Vertrauen ist ein Geschenk. Niemand kann es kaufen. Nicht in der Beziehung, nicht im Geschäftsleben. Aber man kann dafür arbeiten - mit Informationen, Kommunikation und Kollaboration. Hier ist der Weg zu Vertrauen - in Partnerschaft und Geschäftsleben, für etablierte Unternehmen und junge Startups - online, offline und digital-vernetzt.
This document discusses the importance of relationships in business. It states that all business is personal and based on human relationships. The document advocates focusing on different types of relationships, including customer, partner, investor and public relations, to help startups succeed at different stages as they move from seed funding to growth to maturity. It also emphasizes the importance of social media, online and offline relationships to build trust and drive leads, interest, prominence and decisions.
Intro to Social Media - for AccountantsJustin Souter
The document discusses the rise of social media and provides advice on how accountants can get involved. It introduces the concept of social media using Kipling's six honest serving-men as a framework. It then provides tips on understanding why social media matters, practical steps firms can take to engage, potential uses like marketing and collaboration, and key challenges to be aware of.
Intro to Social Media - for Accounts (the real thing)Justin Souter
Social media is a growing trend that businesses should embrace. It can be used for marketing, customer service, collaboration, and more. While some executives are skeptical, studies show that social media can increase sales and engagement when used strategically. The document provides an overview of common social media tools, strategies for use in B2B contexts, and tips for getting started with social media.
Recruiting new customers thanks to Google and Social NetworksBe Connect
This document provides an overview of using Google and social media to recruit new customers. It discusses how most people are online and connected, the major social media platforms and their usage in Belgium. It then gives recommendations on focusing marketing efforts, improving awareness, generating traffic, grabbing leads, and converting them to sales through optimizing for Google and creating quality social media content. Tips are provided on using Google+, AdWords, Facebook pages and advertising. The overall message is that digital marketing through search and social media can efficiently reach many potential customers.
Intro to Social Media - for Accounts parte the secondeJustin Souter
This document provides an introduction to social media. It discusses common social media tools like blogs, social networks, Twitter, forums and photo/video sharing. It outlines statistics on social media usage and explains why social media matters for businesses. Some key points covered include using social media for marketing, customer support, PR and collaborating with other businesses. The document also addresses when, how and where businesses should engage with social media, and how to measure social media success.
This document discusses how dating sites can maximize revenues by leveraging social media. It notes that 78% of consumers trust their social networks' opinions over TV ads. The document recommends that dating sites engage customers through social media tools like blogs, forums and social networks to build their brands and drive traffic. Specifically, integrating with Facebook is emphasized as it provides access to user data and friends lists that can encourage more signups.
This document discusses the importance of relationships in business. It states that all business is personal and based on human relationships. The document advocates focusing on different types of relationships, including customer, partner, investor and public relations, to help startups succeed at different stages as they move from seed funding to growth to maturity. It also emphasizes the importance of social media, online and offline relationships to build trust and drive leads, interest, prominence and decisions.
Intro to Social Media - for AccountantsJustin Souter
The document discusses the rise of social media and provides advice on how accountants can get involved. It introduces the concept of social media using Kipling's six honest serving-men as a framework. It then provides tips on understanding why social media matters, practical steps firms can take to engage, potential uses like marketing and collaboration, and key challenges to be aware of.
Intro to Social Media - for Accounts (the real thing)Justin Souter
Social media is a growing trend that businesses should embrace. It can be used for marketing, customer service, collaboration, and more. While some executives are skeptical, studies show that social media can increase sales and engagement when used strategically. The document provides an overview of common social media tools, strategies for use in B2B contexts, and tips for getting started with social media.
Recruiting new customers thanks to Google and Social NetworksBe Connect
This document provides an overview of using Google and social media to recruit new customers. It discusses how most people are online and connected, the major social media platforms and their usage in Belgium. It then gives recommendations on focusing marketing efforts, improving awareness, generating traffic, grabbing leads, and converting them to sales through optimizing for Google and creating quality social media content. Tips are provided on using Google+, AdWords, Facebook pages and advertising. The overall message is that digital marketing through search and social media can efficiently reach many potential customers.
