it in most cost effective way ?
First let's address the Elephant in the room, is Innovation optional ?
Relevance for customers
Building Business Reslience
competitive advantage
Corporate innovation is essential for businesses striving to remain relevant and competitive in today's rapidly evolving market. By continuously developing new products, services, and processes, companies can better meet the changing needs and preferences of their customers. For instance, Apple's regular release of new iPhone models keeps them at the forefront of consumer technology, while Amazon's introduction of Prime services has revolutionized online shopping convenience. Statistics show that innovative companies are 2.5 times more likely to have high-performance outcomes compared to their peers.
This proactive approach not only helps in retaining existing customers but also attracts new ones, ensuring sustained growth and market presence.
Furthermore, innovation fosters a culture of creativity and adaptability within organizations, enabling them to quickly respond to emerging trends and disruptions. In essence, corporate innovation is the driving force that keeps companies aligned with customer expectations, ultimately leading to long-term success and relevance.
Business Resilience
Building business resilience is paramount for companies looking to thrive amidst uncertainties and disruptions. Corporate innovation plays a crucial role in fostering this resilience by enabling businesses to adapt, evolve, and maintain continuity during challenging times. For instance, during the COVID-19 pandemic, many companies that swiftly innovated their business models, such as shifting to remote work or expanding e-commerce capabilities, managed to survive and even thrive. According to a McKinsey report, organizations that prioritize innovation are 30% more likely to be high-growth companies. Innovation not only helps in developing new revenue streams but also in creating more efficient processes and resilient supply chains. This agility allows companies to quickly pivot in response to market changes, ensuring they can weather economic downturns, technological disruptions, and other unforeseen challenges. Therefore, corporate innovation is not just a strategy for growth but a vital component of building a robust and resilient business capable of sustaining long-term success.
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum
In the ever-evolving world of logistics, staying ahead of the curve is crucial. Industry expert Neal Elbaum highlights the top five trends shaping the logistics industry in 2024, offering valuable insights into the future of supply chain management.
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
Mentoring - A journey of growth & developmentAlex Clapson
If you're looking to embark on a journey of growth & development, Mentoring could
offer excellent way forward for you. It's an opportunity to engage in a profound
learning experience that extends beyond immediate solutions to foster long-term
growth & transformation.
Many companies have perceived CRM that accompanied by numerous
uncoordinated initiatives as a technological solution for problems in
individual areas. However, CRM should be considered as a strategy when
a company decides to implement it due to its humanitarian, technological
and process-related effects (Mendoza et al., 2007, p. 913). CRM is
evolving today as it should be seen as a strategy for maintaining a longterm relationship with customers.
A CRM business strategy includes the internet with the marketing,
sales, operations, customer services, human resources, R&D, finance, and
information technology departments to achieve the company’s purpose and
maximize the profitability of customer interactions (Chen and Popovich,
2003, p. 673).
After Corona Virus Disease-2019/Covid-19 (Coronavirus) first
appeared in Wuhan, China towards the end of 2019, its effects began to
be felt clearly all over the world. If the Coronavirus crisis is not managed
properly in business-to-business (B2B) and business-to-consumer
(B2C) sectors, it can have serious negative consequences. In this crisis,
companies can typically face significant losses in their sales performance,
existing customers and customer satisfaction, interruptions in operations
and accordingly bankruptcy
2. slideshare.net/sophiedennis @sophiedennis
From Org Design for Design Orgs by Peter
Merholz and Kristin Skinner (O’Reilly,
2016). Informed by the levels of Strategy,
Structure, and Surface described in Jesse
James Garrett’s classic The Elements of
User Experience (New Riders, 2010)
3. slideshare.net/sophiedennis @sophiedennis
On post-its write
1. one thing that bugs you about “strategy”
2. one thing you hope to get out of this session
3. one question you’d like answered
Write each one on a separate post-it
Share them with your neighbour
14. slideshare.net/sophiedennis @sophiedennis
Strategy tells us
Where are we going?
What will be different when we get there?
Where are we now?
How are we going to get from here to there?
What might stop us and how will we overcome that?
