Most companies want to adopt social media in their marketing strategy, but have doubts about how it adds to their targets. This slideshow showcases 10 proven social media approaches.
I have created a photo album to collect memories from my travels over the past year. The album contains photos from my trips to various national parks, cities I visited in Europe, and pictures with family and friends from different events. Flipping through the album allows me to revisit happy moments and experiences from the past year.
Information Architecture of Emergency ResponseNoreen Whysel
Exploring the evolution of technology in emergency response, with a special focus on advances in geographic systems, incident management, social media and policy in New York City since September 11, 2001 and ideas for how the Information Architecture community can support emergency response efforts.
This document summarizes the Hyatt Regency hotel project in Mumbai, India. It provides details about the architect, location, accessibility, business services, guest services, hotel features, architectural style, interior design, and floor plans of the hotel. The Hyatt Regency hotel in Mumbai has 401 rooms and suites, restaurants, pools, spa, conference rooms, and was designed by Skidmore, Owings and Merrill architects in a modernist style with extensive glass walls.
Social Strategy: Why Does Strategy Get Left Behind?David Rollo
Don't let tactics wag your brand. It's simple, if you don't know "why" you are doing something... don't do it. Yes mobile apps, Facebook brand pages and Twitter are alluring to say the least. I'm not saying don't do it, just know why before you do it.
This document discusses strategies for T.G.I. Friday's to address key issues. It provides background on T.G.I. Friday's concept and philosophy. Four alternative strategies are outlined: blueprinting, servicescape, servuction, and customer experience. Blueprinting involves visually mapping customer and employee processes but could impact the restaurant's staging concept. Servicescape and servuction focus on enhancing the environment and customer participation. It is recommended that T.G.I. Friday's use servicescape to reinforce its concept while gathering customer feedback through an online survey to determine if positioning and communication are appropriate.
Grand Hyatt Dubai is luxury 5 star hotel in Dubai located on Sheikh Rashid Road in the Bur district near Dubai’s historic creek. Featuring 674 luxury hotel rooms & suites, 186 residential apartments, 13 restaurants & bars we are known for grand meeting halls, delicious cuisine and best guest service.
Think Grand Hyatt for grand experience in Dubai. We are Exciting, Dramatic and Bold.
Most companies want to adopt social media in their marketing strategy, but have doubts about how it adds to their targets. This slideshow showcases 10 proven social media approaches.
I have created a photo album to collect memories from my travels over the past year. The album contains photos from my trips to various national parks, cities I visited in Europe, and pictures with family and friends from different events. Flipping through the album allows me to revisit happy moments and experiences from the past year.
Information Architecture of Emergency ResponseNoreen Whysel
Exploring the evolution of technology in emergency response, with a special focus on advances in geographic systems, incident management, social media and policy in New York City since September 11, 2001 and ideas for how the Information Architecture community can support emergency response efforts.
This document summarizes the Hyatt Regency hotel project in Mumbai, India. It provides details about the architect, location, accessibility, business services, guest services, hotel features, architectural style, interior design, and floor plans of the hotel. The Hyatt Regency hotel in Mumbai has 401 rooms and suites, restaurants, pools, spa, conference rooms, and was designed by Skidmore, Owings and Merrill architects in a modernist style with extensive glass walls.
Social Strategy: Why Does Strategy Get Left Behind?David Rollo
Don't let tactics wag your brand. It's simple, if you don't know "why" you are doing something... don't do it. Yes mobile apps, Facebook brand pages and Twitter are alluring to say the least. I'm not saying don't do it, just know why before you do it.
This document discusses strategies for T.G.I. Friday's to address key issues. It provides background on T.G.I. Friday's concept and philosophy. Four alternative strategies are outlined: blueprinting, servicescape, servuction, and customer experience. Blueprinting involves visually mapping customer and employee processes but could impact the restaurant's staging concept. Servicescape and servuction focus on enhancing the environment and customer participation. It is recommended that T.G.I. Friday's use servicescape to reinforce its concept while gathering customer feedback through an online survey to determine if positioning and communication are appropriate.
Grand Hyatt Dubai is luxury 5 star hotel in Dubai located on Sheikh Rashid Road in the Bur district near Dubai’s historic creek. Featuring 674 luxury hotel rooms & suites, 186 residential apartments, 13 restaurants & bars we are known for grand meeting halls, delicious cuisine and best guest service.
Think Grand Hyatt for grand experience in Dubai. We are Exciting, Dramatic and Bold.
This document provides a project report on Pizza Hut. It includes an index listing the various sections of the report. The introduction discusses Pizza Hut's history and operations in India. It is known for good quality food, its brand name, food being worth its price, good service, and new pizza styles. The report discusses Pizza Hut's mission statement and values. It provides details on Pizza Hut's story and timeline since being founded in 1958. Other sections analyze Pizza Hut's strategy using frameworks like the Ansoff matrix, quality management, perceptual mapping, technological changes, service quality dimensions, Chase strategy, SWOT analysis, 7Ps of services, service process, fishbone diagram, servicescape, gap model, research and development, variability
Hyatt Hotels Corporation announced upcoming events including an investor meeting webcast on March 14th and the grand openings of Hyatt Place hotels in Manati, Puerto Rico and Lincoln/Downtown-Haymarket. Hyatt also announced plans for the first Andaz resort in Bali and initiatives to enhance guest services globally with iPad and modernize hotel TVs with IP technology.
