Here is a quick overview of Twitter marketing and how it works. You will get a basic idea of the functionality of this digital platform and would get an idea of terms associated with it
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
Iab edelman berland native advertising consumer research studySusan Borst
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right: The Consumer View," in order to understand how consumers perceive and feel about in-feed sponsored content. Do consumer attitudes differ by media vertical? Ultimately, the goal is to enable publishers, marketers, advertisers, and agencies to ensure that sponsored content meets consumer expectations and succeeds.
The research focuses on the news genre, specifically general news, business news and entertainment news..
Social media in advertising & marketingbrandoj
This document discusses how social media is used in advertising and marketing. It begins by outlining theories of branding and awareness, including top of mind, frame of mind, and friend of mind awareness. It then discusses how consumers engage with brands on social media, and how companies can build their brand and strengthen public perceptions. The rest of the document details strategies for social media marketing, including promotions, market research, branding, integrated marketing communications, strategic planning, engagement, search engine optimization, and the mobile path to purchase.
Social media in advertising & marketinggfrancoleone_7
Social media provides opportunities for brands to connect with customers and influence purchasing decisions. Companies use social media to build brand awareness through sustained messaging that reaches customers both when they are actively shopping and at the time of purchase. Consumers research products online and through social media and are influenced by reviews and recommendations from friends and other consumers they view as trusted sources. Effective social media strategies create engaging content tailored to specific platforms and focus on starting conversations rather than just promoting products.
This document provides an overview of key elements to consider when developing a social media strategy. It discusses topics such as understanding your audiences, defining objectives, selecting appropriate channels and tactics, managing risk, and gaining buy-in across an organization. Specific tips covered include performing a social media audit, focusing on engaging customers through relevant content, being responsive to feedback, and establishing social media policies and guidelines. The overall message is that social media requires a holistic approach aligned with business goals rather than seen as an isolated add-on.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
How to Make Paid, Earned, and Owned Media Work for You!MavenSocial
The document discusses paid, owned, and earned media. Paid media involves advertising, owned media are company-controlled channels like websites, and earned media is word-of-mouth promotion. When used together effectively, paid media can drive awareness and owned media engagement, which can lead to earned media mentions that boost social lift. A case study shows how a telco used paid inserts, owned content, and influencers to get a 580% increase in visitors with 64% from earned media sources.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
Iab edelman berland native advertising consumer research studySusan Borst
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right: The Consumer View," in order to understand how consumers perceive and feel about in-feed sponsored content. Do consumer attitudes differ by media vertical? Ultimately, the goal is to enable publishers, marketers, advertisers, and agencies to ensure that sponsored content meets consumer expectations and succeeds.
The research focuses on the news genre, specifically general news, business news and entertainment news..
Social media in advertising & marketingbrandoj
This document discusses how social media is used in advertising and marketing. It begins by outlining theories of branding and awareness, including top of mind, frame of mind, and friend of mind awareness. It then discusses how consumers engage with brands on social media, and how companies can build their brand and strengthen public perceptions. The rest of the document details strategies for social media marketing, including promotions, market research, branding, integrated marketing communications, strategic planning, engagement, search engine optimization, and the mobile path to purchase.
Social media in advertising & marketinggfrancoleone_7
Social media provides opportunities for brands to connect with customers and influence purchasing decisions. Companies use social media to build brand awareness through sustained messaging that reaches customers both when they are actively shopping and at the time of purchase. Consumers research products online and through social media and are influenced by reviews and recommendations from friends and other consumers they view as trusted sources. Effective social media strategies create engaging content tailored to specific platforms and focus on starting conversations rather than just promoting products.
This document provides an overview of key elements to consider when developing a social media strategy. It discusses topics such as understanding your audiences, defining objectives, selecting appropriate channels and tactics, managing risk, and gaining buy-in across an organization. Specific tips covered include performing a social media audit, focusing on engaging customers through relevant content, being responsive to feedback, and establishing social media policies and guidelines. The overall message is that social media requires a holistic approach aligned with business goals rather than seen as an isolated add-on.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
How to Make Paid, Earned, and Owned Media Work for You!MavenSocial
The document discusses paid, owned, and earned media. Paid media involves advertising, owned media are company-controlled channels like websites, and earned media is word-of-mouth promotion. When used together effectively, paid media can drive awareness and owned media engagement, which can lead to earned media mentions that boost social lift. A case study shows how a telco used paid inserts, owned content, and influencers to get a 580% increase in visitors with 64% from earned media sources.