Intro to Social Media - for Accounts parte the secondeJustin Souter
This document provides an introduction to social media. It discusses common social media tools like blogs, social networks, Twitter, forums and photo/video sharing. It outlines statistics on social media usage and explains why social media matters for businesses. Some key points covered include using social media for marketing, customer support, PR and collaborating with other businesses. The document also addresses when, how and where businesses should engage with social media, and how to measure social media success.
This document discusses how dating sites can maximize revenues by leveraging social media. It notes that 78% of consumers trust their social networks' opinions over TV ads. The document recommends that dating sites engage customers through social media tools like blogs, forums and social networks to build their brands and drive traffic. Specifically, integrating with Facebook is emphasized as it provides access to user data and friends lists that can encourage more signups.
Building an insurance startup with Alan, Luko, Coverd & BaldertonTheFamily
Global overview of the sector & today’s insurance trends by Rob from Balderton
How to build insurance brand awareness
By Hugo Saias, CEO at Coverd
How to be an insurer without historical data & capital
By Léa Joussaume, Head of Marketing at Luko
Beyond product and coverage
By Mihaela Albu, Growth & Sales Strategy at Alan
Influencer Marketing FAQs Answered by CaruseleCarusele
While the influencer marketing industry has been around for over a decade, there are still many unanswered questions marketers have.
Because of this, we hosted a webinar-style Q&A event designed to answer marketers questions about the industry, starting with the answers to the top 5 questions we're most frequently asked:
- Do “influencers” actually influence anyone?
- Does an influencer have to use a disclosure such as #ad?
- Isn’t bigger better? Why wouldn’t I use the biggest influencers I can afford?
- Can I use influencers for B2B marketing?
- How do I protect my brand when working with influencers?
Enjoy this presentation as well as the valuable influencer marketing resources linked at the end. If you have any other questions, reaching out to us at www.carusele.com
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
How to Embrace digital, social and content, as a Company?Tom De Baere
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
Everything-As-A-Service: Why All Brands Must Consider Subscription ModelsBernard Marr
Many of today's most successful businesses have created subscription models. As the world is shifting towards an 'everything as a service' model, here is why every brand must consider a move to the service economy.
O2 Enterprise has taken an innovative approach to using social media for business over the past 12 months.
The programme has focused on using the core business social media platforms to support individual O2 employees in their 1-2-1 interactions with customers, prospects and influencers.
Notable is a digital media brand created by and for young professionals to share content and connect online and offline. It offers brands a turnkey platform to engage its audience of over 30,000 monthly visitors across various social media platforms. Notable has worked with brands like Samsung and Rogers to promote product launches through online and offline campaigns that drive engagement and impressions among young professionals. The company aims to become the national source in North America for content related to people aged 25-39.
This document provides information about Elemental Communications Limited, a digital marketing and communications consultancy founded in 2001. It has expertise in social media, digital media, content marketing, and media relations, and has worked with many brands globally. The document discusses Elemental's experience since 2001, services, approach to consultancy, team, and case studies working with fashion and retail clients. It emphasizes Elemental's long-standing expertise in integrated digital and traditional communications strategies.
The document discusses how to get the best value from building a brand by living the brand. It emphasizes that a brand is defined by the perceptions and experiences of customers rather than what a company says it is. To build a strong brand, companies must align the brand expression with customer experiences by engaging the entire team in living the core values of the brand at all levels of the organization.
Provoking & Growing your people to become amazing Problem Solvers par Marie-C...Agile Montréal
You are doing Agile transformations, implementing the best of breed processes and tools are key, but are you also taking care of the People aspect of these huge initiatives ?
Be ahead of the curve by nurturing your "People" in a way that they will expand, grow and become amazing problem solvers.
