Comparing social media being used by politicians of Malaysia and United States. Malaysia's understanding of social media as medium during political campaign for 14th general election (2013 to 2018).
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
Citizen journalism has significantly impacted the media in several ways. It has provided additional fact-checkers for professional journalists and given citizens a way to both consume and create news content using new online mediums. This participatory culture has led media companies to adjust their online content and styles. Studies show that most Americans now get their news from multiple sources, both online and offline, and often share news links on social media. While citizen journalism has grown, professional journalism is not necessarily endangered if it can incorporate crowdsourcing techniques without replacing reporters.
This document discusses social media, including what it is, popular tools, founders of websites, user statistics, and effects. Social media refers to interaction and sharing of information in virtual communities. Popular tools include Facebook, Twitter, Instagram, and WhatsApp. The document lists founders of these sites and current user statistics, with Facebook having over 2 billion users. Both negative effects like psychological disorders from overuse and positive effects like easier communication are discussed.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Digital 2021 Malaysia (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 Malaysia report. Specifically, it notes that internet user numbers no longer include data from social media platforms, social media user numbers may not represent unique individuals, and various figures are not comparable to previous reports due to changes in sources and calculations. Readers are directed to the end of the report for a full list of data sources and advised to note comparability advisories throughout.
Social Media as a powerful tool for Political parties Dr.Aravind TS
This document discusses using social media as a sustainable marketing tool for political parties instead of non-biodegradable materials like flex banners. It notes that social media allows for interactive engagement and user-generated content. Political parties can use platforms like blogs, microblogging, photos and videos to connect with voters, especially younger generations. Social media allows real-time communication, positioning of ideas, and targeted messaging to different voter groups. The document concludes that social media is a powerful way for political parties to market themselves that addresses sustainability issues of traditional outdoor advertising methods.
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
Citizen journalism has significantly impacted the media in several ways. It has provided additional fact-checkers for professional journalists and given citizens a way to both consume and create news content using new online mediums. This participatory culture has led media companies to adjust their online content and styles. Studies show that most Americans now get their news from multiple sources, both online and offline, and often share news links on social media. While citizen journalism has grown, professional journalism is not necessarily endangered if it can incorporate crowdsourcing techniques without replacing reporters.
This document discusses social media, including what it is, popular tools, founders of websites, user statistics, and effects. Social media refers to interaction and sharing of information in virtual communities. Popular tools include Facebook, Twitter, Instagram, and WhatsApp. The document lists founders of these sites and current user statistics, with Facebook having over 2 billion users. Both negative effects like psychological disorders from overuse and positive effects like easier communication are discussed.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Digital 2021 Malaysia (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 Malaysia report. Specifically, it notes that internet user numbers no longer include data from social media platforms, social media user numbers may not represent unique individuals, and various figures are not comparable to previous reports due to changes in sources and calculations. Readers are directed to the end of the report for a full list of data sources and advised to note comparability advisories throughout.
Social Media as a powerful tool for Political parties Dr.Aravind TS
This document discusses using social media as a sustainable marketing tool for political parties instead of non-biodegradable materials like flex banners. It notes that social media allows for interactive engagement and user-generated content. Political parties can use platforms like blogs, microblogging, photos and videos to connect with voters, especially younger generations. Social media allows real-time communication, positioning of ideas, and targeted messaging to different voter groups. The document concludes that social media is a powerful way for political parties to market themselves that addresses sustainability issues of traditional outdoor advertising methods.
Building brand narendra modi using digital marketingadverteaze.com
The document discusses how Narendra Modi and the BJP effectively used social media to build Modi's brand and promote his image. They recognized the importance of social media in connecting with voters, especially young people. Modi was an early adopter, joining platforms like Facebook and Twitter in 2009. He now has over 10 million social media followers. The BJP utilized a large digital team and war room to manage Modi's social media presence, craft targeted messaging, and monitor engagement and sentiment. Their social media strategy was crucial in helping Modi, a regional leader, build recognition and a development-focused image nationwide in his successful 2014 campaign to become Prime Minister.
Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.