A project report on gap analysis of service delivered to sundaram finance ltdBabasab Patil
This document summarizes a gap analysis of services provided to customers of Sundaram Finance Ltd by Sundaram Finance Fleet Card. The analysis examined customer expectations, the performance of Sundaram Finance fleet cards, and which petrol outlets provide better service. Key findings include that while most people were aware of fleet cards, usage was lower. Most customers were satisfied with credit limits and interest charged. The analysis recommends Sundaram Finance increase advertising through various channels to improve awareness and usage of fleet cards.
The Oberoi Group is a luxury hotel chain founded in 1934 in India by Rai Bahadur Mohan Singh Oberoi. It currently operates 29 hotels across 5 countries. The Oberoi Group is led by Chairman and CEO P.R.S. Oberoi, the son of the founder. The company aims to provide excellent service and meet guest expectations through its mission, vision, and values of conducting business ethically and putting customers first. Some of its iconic properties include The Oberoi in New Delhi, The Oberoi Amarvilas in Agra, and The Oberoi Udaivilas in Udaipur.
KFC is a global fast food chain founded in the US in 1930. This document analyzes the KFC location in Vikrampuri, Hyderabad, India. It identifies gaps in service quality using a SERVUCTION and integrated gap model. Key gaps include a lack of welcoming, limited variety and delivery area, and unclear self-service processes. Recommendations include designating greeters, expanding affordable options and delivery zones, and clarifying service types.
A project report on service quality gap model and quality dimensionsProjects Kart
The document discusses service quality, including defining it, measuring it using models like SERVQUAL, and identifying key dimensions of service quality. It notes that service quality is a perception involving technical and functional aspects, and that measuring it can be complex given intangible nature of services. Five key dimensions of service quality are identified as reliability, responsiveness, assurance, empathy and tangibles. The SERVQUAL instrument is discussed as a way to measure service quality gaps between expectations and perceptions.
Hyatt is a global hotel brand headquartered in Chicago. A recent survey identified Hyatt as the best hotel brand based on relationships with sales forces. Hyatt targets higher class customers worldwide and aims to increase brand preference through differentiated brand positioning and excellent customer retention. The document outlines Hyatt's marketing strategy, market segmentation, products, pricing, placement, promotion, people, processes, physical evidence, and customer-focused approach.
The document provides an overview of key topics in services marketing. It discusses 1) the differences between goods and services, 2) the intangible and heterogeneous nature of services, 3) models for understanding service quality like the GAPS model and service triangle, 4) factors that influence consumer decision making and evaluation of services, 5) the importance of processes, people and physical evidence in service delivery, and 6) challenges in marketing services internationally due to cultural differences.
The Gaps Model of Service Quality identifies 4 gaps that can lead to unsatisfactory service quality:
1) The customer gap is the difference between customer expectations and perceptions of service.
2) Provider gap 1 occurs when providers do not understand customer expectations.
3) Provider gap 2 happens when the wrong service designs and standards are selected.
4) Provider gap 3 is the failure to meet intended service standards. Provider gap 4 is the disparity between delivered service and what was promised to customers.
Restaurant Design: 18 Considerations to RememberAaron Allen
The document discusses 18 considerations for restaurant design. It emphasizes that restaurant design involves more than just aesthetics and interior design, as it requires integrating concepts like branding, market positioning, operational needs, and customer experience. Successful restaurant design requires coordinating input from various disciplines and treating the design as an extension of the brand. It also notes that restaurants should allocate adequate budgets and development time for concept development to avoid costly mistakes later on.
HYATT - factfile, ground floor plan, first floor plan, climatic study, physical and visual context, facade details, hardscape, watre features and artworks, services - parking, fire protection system, ACMV, electrification, plumbing , water supply drainage systems, codes and standards , architects interview, additional details and all the data for hotel desigining.
A project report on hr practice in hotel industryProjects Kart
The document provides an overview of the hotel industry and human resource practices within it. It discusses that the hotel industry is large and growing, offering diverse career opportunities. It also classifies hotels based on star ratings and amenities, and describes the various core departments within hotels like food and beverage, front office, and housekeeping. The roles of supporting departments like marketing, engineering, and finance are also outlined. Finally, it discusses the importance of safety, security, and developing training programs for employees.
The document outlines a project plan for constructing a 5-star hotel in Islamabad, Pakistan. Key details include:
- The project is sponsored by OPIC and the Government of Pakistan, with OPIC providing up to $5 million in financing.
- The 200-room hotel will be constructed in Blue Area, Islamabad over 4 years, with milestones including design, materials acquisition, and technological installation.
- Project roles include a project manager, development team, and management support services to oversee construction, staff hiring, and hotel operations once completed.
The Leela Group of Hotels is an Indian hotel company founded by Captain C.P. Krishnan Nair in 1988. It started with one hotel in Mumbai and has since expanded to four luxury hotels located in Mumbai, Bangalore, Kovalam, and Goa. Captain Nair was inspired to launch the hotel chain after realizing India's need for hotels that could match international standards. The Leela Group aims to provide hospitality that honors India's cultural heritage while operating at world-class standards of technology and service.
service marketing presentation on HotelManjula Rolli
The document summarizes a presentation on service marketing in the hotel industry by a group of students. It includes definitions of service industry and hotel industry. It then discusses the 7Ps of service marketing and applies it to a local restaurant called Pakwaan. It analyzes Pakwaan's customer expectations and perceptions of service quality. Finally, it discusses the services marketing triangle in the context of Pakwaan, identifying the company, employees, and customers that make up the three points of the triangle.