Transforming people from Order takers to Problem Solvers is often the biggest flaw that we need to avoid. This is what curses innovation most of the time.
Dare to innovate in your transformation approach !
Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers InsteadAggregage
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers InsteadHannah Flynn
Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues.
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.
Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
Reinvent your sports and leisure buildingGraham Ford
This webinar discusses the design of sports, leisure and hospitality buildings for schools, sports clubs and private members clubs. I looked at innovation, futureproofing of your building, storytelling, using architectural design to help you develop a strong brand, intangible assets, and how to design a tech enabled smart asset
This document provides an overview and introduction to using social media for small and medium businesses. It recommends 7 steps to get started with social media: 1) Get educated on social media, 2) Listen to your brand, competitors, and industry on social networks, 3) Find an authentic personality for your business's social accounts, 4) Define goals and what success means, 5) Participate in social conversations, 6) Continuously measure results, and 7) Don't be afraid to fail as part of the learning process.
Creativity - More important in advertising than ever beforebasementinteractive
Social media marketing places higher demands on creative, because it attempts to connect with the consumer on a deeper level. Thus the strategy and creative need to meet a tougher challenge than with traditional push media.
The document discusses a proposal for Success magazine to launch an e-commerce marketplace called Success Mart that allows its subscribers to buy and sell products and services amongst each other. Key details include that it would be a private marketplace powered by ComCom Networks' Community Commerce technology. The marketplace would provide benefits like new revenue opportunities, visibility for small businesses, and trusted transactions between subscribers. An implementation timeline and marketing strategies are also outlined.
Twitter Q3 2015 Conference Call With Analysts of Cctober 27, 2015Tommy Toy
This document provides a transcript of Twitter's Q3 2015 earnings call. Key points include:
- Twitter reported strong financial performance with $569 million in revenue and $142 million in EBITDA.
- The CEO discussed priorities of disciplined execution, simplifying services, and better communicating value. This included launching the Moments feature and reducing workforce by 8%.
- The COO discussed advertising priorities around building a rich video canvas for marketers, improving measurement and bidding to drive ROI, and increasing scale.
- The CFO provided details on revenue growth in Q3 driven by video and website cards, with over $500 million in total advertising revenue.
This document discusses using social media marketing to better understand customers. It recommends profiling customers using public social media information to segment them and send targeted messages. It provides examples of how a company called e-conomic used social media including their YouTube channel, forums, blogs and apps. While some channels like Facebook had low volumes, their iPhone app became number one in Denmark. Overall, social media can increase marketing reach and improve customer service if channels are selected strategically based on customer interests and an analysis is done of impact versus effort for each channel.
Übersicht zu Schwächen der Costumer Attraction, der Conversion Rate und der Rentention Rate im Online Marketing von Internet Startups. Vorschläge zu Content- und E-Mail-Marketing, Social Media- und Costumer Relations, Consultative Selling und Inbound Marketing. Mit Zahlen Daten und Fakten von Unternehmensberatungen wie Bain, Forrester und McKinsey, Marketing-Cloud-Anbietern wie Adobe, HubSpot und SocialBakers sowie unabhängigen Experten.
Thomas Keup berät und betreut IT-Unternehmen und Tech-Startups in der Konzeption und Umsetzung ihrer Marketing- und Unternehmenskommunikation in Wachstums- und Veränderungsphasen. Zu den besonderen Schwerpunkten des gelernten Journalisten und Pressesprechers zählen Content Management, Social Media Strategien und die Krisenkommunikation.
Building an insurance startup with Alan, Luko, Coverd & BaldertonTheFamily
Global overview of the sector & today’s insurance trends by Rob from Balderton
How to build insurance brand awareness
By Hugo Saias, CEO at Coverd
How to be an insurer without historical data & capital
By Léa Joussaume, Head of Marketing at Luko
Beyond product and coverage
By Mihaela Albu, Growth & Sales Strategy at Alan
Influencer Marketing FAQs Answered by CaruseleCarusele
While the influencer marketing industry has been around for over a decade, there are still many unanswered questions marketers have.