The document provides an overview of developing an effective social media strategy. It discusses defining goals and objectives, performing initial research and listening, identifying key audiences, creating a content and platform strategy, implementing an ongoing approach to monitoring and engagement, and measuring returns. The strategy process emphasizes understanding the purpose of social media as building conversations and connections, rather than just driving traffic or sales.
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement, reach, and supporting broader marketing objectives; it provides an overview of current social media usage and recommendations on measuring success including metrics like reach, interactions, and conversions to help social media support business goals.
How to Do Acquisition to Gain New Customer in Digital Channels by Indra Kusum...Akademi Berbagi
This document provides guidance on digital acquisition strategies. It discusses targeting the right audiences through remarketing, in-market segments, affinity segments and similar audiences. It also emphasizes telling different stories to different customer personas. For acquisition channels, it recommends search, paid social, content marketing, mobile marketing, affiliates, referrals and audience network. It stresses keeping acquisition messaging simple with a single objective and goal and using A/B testing to improve. Retention is key and involves understanding what engages and retains existing users to apply those lessons to boost activation and repeat usage.
An introduction to social media advertising | Seventy7Paul Casey
1. Paid social advertising allows companies to create ad content and target relevant users on social media platforms like Facebook and Instagram to build brand awareness, generate traffic, and drive conversions.
2. There are four main types of paid social ads: image ads, video ads, dynamic ads, and lead forms. Each ad type has a different objective like increasing brand awareness or generating conversions.
3. The benefits of paid social include reaching large audiences, measuring results, targeting specific demographics, and retargeting past visitors. The downsides include costs, the expertise required to implement effective campaigns, and the time needed to refine ads.
Social media marketing involves engagement with online communities to generate exposure, opportunities, and sales for a business. The main advantages are generating exposure and increasing traffic and partnerships. It includes adding links to social bookmarking sites and allowing fans to promote the brand themselves. Popular social media sites mentioned include YouTube, Facebook, Twitter, blogs, forums and social networks. Metrics and tracking are important to measure things like traffic patterns, click-through rates, conversion rates and ROI.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
This document proposes a Facebook strategy for communication and marketing. It discusses developing a social network presence, Facebook usage statistics in Vietnam, and the effects of Facebook on communication. The proposed solution includes advertising on Facebook through creating a community and fan page. Key activities involve researching online behaviors, setting communication objectives, developing messages, and measuring the effectiveness of tactics on Facebook such as a full social campaign to build a loyal fan base.
1) The document discusses how content marketing is a strategic approach focused on creating valuable content to attract and retain audiences, with the ultimate goal of driving customer action.
2) It explains that effective content marketing communicates without selling by answering questions, providing value, and building trust with audiences.
3) The best content is shareable on social media, visual, and optimized for mobile consumption, addressing customer needs through compelling stories and building brand loyalty over time.
Digital marketing is marketing using electronic devices like computers and smartphones. It includes internet marketing techniques like search engine optimization (SEO), search engine marketing, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, and pay-per-click advertising. Digital marketing provides benefits to businesses like opening growth options, higher conversion rates, improved customer support, ability to reach mobile customers, and increased brand trust. It allows measuring effectiveness and establishing personal connections with customers.
The Sysomos Platform - Webcast PresentationSysomos
The Sysomos Platform provides an integrated experience across paid, earned, and owned social media. It offers solutions for listening, content marketing, engagement, publishing, and analytics to help brands and organizations gain faster, more prescriptive insights from social media data in order to achieve digital transformation goals. The platform aims to be a unified solution that shares data across the entire social media process to make marketing and analytics jobs easier for customers.