The document provides an overview of services marketing concepts including:
1) It defines services and identifies key differences between goods and services such as intangibility, perishability, and simultaneous production and consumption.
2) It introduces the services marketing triangle and expanded 7Ps marketing mix framework for services.
3) It discusses models for understanding service quality like the gaps model and challenges in consumer behavior related to services like higher perceived risk and difficulty evaluating service alternatives.
How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)Willis Wee
This document discusses the success of the mobile RPG game Blood Brothers. It summarizes that Blood Brothers has become the number one game in 33 countries on Google Play, despite having no hardware leverage or regional leverage like other popular games. The document attributes Blood Brothers' success to its use of in-game events multiple times per month that double the average revenue per user during events. It provides recommendations for game developers on designing effective in-game events, such as structuring leaderboards, providing incentives, varying event types, and offering rewarding boosts as prizes. The document also notes that DeNA transfers its core competence in actively managing games as a service through participative development across its offices.
(1) The document outlines Tech in Asia's culture code, which consists of 5 values: believing in work-life balance, transparent communication, using data and KPIs, obsession over customers, and getting things done.
(2) It explains each value in more detail, such as striving to live and play like a family for work-life balance, telling the truth for the good of others with communication, and measuring what matters for using data and KPIs.
(3) The culture code was inspired by other sources and prepared for current and future employees at Tech in Asia.
This document provides information about Indonesia's large and growing population, widespread mobile and internet connectivity, and enthusiastic adoption of social and mobile technologies. Some key points:
- Indonesia has over 240 million people and a young, rapidly growing population.
- Mobile phone and internet penetration rates are high at 80% and 24% respectively, facilitated by cheap data plans averaging $2.50/GB.
- Indonesians are trendsetters and heavy social media users, generating 12% of global tweets and helping Facebook grow rapidly in the country.
- The mobile phone market is dominated by affordable local brands, with 50% of phones sold costing under $50.
- A young, increasingly connected population presents opportunities for digital services
Startup asia thai_startup_eco_mimee_20130402 Willis Wee
Thailand has a growing startup ecosystem centered around IT and mobile industries. The document outlines Thailand's statistics on internet, mobile, and social media penetration which have grown significantly in recent years. This reduction in the digital divide and rise of technologies like smartphones is creating new business opportunities. Key players supporting the startup scene include venture capital funds, incubators, co-working spaces, and media outlets. Several interesting Thai startups are highlighted that have built platforms for areas like construction, advertising, and mobile payments. While funding is available, more technical startups are needed to fully capitalize on the business potential.
The document provides 10 "truths" or lessons learned from 100 startup founders in Silicon Valley. It summarizes that 1) multi-billion dollar businesses require multi-trillion dollar markets, 2) most startups end up in different destinations than originally planned, and 3) failure rates for online businesses are very high, with 97% failing. It also notes other truths around sexy ideas selling better, foreign talent being valued more in Silicon Valley than Singapore, and that passion and perseverance over time are key factors for startup success beyond just experience or ideas.
This document provides a project report on Pizza Hut. It includes an index listing the various sections of the report. The introduction discusses Pizza Hut's history and operations in India. It is known for good quality food, its brand name, food being worth its price, good service, and new pizza styles. The report discusses Pizza Hut's mission statement and values. It provides details on Pizza Hut's story and timeline since being founded in 1958. Other sections analyze Pizza Hut's strategy using frameworks like the Ansoff matrix, quality management, perceptual mapping, technological changes, service quality dimensions, Chase strategy, SWOT analysis, 7Ps of services, service process, fishbone diagram, servicescape, gap model, research and development, variability
Hyatt Hotels Corporation announced upcoming events including an investor meeting webcast on March 14th and the grand openings of Hyatt Place hotels in Manati, Puerto Rico and Lincoln/Downtown-Haymarket. Hyatt also announced plans for the first Andaz resort in Bali and initiatives to enhance guest services globally with iPad and modernize hotel TVs with IP technology.
A project report on gap analysis of service delivered to sundaram finance ltdBabasab Patil
This document summarizes a gap analysis of services provided to customers of Sundaram Finance Ltd by Sundaram Finance Fleet Card. The analysis examined customer expectations, the performance of Sundaram Finance fleet cards, and which petrol outlets provide better service. Key findings include that while most people were aware of fleet cards, usage was lower. Most customers were satisfied with credit limits and interest charged. The analysis recommends Sundaram Finance increase advertising through various channels to improve awareness and usage of fleet cards.
The Oberoi Group is a luxury hotel chain founded in 1934 in India by Rai Bahadur Mohan Singh Oberoi. It currently operates 29 hotels across 5 countries. The Oberoi Group is led by Chairman and CEO P.R.S. Oberoi, the son of the founder. The company aims to provide excellent service and meet guest expectations through its mission, vision, and values of conducting business ethically and putting customers first. Some of its iconic properties include The Oberoi in New Delhi, The Oberoi Amarvilas in Agra, and The Oberoi Udaivilas in Udaipur.
KFC is a global fast food chain founded in the US in 1930. This document analyzes the KFC location in Vikrampuri, Hyderabad, India. It identifies gaps in service quality using a SERVUCTION and integrated gap model. Key gaps include a lack of welcoming, limited variety and delivery area, and unclear self-service processes. Recommendations include designating greeters, expanding affordable options and delivery zones, and clarifying service types.