This document discusses two types of journalism: citizen journalism and embedded journalism. Citizen journalism refers to ordinary citizens reporting news and spreading information online. It has grown with new communication tools and includes activities like blogging and sharing photos/videos. Embedded journalism refers to reporters being attached to military units in conflicts. The document provides examples of both types of journalism and notes some criticisms of embedded journalism, namely that reporters rely more on the military and end up telling the military's story. It also discusses dangers reporters face through embedded reporting like IEDs.
The impact of social media on our mental healthHelenTrigueiro1
Project performed by high school students for an english couse class.
The credits for the template goes completely to slidesgo and if you want to create one slide with the template of this project you can see it on that link: https://slidesgo.com/pt/tema/cv-estilo-circuito-eletronico#search-tecnologia&position-160&results-356&rs=search
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
A presentation for my social media class at the University of Nebraska-Omaha on the topic of polarization on social media, and the effects of echo chambers on online political discussions
The document outlines 8 key social media trends for 2023 and beyond, including increased use of augmented reality, social commerce, short-form video, and voice activation features. It also discusses more personalized content delivery, focus on social causes and activism, livestreaming, and niche community platforms. The document recommends that brands embrace these trends by creating relevant and tailored content to engage audiences and connect with their brand.
This document discusses media and its role in society. It defines media as various means of communication like newspapers, radio, television, and the internet. It then outlines some key roles of media such as educating people about human rights, building society, and raising awareness about social, economic, and evil issues. The document also lists some reasons for the growth of media in Pakistan, including increased literacy rates and policies promoting private media sectors. It discusses advantages like education and updates, as well as disadvantages like improper content. Overall, the document emphasizes the responsibility of media to report information in an unbiased way and obtain all sides of stories.
Social Media Activism (SMA) is the use of web-based platforms, applications and technologies to bring about political or social change and has the power to disseminate information rapidly and globally. It has played a central role in recent worldwide movements for change.
We discuss current trends and limitations, the main players and their changing market share, and innovations in the on-line activism arena.
Traditional players like Twitter, Facebook and YouTube are now being challenged by new tools and activist specific spaces.
Security concerns have led to the creation of tools such as Pidder, Crabgrass and OTR.
SMA is not always a force for good. Users must be responsible, evaluate the veracity of information and understand the potential to propagate crime.
Ultimately, SMA can only be a part of the movement for change - it still needs brave people on the streets to challenge the status quo.
Earned media (article placements, media coverage, etc.) is an essential, and well-established part of the PR industry. It has always served an important role for both the contributor and the media that publishes that content; yet this symbiotic relationship has been rocked recently. Well-intended PR pros are venturing beyond only earned media, and embracing the PESO model.
The days of keeping the ad sales and editorial departments completely separate appear to be long gone - Learn why.
This introduction to digital activism, created by the organization DigiActive.org, provides examples from around the world and discusses best practices and challenges to this emerging field of social change. Learn more at www.DigiActive.org
- Hadley Cantril was a psychologist born in Utah who received his PhD from Harvard and joined the faculty of Princeton University, where he later became chairman of the psychology department. Some of his most influential works included research on public opinion and mass communication.
- Orson Welles was an American actor, director and producer best known for his films Citizen Kane and The Magnificent Ambersons. His 1938 radio broadcast of The War of the Worlds, presented as a news bulletin, caused widespread panic among listeners who thought the fictional Martian invasion was real.
- The broadcast was so believable and frightening because it played on the anxieties and vulnerabilities of Americans during the Great Depression as war loomed in Europe
This document discusses various social media platforms and the author's experiences using social media. It begins with an overview of SlideShare and defines social media. It then discusses specific platforms like Twitter and LinkedIn, providing examples of how they can be used. The author shares their positive experience using a Facebook page for a capstone team. In the end, the document emphasizes that social media is a learning process but can create long-term relationships and benefit one's professional network.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
US Presidential Elections, Obama and Social MediaTripta Bhatia
Barack Obama effectively used social media platforms like Facebook, Twitter, and YouTube to engage with supporters during his 2012 re-election campaign. On Facebook, Obama had over 12 million likes and his page kept supporters updated. His tweet announcing his re-election received over 500,000 retweets, making it the most retweeted post at that time. Obama's YouTube channel had over 261,000 subscribers and 2.62 billion video views, showing his success in reaching audiences on various social media platforms.