Social media provides opportunities for reputation management, community building, and driving loyalty and commerce. Whitefire Social offers a platform to create targeted social media campaigns, gain insights from engaged fans, and measure campaign results. The platform is agnostic, allowing clients to maximize reach across multiple social networks and identify top brand influencers. Whitefire partners with companies across Europe to provide full-service social media solutions for sports, entertainment and retail clients.
This document discusses the impact of social media on consumer behavior. It notes that social media allows two-way communication and the ability to publish, share, follow, discuss and create content. It also discusses how social media influences consumer purchasing decisions by providing more information on products and direct interaction with suppliers. The document concludes that consumer purchasing behavior is heavily influenced by social media, which allows consumers to make wiser decisions and businesses to target customers more effectively.
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Why and how to successfully use facebook for marketing - Greece december 2010KRDS
1) Facebook has over 500 million monthly active users, half of which log in daily. It has become a major platform for digital marketing.
2) Brands are encouraged to create Facebook pages to interact directly with customers for free and gain new fans through promotions and content sharing. More than 33% of fans say their purchasing intent increases after becoming a fan.
3) To grow a fan base, brands should leverage their existing audiences, buy Facebook ads, post engaging photos and questions on their page wall, and be grateful for fan interactions. Carefully managing a page is important for maintaining control and complying with Facebook policies.
The document discusses using social media influencers as a marketing strategy. It notes that influencers should have expertise in a niche field relevant to the target audience of the brand in order to be effective. Examples given are a supermodel promoting makeup or an athlete promoting sneakers. The document also states that influencers work on many platforms.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
- Insurers have begun using social media but have yet to realize its full potential for customer engagement and business benefits. While most insurers are active on platforms like Facebook and Twitter, their interactions are often disjointed and not well-aligned with customer expectations.
- To be more effective, insurers need a clear social media strategy and vision consisting of phased customer engagement. This involves first listening to understand customer needs, then engaging more directly through responses and content, and eventually influencing customers as advocates for the brand.
- Key aspects of a strategy include defining target audiences, desired business objectives, allowable channels, and integration with back-end processes to optimize benefits like improved marketing, sales, and claims handling
Internet marketing for business pwp spr 2013.pptxBridget Gibbons
The document discusses using social media for marketing purposes. It covers creating a social media plan, including setting goals and a content calendar. Key platforms discussed are Facebook, Twitter, LinkedIn, Pinterest, blogs and YouTube. Benefits mentioned are increased visibility, engaging customers in real-time, and leveraging the large user bases of these platforms for business growth.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
The document discusses strategies for using Twitter effectively for communication and marketing purposes. It provides definitions of basic Twitter terms and tools for monitoring conversations. It recommends listening first to understand what interests your audience before engaging. Finally, it suggests using Twitter to build relationships, share useful information and engage customers through contests, promotions and addressing problems.
The document provides an overview of developing an effective social media strategy. It discusses defining goals and objectives, performing initial research and listening, identifying key audiences, creating a content and platform strategy, implementing an ongoing approach to monitoring and engagement, and measuring returns. The strategy process emphasizes understanding the purpose of social media as building conversations and connections, rather than just driving traffic or sales.
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement, reach, and supporting broader marketing objectives; it provides an overview of current social media usage and recommendations on measuring success including metrics like reach, interactions, and conversions to help social media support business goals.
How to Do Acquisition to Gain New Customer in Digital Channels by Indra Kusum...Akademi Berbagi
This document provides guidance on digital acquisition strategies. It discusses targeting the right audiences through remarketing, in-market segments, affinity segments and similar audiences. It also emphasizes telling different stories to different customer personas. For acquisition channels, it recommends search, paid social, content marketing, mobile marketing, affiliates, referrals and audience network. It stresses keeping acquisition messaging simple with a single objective and goal and using A/B testing to improve. Retention is key and involves understanding what engages and retains existing users to apply those lessons to boost activation and repeat usage.
An introduction to social media advertising | Seventy7Paul Casey
1. Paid social advertising allows companies to create ad content and target relevant users on social media platforms like Facebook and Instagram to build brand awareness, generate traffic, and drive conversions.
