Tips, techniques, and tools for measuring what works in social, presented by Apryl Pilolli

•

1 gostou•720 visualizações

In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media. She walks us through solutions that can help you measure social success and present it to the C-Suite.

SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Tips, techniques, and tools for
measuring what works in social
APRYL PILOLLI
COX MEDIA GROUP

SOCIAL MEDIA IS THE
#1 ONLINE ACTIVITY
Prior to 2008, pornography had this title

74 PERCENT
OF ONLINE ADULTS USE
SOCIAL NETWORKING SITES

80% OF THE FORTUNE 500
IS ON FACEBOOK & TWITTER

SOCIAL ANALYTICS IS STILL
IN ITS ADOLESCENCE

ADJUST YOUR REPORTS AS
YOUR GOALS CHANGE

MEASURE WHAT MATTERS
PROVIDE INSIGHTS NOT JUST DATA
BE DATA-INFORMED NOT DATA-DRIVEN
USE MULTIPLE DATA SOURCES
ALWAYS RE-EVALUATE YOUR REPORTS

@aapilolli
facebook.com/aapilolli
linkedin.com/in/aapilolli

Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

Recomendados

Social network analysis and audience segmentation, presented by Jason Baldridge

SocialMedia.org

Data Science Popup Austin: The Science of Sharing

Domino Data Lab

Ethics and Social Media

Tou Lee Yang

Detailed Research on Fake News: Opportunities, Challenges and Methods

Milap Bhanderi

Echo Chamber? What Echo Chamber? Reviewing the Evidence

Axel Bruns

Journalism fake news disinformation

Vittorio Pasteris

Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks

Harry Gogonis

ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of an...

Farida Vis

Fostering Community With Social Media - Midwest Newspaper Summit 2010

Nathan Wright

Science and Social Media: The Importance of Being Online

Christie Wilcox

The fake news debate - what do we know and what can we do?

Rasmus Kleis Nielsen

The evolution of research on social media

Farida Vis

This document summarizes a presentation on the evolution of social media research. It discusses how early research focused on analyzing small datasets from platforms like Flickr and YouTube. Over time, as Twitter grew in popularity, researchers began analyzing larger Twitter datasets containing millions of tweets. However, these datasets still had limitations due to biases in the data available through APIs. The document also discusses critiques of "Big Data" approaches and the need for research to be question-driven rather than just analyzing available data. It emphasizes understanding the limitations of datasets and being transparent about how the data was collected and potential biases.

The spread of misinformation in social media

Filippo Menczer

Data journalism: are you a unicorn or a racehorse?

Paul Bradshaw

This document discusses the differences between "unicorns" and "racehorses" in journalism. Unicorns are journalists who build tools to help users tell stories with data, while racehorses are journalists who look for stories in the data. The document advises that both unicorns and racehorses are needed, and that news organizations should determine whether to build tools or find stories. It also provides tips for individuals, such as learning tools, collaborating, and focusing on problem-solving rather than specific programming languages.

Social media as echo chamber

Megan Knight

This document discusses how social media platforms can function as echo chambers for news consumption. It notes that people are often exposed primarily to opinions and stories from friends with similar backgrounds, limiting diversity of views. The use of algorithms by platforms like Facebook to select content users have engaged with before reinforces this effect. While social media has increased access to news, it has also lowered barriers for misinformation to spread alongside reliable content without differentiation or oversight. However, some argue this also makes more people engaged with news who otherwise wouldn't be.

Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online

Mike Kujawski

This document discusses challenges and opportunities related to immunization hesitancy online. It provides key digital trends and statistics showing over 50% of the global population has internet access and over 70% of Canadians use social media regularly. It then visualizes discussion surrounding vaccine hesitancy online and shows examples of anti-vaccination networks on Twitter and Facebook. The document concludes by offering a simplified digital engagement strategy model and introducing three free monitoring tools that can help filter through online discussions and debates around immunization.