Social Media Role in politics ziad jaserZiad Jaser
This document analyzes the role of social media in politics. It discusses how social media has become an essential tool for political mobilization, campaigning, and propaganda. Social media helps activists organize protests, politicians campaign for office, and groups spread their messages. While not single-handedly causing political change, social media provides new opportunities for participation and has influenced many political events and outcomes in recent years.
The hypodermic needle theory emerged in the 1940s-1950s and suggested that mass media had a powerful and direct effect on audiences, "injecting" them with messages that would trigger a desired response. Several factors contributed to this view, including the rise of radio and TV, advertising and propaganda industries, and studies of media influence on children. The theory saw audiences as passive receivers with no ability to resist media messages. An example was a 1938 radio dramatization of War of the Worlds that some listeners mistakenly believed was real news of a Martian invasion. While the theory provided large datasets, it is now seen as too simplistic since audiences interpret media differently and are more sophisticated than assumed.
This document discusses the importance of social media for business communication. It provides examples of how social media has helped individuals gain popularity and earn money. Social media allows for two-way conversation between customers, employees, investors, and the public. The top social media platforms are Facebook, Pinterest, Instagram, LinkedIn, and Twitter. Social media gives businesses opportunities to listen to customers, connect with audiences locally and globally, improve customer service, gain market share, build relationships, increase brand awareness affordably, and establish themselves as experts.
This document discusses the political influence of social media. It defines social media as new information networks that allow for interactive and user-generated content through communication forms like blogs, social networking sites, and online communities. Social media enables more democratic participation through opportunities for public commentary and organization, but it can also lead to "flame wars" and spread of misinformation. It influences politics by allowing politicians to engage more directly with citizens, but it also risks encroaching on personal privacy as political leaders have less separation between their public and private lives. Moving forward, both greater use of social media by governments and new technologies threaten to further damage concepts of privacy.
Building brand narendra modi using digital marketingadverteaze.com
The document discusses how Narendra Modi and the BJP effectively used social media to build Modi's brand and promote his image. They recognized the importance of social media in connecting with voters, especially young people. Modi was an early adopter, joining platforms like Facebook and Twitter in 2009. He now has over 10 million social media followers. The BJP utilized a large digital team and war room to manage Modi's social media presence, craft targeted messaging, and monitor engagement and sentiment. Their social media strategy was crucial in helping Modi, a regional leader, build recognition and a development-focused image nationwide in his successful 2014 campaign to become Prime Minister.
Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.
This document discusses two types of journalism: citizen journalism and embedded journalism. Citizen journalism refers to ordinary citizens reporting news and spreading information online. It has grown with new communication tools and includes activities like blogging and sharing photos/videos. Embedded journalism refers to reporters being attached to military units in conflicts. The document provides examples of both types of journalism and notes some criticisms of embedded journalism, namely that reporters rely more on the military and end up telling the military's story. It also discusses dangers reporters face through embedded reporting like IEDs.
The impact of social media on our mental healthHelenTrigueiro1
Project performed by high school students for an english couse class.
The credits for the template goes completely to slidesgo and if you want to create one slide with the template of this project you can see it on that link: https://slidesgo.com/pt/tema/cv-estilo-circuito-eletronico#search-tecnologia&position-160&results-356&rs=search
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
A presentation for my social media class at the University of Nebraska-Omaha on the topic of polarization on social media, and the effects of echo chambers on online political discussions
The document outlines 8 key social media trends for 2023 and beyond, including increased use of augmented reality, social commerce, short-form video, and voice activation features. It also discusses more personalized content delivery, focus on social causes and activism, livestreaming, and niche community platforms. The document recommends that brands embrace these trends by creating relevant and tailored content to engage audiences and connect with their brand.
This document discusses media and its role in society. It defines media as various means of communication like newspapers, radio, television, and the internet. It then outlines some key roles of media such as educating people about human rights, building society, and raising awareness about social, economic, and evil issues. The document also lists some reasons for the growth of media in Pakistan, including increased literacy rates and policies promoting private media sectors. It discusses advantages like education and updates, as well as disadvantages like improper content. Overall, the document emphasizes the responsibility of media to report information in an unbiased way and obtain all sides of stories.