A project report on service quality gap model and quality dimensionsProjects Kart
The document discusses service quality, including defining it, measuring it using models like SERVQUAL, and identifying key dimensions of service quality. It notes that service quality is a perception involving technical and functional aspects, and that measuring it can be complex given intangible nature of services. Five key dimensions of service quality are identified as reliability, responsiveness, assurance, empathy and tangibles. The SERVQUAL instrument is discussed as a way to measure service quality gaps between expectations and perceptions.
Hyatt is a global hotel brand headquartered in Chicago. A recent survey identified Hyatt as the best hotel brand based on relationships with sales forces. Hyatt targets higher class customers worldwide and aims to increase brand preference through differentiated brand positioning and excellent customer retention. The document outlines Hyatt's marketing strategy, market segmentation, products, pricing, placement, promotion, people, processes, physical evidence, and customer-focused approach.
The document provides an overview of key topics in services marketing. It discusses 1) the differences between goods and services, 2) the intangible and heterogeneous nature of services, 3) models for understanding service quality like the GAPS model and service triangle, 4) factors that influence consumer decision making and evaluation of services, 5) the importance of processes, people and physical evidence in service delivery, and 6) challenges in marketing services internationally due to cultural differences.
The Gaps Model of Service Quality identifies 4 gaps that can lead to unsatisfactory service quality:
1) The customer gap is the difference between customer expectations and perceptions of service.
2) Provider gap 1 occurs when providers do not understand customer expectations.
3) Provider gap 2 happens when the wrong service designs and standards are selected.
4) Provider gap 3 is the failure to meet intended service standards. Provider gap 4 is the disparity between delivered service and what was promised to customers.
Restaurant Design: 18 Considerations to RememberAaron Allen
The document discusses 18 considerations for restaurant design. It emphasizes that restaurant design involves more than just aesthetics and interior design, as it requires integrating concepts like branding, market positioning, operational needs, and customer experience. Successful restaurant design requires coordinating input from various disciplines and treating the design as an extension of the brand. It also notes that restaurants should allocate adequate budgets and development time for concept development to avoid costly mistakes later on.
HYATT - factfile, ground floor plan, first floor plan, climatic study, physical and visual context, facade details, hardscape, watre features and artworks, services - parking, fire protection system, ACMV, electrification, plumbing , water supply drainage systems, codes and standards , architects interview, additional details and all the data for hotel desigining.
A project report on hr practice in hotel industryProjects Kart
The document provides an overview of the hotel industry and human resource practices within it. It discusses that the hotel industry is large and growing, offering diverse career opportunities. It also classifies hotels based on star ratings and amenities, and describes the various core departments within hotels like food and beverage, front office, and housekeeping. The roles of supporting departments like marketing, engineering, and finance are also outlined. Finally, it discusses the importance of safety, security, and developing training programs for employees.
The document outlines a project plan for constructing a 5-star hotel in Islamabad, Pakistan. Key details include:
- The project is sponsored by OPIC and the Government of Pakistan, with OPIC providing up to $5 million in financing.
- The 200-room hotel will be constructed in Blue Area, Islamabad over 4 years, with milestones including design, materials acquisition, and technological installation.
- Project roles include a project manager, development team, and management support services to oversee construction, staff hiring, and hotel operations once completed.
The Leela Group of Hotels is an Indian hotel company founded by Captain C.P. Krishnan Nair in 1988. It started with one hotel in Mumbai and has since expanded to four luxury hotels located in Mumbai, Bangalore, Kovalam, and Goa. Captain Nair was inspired to launch the hotel chain after realizing India's need for hotels that could match international standards. The Leela Group aims to provide hospitality that honors India's cultural heritage while operating at world-class standards of technology and service.
service marketing presentation on HotelManjula Rolli
The document summarizes a presentation on service marketing in the hotel industry by a group of students. It includes definitions of service industry and hotel industry. It then discusses the 7Ps of service marketing and applies it to a local restaurant called Pakwaan. It analyzes Pakwaan's customer expectations and perceptions of service quality. Finally, it discusses the services marketing triangle in the context of Pakwaan, identifying the company, employees, and customers that make up the three points of the triangle.
The document provides an overview of services marketing concepts including:
1) It defines services and identifies key differences between goods and services such as intangibility, perishability, and simultaneous production and consumption.
2) It introduces the services marketing triangle and expanded 7Ps marketing mix framework for services.
3) It discusses models for understanding service quality like the gaps model and challenges in consumer behavior related to services like higher perceived risk and difficulty evaluating service alternatives.
How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)Willis Wee
This document discusses the success of the mobile RPG game Blood Brothers. It summarizes that Blood Brothers has become the number one game in 33 countries on Google Play, despite having no hardware leverage or regional leverage like other popular games. The document attributes Blood Brothers' success to its use of in-game events multiple times per month that double the average revenue per user during events. It provides recommendations for game developers on designing effective in-game events, such as structuring leaderboards, providing incentives, varying event types, and offering rewarding boosts as prizes. The document also notes that DeNA transfers its core competence in actively managing games as a service through participative development across its offices.
(1) The document outlines Tech in Asia's culture code, which consists of 5 values: believing in work-life balance, transparent communication, using data and KPIs, obsession over customers, and getting things done.
(2) It explains each value in more detail, such as striving to live and play like a family for work-life balance, telling the truth for the good of others with communication, and measuring what matters for using data and KPIs.
(3) The culture code was inspired by other sources and prepared for current and future employees at Tech in Asia.