26. slideshare.net/sophiedennis @sophiedennis
apps, digital transformation
Seriously
Not. A. Strategy
, wearables,
chatbots,, AI,, personalisation,, a new logo,
a rebrand,, content marketing,, agile,, Agile,
user experience,, lean UX,, service design,
innovation… …
35. slideshare.net/sophiedennis @sophiedennis
coherent
kə(ʊ)ˈhɪər(ə)nt/
adjective
1. (of an argument, theory, or policy) logical and consistent
‘they failed to develop a coherent economic strategy’
2. Forming a unified whole
‘the arts could be systematized into one coherent body of
knowledge’
https://en.oxforddictionaries.com/definition/coherent
37. slideshare.net/sophiedennis @sophiedennis
Exercise
Read through Kennedy’s moonshot speech
In your group discuss:
1. What is the concrete, tangible goal?
2. What is the significant positive change
Kennedy hopes achieving it will bring?
3. What leads Kennedy to believe
the goal is achievable?
4. What are the most significant
barriers to success?
43. slideshare.net/sophiedennis @sophiedennis
accelerate the development of the appropriate lunar space craft…
develop alternate liquid and solid fuel boosters… additional funds
for unmanned explorations… 531 million dollars in fiscal ’62…
7 to 9 billion dollars additional over the next five years
44. slideshare.net/sophiedennis @sophiedennis
many years… heavy costs … a degree of dedication,
organization and discipline which have not always characterized
our efforts… we cannot afford inflated costs of material or talent,
wasteful interagency rivalries, or high turnover of key personnel
45. slideshare.net/sophiedennis @sophiedennis
there is no sense in agreeing or desiring that the United States
take an affirmative position in outer space, unless we are prepared
to do the work and bear the burdens to make it successful. If we
are to go only half way, or reduce our sights in the face of difficulty,
in my judgment it would be better not to go at all.
46. slideshare.net/sophiedennis @sophiedennis
coherent
kə(ʊ)ˈhɪər(ə)nt/
adjective
1. (of an argument, theory, or policy) logical and consistent
‘they failed to develop a coherent economic strategy’
2. Forming a unified whole
‘the arts could be systematized into one coherent body of
knowledge’
https://en.oxforddictionaries.com/definition/coherent
51. slideshare.net/sophiedennis @sophiedennis
1. Diagnose the problem
what is the true nature and extent of the problem? what are we really
trying to achieve? what’s really going on here?
2. Find the unifying idea
what overall approach will enable us to cope with and overcome the
obstacles identified in the diagnosis? what is the common thread in the
problems we’ve found? where can we focus in order to apply leverage?
3. Craft a plan of attack
what is the co-ordinated set of actions or steps we should take that will
work together to accomplish our goal?
52. slideshare.net/sophiedennis @sophiedennis
1. Denial - our thing is not broken
2. Anger - we hate you for telling us
3. Acceptance - holy crap our thing is broken
Dan Hon, ‘Stages of Transformation’, 11 April 2011
tinyletter.com/danhon/letters/s4e10-stages-of-transformation
53. slideshare.net/sophiedennis @sophiedennis
“A good diagnosis simplifies the often
overwhelming complexity of reality by
identifying certain aspects of the
situation as critical.”
Richard Rumelt
Good Strategy/Bad Strategy
55. slideshare.net/sophiedennis @sophiedennis
1. problem statement
2. opportunity/objective
3. situation/constraints/context
4. recommendation: Big Idea
5. recommendation: smaller ideas/
releasing early value/validation
6. principles, models
Diagnosis
Unifying idea
Coherent plan
of attack
I wrote about this a bit more at
medium.com/@sophiedennis/weeknotes-s01e01-what-a-difference-a-day-makes-from-dwp-to-nhs-digital-d1fe54ff0cb0
58. slideshare.net/sophiedennis @sophiedennis
The client asks you to design a business card
You respond that the problem is really the
client’s logo
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/
The client asks you to design a logo
You say the problem is the
entire identity system
The client asks you to design the identity
You say that the problem is the
client’s business plan
59. slideshare.net/sophiedennis @sophiedennis
The problem isn’t making
something look pretty, you fool,
it’s world hunger!
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/
60. slideshare.net/sophiedennis @sophiedennis
Why?
So more people get their flu jabs
Why?