Social Media Activism (SMA) is the use of web-based platforms, applications and technologies to bring about political or social change and has the power to disseminate information rapidly and globally. It has played a central role in recent worldwide movements for change.
We discuss current trends and limitations, the main players and their changing market share, and innovations in the on-line activism arena.
Traditional players like Twitter, Facebook and YouTube are now being challenged by new tools and activist specific spaces.
Security concerns have led to the creation of tools such as Pidder, Crabgrass and OTR.
SMA is not always a force for good. Users must be responsible, evaluate the veracity of information and understand the potential to propagate crime.
Ultimately, SMA can only be a part of the movement for change - it still needs brave people on the streets to challenge the status quo.
Earned media (article placements, media coverage, etc.) is an essential, and well-established part of the PR industry. It has always served an important role for both the contributor and the media that publishes that content; yet this symbiotic relationship has been rocked recently. Well-intended PR pros are venturing beyond only earned media, and embracing the PESO model.
The days of keeping the ad sales and editorial departments completely separate appear to be long gone - Learn why.
This introduction to digital activism, created by the organization DigiActive.org, provides examples from around the world and discusses best practices and challenges to this emerging field of social change. Learn more at www.DigiActive.org
- Hadley Cantril was a psychologist born in Utah who received his PhD from Harvard and joined the faculty of Princeton University, where he later became chairman of the psychology department. Some of his most influential works included research on public opinion and mass communication.
- Orson Welles was an American actor, director and producer best known for his films Citizen Kane and The Magnificent Ambersons. His 1938 radio broadcast of The War of the Worlds, presented as a news bulletin, caused widespread panic among listeners who thought the fictional Martian invasion was real.
- The broadcast was so believable and frightening because it played on the anxieties and vulnerabilities of Americans during the Great Depression as war loomed in Europe
This document discusses various social media platforms and the author's experiences using social media. It begins with an overview of SlideShare and defines social media. It then discusses specific platforms like Twitter and LinkedIn, providing examples of how they can be used. The author shares their positive experience using a Facebook page for a capstone team. In the end, the document emphasizes that social media is a learning process but can create long-term relationships and benefit one's professional network.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
US Presidential Elections, Obama and Social MediaTripta Bhatia
Barack Obama effectively used social media platforms like Facebook, Twitter, and YouTube to engage with supporters during his 2012 re-election campaign. On Facebook, Obama had over 12 million likes and his page kept supporters updated. His tweet announcing his re-election received over 500,000 retweets, making it the most retweeted post at that time. Obama's YouTube channel had over 261,000 subscribers and 2.62 billion video views, showing his success in reaching audiences on various social media platforms.
Social Media Role in politics ziad jaserZiad Jaser
This document analyzes the role of social media in politics. It discusses how social media has become an essential tool for political mobilization, campaigning, and propaganda. Social media helps activists organize protests, politicians campaign for office, and groups spread their messages. While not single-handedly causing political change, social media provides new opportunities for participation and has influenced many political events and outcomes in recent years.
The hypodermic needle theory emerged in the 1940s-1950s and suggested that mass media had a powerful and direct effect on audiences, "injecting" them with messages that would trigger a desired response. Several factors contributed to this view, including the rise of radio and TV, advertising and propaganda industries, and studies of media influence on children. The theory saw audiences as passive receivers with no ability to resist media messages. An example was a 1938 radio dramatization of War of the Worlds that some listeners mistakenly believed was real news of a Martian invasion. While the theory provided large datasets, it is now seen as too simplistic since audiences interpret media differently and are more sophisticated than assumed.
This document discusses the importance of social media for business communication. It provides examples of how social media has helped individuals gain popularity and earn money. Social media allows for two-way conversation between customers, employees, investors, and the public. The top social media platforms are Facebook, Pinterest, Instagram, LinkedIn, and Twitter. Social media gives businesses opportunities to listen to customers, connect with audiences locally and globally, improve customer service, gain market share, build relationships, increase brand awareness affordably, and establish themselves as experts.