2. There are four main types of paid social ads: image ads, video ads, dynamic ads, and lead forms. Each ad type has a different objective like increasing brand awareness or generating conversions.
3. The benefits of paid social include reaching large audiences, measuring results, targeting specific demographics, and retargeting past visitors. The downsides include costs, the expertise required to implement effective campaigns, and the time needed to refine ads.
Social media marketing involves engagement with online communities to generate exposure, opportunities, and sales for a business. The main advantages are generating exposure and increasing traffic and partnerships. It includes adding links to social bookmarking sites and allowing fans to promote the brand themselves. Popular social media sites mentioned include YouTube, Facebook, Twitter, blogs, forums and social networks. Metrics and tracking are important to measure things like traffic patterns, click-through rates, conversion rates and ROI.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
This document proposes a Facebook strategy for communication and marketing. It discusses developing a social network presence, Facebook usage statistics in Vietnam, and the effects of Facebook on communication. The proposed solution includes advertising on Facebook through creating a community and fan page. Key activities involve researching online behaviors, setting communication objectives, developing messages, and measuring the effectiveness of tactics on Facebook such as a full social campaign to build a loyal fan base.
1) The document discusses how content marketing is a strategic approach focused on creating valuable content to attract and retain audiences, with the ultimate goal of driving customer action.
2) It explains that effective content marketing communicates without selling by answering questions, providing value, and building trust with audiences.
3) The best content is shareable on social media, visual, and optimized for mobile consumption, addressing customer needs through compelling stories and building brand loyalty over time.
Digital marketing is marketing using electronic devices like computers and smartphones. It includes internet marketing techniques like search engine optimization (SEO), search engine marketing, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, and pay-per-click advertising. Digital marketing provides benefits to businesses like opening growth options, higher conversion rates, improved customer support, ability to reach mobile customers, and increased brand trust. It allows measuring effectiveness and establishing personal connections with customers.
The Sysomos Platform - Webcast PresentationSysomos
The Sysomos Platform provides an integrated experience across paid, earned, and owned social media. It offers solutions for listening, content marketing, engagement, publishing, and analytics to help brands and organizations gain faster, more prescriptive insights from social media data in order to achieve digital transformation goals. The platform aims to be a unified solution that shares data across the entire social media process to make marketing and analytics jobs easier for customers.
Social media provides opportunities for reputation management, community building, and driving loyalty and commerce. Whitefire Social offers a platform to create targeted social media campaigns, gain insights from engaged fans, and measure campaign results. The platform is agnostic, allowing clients to maximize reach across multiple social networks and identify top brand influencers. Whitefire partners with companies across Europe to provide full-service social media solutions for sports, entertainment and retail clients.
This document discusses the impact of social media on consumer behavior. It notes that social media allows two-way communication and the ability to publish, share, follow, discuss and create content. It also discusses how social media influences consumer purchasing decisions by providing more information on products and direct interaction with suppliers. The document concludes that consumer purchasing behavior is heavily influenced by social media, which allows consumers to make wiser decisions and businesses to target customers more effectively.
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Why and how to successfully use facebook for marketing - Greece december 2010KRDS
1) Facebook has over 500 million monthly active users, half of which log in daily. It has become a major platform for digital marketing.
2) Brands are encouraged to create Facebook pages to interact directly with customers for free and gain new fans through promotions and content sharing. More than 33% of fans say their purchasing intent increases after becoming a fan.
3) To grow a fan base, brands should leverage their existing audiences, buy Facebook ads, post engaging photos and questions on their page wall, and be grateful for fan interactions. Carefully managing a page is important for maintaining control and complying with Facebook policies.
The document discusses using social media influencers as a marketing strategy. It notes that influencers should have expertise in a niche field relevant to the target audience of the brand in order to be effective. Examples given are a supermodel promoting makeup or an athlete promoting sneakers. The document also states that influencers work on many platforms.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
- Insurers have begun using social media but have yet to realize its full potential for customer engagement and business benefits. While most insurers are active on platforms like Facebook and Twitter, their interactions are often disjointed and not well-aligned with customer expectations.