This document provides information about Indonesia's large and growing population, widespread mobile and internet connectivity, and enthusiastic adoption of social and mobile technologies. Some key points:
- Indonesia has over 240 million people and a young, rapidly growing population.
- Mobile phone and internet penetration rates are high at 80% and 24% respectively, facilitated by cheap data plans averaging $2.50/GB.
- Indonesians are trendsetters and heavy social media users, generating 12% of global tweets and helping Facebook grow rapidly in the country.
- The mobile phone market is dominated by affordable local brands, with 50% of phones sold costing under $50.
- A young, increasingly connected population presents opportunities for digital services
Startup asia thai_startup_eco_mimee_20130402 Willis Wee
Thailand has a growing startup ecosystem centered around IT and mobile industries. The document outlines Thailand's statistics on internet, mobile, and social media penetration which have grown significantly in recent years. This reduction in the digital divide and rise of technologies like smartphones is creating new business opportunities. Key players supporting the startup scene include venture capital funds, incubators, co-working spaces, and media outlets. Several interesting Thai startups are highlighted that have built platforms for areas like construction, advertising, and mobile payments. While funding is available, more technical startups are needed to fully capitalize on the business potential.
The document provides 10 "truths" or lessons learned from 100 startup founders in Silicon Valley. It summarizes that 1) multi-billion dollar businesses require multi-trillion dollar markets, 2) most startups end up in different destinations than originally planned, and 3) failure rates for online businesses are very high, with 97% failing. It also notes other truths around sexy ideas selling better, foreign talent being valued more in Silicon Valley than Singapore, and that passion and perseverance over time are key factors for startup success beyond just experience or ideas.
This document provides an introduction to Vietnam's startup ecosystem from Mike Tran, founder and CEO of Keewi. Vietnam has over 91 million people, 35% internet penetration, and a young population, with over 50% under 30 years old. While mobile usage is growing, most internet access is still through desktops and laptops. Payment options are still developing, with only 2.5% using credit cards. Running a startup in Vietnam can be difficult due to challenges finding quality talent and competitors prioritizing cash-on-delivery. However, some startups like Keewi, Giaohangnhanh, and Tiki have found success, with funding from VCs like CyberAgent Ventures and IDG
Korea has a strong and growing economy, with Seoul projected to have one of the highest GDPs per capita in the world by 2025. Korea also leads in smartphone and internet penetration. The mobile market is dominated by Android, with strong social gaming and app industries. Venture capital funding for startups is increasing in Korea, along with the presence of accelerators. E-commerce and online payments are major sectors seeing fast growth. Korea provides an entrepreneurial hotbed in Asia, with a very fast-moving technological culture.
SPH has entered into an agreement to acquire SGCM Pte. Ltd. and certain trademarks and intellectual property from the Vendors for a maximum aggregate consideration of S$60,000,000 in cash. SGCM owns and operates vehicle online classified sites and holds shares in other companies operating in the automotive space. The acquisition is not expected to have a material impact on SPH's net tangible assets or earnings per share for the current financial year. None of SPH's directors or controlling shareholders have any interest in the transaction.
SPH Interactive Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd, subscribed for 865,703 new preference shares in Chope Group Pte Ltd for a consideration of S$1,810,000. The preference shares can be converted into ordinary shares in Chope, representing 27.87% of Chope's shares. The consideration was determined on an arm's length basis considering Chope's assets, intellectual property, financial position and business prospects. The acquisition is not expected to materially impact Singapore Press Holdings' net tangible assets or earnings per share for the current financial year. Apart from one overlapping director, no other directors have any interest in the acquisition.
The document summarizes Nubefy's cloud IT service management platform. It notes that the cloud infrastructure as a service market grew from $4.8 billion in 2012 to an estimated $10.5 billion in 2014. Nubefy's product helps companies of all sizes navigate, integrate, consume and extend cloud services by facilitating building, deploying, managing, monitoring and controlling infrastructure in the cloud. The solution addresses challenges around cloud adoption such as manageability, interoperability, reliability and scalability. Nubefy has partnerships with strategic alliances, industry standards affiliations, service providers and platform providers.
MOZAT 6.2.5 introduces new features for real-time messaging, social gaming, and social sharing across multiple mobile platforms. The update allows users to chat and exchange media with friends in real-time, play multiplayer games against friends, and share posts, photos and updates across social networks from a single mobile app. It also integrates third-party chat networks and provides access to additional social apps and services.
StarAndroid aims to become the world's leading app marketing company. It plans to achieve this through establishing an app store and advertising platform that provides more revenue for developers and distributors than other companies. Its core differentiators include introducing social elements to the app store and being a gateway for Asian mobile content. StarAndroid seeks to set up a distribution channel, advertising platform, and apps incubation services to reach its goals.
The document discusses growing a tech startup business in Asia, focusing on three key things: content, differentiation, and distribution. It emphasizes that content is the most important, asking the audience for their thoughts. Differentiation involves writing quality, tone, and using local journalists or bloggers tailored to different age groups. Distribution involves using platforms like Facebook, Twitter, and WordPress plugins to build links and drive interactions. The overall goal is to stand out from competitors through high-quality, tailored content.
LiveJournal is a social networking and blogging platform founded in 1999. It was acquired by Russian company SUP Media in 2007. LiveJournal is launching a new country-specific site for Singapore called LiveJournal.sg in August 2011. The site will be managed by Tickled Media, an Asian digital media agency. LiveJournal.sg will focus on catering to Singapore's existing female audience by providing local shopping and blog content in categories like beauty, fashion, and food. It currently has half a million registered Singaporean users who generate 30 million monthly pageviews, making it one of Singapore's largest websites.