This document discusses the political influence of social media. It defines social media as new information networks that allow for interactive and user-generated content through communication forms like blogs, social networking sites, and online communities. Social media enables more democratic participation through opportunities for public commentary and organization, but it can also lead to "flame wars" and spread of misinformation. It influences politics by allowing politicians to engage more directly with citizens, but it also risks encroaching on personal privacy as political leaders have less separation between their public and private lives. Moving forward, both greater use of social media by governments and new technologies threaten to further damage concepts of privacy.
Political communication involves how information spreads and influences politics. It is concerned with the effects of language and symbols used by leaders, media, and citizens on political cognitions, attitudes, and behaviors. Recent trends include the commercialization and fragmentation of media, increased globalization and interactivity, and the rise of social networks and digital tools in the political sphere. Research methods are evolving to study political communication online and cross-culturally.
Ict’s social media tools and political campaign’sSiobhanmac
However, it is debated whether technology has truly led to large-scale democratization or if political change was already happening. The document also examines the increased use of social media by UCD student union representatives for political
This document discusses using social media for social change. It provides an overview of common social media tools like Facebook, YouTube, and Twitter and how organizations can use them to promote causes, raise awareness, and mobilize supporters. It also includes several case studies of successful social media campaigns, including how the Obama campaign utilized these tools and how individuals have used Twitter to raise funds for charities. The document aims to demonstrate how non-profits and activists can harness social media to spread their message and engage communities at low cost.
This document discusses the advantages and history of using computer-mediated communication (CMC) for political purposes. It outlines how CMC allows for easy and wide-ranging political communication, as well as new forms of civic engagement like online petitions and activism. However, it also notes challenges like the digital divide and risks of hacktivism and how terrorists use the Internet to spread propaganda.
Political participation in the internet era, South KoreaBinh Truong
Online political participation will have the most positive results when combining the strengths of government-initiated and netizen-led models. Study on the paper of Prof. Seong-Yi Yun
Group project on using social media for societal betterment. Members include Shazia Najeeb, Sehrish Khalid, Tayyaba Bibi and Nosheen Sarwar under supervision of Madam Mehmoona Ahsan. The document outlines objectives of encouraging positive social media use and spreading awareness. It discusses what social media is, includes, its history and role in Pakistan. Some topics covered are social media usage rates, popularity, power for education, awareness, business, tourism, values and addressing social issues. The conclusion emphasizes the benefits of positive social media use.
This document discusses the social shaping of internet-based media applications in global communication through case studies of Iran and Indonesia. In Iran, social media played a key role in women's rights campaigns by spreading information and building social movements. In Indonesia, the internet and social networks in cybercafes helped spread controversial information that initiated political revolution against President Suharto. However, authoritarian regimes can still exert control over internet media. The document raises questions about assessing the impact and stabilization of social media globally and how communication theories account for grassroots anti-capitalist movements in Asia.
1 Paper Presented Fer Cenmep Conferece Politician Online Analyses Of Estoia...Pedro Craggett
This paper examines how Estonian political candidates used their websites during the 2009 European Parliament election campaign. The study analyzes the effectiveness of candidates' website presentations and their use of multimedia, interactivity, and personalization. The analyses found that while candidates had blogs and social media profiles, they mostly used these for marketing rather than deliberative politics or civic engagement. Candidates provided little personal input or interactivity on their websites. In general, Estonian political websites did not offer many opportunities for public participation in debates or discussions.
Social Media & Networking - Boon or Bane?Yash Mittal
A presentation on Social Networking - a boon or bane? The presentation takes a person through the history of social networking - how people interact today as compared to earlier times and mentions the social networks used by today's generation. Then it reviews the advantages and disadvantages of Social Networking and follows up with some Do's and Don'ts.
The document discusses online journalism and civic engagement in India during the 2009 national elections. It provides background on the elections and 2008 Mumbai attacks that increased social media usage. It profiles several citizen journalism websites that covered the elections and innovations like Google collaborating with an Indian newspaper. The document advocates for harnessing social media and user-generated content to promote civic engagement beyond elections by connecting students in a discussion on a civic discussion platform.