- To be more effective, insurers need a clear social media strategy and vision consisting of phased customer engagement. This involves first listening to understand customer needs, then engaging more directly through responses and content, and eventually influencing customers as advocates for the brand.
- Key aspects of a strategy include defining target audiences, desired business objectives, allowable channels, and integration with back-end processes to optimize benefits like improved marketing, sales, and claims handling
Internet marketing for business pwp spr 2013.pptxBridget Gibbons
The document discusses using social media for marketing purposes. It covers creating a social media plan, including setting goals and a content calendar. Key platforms discussed are Facebook, Twitter, LinkedIn, Pinterest, blogs and YouTube. Benefits mentioned are increased visibility, engaging customers in real-time, and leveraging the large user bases of these platforms for business growth.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
The document discusses strategies for using Twitter effectively for communication and marketing purposes. It provides definitions of basic Twitter terms and tools for monitoring conversations. It recommends listening first to understand what interests your audience before engaging. Finally, it suggests using Twitter to build relationships, share useful information and engage customers through contests, promotions and addressing problems.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
This document discusses using social media, especially Facebook and Twitter, to promote Extension programs to younger audiences. It provides statistics on Facebook usage and tips for creating an effective Facebook page or Twitter presence. The key points are: Facebook has over 400 million active users who spend over an hour per day on average on the site. Creating a Facebook fan page, rather than a group, allows messages to reach more people and go viral. Twitter can be used to cross-promote content across different social networks and engage people through hashtags and mentions. The document provides advice on developing an online presence and strategy to connect with target audiences.
Social media marketing - Part 7 TwitterTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
This presentation is designed to teach prospects and partners how to leverage Twitter to connect with customers and leads, thus achieving business growth in the managed IT services market. Because digital marketing is here to stay, we aim to continue advocating forward-thinking business principles so as to drive revenue and profitability in the channel.
The document provides guidance on using social media, particularly Twitter and Facebook, for non-profits and small businesses. It recommends dedicating regular time to engage audiences on these platforms and discusses strategies like using hashtags and retweeting on Twitter to find and join relevant conversations. For Facebook, it suggests defining goals and posting engaging content like videos and photos to appeal to current and potential customers. The key is engaging audiences in a conversational tone to build communities and relationships over time.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSarah Lee
This document provides guidance on building an effective content strategy by defining target audiences, identifying topics of interest, analyzing existing content performance, and mapping topics to relevant communication platforms. The key steps are:
1. Define target audiences and their needs/problems addressed by the business and core topic.
2. Break the core topic into smaller subtopics.
3. Analyze analytics of existing content to understand popular topics, audiences, and why those topics are engaging.
4. Map identified topics to relevant platforms like Facebook, Twitter, LinkedIn, Pinterest, and YouTube, considering each platform's strengths.
Social media is an important tool for marketing but requires a strategic, team-based approach rather than being the responsibility of a single person. Content is key and should be shared regularly across different social networks in short, engaging formats. Both organic and paid social media require ongoing management of customer reviews and responses to protect a brand's online reputation. Regular reporting allows optimization of future social media strategies based on user engagement metrics.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
This document discusses microblogging and content creation/sharing strategies for social media marketing. It begins with an overview of microblogging, focusing on Twitter, and provides tips for using it to build brands and engage in conversations. It then discusses developing an effective content strategy, including determining appropriate formats, types, platforms and goals for content. It also outlines best practices for crafting tweets and engaging audiences on Twitter. The key aspects covered are using microblogging like Twitter to convey information and start discussions, as well as creating and distributing valuable content across multiple channels to achieve marketing objectives.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
This document provides guidance on leveraging Facebook and Twitter for small businesses. It begins by citing statistics that show the widespread use of social networks like Facebook and Twitter. It then discusses how social media provides new pathways for marketers to reach customers through timeless, searchable, interactive, and conversational content. The document outlines basic rules for using Twitter and Facebook, such as tweet length limits and the difference between personal profiles and business pages. It provides objectives and tactics for growing followers and engagement on both platforms, such as following others and consistently posting multimedia content. Finally, it discusses maintaining active sites, promoting your pages, and advertising options on Facebook and Twitter.