COM 427 Social Media and Security

Kyle Basedow

This document discusses social media safety issues, particularly related to location sharing and targeted threats. It notes that during crises like the Paris attacks, hashtags were used to share safe locations but ended up clogged. The document also discusses the controversy around government screening of social media for immigration and security purposes. It provides an example where a woman who later carried out an attack openly supported jihad online but wasn't flagged. Recommendations include establishing privacy and freedom of speech guidelines if social media screening is allowed.

Guestlecture Online & social media data, for masterstudents Business Administ...

Danny Oosterveer

Peer Influence & Social Media Research Paper_A Watson

Alexandra Watson

Big Tech & Disinformation: What are the main threats and how can journalists ...

Scott A. Hale

How does fakenews spread understanding pathways of disinformation spread thro...

Araz Taeihagh

What are the pathways for spreading disinformation on social media platforms? This article addresses this question by collecting, categorising, and situating an extensive body of research on how application programming interfaces (APIs) provided by social media platforms facilitate the spread of disinformation. We first examine the landscape of official social media APIs, then perform quantitative research on the open-source code repositories GitHub and GitLab to understand the usage patterns of these APIs. By inspecting the code repositories, we classify developers' usage of the APIs as official and unofficial, and further develop a four-stage framework characterising pathways for spreading disinformation on social media platforms. We further highlight how the stages in the framework were activated during the 2016 US Presidential Elections, before providing policy recommendations for issues relating to access to APIs, algorithmic content, advertisements, and suggest rapid response to coordinate campaigns, development of collaborative, and participatory approaches as well as government stewardship in the regulation of social media platforms.

Content marketing | What Do People Share

Social Success Marketing

Outreach Through Social Media | Ocean Sciences 2014

Christie Wilcox

Social media

Anna

Social media is defined as media that allows for social interaction and sharing of content. It uses the internet and web technologies to transform one-way broadcast media into interactive dialogues. There are three key components - the concept or information being shared, the media or format used, and the social interface that allows for engagement and sharing. Some common forms of social media include sharing concepts, slogans, statements, grassroots organizing, and electronic media that enables sharing online or through mobile devices.

Beyond the Bubble: A Critical Review of the Evidence for Echo Chambers and Fi...

Axel Bruns

This document provides a critical review of evidence for the existence of echo chambers and filter bubbles. It summarizes that while some case studies have found ideological clustering and selective exposure in social media, broader network mapping and large-scale studies show more complex and interconnected online information networks. It argues that concerns about echo chambers and filter bubbles tend to oversimplify online behavior and overestimate the power of algorithms, when in reality people encounter a diverse range of information online. The real problem, it concludes, is political polarization rather than communicative fragmentation.

Fake News, Electronic Information and Transaction Law, and Civil Society Init...

Ismail Fahmi

Ismail Fahmi presented on fake news, electronic information law, and civil society initiatives in Indonesia. He discussed how fake news has developed and spread through social media and alternative websites in Indonesia. Civil society groups like MAFINDO were formed to combat fake news through fact-checking, reporting hoaxes, and media literacy programs. However, media partisanship and clickbait headlines have also contributed to the spread of misinformation. The electronic information law has been used to target both anti-government and pro-government groups, but its broad scope has also led to persecution of legitimate critics. Moving forward, strengthening civil society, improving media standards, and increasing information literacy through education are needed to address the fake news issue in Indonesia

Social Software

Janie Hermann

Social software refers to software that enables collaboration and connection through computer-mediated communication. Examples include social networking sites like MySpace and Facebook, as well as sites for sharing videos, photos, presentations and online diaries. While social software started gaining popularity in 2006, concerns were raised about issues like online predators, explicit content and risks to privacy. However, social networking also has benefits for connecting with others and accessing knowledge. The growth of sites like Facebook and MySpace shows that social networking continues to increase in popularity and influence.