The document discusses online journalism and civic engagement in India during the 2009 national elections. It provides background on the large scale of Indian elections and the role of social media during the 2008 Mumbai attacks. It then examines several case studies of online news sites and civic engagement platforms that emerged during the elections. Finally, it proposes that while the internet increased access to information, true civic engagement requires overcoming issues like limited access, traditional media structures, and motivation beyond single events. The document advocates for embracing civic-mindedness through new platforms and digital activism.
This panel discussion will address the role online platforms play in fostering or constraining minority expression and community building. It will bring together political activists and experts to discuss how platform policies and technologies either support or hinder vulnerable groups' ability to participate in political change. Specifically, the panel will explore how platform design can challenge individual privacy and minority participation, and consider changes that could better foster minority expression and community building online. The panelists will include Christopher Wood of the LGBT Technology Partnership & Institute, Sister Roma of the Sisters of Perpetual Indulgence, and moderator Andrea Hackl of American University.
PRO285 Public Relations in SocietySocial media Topic 9.docxsleeperharwell
PRO285
Public Relations in Society
Social media
Topic 9
Lecture objectives
• To introduce social media and its impact on
public relations
• To suggest that communication takes place in a
dynamic environment that poses new challenges
for professional communicators
• To identify some of these challenges for
communicating in an online environment
• To consider the implications for the ways we
conceptualise public relations and its role in
society
Introduction
• “‘Social media’ is the term commonly given to
Internet and mobile-based channels and tools
that allow users to interact with each other and
share opinions and content. As the name
implies, social media involves the building of
communities or networks, encouraging
participation and engagement.” (CIPR 2011 p. 4)
Challenges of the online
environment
• Challenges of the online environment
Conversations in the public domain
Publics become active rather than passive
Direct rather than mediated information flows
• Strategic media management
Publicity model vs relationship model
Digital media and channels
Website metrics and digital media KPIs
Understanding social media and
public relations – industry
attitudes
• Public relations practitioners were slow to
embrace new media and social media
• Barriers include staff, time, budget, along with a
lack of training and a fear of technology
• Practitioners trial social media for personal use
before adopting it in professional practice
• Practitioners increasingly use some form of
social media as part of public relations activity
Understanding social media and
public relations – theoretical
approaches
• Is social media really an opportunity for public
relations to ‘reinvent’ itself with a renewed focus
on dialogue and engagement? Or has nothing
really changed?
• With social media, public relations is a
distributed function performed by many people
in an organisation (Kelleher, 2009).
• There is a tension between organisational or
corporate voices and personal voices via social
media.
Publics and social media
• 78% of Australians use the internet, a figure
comparable with Singapore, Japan and the UK
(Fitch, 2012).
• However, internet access varies depending on
age, income, education and geographical
location.
• Social media allows geographically dispersed
publics to organise around a common issues.
Challenges for organisations
• The 24/7 commitment to social media erodes
professional and personal boundaries.
• Traditional approval processes are inappropriate
for social media, particularly in dynamic
situations.
• Organisations should develop clear policies and
procedures around social media use
(Macnamara, 2011).
• Much communication takes place online and
therefore creates new challenges for
practitioners.
Legal and ethical issues
• Social media challenges traditional notions of
copyright and ownership, exposing legislative
grey areas (Breit, 2007).
• Int.
This document provides an overview of developing a social media plan and policy for an organization. It discusses the importance of social media for economic development and engaging audiences. It also covers potential legal issues to consider, as well as critical items to include in a social media policy like purpose, scope, rules of engagement, and staff responsibilities. The document then describes Novi, Michigan's process for creating a social media policy and launching initial pages on Facebook, Twitter, and LinkedIn to enhance citizen engagement.
The Political Power of Social Media Technology, the Publ.docxAASTHA76
This document summarizes Clay Shirky's article "The Political Power of Social Media" which examines how social media has enabled political change by facilitating coordination and collective action. The article discusses examples where social media helped topple governments, such as in the Philippines in 2001, but also cases where it failed to spark change, such as in Belarus in 2006. Overall, the article argues that social media strengthens civil society and public spheres over the long run, rather than immediately enabling political change. It cautions against US policy that aims to directly influence other countries' politics through social media.
