The Road to SCRM Enlightment
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The document discusses the journey of Just Eat in implementing a social customer relationship management (SCRM) strategy. It outlines how Just Eat gathered customer insights, developed an integrated cross-departmental approach, and implemented tools and systems to engage customers in real-time across multiple platforms. The goal was to empower customers and build richer relationships by delivering value, meeting expectations, and participating in customer-led conversations. Key lessons included taking a mobile-first and consumer-centric approach through testing, learning, and continual evolution.
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This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
From Concept to Conversation: Generating Lead Engagement through B2B Content ...DigitalMarketingShow
Presentation delivered at the Digital Marketing Show 2015 by Chris Field, Fieldworks.
http://www.fieldworksmarketing.co.uk/exclusive-report-how-retailers-choose-technology/ Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...DigitalMarketingShow
This document discusses using TV advertising as part of a cross-channel marketing campaign to grow app installs. It argues that TV has the largest reach of any medium and can build strong brand awareness over time. While performance advertising drives immediate conversions, TV is more effective for sustained branding. The document presents case studies of mobile games and entertainment apps that saw increased installs and lower customer acquisition costs from TV campaigns.An Affiliate's Guide - Navigating the Technical SEO Minefield
This document provides a summary of key technical SEO fundamentals that website owners should check on their sites. It outlines 15 technical factors to evaluate, including proper use of robots.txt files, XML sitemaps, page speed, mobile usability, and avoiding duplicate content issues. It also mentions two additional proactive optimizations of using schema markup and user testing to help search engines understand content and how users interact with sites. The document emphasizes that getting these technical fundamentals right is important for search engines to properly crawl and index sites.
How User-Generated Content is Changing Content Marketing
Presentation delivered at the Digital Marketing Show 2015 by Sophie Turton, Content Marketing Specialist at Bozboz.
From Inception to Delivery - How to Create a Winning Content Strategy
Presentation delivered at the Digital Marketing Show 2015 by Robert Taylor and Irma Hunkeler, BlueGlass.
The Real Potential of Marketing Automation, the Real Potential of You
Presentation delivered at the Digital Marketing Show 2015 by Adam Sharp, MD and Co-Founder of clevertouch in London's ExCeL.
Are All Digital Things Created Equal?
Presentation delivered by Simon Prince, Head of Customer Marketing for Powwownow at the Digital Marketing Show Refresh on the 30th September 2015.
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Presentation delivered by Javier Burón, Co-founder and CEO of SocialBro, at the Digital Marketing Show Refresh on the 30th September 2015.
Reaching The Mobile Consumer
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
Storytelling in the Digital Age
This document is an outline for a presentation on storytelling in the digital age. It is divided into three parts that discuss attention spam, how content alone is not king, and the power of story. The outline suggests that effective digital communication relies more on creating emotion and meaning through stories, characters, and shared experiences rather than through numbers or information alone. Stories help translate information into emotions in a way that makes people care and connects them through shared meanings.
The Attribution Value Equation
- The presentation discusses attribution, which is measuring the impact and influence of different marketing activities on outcomes like sales and leads.
- It covers the history of attribution models evolving from single-click attribution to statistical models that analyze customer journeys across channels.
- The challenges of attributing the behavior of modern shoppers who research on multiple devices are discussed, as well as how attribution has expanded to measure online impressions and offline influences.
- Rakuten Attribution, formerly known as DC Storm, is positioned as a solution to help companies understand customer journeys and make better marketing budget decisions.
Thriving in Today's Customer-Driven World
Presentation delivered by Laura Creamer, EMEA, Relationship Manager, Silverpop, at the Digital Marketing Show Mid Term (2015).
Building an Advocate Community
Presentation delivered by Dan Spicer, Community Lead, EMEA, Hootsuite, at the Digital Marketing Show Mid Term (2015).
5 Steps to Mobile Success
Presentation delivered by Raja Saggi, Head of B2B Marketing, UK & Ireland at Google, at the Digital Marketing Show Mid Term (2015).