So fewer people end up in hospital with severe, life-threatening flu
Why?
To reduce pressure on the health service
Why?
ONLY WE CAN SAVE THE NHS!
What are you doing?
Making it easier to book an appointment for a flu jab
61. slideshare.net/sophiedennis @sophiedennis
“the nature of these challenges are
emblematic of deeply entrenched flaws
in our institutional structures, our
underlying theories, definitions of
success, and ultimately how we have
constructed our civilization.”
Christian Bason
The frontiers of design for policy
63. slideshare.net/sophiedennis @sophiedennis
Why?
So more people get their flu jabs
Why?
So fewer people end up in hospital with severe, life-threatening flu
Why?
To reduce pressure on the health service
Why?
ONLY WE CAN SAVE THE NHS!
What are you doing?
Making it easier to book an appointment for a flu jab
64. slideshare.net/sophiedennis @sophiedennis
“It’s just a website
We’re not going to the
moon”
Mikey Dickerson on fixing healthcare.gov
Photo by Matt Jukes @jukesie from the Office for National Statistics Alpha/
Beta team
66. slideshare.net/sophiedennis @sophiedennis
Further reading
Richard Rumelt, Good Strategy/Bad Strategy
Lots more examples and advice on good vs bad strategy
Jared Spool, Beyond the UX Tipping Point
https://www.uie.com/brainsparks/2016/05/26/jared-spool-beyond-the-
ux-tipping-point-live/
Becoming a user-centred organisation
Sophie Dennis, The Art of Things Not Done, NUX5
https://www.youtube.com/watch?v=jh-hvPtqN54
Product strategy with story-mapping and the Kano model
Megan Casey, The Content Strategy Toolkit
Advice, templates and methods for getting buy-in and working with
stakeholders. Useful for any kind of design or UX project.
Dan Brown, Documenting Design Discovery
medium.com/eightshapes-llc/documenting-design-discovery-
db14da1b0627#.24ud09pj0
More on structuring findings. He’s also written a book about it.
68. slideshare.net/sophiedennis @sophiedennis
1. problem statement
2. opportunity/objective
3. situation/constraints/context
4. recommendation: Big Idea
5. recommendation: smaller ideas/
releasing early value/validation
6. principles, models
Diagnosis
Unifying idea
Coherent plan
of attack
I wrote about this a bit more at
medium.com/@sophiedennis/weeknotes-s01e01-what-a-difference-a-day-makes-from-dwp-to-nhs-digital-d1fe54ff0cb0
69. slideshare.net/sophiedennis @sophiedennis
Problem statement (What’s the problem?)
This should be made up of:
• the specific problem the team is addressing
• the result of the problem
• the change of situation which means the problem becomes a
higher risk
• the risk that’s a result of the problem and change of situation
Melanie Cannon, Lead Content Designer, DWP
Helping teams define their focus
dwpdigital.blog.gov.uk/2017/02/28/helping-teams-define-their-focus
73. slideshare.net/sophiedennis @sophiedennis
1. Denial - our thing is not broken
2. Anger - we hate you for telling us
3. Acceptance - holy crap our thing is broken
Dan Hon, ‘Stages of Transformation’, 11 April 2011
tinyletter.com/danhon/letters/s4e10-stages-of-transformation
80. slideshare.net/sophiedennis @sophiedennis
1. problem statement
2. opportunity/objective
3. situation/constraints/context
4. recommendation: Big Idea
5. recommendation: smaller ideas/
releasing early value
6. principles, models
Diagnosis
Unifying idea
Coherent plan
of attack
I wrote about this a bit more at
medium.com/@sophiedennis/weeknotes-s01e01-what-a-difference-a-day-makes-from-dwp-to-nhs-digital-d1fe54ff0cb0
81. slideshare.net/sophiedennis @sophiedennis
Problem statement (What’s the problem?)
This should be made up of:
• the specific problem the team is addressing
• the result of the problem
• the change of situation which means the problem becomes a
higher risk
• the risk that’s a result of the problem and change of situation
Melanie Cannon, Lead Content Designer, DWP
Helping teams define their focus
dwpdigital.blog.gov.uk/2017/02/28/helping-teams-define-their-focus