The Old Launch Codes Won't Work
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Tom Grant's presentation on the evolution of product launches. Many industry trends are changing the definition of launches, connecting them to specific business outcomes that are meaningful to the customer.
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Why Metrics Matter: Getting Outside the Case Study Box
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
Service Delivery Management (Lucia Eversley)
Lucia Eversley was the guest presenter at the Jun 2010 program meeting hosted by BDPA Boston MetroWest chapter. Her topic was 'Service Delivery Management: Delivering Value to the Business"
Lucia is with The Procter & Gamble (PG) Global Business Management.
Eversley Bdpa Jun 2010
The document summarizes key aspects of service delivery management focused on providing value to customers. It discusses running the service organization as a business with an emphasis on understanding who the customers are. The framework involves discovering customer needs, designing solutions, qualifying ideas, preparing for launch, and continuously improving. It also provides examples of how to define the customer, solution, benefits, and value proposition as well as how to develop a plan to generate more value over time through new services, distribution, and market segments.
How To Scale-Up?
To scale up successfully, a startup must build the right team with diverse skills and backgrounds, choose an effective growth strategy through customer feedback, and create a strong company culture. This involves hiring new team members, focusing on customer retention, developing partnerships, and reinforcing core values. The startup should also define clear roles, set group targets, and communicate consistently to facilitate effective scaling. Automation and innovation can help improve efficiency and competitiveness as the company grows.
Sales Playbook Template
An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.
Growing Revenues with Partners
In these economic times, companies must find new ways to grow revenues. The Partner community and it\'s extended sales force is the #1obvious choice. Palladin will show you how to implement Best Practices to develop predictable forecasting & new revenue growth with select Partners.
Marketing Strategies That Enable Sales Force Success
Juliann Grant of Telesian Technology and Scott Sommer of Jacobs Engineering discuss pre and post-sales strategies that build a bridge between marketing and sales. This presentation was delivered at the 3rd Annual Marketing and Sales Summit in 2008.
Brand name
Branding is important for business success and involves establishing positive associations with a brand through tools like positioning, design, marketing and advertising. It should inform all business decisions. The branding process involves five phases - defining and assessing the brand, holistic strategic planning, developing a creative approach, executing the plan, and measuring results. Brand extensions involve using an existing brand name to enter new product categories or markets in order to leverage brand equity and increase profits, but they also carry risks like confusing consumers or hurting the parent brand's image if not executed properly.
Mod 3 innovation management
The document discusses various aspects of strategic innovation including strategy, new business models, new markets, value creation for customers and companies, dimensions of strategic innovation, aspects of innovation like market impact, market opportunity, and market dynamics. It also talks about new product development process, factors for new product success, types of new products, and examples of innovation platforms from companies like Apple and DSM. The document provides an overview of key concepts in strategic innovation, new product development, and types of innovation.
Innovation Management for BU syllabus
The document discusses strategic innovation and new product development. It outlines the key aspects of strategic innovation including new business models, new markets, and increased value for customers and companies. It also discusses the dimensions and features of strategic innovation.
The document then covers various aspects of new product development including identifying market opportunities and dynamics, developing marketing strategies, product testing, and commercialization. It provides examples of innovation platforms from companies like Apple and DSM. Finally, it discusses the process of new product development from strategy to commercialization.
PM Skills & Toolkit for Driving Customer-Focused Teams
From this presentation you will learn the skills and tools you will need to create and support a great innovative team of professionals.
Product launch.pdf
Have you ever wondered what a product launch is?
A product launch is a planned marketing event that introduces a new product to the market. It's an exciting time for businesses as it represents a major milestone in the product development process.
A successful product launch requires careful planning and execution. It's not just about releasing a new product, but also generating buzz, building anticipation, and creating a memorable experience for your target audience.
Here are some key elements of a successful product launch:
• A clear understanding of your target audience and their needs
• A well-defined launch plan that outlines your goals, timeline, and budget
• A comprehensive marketing strategy that leverages various channels to reach your audience
• Creative and compelling messaging that highlights your product's unique features and benefits
• Influencer partnerships to amplify your reach and lend credibility to your brand
• Special launch offers and promotions to incentivize early adoption
Launching a new product is an exciting and challenging experience, but with the right strategy and execution, it can be a game-changer for your business.
Get in touch with us for more information about product launch: tips and strategies bit.ly/3ZhEn0q
And get started with WebMaxy for free trial: https://calendly.com/webmaxy/30min
#ProductLaunch #launchofproduct #whatisaproductlaunch #productlaunchplan #productlaunchstrategies #productlaunchmarketingplan #launchstrategyforanewproduct #Whatismarketingplanforproductlaunch #Whatarethethreetypesofproductlaunch #Howtomarketnewproductlaunch
Duct Tape Marketing - Act/Swiftpages Seminar
The document outlines building an effective marketing system for lead generation using five forms of programs: net new, nurture, PR, current customer, and referral. It emphasizes generating know, like, and trust among prospects to drive trial of products/services. Social media is presented as an amplifier for content to engage audiences across different platforms. An overarching system is recommended to consistently implement tactics on a quarterly, weekly, and daily basis to manage the marketing efforts.