Penn Olson founded a company around 2005 in Silicon Valley focused on marketing. He faced challenges with diversity and pivoted his focus to Asia, learning lessons about diversity, pivoting, and focusing on Asia markets like China, Indonesia, India, and Japan. He asked questions about opportunities in Asia.
Penn Olson founded a company around 2005 in Silicon Valley focused on marketing. He faced challenges with diversity and pivoted his focus to Asia, learning lessons about diversity, pivoting, and focusing on Asia markets like China, Indonesia, India, and Japan. He asked questions about opportunities in Asia.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Income Tax exemption for Start up : Section 80 IAC
Top 50 Facebook Pages 2009
1. top 50 facebook pages.
2009
A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans.
Within that universe, we rated the companies using a variety of criteria: how often they update their
Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has
grown; and how creatively the companies are using their Facebook presence, as evaluated by a
distinguished panel of outside judges.
- from TBM
Source:TBM
by Willis Wee • Penn Olson
2. #50. the onion.
Description: The satirical newspaper doesn’t do much
besides posting its content on its page, but it still maintains
a steady, engaged fan following.
No. of fans: 542,169
Source:TBM
by Willis Wee • Penn Olson
3. #49. calvin klein.
Description: Phillips-Van Heusen’s clothing retailer, Calvin
Klein regularly announces sales and posts coupons.
No. of fans: 334,520
Source:TBM
by Willis Wee • Penn Olson
4. #48. buffalo wild wings.
Description: This restaurant chain has a fast-growing and
devoted fan base.
No. of fans: 942,629
Source:TBM
by Willis Wee • Penn Olson
5. #47. taco bell.
Description: Yum Brands’ fast food chain, Taco Bell is
responsive to fans’ comments and receives strong positive
feedback whenever it posts promotions.
No. of fans: 673,906
Source:TBM
by Willis Wee • Penn Olson
6. #46. zara.
Description: Fans from all over the world express their love
for this clothing retailer on its Facebook wall.
No. of fans: 1,600,026
Source:TBM
by Willis Wee • Penn Olson
7. #45. gatorade.
Description: PepsiCo.’s Gatorade set up an app that
encouraged users to vote for their favorite moment in
Michael Jordan’s career. More than 8,000 votes were cast
on the sports drink's page.
No. of fans: 363,494
Source:TBM
by Willis Wee • Penn Olson
8. #44. audi.
Description: Automaker, Audi seeks out fans’ feedback. It
hosted a campaign encouraging fans to discuss what its
next car should look like, and the company recently
posted a survey asking fans what they wanted from the
page.
No. of fans: 386,617
Source:TBM
by Willis Wee • Penn Olson
9. #43. target.
Description: Target’s page gained 97,091 new fans
through its two-week “Bullseye Gives” campaign. During
which, fans could vote for which charity they thought
most deserved Target’s donations. (St. Jude Children's
Research Hospital won the most votes.) The retailer
reported that daily views of the page jumped by 4,800
percent.
No. of fans: 652,345
Source:TBM
by Willis Wee • Penn Olson
10. #42. harley davidson.
Description: A fan photo gallery includes more than 9,000
photos of fans and their Harley-Davidson bikes.
No. of fans: 345,951
Source:TBM
by Willis Wee • Penn Olson
11. #41. mtv.
Description: Viacom’s MTV page has a good ratio of
“likes” to comments. The music channel maintains a fast-
moving page with consistent fan engagement.
No. of fans: 1,146,737
Source:TBM
by Willis Wee • Penn Olson
12. #40. six flags.
Description: This summer, Six Flags hosted the “Tournament
of Thrills” competition on its Facebook page where fans
could vote for their favorite roller coasters. More than
85,000 votes were cast, and the amusement park's fan
base more than doubled during the promotion.
No. of fans: 379,419
Source:TBM
by Willis Wee • Penn Olson
13. #39. vans.
Description: The footwear retailer does a good job
incorporating YouTube videos onto its page.
No. of fans: 337,550
Source:TBM
by Willis Wee • Penn Olson
14. #38. dr pepper.
Description: The soda company, owned by the Dr. Pepper
Snapple Group (DPS), regularly posts fans-submitted
photos to its wall.
No. of fans: 913,729
Source:TBM
by Willis Wee • Penn Olson
15. #37. apple students.
Description: Apple (AAPL) started “Apple Students” as a
sponsored group when the Facebook community was
almost exclusively college kids. Even though Facebook
has since grown, the electronics retailer's page is a good
place to deliver targeted messages to this audience.
No. of fans: 913,729
Source:TBM
by Willis Wee • Penn Olson
16. #36. vogue.
Description: Condé Nast’s fashion magazine gets positive
feedback when it promotes its editorial content and
magazine-quality images on the page.
No. of fans: 330,220
Source:TBM
by Willis Wee • Penn Olson
17. #35. pizza hut.
Description: Pizza Hut, a subsidiary of Yum Brands, created
a Facebook app that facilitates pizza ordering.
No. of fans: 330,220
Source:TBM
by Willis Wee • Penn Olson
18. #34. pringles.
Description: Pringles, the chip company owned by Proctor
& Gamble, has an impressive fan base even though it
rarely updates its page
No. of fans: 2,788,810
Source:TBM
by Willis Wee • Penn Olson
19. #33. cnn.