This document discusses consumer engagement and engagement marketing. It defines consumer engagement as repeated interactions that strengthen a customer's emotional, psychological, or physical investment in a brand. The goal is to create a positive experience at all touchpoints. Consumer engagement involves influencing, measuring, and analyzing softer emotional measures as well as interactions. It can be measured through actions like publishing, commenting, subscribing, and networking. Engagement marketing directly engages consumers and encourages participation. Measuring engagement involves identifying highly and less engaged consumers. Social plugins can drive deeper engagement and allow sharing on social networks.
Facebook is a powerful digital marketing platform for businesses. The document discusses various components of Facebook marketing including fan engagement, ad campaigns, types of ads, and insights. It provides tips for organic content like using an attention-grabbing headline, entertaining or educating audiences, and leveraging emotions to increase virality. Paid ads can help quickly build an audience. Insights tools help analyze audience data to improve targeting. Other tools include Facebook groups, events, live videos, hashtags and apps.
This ppts describes the application of traditional method of segmentation, targeting & positioning in the digital arena and tools that are used for STP
Integrated Marketing Communication (IMC) for digital_platformsPriyanka Gautam
This ppt covers one of the most important part of marketing strategies i.e. communication. So, you get an answer to questions - how marketing communication can help achieve goals in the digital platform and what is the best combination of communication mix that can be deployed.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
This ppt talks about how the basic principles of marketing are changing in the digital arena and how customers are looked at from a different perspective. The way brands used to communicate with their customers is changing and is becoming more personal with time.
The ppt talks about the best methods of communication on the digital channels and how the organisations make the best use of the communication strategy. Each channels works differently with different audience present on it and therefore it becomes important to communicate the organisational objectives in the way the consumers can relate to.
This document discusses various digital marketing channels. It describes intent-based marketing or search marketing, which involves targeting customers through keywords. It also covers brand-based or display marketing using banners, skyscrapers and leaderboards. Community-based or social media marketing is discussed as building word-of-mouth. Partner marketing involves influencers and affiliates. Direct marketing uses email, SMS, chat and calls. Content marketing creates native content. Platform marketing leverages new devices and media. Each channel is described along with its advantages for marketing.
This is the second part and it covers the following principles of marketing (by Philiip Kolter) :
Product Life Cycle
Pricing Strategies
Types of Distribution Channels
Promotion Mix
The ppt covers the basics marketing principles given by Philip Kotler:
The importance of marketing
Core Marketing Concepts
Company Orientations
Segmentation-Targeting-Positioning
7p’s Framework
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
2. Introduction
Social Network Site (SNS) that allows inviduals, companies, governments, and other
organisations to view, tweet, and share ifnormation.
The platform aims at connecting people with the moments that are happening at
that particular period
Widely used for
Building brand awareness
Product launches
Events
Broadcasting, etc
Powerful marketing tool
Real time insights
Engagement & Feedback to accelerate brand’s performance
3. Getting Started with Twitter
@Username
Profile Photo : 400x400 pixels
Bio
Header Image : 1500x1500
Pinned Tweet
Tweet Elements
1. Text Box where to compose new tweets
2. Image Upload
3. Location share
4. GIF (Graphic Interchange Format) Image
5. Add Poll
6. Character Limit Indicator
7. Submit Tweet Button
4. Twitter Building Blocks
1.Hashtags (#) : topics or keywords in any tweet
1. User-generated – organic, evergreen trends
2. Events – brands try to associate themselves with the ongoing events
3. Always-On - #followfriday #throwbackthursday #longread etc
4. Branded – to improve brand reach, introducing new content series giving the audience
the reason to follow
5. Unbranded – slogan, mantra, or value rather than the brand name. Generate usage &
conversation
Digital Marketers use tracking tools (like TweetReach, TweetDeck etc) to measure