‘Fake News’ on Facebook: A Longitudinal Analysis of Link Sharing between 2016...

Axel Bruns

This document summarizes research analyzing the sharing of links to "fake news" domains on Facebook from 2016 to 2021. The researchers collected data on over 40 million Facebook posts linking to over 1,500 questionable news domains. They analyzed the network of pages and groups sharing these links, finding clusters aligned with topics like progressives, conservatives, and conspiracy theories. They also analyzed how posts spread between pages, finding international communities focused on issues like climate change, vaccines, and politics. The research aims to understand the spread of problematic information on Facebook over time and across different communities.

Community management benchmarking, presented by Rachel Happe

SocialMedia.org

Rachel Happe discusses how community managers can use benchmarking to educate executives, secure budget, and drive engagement. Benchmarking provides an objective perspective on a community's performance by defining metrics to track, establishing a baseline, comparing results to others, and using the analysis to determine priorities. It helps focus the strategic conversation and allows for confident decision-making. While it has limits, benchmarking trends can trigger deeper discussions about a community's approach. Best-in-class communities that benchmark are more likely to measure value, have approved strategies and resourced roadmaps to execute them.

What in the world is dark social? Presented by Brewster Stanislaw

SocialMedia.org

Mais conteúdo relacionado

Mais procurados

Fostering Community With Social Media - Midwest Newspaper Summit 2010

Nathan Wright

Science and Social Media: The Importance of Being Online

Christie Wilcox

The fake news debate - what do we know and what can we do?

Rasmus Kleis Nielsen

The evolution of research on social media

Farida Vis

The spread of misinformation in social media

Filippo Menczer

Data journalism: are you a unicorn or a racehorse?

Paul Bradshaw

Social media as echo chamber

Megan Knight

Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online

Mike Kujawski

COM 427 Social Media and Security

Kyle Basedow

Guestlecture Online & social media data, for masterstudents Business Administ...

Danny Oosterveer

Peer Influence & Social Media Research Paper_A Watson

Alexandra Watson

Big Tech & Disinformation: What are the main threats and how can journalists ...

Scott A. Hale

How does fakenews spread understanding pathways of disinformation spread thro...

Araz Taeihagh

Content marketing | What Do People Share

Social Success Marketing

Outreach Through Social Media | Ocean Sciences 2014

Christie Wilcox

Social media

Anna

Beyond the Bubble: A Critical Review of the Evidence for Echo Chambers and Fi...

Axel Bruns

Fake News, Electronic Information and Transaction Law, and Civil Society Init...

Ismail Fahmi

Social Software

Janie Hermann

‘Fake News’ on Facebook: A Longitudinal Analysis of Link Sharing between 2016...

Axel Bruns

Mais procurados (20)

Fostering Community With Social Media - Midwest Newspaper Summit 2010

Science and Social Media: The Importance of Being Online

The fake news debate - what do we know and what can we do?

The evolution of research on social media

The spread of misinformation in social media

Data journalism: are you a unicorn or a racehorse?

Social media as echo chamber

Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online

COM 427 Social Media and Security

Guestlecture Online & social media data, for masterstudents Business Administ...

Peer Influence & Social Media Research Paper_A Watson

Big Tech & Disinformation: What are the main threats and how can journalists ...

How does fakenews spread understanding pathways of disinformation spread thro...

Content marketing | What Do People Share

Outreach Through Social Media | Ocean Sciences 2014

Social media

Beyond the Bubble: A Critical Review of the Evidence for Echo Chambers and Fi...

Fake News, Electronic Information and Transaction Law, and Civil Society Init...

Social Software

‘Fake News’ on Facebook: A Longitudinal Analysis of Link Sharing between 2016...

Destaque

Community management benchmarking, presented by Rachel Happe

SocialMedia.org

What in the world is dark social? Presented by Brewster Stanislaw

SocialMedia.org

Charting collections of connections in social media, presented by Marc Smith

SocialMedia.org

Social media benchmarking: Beyond sentiment and share of voice, presented by ...

