SlideShare uma empresa Scribd logo
Mário Parente
Segmentação de um produto
Ferrari
O Cristiano Ronaldo é de Santo António, é um jogador de futebol de Real
Madrid. É do sexo masculino e tem 30 anos, ele comprou um Ferrari de 400 mil
euros. Ele quando era mais novo era muito pobre e se tornou famoso quando
entrou numa equipa de futebol. O estilo de vida do CR7 é muito boa, ele ganha
92 mil euros por dia e é embaixador de várias marcas. Ele usa os 28 milhões
de euros em contractos de publicidade. Ele tem o contrato de cinco anos com o
time vale mais de € 200 milhões (aproximadamente R$ 655 milhões).
Ginásio
O ginásio CAR fica situado nas Caldas da Rainha. São para as todas as idades
do sexo masculino e feminino, custa mais ou menos entre os 20€ a 45€. O
ginásio CAR está aberto vez do mês de Outubro de 2010.
Shampoo Anticaspa
O shampoo anticaspa é um shampoo para aqueles que têm caspa, é para o
sexo masculino como feminino. Todos os produtos testados resolvem o
problema: os mais rápidos levam 2 semanas e os mais lentos o dobro. A caspa
afecta cerca de 30% da população mundial, pelo menos, uma vez na vida. O
shampoo anticaspa custa mais ou menos 2.50€.
Restaurante Tavares-Rico
O Restaurante Tavares-Rico fica situado em Lisboa e foi fundada em 1784. Em
1861 o empresário Vicente Caldeira quis fazer da casa 'o lugar mais chique de
Lisboa. Os clientes apreciavam o atendimento personalizado e faziam do
Tavares um ponto de encontro no coração da capital onde se discutia tudo de
forma apaixonada, sobretudo política. O preço na comida do restaurante é de
58€ a 85€, quem vai lá comer são pessoas que têm dinheiro para pagar a
comida porque o comer lá é muito caro.

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Trabalho de segmentação mario parente

  • 1. Mário Parente Segmentação de um produto Ferrari O Cristiano Ronaldo é de Santo António, é um jogador de futebol de Real Madrid. É do sexo masculino e tem 30 anos, ele comprou um Ferrari de 400 mil euros. Ele quando era mais novo era muito pobre e se tornou famoso quando entrou numa equipa de futebol. O estilo de vida do CR7 é muito boa, ele ganha 92 mil euros por dia e é embaixador de várias marcas. Ele usa os 28 milhões de euros em contractos de publicidade. Ele tem o contrato de cinco anos com o time vale mais de € 200 milhões (aproximadamente R$ 655 milhões). Ginásio O ginásio CAR fica situado nas Caldas da Rainha. São para as todas as idades do sexo masculino e feminino, custa mais ou menos entre os 20€ a 45€. O ginásio CAR está aberto vez do mês de Outubro de 2010. Shampoo Anticaspa O shampoo anticaspa é um shampoo para aqueles que têm caspa, é para o sexo masculino como feminino. Todos os produtos testados resolvem o problema: os mais rápidos levam 2 semanas e os mais lentos o dobro. A caspa afecta cerca de 30% da população mundial, pelo menos, uma vez na vida. O shampoo anticaspa custa mais ou menos 2.50€. Restaurante Tavares-Rico O Restaurante Tavares-Rico fica situado em Lisboa e foi fundada em 1784. Em 1861 o empresário Vicente Caldeira quis fazer da casa 'o lugar mais chique de Lisboa. Os clientes apreciavam o atendimento personalizado e faziam do Tavares um ponto de encontro no coração da capital onde se discutia tudo de forma apaixonada, sobretudo política. O preço na comida do restaurante é de 58€ a 85€, quem vai lá comer são pessoas que têm dinheiro para pagar a comida porque o comer lá é muito caro.