Mais de DigitalMarketingShow (20)
How to Use LinkedIn to Transform your B2B Marketing
How to Use LinkedIn to Transform your B2B Marketing
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
An Affiliate's Guide - Navigating the Technical SEO Minefield
An Affiliate's Guide - Navigating the Technical SEO Minefield
How User-Generated Content is Changing Content Marketing
How User-Generated Content is Changing Content Marketing
From Inception to Delivery - How to Create a Winning Content Strategy
From Inception to Delivery - How to Create a Winning Content Strategy
The Real Potential of Marketing Automation, the Real Potential of You
The Real Potential of Marketing Automation, the Real Potential of You
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Último
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameAdvanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Último (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
The Road to SCRM Enlightment
- 1. The road to SCRM enlightenment Rachael Pollard Head of Digital & CRM, JUST EAT
- 2. Who are we?
- 3. What is Social CRM?
- 4. CRM for the social (mobile!) age • Deliver value • Meet heightened expectations • Participate in customer-led conversations, in real-time, across multiple platforms • Opportunity to build much richer relationships
- 5. Mobile use on the rise Image courtesy of Smart Insights
- 6. The Just Eat journey
- 7. Our mission Empower consumers to love their takeaway experience
- 8. eCRM Retargetin Customer g TrustPilot Reviews Android Review Centre Mumsnet Product/ Website In-App Homepage Customer Care Social media Livechat Faceboo k Social media Twitter Google+ Ins YouTube Vine
- 9. Planning the route • Consumer insight Image courtesy of Google Images • Segmentation • Build the strategy • Set the ‘right’ KPIs • Test plan
- 10. Lynne, 29, London, Catering Manager, Joint-decision maker In her own words: She’s calm, organised and excitable – ‘I’m always busy but I like it - I like to go and do things’ Focused on the home - busy with ‘the boring things like painting’ to make their house a home A real foodie - always on the look out for the latest pop up, bar or coffee place to visit with friends Loves to entertain - drinks / BBQs are her forte Values the convenience and style of her MacBook and iPad Attitude to cooking: A keen chef - she’s an experimenter, creating meals based on what’s in the fridge; cooking’s therapeutic Nutrition’s important - she cooks from scratch / uses fresh ingredients to keep things healthy Meal occasions: Meals are an informal affair - they’re back home late so eat from trays on the sofa It’s THE time to catch up on weekend TV - Game of Thrones and Casualty are both favourites Home and family: Lynne recently moved into a new house with her husband and they’re expecting Important things in life: Family is increasingly important - it’s a transitional time with a baby on the way But career’s a big priority - after a recent promotion she’s working harder than ever Friends are central - she has a packed diary and is always busy / out and about Free time is a rarity – but when she does get time she reads on her Kindle, goes to gigs or shops ASOS Lynne’s favourite things… On Demander Role of takeaway: It’s a treat - an alternative to a night out 'instead of the pictures I’ll have a nice film and a meal' She likes to order from Deliverance to curb the ‘take away guilt’ the day after 'it’s how I’d cook it myself, it’s fresh not fatty so I don’t feel too guilty' Takeaway brands: She uses JUST EAT for ease - ordering online is quicker/ easier than calling
- 11. Packing the right gear • Systems and tools Image courtesy of Google Images • Analytics and insight • Real-time data • Cross-device tracking
- 12. Other passengers • Integrated approach across departments Image courtesy of Google Images • Everyone on board • Marketing lead • Take time to understand each other
- 13. The Just Eat CRM Dream Team Image courtesy of Google Images B.I. Marketing Customer care Product Tech UX Ops
- 14. Choosing the right music • Brand Image courtesy of Google Images • Creative assets • Tone of voice • The mini fist pump is born!
- 16. Who’s driving? • The consumer! Image courtesy of Google Images • Empower them to do so
- 17. Are we there yet?
- 18. Nearly… Image courtesy of Google Images • Fresh new brand • Cultural shift • Systems and tools • Real-time dataflow • Analytics • Strategy and test plans
- 19. DCFC mini fist pump moment
- 20. 1 week later…
- 22. Key take aways
- 23. Key take aways Image courtesy of Google Images • Know your consumer! • Listen and engage. Don’t preach • Be online when your consumers are • Cross-channel, but mobile first • Same rules apply. Right person, right message, right place, right time • Integrated approach. CRM at the heart of the business • TEST, LEARN, EVOLVE…FAST!