SocialMedia.org

Garbage in, garbage out, presented by David Rabjohns

SocialMedia.org

The document is a presentation about improving social media measurement accuracy by focusing on data quality. It discusses how understanding data sources, organizing data taxonomies around consumer interests, using advanced linguistic analysis of text, and statistical modeling of relationships between advocacy, sentiment, and real-world outcomes can provide better insights from social media for brands. Garbage in leads to garbage out, so high quality data processing is key to accurate social media measurement.

People, process, platform, presented by Adam Singer

SocialMedia.org

Networked audiences and information flows, presented by Gilad Lotan

SocialMedia.org

Measurement that matters, presented by Natalie Williams

SocialMedia.org

Destaque (8)

Community management benchmarking, presented by Rachel Happe

What in the world is dark social? Presented by Brewster Stanislaw

Charting collections of connections in social media, presented by Marc Smith

Social media benchmarking: Beyond sentiment and share of voice, presented by ...

Garbage in, garbage out, presented by David Rabjohns

People, process, platform, presented by Adam Singer

Networked audiences and information flows, presented by Gilad Lotan

Measurement that matters, presented by Natalie Williams

Semelhante a Tips, techniques, and tools for measuring what works in social, presented by Apryl Pilolli

Mensurar, um direito e dever de todos!

Paulo Shinjo

This document discusses challenges that businesses face with social media. It notes that organic reach on platforms like Facebook is declining, requiring more paid social media advertising. While most marketers see the importance of social media and want to achieve direct ROI, many still struggle with deep analytics and competitive intelligence. Common pain points include a lack of organization, integration of social media goals and metrics with business objectives, consistency in managing multiple profiles, and testing of strategies. The document advocates for setting measurable objectives, benchmarking performance, and taking an audit/partnership approach to improve social media strategies.

Utilize Digital and Social Media Data to Inform Your Research in Novel Ways

Katja Reuter, PhD

In collaboration with Audun Utengen and Thomas Lee from Symplur LLC, we explore the usage of digital and social media data to inform research in novel ways and discover emerging health trends, disease communities and outreach mechanisms. This presentation is part of the Digital Scholar Training Series at USC and CHLA. Learn more about the initiative: http://sc-ctsi.org/digital-scholar/ News story: http://sc-ctsi.org/index.php/news/new-digital-scholar-training-initiative-helps-researchers-better-utilize-we#.VDhIWWK9mKU

Social Media: Strategic Shift or Tactical Tool?

craig lefebvre

Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.

Socialmediainextension

Elaine Edwards, Kansas State University

Social media use has increased dramatically in recent years and is now mainstream. Most Americans use social networks, with Facebook being the largest. Younger generations are more likely to use mobile social apps. Extension services are increasing their use of platforms like YouTube, Facebook, and blogs to share information with broader audiences. Effective social media use involves listening to audiences, being transparent, and using analytics to measure engagement.

Edelman Media Forecast 2015 - Storytelling in the age of social news consumption

Edelman Italia

The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack. Fore more info look at http://www.edelman.com/insights/intellectual-property/2015-edelman-media-forecast/

2015 Edelman Media Forecast

Edelman

Digital Strategy in Presidential Elections

Elisabeth Bitsch-Christensen

Engaging with Patients Online: The do’s and don’t’s, and what’s to gain

Katja Reuter, PhD

These slides were presented at the the Annual Meeting of the American College of Rheumatology (ACR) and Association of Rheumatology Health Professionals (ARHP) on Nov 15, 2016 in Washington DC. The presentation highlights ways in which physician-scientists may reach and engage patients online for different purposes such as health promotion, study recruitment, attracting patients, and reputation building. The presentation also touches upon tracking online activities for performance reviews and responding to negative reviews.