Because of this, we hosted a webinar-style Q&A event designed to answer marketers questions about the industry, starting with the answers to the top 5 questions we're most frequently asked:
- Do “influencers” actually influence anyone?
- Does an influencer have to use a disclosure such as #ad?
- Isn’t bigger better? Why wouldn’t I use the biggest influencers I can afford?
- Can I use influencers for B2B marketing?
- How do I protect my brand when working with influencers?
Enjoy this presentation as well as the valuable influencer marketing resources linked at the end. If you have any other questions, reaching out to us at www.carusele.com
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
How to Embrace digital, social and content, as a Company?Tom De Baere
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
Everything-As-A-Service: Why All Brands Must Consider Subscription ModelsBernard Marr
Many of today's most successful businesses have created subscription models. As the world is shifting towards an 'everything as a service' model, here is why every brand must consider a move to the service economy.
O2 Enterprise has taken an innovative approach to using social media for business over the past 12 months.
The programme has focused on using the core business social media platforms to support individual O2 employees in their 1-2-1 interactions with customers, prospects and influencers.
Notable is a digital media brand created by and for young professionals to share content and connect online and offline. It offers brands a turnkey platform to engage its audience of over 30,000 monthly visitors across various social media platforms. Notable has worked with brands like Samsung and Rogers to promote product launches through online and offline campaigns that drive engagement and impressions among young professionals. The company aims to become the national source in North America for content related to people aged 25-39.
This document provides information about Elemental Communications Limited, a digital marketing and communications consultancy founded in 2001. It has expertise in social media, digital media, content marketing, and media relations, and has worked with many brands globally. The document discusses Elemental's experience since 2001, services, approach to consultancy, team, and case studies working with fashion and retail clients. It emphasizes Elemental's long-standing expertise in integrated digital and traditional communications strategies.
The document discusses how to get the best value from building a brand by living the brand. It emphasizes that a brand is defined by the perceptions and experiences of customers rather than what a company says it is. To build a strong brand, companies must align the brand expression with customer experiences by engaging the entire team in living the core values of the brand at all levels of the organization.
Provoking & Growing your people to become amazing Problem Solvers par Marie-C...Agile Montréal
You are doing Agile transformations, implementing the best of breed processes and tools are key, but are you also taking care of the People aspect of these huge initiatives ?
Be ahead of the curve by nurturing your "People" in a way that they will expand, grow and become amazing problem solvers.
Transforming people from Order takers to Problem Solvers is often the biggest flaw that we need to avoid. This is what curses innovation most of the time.
Dare to innovate in your transformation approach !
Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers InsteadAggregage
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers InsteadHannah Flynn
Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues.
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.
Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
Reinvent your sports and leisure buildingGraham Ford
This webinar discusses the design of sports, leisure and hospitality buildings for schools, sports clubs and private members clubs. I looked at innovation, futureproofing of your building, storytelling, using architectural design to help you develop a strong brand, intangible assets, and how to design a tech enabled smart asset
This document provides an overview and introduction to using social media for small and medium businesses. It recommends 7 steps to get started with social media: 1) Get educated on social media, 2) Listen to your brand, competitors, and industry on social networks, 3) Find an authentic personality for your business's social accounts, 4) Define goals and what success means, 5) Participate in social conversations, 6) Continuously measure results, and 7) Don't be afraid to fail as part of the learning process.
Creativity - More important in advertising than ever beforebasementinteractive
Social media marketing places higher demands on creative, because it attempts to connect with the consumer on a deeper level. Thus the strategy and creative need to meet a tougher challenge than with traditional push media.
The document discusses a proposal for Success magazine to launch an e-commerce marketplace called Success Mart that allows its subscribers to buy and sell products and services amongst each other. Key details include that it would be a private marketplace powered by ComCom Networks' Community Commerce technology. The marketplace would provide benefits like new revenue opportunities, visibility for small businesses, and trusted transactions between subscribers. An implementation timeline and marketing strategies are also outlined.
