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Swarit Advisors
Trademark
Licensing
Licensing is a method by which a trademark owner permits a
third party to use a mark or logo without transferring
ownership of the mark. In simple terms, Trademark Licensing
allows the registered owner to let others use the mark or
brand name without assigning the actual ownership of the
mark. In addition, the Trademark owner can impose some
other restrictions on using the registered Trademark through
the Trademark Licensing Agreement they create.
An Overview of Trademark
Licensing
Sole License: This license is an edition of an exclusive license
where both the Licensee and the Licensor can use the
Trademark. But, the Licensor is not allowed to license the
Trademark to others.
Exclusive License: This license grants the rights to commercial
use of the Trademark exclusively to the Licensee.
Non-Exclusive License: A Licensor can grant a Non-Exclusive
License or multiple licensees.
1.
2.
3.


What are the Types of
Trademark License?
Financial Benefit
Expand Trademark’s Popularity
Help in Expanding Business
Brand Recognition
Reduce or Distribute Workload
1.
2.
3.
4.
5.
Benefits of Trademark Licensing
Trademark Licensing.pdf

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Trademark Licensing.pdf

  • 2. Licensing is a method by which a trademark owner permits a third party to use a mark or logo without transferring ownership of the mark. In simple terms, Trademark Licensing allows the registered owner to let others use the mark or brand name without assigning the actual ownership of the mark. In addition, the Trademark owner can impose some other restrictions on using the registered Trademark through the Trademark Licensing Agreement they create. An Overview of Trademark Licensing
  • 3. Sole License: This license is an edition of an exclusive license where both the Licensee and the Licensor can use the Trademark. But, the Licensor is not allowed to license the Trademark to others. Exclusive License: This license grants the rights to commercial use of the Trademark exclusively to the Licensee. Non-Exclusive License: A Licensor can grant a Non-Exclusive License or multiple licensees. 1. 2. 3. What are the Types of Trademark License?
  • 4. Financial Benefit Expand Trademark’s Popularity Help in Expanding Business Brand Recognition Reduce or Distribute Workload 1. 2. 3. 4. 5. Benefits of Trademark Licensing