Social Media and PoliticsLearning objectivesLearning objec.docxjensgosney
Social Media and Politics
Learning objectives
Learning objectives include an understanding of the following:
· The role of social media in democracy
· The role of social media in advancing political reforms
· How social media create polarization
Introduction
Social Media are now a central component of democracy. The media are increasingly associated with political organizing, elections campaigns, accountability, and generally a more engaged citizenry. Social media are a dominant platform through which everyday citizens can share, organize, and communicate their ideas. People regularly use the media to acquire information about leaders and public policy related areas like the environment, education, health and so on. Many public offices now have websites that include social media functions in their communication with the public. Collectively, social media provide a public sphere where individuals can interact with likeminded people on political issues and provide criticism and support for leaders. However, while social media platforms make many issues accessible to increasingly large groups, the media have the potential to create polarization. Specifically, many blogs are quite subjective while some forms of media promote hatred and intolerance. Additionally, it is also difficult to examine the extent to which social media really alters public opinion as more research is needed. Lastly, questions remain on how much time users are prepared to devote their time on the social media for political problems.
Social Media and Elections
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The Using of Social Media in Malaysia and US for Political Campaign
1. THE IMPACT OF SOCIAL MEDIA
POLITICS
(UNITED STATES vs.
MALAYSIA)
@faizalMuhdFaxelWel
2.
3.
4. SOCIAL MEDIA
• Websites and applications that enable users to create and share
content or to participate in social networking.
• A social networking service (also social networking
site', SNS or social media) is an online platform which people use
to build social networks or social relations with other people who
share similar personal or career interests, activities, backgrounds or
real-life connections. The variety of stand-alone and built-in social
networking services currently available online introduces challenges
of definition; however, some common features exist
• Social media are computer-mediated technologies that facilitate the
creation and sharing of information, ideas, career interests and other
forms of expression via virtual communities and networks. The
variety of stand-alone and built-in social media services currently
available introduces challenges of definition
5. SNS / Social Media some
common features
Social media are
interactive Web
2.0 Internet-based
applications,
User-generated
content, such as
text posts or
comments, digital
photos or videos,
and data
generated through
all online
interactions, are
the lifeblood of
social media
Users create
service-specific
profiles for the
website or app that
are designed and
maintained by the
social
media organization
Social media
facilitate the
development of
online social
networks by
connecting a
user's profile with
those of other
individuals or
groups
6. POLITIC
• Politics (from Greek: Politiká: Politika, definition "affairs of the cities") is the
process of making decisions applying to all members of each group.
• More narrowly, it refers to achieving and exercising positions of governance —
organized control over a human community, particularly a state.
• Furthermore, politics is the study or practice of the distribution of power and
resources within a given community (this is usually a hierarchically organized
population) as well as the interrelationship(s) between communities.
• A variety of methods are deployed in politics, which include promoting or forcing
one's own political views among people, negotiation with other political subjects,
making laws, and exercising force, including warfare against adversaries.
Politics is exercised on a wide range of social levels, from clans and tribes of
traditional societies, through modern local governments, companies and
institutions up to sovereign states, to the international level.
• It is very often said that politics is about power.
• from Old French politique ‘political,’ via Latin from Greek politikos,
from politēs‘citizen,’ from polis ‘city.’
7. • Generally defines as the host of online technologies and platforms
that allow users share resources and media content whilst
o u i ati g with their peers a d o e t with others So ial
media are primarily Internet-based tools for sharing and discussing
i for atio a o g hu a ei gs. SAGE, 2002
• Initially, Social Media Politic Should Maintaining Their Role As:
Acting as fourth estate and public sphere
Acting as impartial, objective and independence broker information
Acting with political and economic autonomy
SOCIAL MEDIA POLITIC
8. Introduced by Marshall McLuhan in 1960s,
It has influence the society with the wider connection with
their advance technology in all around the world ( TOIVO,
2009). The power of it has affected the society which on
based the exclusively on its social aspects this means
interaction and participation.
The social media was seen as functional and versatile
website whereby it is part of the whole body of internet
activities with communications and internet connection.