Twitter Q3 2015 Conference Call With Analysts of Cctober 27, 2015Tommy Toy
This document provides a transcript of Twitter's Q3 2015 earnings call. Key points include:
- Twitter reported strong financial performance with $569 million in revenue and $142 million in EBITDA.
- The CEO discussed priorities of disciplined execution, simplifying services, and better communicating value. This included launching the Moments feature and reducing workforce by 8%.
- The COO discussed advertising priorities around building a rich video canvas for marketers, improving measurement and bidding to drive ROI, and increasing scale.
- The CFO provided details on revenue growth in Q3 driven by video and website cards, with over $500 million in total advertising revenue.
This document discusses using social media marketing to better understand customers. It recommends profiling customers using public social media information to segment them and send targeted messages. It provides examples of how a company called e-conomic used social media including their YouTube channel, forums, blogs and apps. While some channels like Facebook had low volumes, their iPhone app became number one in Denmark. Overall, social media can increase marketing reach and improve customer service if channels are selected strategically based on customer interests and an analysis is done of impact versus effort for each channel.
Semelhante a THOMAS KEUP - Trust is the answer! (20)
Übersicht zu Schwächen der Costumer Attraction, der Conversion Rate und der Rentention Rate im Online Marketing von Internet Startups. Vorschläge zu Content- und E-Mail-Marketing, Social Media- und Costumer Relations, Consultative Selling und Inbound Marketing. Mit Zahlen Daten und Fakten von Unternehmensberatungen wie Bain, Forrester und McKinsey, Marketing-Cloud-Anbietern wie Adobe, HubSpot und SocialBakers sowie unabhängigen Experten.
Thomas Keup berät und betreut IT-Unternehmen und Tech-Startups in der Konzeption und Umsetzung ihrer Marketing- und Unternehmenskommunikation in Wachstums- und Veränderungsphasen. Zu den besonderen Schwerpunkten des gelernten Journalisten und Pressesprechers zählen Content Management, Social Media Strategien und die Krisenkommunikation.
Übersicht zu Konflikten, Krisen und Katastrophen in Privat- und Berufsleben. Eskalationstreppe nach Harald Glasl mit Ursachen und Hintergründen in Kindheit und Jugend. Systematische Persönlichkeitsaufstellung von "Agressoren" und "Angsthasen". Rhetorische Einordnung von Angriffen mit Moralischer Falle nach ETHOS. Möglichkeiten der Deeskalation von Konflikten, Krisen und gewalttätigen Katastrophen. Grundsatz des Restoration- und des Kooperations-Managements.
Whats the next BIG THING? Was kommt nach Social Media? Diese Folien beleuchten das Thema Social Business - und damit das Enterprise 2.0. Es geht um Kollaboration in und mit Unternehmen und Organisationen. Es geht um die Professionalisierung der Social Media Aktivitäten - und damit deren Produktivität.
Social Media Relations - Wandel, Chancen + RisikenTHOMAS KEUP
Grundlagen zu Social Media Relations - Stand Januar 2011. Details zu Paradigmenwechsel 1.0 vs. 2.0. Chancen + Risiken für Organisationen auf dem Weg ins offen-vernetzte Web - in den Bereichen Marketing, Kommunikation/PR, Werbung, Vertrieb.
Thomas Keup - Auf dem Weg von 1.0 nach 2.0THOMAS KEUP
Kurz-Präsentation zu den Veränderungen vom "Web 1.0" ins "Web 2.0" - für Unternehmen, Institutionen, Provider, professionelle Nutzer, Kommikatoren und Marketer.
Präsentation über die professionelle Online-Kommunikation in der offen vernetzten Welt für Unternehmen AUS der analogen Geschäftswelt.