Social Media in Cooperative Extension

Anne Adrian

This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.

Social Media Presentation to Commercial Real Estate Group NAIOP

Kathy Swanson

The document discusses the opportunities that social media presents for the commercial real estate (CRE) industry by debunking common myths. It outlines the realities of social media usage, noting that platforms like LinkedIn, Facebook, and Twitter are widely used. The document urges CRE professionals to view social media as an opportunity to provide industry expertise, manage their online presence strategically, and engage with customers rather than seeing it as a distraction or something only handled by others. It suggests next steps like following the panelists on Twitter and connecting on LinkedIn to learn more.

Studying and Using Social Media in Academic Research_Paton_Chris

yan_stanford

The document discusses using social media in academic research. It provides examples of studies using technologies like iPods, Twitter, Facebook and Skype for data collection and communication. It raises questions about developing research methods for studying social media given its rapid evolution. It also discusses establishing a research agenda for IMIA to explore leveraging social tools and implications at the intersection of health, informatics and social media.

Iowa Non-profit Summit: Social media 2012 readiness

Nathan Wright

The document discusses challenges and best practices for social media readiness in organizations. It identifies key challenges as keeping up with information speed, organizational silos, lack of process and structure, insufficient training and resources. It provides recommendations around developing social media policies and processes, designating roles and training staff, and focusing efforts on major platforms like Facebook and Twitter.

Is ethical business possible in future

SAKIBBAGWAN1

This document discusses ethics in business and the challenges posed by new technologies. It addresses approaches to ethics like deontology and teleology. Responsibility for ethics falls on boards, managers and individuals. Case studies of FaceApp and Cambridge Analytica are presented showing issues of user privacy and data use. Transparency is key to building trust. Recommendations include developing ethical standards, understanding new regulations, and consumers being more attentive. Overall the document examines how ethics can be maintained in business given the realities of big data, artificial intelligence and evolving technologies.

To tweet or not to tweet? : Exploring the use of Social Media for [public] he...

Francisco J Grajales III

This document explores the role of social media in public health. It defines public health and social media, and outlines why people use social media. It provides examples of how different organizations, including governments, NGOs, physicians and patients, are using social media tools like blogs, Twitter, social networking sites, and mobile technologies. The document discusses barriers to social media use in public health like digital divides, and the role of organizations like PAHO in supporting member states. It argues that engaging people where they are online is key to success, and provides low-cost case studies of health organizations innovating with tools like video, mobile technologies and crowdsourcing.

5 Stages Of Social Media For Recruiting Final

anthonybates

The document discusses the 5 stages of using social media for recruiting: denial, anger, bargaining, depression, and acceptance. It provides an overview of the top social media sites for recruiting (LinkedIn, Facebook, Twitter), how to overcome reluctance at each stage, and best practices. The key recommendations are to have all recruiting staff create compelling LinkedIn profiles and update them twice weekly, and start using social media in a targeted way rather than trying to do everything at once.

U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Keynote slides: The Future of Healthcare

Ross Dawson

Social Media and Small Business

StrategyWorks

This document provides an overview of social media and its relevance for small businesses. It discusses key concepts around social media, popular platforms, who uses social media and why, and how businesses are adopting social media. The document emphasizes that social media is huge in terms of users and time spent, trusted as a source of recommendations between consumers, and impacts businesses by allowing people to talk about brands. It provides tips for businesses to get started with social media, including forming a team, setting objectives, and choosing appropriate strategies and metrics to measure return on investment.

Nastad hep new_media_workshop_111210

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

This document provides an overview of new media and how it can be used to respond to public health issues like Hepatitis. It defines new media as tools like blogs, social media, and mobile applications that allow users to connect, create, collaborate and engage online. The document outlines learning objectives around defining new media, assessing its benefits and limitations, and describing the steps to create a new media strategy. It then provides examples of how various new media tools have been used to address HIV and discusses best practices for planning, implementing, and evaluating a new media campaign.

