TechCADD offers the best Digital Marketing Training and Courses in Jalandhar, Punjab. Join us for expert-led courses and unleash your digital marketing skills!
Top Digital Marketing and SEO Training Jalandhar - TechCADD
1. Digital Marketing refers to the strategic use
of digital channels, platforms, and
technologies to promote products or services,
connect with customers, and achieve
business objectives. Unlike traditional
marketing methods, which rely heavily on
print media, broadcast advertising, and direct
mail, digital marketing leverages the power of
the internet to engage with target audiences
in real-time and on a global scale.
3. SEO(Search Engine Optimization) involves
optimizing a website to improve its visibility
on search engine results pages. By targeting
relevant keywords and enhancing website
content, businesses can increase their
organic (non-paid) traffic from search
engines like Google.
4. SMM(Social Media Marketing) uses platforms
like Facebook, Instagram, Twitter, and
LinkedIn to advertise and promote
products/services. Businesses can create
engaging content, run targeted
advertisements, and interact with their
audience to build brand awareness and drive
conversions.
5. Content marketing is the strategy of
generating and disseminating valuable,
pertinent, and consistent content to attract
and retain a specific audience. Content comes
in various forms like blog posts, articles,
videos, infographics, educating, entertaining,
informing, and subtly promoting the brand.
6. Email marketing is the process of sending
promotional messages to a group of
individuals through email. Businesses utilize
email marketing to communicate, promote
products, announce offers, build
relationships, and engage with subscribers.
7. PPC (Pay Per Click) advertising is a method
that lets businesses show their ads on search
engines and other online platforms.
Advertisers pay per click. Google Ads and
social media platforms offer robust PPC
options to reach specific audiences and
generate leads.
8. Google Ads operates on a pay-per-click (PPC)
model, where advertisers bid on specific
keywords relevant to their target audience.
When users search for these keywords on
Google, relevant ads are displayed alongside
or above the organic search results.
Advertisers only pay when a user clicks on
their ad, hence the term "pay-per-click."