performance of hashtags/accounts/keywords or to understand the
keywords/hashtags that would work better
5. Example – www.TweetReach.com
- Estimated reach
- Exposure – total number of potential impressions
- Activity – overview of tweet volume over time
- Top contributors – top 3 influencers
- Contributors list – overview of all participants (tweets, retweets, impressions etc)
- Most retweeted tweets
- Tweet timeline – all tweets with timestamps
There is a fee of $20 to generate a full report for any Twitter handle
6. 2. Mentions (@) – used at the beginning of the tweet to mention someone
in the tweet whether the individual is followed or not
3.Search – specific tweets, users or ongoing conversations
Advance Search – identifying prospects, find exactly what you are looking for
Advance search – 1) Text Box, 2) Words 3) Poeple 4) Places 5) Dates & 6) Others (positive,
negative, question, include retweets, etc)
4. Trends – based on whom do you follow and your geographical location; at a
given time
7. Actions that could cause a user’s twitter handle to be filtered
from search or even removed for some time
Adding one or more topics/hashtags to an unrelated tweet to gain attention inn
search
Repeatedly tweeting the same topic/hashtag without making much sense to the
overall conversation to get the topic trending
Tweeting about each trend to drive traffic to one’s Twitter handle or website;
happens mostly with brand advertising
Listing trends in combination with a request to be followed
Tweeting about a trend and posting a misleading link to something unrelated
9. Why Trends are important?
Trending topics increase the scope of the conversation
When any tweet, special event, or prmotion of a brand goes viral through trends, it
gets highlighted and helps in business growth
Trending topics can be specific to regions, cities or countries, ensuring the relevant
content locally
10. 5. Use Followers
Followers – people who receive a brand’s tweets after they follow the brand
Can even start private conversation with them using Direct Messages Features
6. Use Competitors
Competitor research helps in strategising better. Track competitors through twitter’s
advance search option
11. How is Twitter Different?
Anyone can follow anyone – every tweet arrives at every followe’s feed, unlike the
filter of facebook’s EdgeRank
Reach and Speed – Opinions are stronger on Twitter & spread faster due to
“retweet” option.
280-Charcter Limit (as of 2019) – earlier it was 140 character : username, images,
links at the end of tweets are not included
Create your list : Users can organise the followers into lists and can create a
separate list for customers, potential customers, etc.
12. Building a content strategy
Best Practices
1. Drive Participation : encourage followers to retweet, reply or favourite one’s tweet.
Introduce offers, or promotions & motivate them to take actions
2. Let Your Personality Shine : maintain brand authenticity, appear friendly & humane
3. Test and Learn : Instead of waiting for a perfect plan, try out things and see what works
and what not.
4. Get Visual and Creative : use images, photos, videos, and gifs -> higher engagement
5. Keep it short : Tweets with <50 characters drive highest engagement. The best practice
is to use one hashtag, one call-to-action, and one image in a tweet
13. 6. Entertain or Inform – Brands can be funny, surpirsing, and tell compelling stories,
and poeple will respond. Can also share tips, how-to, & other info
7. Share Exclusive Access – brands get to go places and meet people that regular
folks cannot
8. Philanthropy – twitter is a good venue to rally people for a cause or to donate
money to a charity
9. Promotions – Offers, deals, and contest have place on twitter
10. Use relevant hashtags – hashtags will help you in expanding the tweet reach into
the relevant conversation
11. Use Polls –asking questions via poll will help brands to interact with their
audience, bring them into the conversation, and understand their opinions
14. 14. Ask for what you want – brands should increase their reach by explicity asking for
retweets, replies, favourites, or mentions
15. Include a clear call to action – if advertisers want people to click on a URL, then it
is not recommended to use any hashtag, mentions, or photos, that could distract from
the link
16. Seize the moment – tap into popular discussions around critical, seasonal, and
industry events
17. Create a state of emergency – leverage twitter’s real-time nature to inspire user
action
15. Twitter Calendar
Example
1) Monday – Promotions
2) Tuesday – Behind the scenes
3) Wednesday – Helpful Tips
4) Thursday – customer spotlight
5) Friday – feature industry experts or news
6) Saturday – community or industry spotlights
7) Sunday – focus on your people