Description: CNN.com joined forces with Facebook
Connect for its coverage of Barack Obama’s
inauguration. More than 2 million Facebook status
updates were published through the news network's live
feed during the ceremony. CNN is a division of Time
Warner (TWX).
No. of fans: 654,750
Source:TBM
by Willis Wee • Penn Olson
20. #32. the art of travel
by louis vuitton.
Description: When fashion house Louis Vuitton streamed a
live fashion show on its page in early October, it gained
more than 60,000 new fans.
No. of fans: 761,342
Source:TBM
by Willis Wee • Penn Olson
21. #31. puma.
Description: Coordination with retail stores keeps
employees and customers of the sportswear company
involved with the page.
No. of fans: 1,271,064
Source:TBM
by Willis Wee • Penn Olson
22. #30. ben & jerry’s.
Description: An ice cream company would know that you
can have too much of a good thing. Ben & Jerry’s doesn’t
overwhelm its Facebook fans with too many posts. “We
don’t have a magic rule or formula for how often is the
‘right’ amount,” a company spokesperson told TBM over
e-mail. “I can tell you, we over-posted once, and fans
didn’t like it.”
No. of fans: 987,761
Source:TBM
by Willis Wee • Penn Olson
23. #29. forever 21.
Description: High frequency updates and a weekly
giveaway keep fans of the fashion retailer engaged.
No. of fans: 451,834
Source:TBM
by Willis Wee • Penn Olson
24. #28. kohl’s.
Description: After Kohl’s (KSS) purchased a Facebook
homepage ad in August, it was named the fastest
growing page that week by Inside Facebook. The
department store's page had fewer than 10,000 fans
before the ad went up, and it gained more than 350,000.
No. of fans: 726,880
Source:TBM
by Willis Wee • Penn Olson
25. #27. dippin’ dots.
Description: The ice cream company posts contests and
promotions that encourage high fans involvement.
No. of fans: 898,760
Source:TBM
by Willis Wee • Penn Olson
26. #26. reese’s.
Description: There was noticeably more activity on the fan
page for Hershey's Reese's peanut butter cups around
Halloween time.
No. of fans: 1430,286
Source:TBM
by Willis Wee • Penn Olson
28. #25. gap.
What’s on the page: The fans run the show. You can hardly
see any updates from Gap itself. Despite that, it has
gained more than 100,000 new fans since the launch of its
“born to fit” fall ad campaign.
What’s cool: Its “send a customized holiday cheer” app.
Over 20k cheers have been sent out so far. Pretty viral.
No. of fans: 486,391
Source:TBM
by Willis Wee • Penn Olson
29. #24. h&m.
What’s on the page: Fans are basically running the page
with many wanting H&M to be available in their cities.
What’s cool: 1580 photos uploaded by fans. It just shows
how much they love H&M.
No. of fans: 1,367,179
Source:TBM
by Willis Wee • Penn Olson
30. #23. mcdonald’s.
What’s on the page: McDonald’s pushing information out
to its fans. The amount of feedback is crazy.
What’s cool: McDonald’s Facebook fans count
experienced a sudden jump after it took down all the
unofficial pages.
No. of fans: 1,456,095
Source:TBM
by Willis Wee • Penn Olson
31. #22. national geographic.
What’s on the page: National Geographic loves to share
with you its images, knowledge and experience. Pretty
awesome!
What’s cool: Get 12 issues of National Geographic for $12.
Only for Facebook fans!
No. of fans: 589,496
Source:TBM
by Willis Wee • Penn Olson
32. #21. pixar.
What’s on the page: Gorgeous animation and regular
updates to keep fans engaged. Pixar released a Toy Story
remix video on YouTube with a link to its Facebook page.
It helped Pixar gain more than 9,000 new fans.
What’s cool: You got to check out its fan board. Looks
awesome.
No. of fans: 719,924
Source:TBM
by Willis Wee • Penn Olson
33. #20. papa john’s.
What’s on the page: According to TBM, Papa John’s
gained 200,000 Facebook fans by offering a free medium
sized pizza to anyone who signed up to its page. The
promotion was so successful that Papa John’s is repeating
it again this month.
What’s cool: There are a total of 71 Papa John’s
Facebook pages! (For different locations)
No. of fans: 740,542
Source:TBM
by Willis Wee • Penn Olson
34. #19. jcpenney.
What’s on the page: Customers are complaining about its
Black Friday and Cyber Monday failure. Hmm not a very
good way to be on top 25. No reply from the company so
far.
What’s cool: Nothing is cool for a company that doesn’t
reply promptly to complaints.
No. of fans: 588,404
Source:TBM
by Willis Wee • Penn Olson
35. #18. mountain dew.
What’s on the page: A page that is free for fans to post
their thoughts. Mountain Dew personally congratulated its
500,000th fan in September.
What’s cool: Dew-mocracy allows fans to help Mountain
Dew build its next ad campaign.
No. of fans: 616,613
Source:TBM
by Willis Wee • Penn Olson
36. #17. krispy kreme.
What’s on the page: Krispy Kreme is highly engaging. It
thank fans and humanize its brand. Less spam more warm
is its key to success.
What’s cool: Asking questions as a way to engage fans
simply works.
No. of fans: 1,160,881
Source:TBM
by Willis Wee • Penn Olson
37. #16. kellogg’s.
What’s on the page: Which flavor pastry do you like more?
Questions, comments and contests flood the page.
What’s cool: Its flavor tournament app helped it to gain
15,000 fans a day.