All of this activities were include quick changing content,
linking and sharing at the same time its become an online
head ua te s
CONCEPT OF SOCIAL MEDIA
10. Bill Clinton (1992)
• Emails and Website
• 1:4 ratio internet users
• Sent messages through
emails personally to
attract audience vote
Jesse Ventura
(1998) - Minnesota
• 2/3 fundraising for
campaign
• Popular among youngster
(71%)
• Won half of under 30s
vote
Obama (2008)
• Iowa movement
(captured new voter,
youngster, minorities and
abandon– bottom-up)
• Inner circle of Bush small
group strategist
(inclusive)
• Pop-cultural phenomena
(brand)
• running a movement (not
a political campaign)
30. • Whether national elections are free and
fair;
• The security of voters;
• The influence of foreign powers on
government;
• The capability of the civil servants to
implement policies.
DEMOCRACY INDEX
31. Bil. Country World
Democracy
Audit
Internet
freedom
1. Malaysia 83 (#4) 45 (#4)
2. Singapore 73 (#3) 41 (#2)
3. Indonesia 61 (#2) 44 (#3)
4. Thailand 118 66
5. Vietnam 128 76
6. Cambodia 127 NA
7. Philippines 57 (#1) 26 (#1)
8. Myanmar 124 61
9. Brunei NA NA
10. Laos 135 NA
39. REFERENCE
• Arnon, B. (2009) Politics meets brand design: the story of Obama's campaign logo (Online) Available at:
• http://www.huffingtonpost.com/ben-arnon/politics-meets-brand-desi_b_151317.html
•
• Benkler, Yochai (2006). The Wealth of Networks. New Haven: Yale University Press. ISBN 0-300-11056-
1. OCLC 61881089.
•
• FDCH E-Media (2004) Transcript: Illinois Senate Candidate Barack Obama
• (Online)Available at: http://www.washingtonpost.com/wp-dyn/articles/A19751-
• 2004Jul27.html
• Fuchs, Christian (2014). Social Media: A Critical Introduction. London: Sage. ISBN 978-1-4462-5731-9.
•
• Gentle, Anne (2012). Conversation and Community: The Social Web for Documentation (2nd ed.). Laguna Hills, CA:
XML Press. ISBN 978-1-937434-10-6. OCLC 794490599.
•
• Greengard, S. (2009) The First Internet President, ed. Communications of the ACM,
• Vol. 52 No. 2
•
• Lee, C (5 October 2017). Facebooking to Power: The Social Media Presence of Malaysian Politicians. Yusof Ishak
Institute. Retrieved on October 10, 2017
•
• Nagourney, A. (2008) The '08 campaign: Sea change for politics as we know it (Online) Available at:
• http://www.nytimes.com/2008/11/04/us/politics/04memo.html?_r=0
40. • Newman, Bruce I. (2016) The Marketing Revolution In Politics. ed. Toronto
Buffalo London: Rotman-UTP Publishing, p. 129
•
• Obar, Jonathan A.; Wildman, Steve (2015). "Social media definition and
the governance challenge: An introduction to the special
issue". Telecommunications policy. 39 (9): 745–
750. SSRN 2647377 . doi:10.1016/j.telpol.2015.07.014
•
• Obama, B. (2004) ''Dreams from my father : a story of race and
inheritance''. ed. New York : Three Rivers Press
•
• Richard, D. (1999) The Web Of Politics. ed New York: Oxford University
Press, p. 118
• The Diets and Sayings of the Philosophers (Early English Text Society,
Original Series No. 211, 1941; reprinted 1961), p. 154: "the book of
Etiques and of Polettiques".
•
• West, Richard; Turner, Lynn H. (2010). Introducing Communication Theory:
Analysis and Applicatinon. New York: McGraw Hill. p. 411
42. Current trends and
issues; Malaysia
social problems
Design
To promote better
social media
sharing information
in political views
Idea
To expand political
knowledge into new
policies
Plan
Public Relations,
Media Campaign
Advertising
To change social media trends
To enhance social media as reliable news media
Social media as main/key trusted information shared among Malaysian
FAIZAL MUHD FAXEL WEL