Besonderheit: Strukturierung der kommunikativen, publizistischen und geschäftlichen Netzwerke gemäß Vertrauensbildungsprozess.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Dr. Nazrul Islam
Healthy economic development requires properly managing the banking industry of any
country. Along with state-owned banks, private banks play a critical role in the country's economy.
Managers in all types of banks now confront the same challenge: how to get the utmost output from
their employees. Therefore, Performance appraisal appears to be inevitable since it set the
standard for comparing actual performance to established objectives and recommending practical
solutions that help the organization achieve sustainable growth. Therefore, the purpose of this
research is to determine the effect of performance appraisal on employee motivation and retention.
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...dsnow9802
Colby Hobson stands out as a dynamic leader in the residential construction industry. With a solid reputation built on his exceptional communication and presentation skills, Colby has proven himself to be an excellent team player, fostering a collaborative and efficient work environment.
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
A team is a group of individuals, all working together for a common purpose. This Ppt derives a detail information on team building process and ats type with effective example by Tuckmans Model. it also describes about team issues and effective team work. Unclear Roles and Responsibilities of teams as well as individuals.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Originally presented at XP2024 Bolzano
While agile has entered the post-mainstream age, possibly losing its mojo along the way, the rise of remote working is dealing a more severe blow than its industrialization.
In this talk we'll have a look to the cumulative effect of the constraints of a remote working environment and of the common countermeasures.
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Alexey Krivitsky
Is Agile dead? It depends on what you mean by 'Agile'. If you mean that the organizations are not getting the promised benefits because they were focusing too much on the team-level agile "ways of working" instead of systemic global improvements -- then we are in agreement. It is a misunderstanding of Agility that led us down a dead-end. At Org Topologies, we see bright sparks -- the signs of the 'second wave of Agile' as we call it. The emphasis is shifting towards both in-team and inter-team collaboration. Away from false dichotomies. Both: team autonomy and shared broad product ownership are required to sustain true result-oriented organizational agility. Org Topologies is a package offering a visual language plus thinking tools required to communicate org development direction and can be used to help design and then sustain org change aiming at higher organizational archetypes.
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
35. Different names - the same procedure *
Adobe: Loyalty Customer Marketing
HubSpot: Inbound Marketing Methodology
McKinsey: Consumer Decision Journey
* Trust Winning Process -
Added value through confidence building
Source: ALSTERCOMPANY / Thomas Keup Relations
THOMAS KEUP
37. HubSpot *
Method: Inbound Marketing Methodolgy
Systematic: Attract, Convert, Close, Delight
Tool: Content Marketing
* Inbound Methodoloy HubSpot
Added value through confidence building
Source: hubspot.com/inbound-marketing
THOMAS KEUP
38. McKinsey *
Method: Consumer Decision Journey
Systematic: Consideration, Evaluation, Purchase
Tool: Advocacy Marketing
* A new way to messure word-of-mouse marketing
Analyses: McKinsey & Company Quartely 04.2010
Source: mckinsey.com/insights/marketing_sales/
THOMAS KEUP
39. Thomas Keup Relations *
Method: Return on Relations
Systematic: Relationship Management
Tool: Personal Relationships
* Trust Winning Process -
Added value through confidence building
Source: THOMAS KEUP - Thomas Keup Relations
THOMAS KEUP
41. Lee Iacocca*
“Business isn’t more than a bunch
of human relationships.”
* Former US automotive manager at Chrysler Corporation & Ford Motor Company
No. 18 Portfolios Best American CEOs of All TIme
Source: en.wikipedia.org/wiki/Lee_Iacocca
THOMAS KEUP
42. Tim O´Reilly*
“What is our unique selling proposition?
It’s all about relationships, we’re
building with our customers.”
* Publisher and author, Open Source Software developer und co-founder of Perl
Owner of Global Network Navigator, worldwide 1st ad-refinanced webportal, 1993
Source: wikipedia.org/wiki/Tim_O´Reilly
THOMAS KEUP