No. of fans: 1,022,037
Source:TBM
by Willis Wee • Penn Olson
38. #15. adidas.
What’s on the page: Shoes, clothes and events. Adidas
uses images to its advantage.
What’s cool: The page looks cool with all the images but
its logo could be sharper.
No. of fans: 2,164,437
Source:TBM
by Willis Wee • Penn Olson
39. #14. nba.
What’s on the page: Videos and apparels updates.
Basketball leagues rule Facebook. It has more fans than
any other sport.
What’s cool: NBA sells its apparels using credits. Find the
apparels under the gift section.
No. of fans: 1,722,545
Source:TBM
by Willis Wee • Penn Olson
40. #13. best buy.
What’s on the page: Isn’t the best place to buy your stuff
definitely. There are more negative comments than
positive ones. There seems to be a problem with its
customer service.
What’s cool: This fan page is dedicated for people to
complain.
No. of fans: 1,022,037
Source:TBM
by Willis Wee • Penn Olson
41. #12. dunkin’ donuts.
What’s on the page: The page is flooded with fans’
declaration of their favorite donuts.
What’s cool: While most fan pages use corporate logos as
their profile pictures, the doughnut and coffee retailer
uses the space to honor its “Fan of the Week” contest
winner.
No. of fans: 958,388
Source:TBM
by Willis Wee • Penn Olson
42. #11. skittles.
What’s on the page: Fans flood the page with positive
comments.
What’s cool: Skittles is Tweep’s favorite candy too.
No. of fans: 3,522,390
Source:TBM
by Willis Wee • Penn Olson
43. #10. t.g.i friday.
What’s on the page: Fans making “noises”. Its website uses
the familiar dining crowd noise to remind customers the
warmth of dining at its restaurant. Splendid.
What’s cool: T.G.I. Friday’s ran a television ad this fall with
an enticing premise: Become a fan of this guy and you
get a free burger, but only if the page reaches half a
million fans before October. The restaurant chain reached
its goal by Sept. 13.
No. of fans: 1,022,037
Source:TBM
by Willis Wee • Penn Olson
44. #9. redbull.
What’s on the page: Redbull connects with fans using
sponsored athletes. The integration of its Facebook and
Twitter profiles is seamless.
What’s cool: Red Bull’s latest app, called Red Bull Stash,
maps out a real-life scavenger hunt for fans.
No. of fans: 1,632,168
Source:TBM
by Willis Wee • Penn Olson
45. #8. chick-fil-a.
What’s on the page: It is the first page I have seen so far
that has its menu on Facebook. It is the simplest way to
attract people to dine at your restaurant, isn’t it?
What’s cool: Chick-fil-A was the first restaurant page to hit
1 million fans on Facebook. It reached this milestone in
August.
No. of fans: 1,224,680
Source:TBM
by Willis Wee • Penn Olson
46. #7. youtube.
What’s on the page: Hot videos and blog posts are
regularly updated on the page.
What’s cool: They had a public challenge to surpass stars
like Lady Gaga, Vin Diesel and Megan Fox in terms of
number of fans. They failed but managed to get more
than 600,000 new fans.
No. of fans: 3,757,302
Source:TBM
by Willis Wee • Penn Olson
47. #6. vitaminwater.
What’s on the page: 50 sound lab and flavorcreator apps
look fun.
What’s cool: Vitaminwater + New Moon advertisement.
Interesting but not very inspiring.
No. of fans: 1,087,402
Source:TBM
by Willis Wee • Penn Olson
48. #5. itunes.
What’s on the page: It introduces interesting apps (like
gaining access to Victoria’s Secret backstage) and of
course, music.
What’s cool: Within a week of launching this page in May,
Apple’s digital downloading service iTunes already hit
more than 1 million fans.
No. of fans: 1,087,402
Source:TBM
by Willis Wee • Penn Olson
49. #4. victoria’s secret.
What’s on the page: It introduces interesting apps (like
gaining access to Victoria’s Secret backstage) and of
course, music.
What’s cool: Within a week of launching this page in May,
Apple’s digital downloading service iTunes already hit
more than 1 million fans.
No. of fans: 1,087,402
Source:TBM
by Willis Wee • Penn Olson
50. #3. disney.
What’s on the page: A mixture of old school cartoons and
new movie trailers. Fans shared over 3,000 photos of their
Disney experience. It just makes you feel happy when
you’re on this page.
What’s cool: If you can’t afford to go to DisneyLand, its
Facebook Page is the next best alternative.
No. of fans: 2,432,350
Source:TBM
by Willis Wee • Penn Olson
51. #2. starbucks.
What’s on the page: Most people are declaring their
favorite drinks and wishing they could have them now. Oh
and Starbucks has this ‘Around The World’ tab that brings
you to the Facebook page of your location.
What’s cool: According to Charlene Li, Starbucks is top in
terms of web engagement. It is the brand with the most
number of Facebook fans so far.
No. of fans: 5,116,222
Source:TBM
by Willis Wee • Penn Olson
52. #1. coca cola.
What’s on the page: “Coke took my teeth. No regrets!”, a
fan wrote on the company’s wall.
What’s cool: This page was created by a fan and his
buddy. The page grew exponentially and caught Coca
Cola’s attention. The soft drink giant made this page
official while keeping the creators in control of the page.
Like what TBM said, the result is an organic fan-centric
page without a corporate feel.
No. of fans: 4,007,785
Source:TBM
by Willis Wee • Penn Olson