Niatx saas

Claire Celsi

This document provides guidance on how to effectively use social media and measure its impact. It begins with statistics on the growth of major social media platforms like Facebook, Twitter, and LinkedIn. It then discusses starting a social media program, including getting buy-in, developing a strategy, choosing appropriate tools and tactics, and setting measurable objectives. The document also covers best practices like content creation, issues management, crisis communication, and ensuring confidentiality. It concludes with recommendations for selecting a social media consultant and some free resources for additional information.

Semelhante a Tips, techniques, and tools for measuring what works in social, presented by Apryl Pilolli (20)

Mensurar, um direito e dever de todos!

Utilize Digital and Social Media Data to Inform Your Research in Novel Ways

Social Media: Strategic Shift or Tactical Tool?

Socialmediainextension

Edelman Media Forecast 2015 - Storytelling in the age of social news consumption

2015 Edelman Media Forecast

Digital Strategy in Presidential Elections

Engaging with Patients Online: The do’s and don’t’s, and what’s to gain

Social Media in Cooperative Extension

Social Media Presentation to Commercial Real Estate Group NAIOP

Studying and Using Social Media in Academic Research_Paton_Chris

Iowa Non-profit Summit: Social media 2012 readiness

Is ethical business possible in future

To tweet or not to tweet? : Exploring the use of Social Media for [public] he...

5 Stages Of Social Media For Recruiting Final

U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov

Keynote slides: The Future of Healthcare

Social Media and Small Business

Nastad hep new_media_workshop_111210

Niatx saas

Mais de SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang

SocialMedia.org

Scholastic: Facebook Live video: How streaming video options altered Scholast...

SocialMedia.org

Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen

SocialMedia.org

Red Lobster's marketing team developed a campaign to promote its limited-time Crabfest menu. The campaign told the story of crab from sea to plate using various channels. It included a contest with prompts from the TV show Deadliest Catch's Captain Sig Hansen. The campaign generated more contest entries and social media engagement than previous campaigns. It also increased purchase intent and recommendation likelihood. The cross-channel storytelling approach and celebrity partnership helped make the campaign a success.

Logitech: Managing social media for a global brand, presented by Reagan Freyer

SocialMedia.org

Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...

SocialMedia.org

Bristol-Myers Squibb: Making social content meaningful for patients, presente...

SocialMedia.org

Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.

Western Union: This is multicultural engagement in a purpose-driven brand, pr...

SocialMedia.org

Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...

SocialMedia.org

Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan

SocialMedia.org

Dole: How we brought social in-house, presented by Amy Summers

SocialMedia.org

DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...

SocialMedia.org

Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...

SocialMedia.org

UPS: Proactive social listening, presented by Vincent Washington

SocialMedia.org

Rackspace Hosting: How to address the "what if's" when starting a social enab...

SocialMedia.org

Monsanto: Getting social to the crisis communication table, presented by Heat...

SocialMedia.org

Monsanto representatives Heather McClurg and Nick Weber presented on how Monsanto improved its crisis communication process to better incorporate social media. Previously, crisis responses were inefficient and caused frustration as many stakeholders were involved. Monsanto now takes a more streamlined approach with a dedicated digital newsroom that meets daily to discuss trends, content calendar and potential issues. They provided examples of how this new process worked for celebrity promotions of false information, responding to rumors before they spread, and addressing opportunities like articles from satirical news sites.

The Hershey Company: Developing a social media presence for a 122-year-old co...

SocialMedia.org

Social media disclosure and ethics for big brands, presented by Andy Sernovitz

SocialMedia.org

Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn

SocialMedia.org

Canon USA: Real-time photo tips, presented by Betty Giossi

SocialMedia.org

American Eagle Outfitters: How the launch of #AerieREAL built and connected t...

SocialMedia.org

Mais de SocialMedia.org (20)