PM becomes more strategic...Are you ready?
The document discusses how product management is becoming more strategic in organizations. It notes that PMs are now reporting more directly to CEOs and are expected to have stronger business skills. They are tasked with delivering higher value to more types of customers. The document outlines challenges like agile development, social media, and cloud computing that require PMs to take new approaches like understanding market needs, clearly communicating value, and focusing on innovation processes. It advises PMs to assess their departments, create specializations, insist on decision-making power, balance authority with accountability, and propose bigger changes to fully embrace their strategic role.
Toronto p camp 2010, strategic pm
Tom Grant's presentation on the increasingly strategic role of product managers and product marketers in technology companies.
New Product Development Strategy
The document outlines the key steps in new product development: idea generation, product screening, concept testing, business and financial analysis, product development, test marketing, and commercialization. It then discusses three key factors for effective product development according to research: 1) having a high-quality new product process with early customer input and go/kill decision points, 2) clear communication of a new product strategy and goals, and 3) allocating adequate resources like people, time and funding for new products.
Product Development Strategy
The document outlines the key steps in new product development: idea generation, product screening, concept testing, business and financial analysis, product development, test marketing, and commercialization. It then discusses three key factors for effective product development according to research: 1) having a high-quality new product process with early customer input and go/kill decision points, 2) clear communication of a new product strategy and goals, and 3) allocating adequate resources like people, time and funding for new products.
Padilla Measurement Presentation Slideshare
Measuring the Value of Financial and Marketing Communication Investments - By Padilla Speer Beardsley 2009
How to Combat the First 90 days as a PM by Twilio Sr PM
The document provides guidance on how to combat the first 90 days as a new product manager. It outlines the 3 P's of onboarding to focus on - Product, People, and Processes. It recommends spending the first 30 days observing and learning about the product and users, the first 60 days evaluating the product and building collaboration, and the last 30 days starting to drive your own strategy and deliver value. Key tasks outlined for each phase include deep diving into product data and customer needs, building relationships, owning small features, and aligning roadmaps. The document also provides tips for dos and don'ts of onboarding like focusing on the big picture, asking questions, avoiding comparisons, and being willing to fail fast.
Business Plan Presentation
This document provides templates for business planning tools including a Lean Canvas, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, and templates for stating a company's mission, vision, and values. It describes each template and provides a blank version to allow the user to create their own customized template.
Semelhante a The Old Launch Codes Won't Work (20)
Why Metrics Matter: Getting Outside the Case Study Box
Why Metrics Matter: Getting Outside the Case Study Box
Marketing Strategies That Enable Sales Force Success
Marketing Strategies That Enable Sales Force Success
PM Skills & Toolkit for Driving Customer-Focused Teams
PM Skills & Toolkit for Driving Customer-Focused Teams
How to Combat the First 90 days as a PM by Twilio Sr PM
How to Combat the First 90 days as a PM by Twilio Sr PM
Mais de Tom Grant
Agile requirements, slide archive
The document discusses challenges with requirements in agile software development projects. It suggests that requirements often slow down agile teams and fail to keep pace with faster development cycles. To address this, the document proposes that requirements need to:
1) Define business value more clearly; 2) Involve better requirements toolkits that evolve with new techniques; and 3) Find the right cadence of requirements at different stages of development. It also suggests asking more of requirements professionals by developing their skills in areas like design thinking.
Agile 2013 presentation, tom grant
This document discusses the evolution and challenges of Agile development practices. It notes that while Agile has streamlined development and improved quality, some organizations may not be fully committed to the transformation. The document outlines that Agile adoption requires embracing disruption, deepening Agile practices, and changing roles and responsibilities across the organization. True commitment means experimentation, transparency, collaboration and embracing disruptive forces like mobile and cloud that will compel changes to methods and tools.
It's Time To Change The Rules Of Work
When making products and services, companies struggle with complexity, poor customer insight, and team dysfunction. Governments face the same challenges when engaging with their citizens. Serious games provide a way to change the rules or work, producing dramatically different and better results.
Corporate Serious Games Are Changing The Rules Of Product Development
For software developers, serious games provide new ways to gain insights into customers and make smarter decisions faster. In many respects, serious games complement Agile, Lean, and other process improvements. While serious games have general application in innovation, we are using software development as a starting point for understanding their potential.
Serious Games Help Teams Solve Tough Problems, Engage Customers Differently
This document discusses how serious games can help teams solve problems and engage customers. It provides an overview of what constitutes a serious game and examples of how teams have used them. Specific benefits mentioned include helping with ideation, requirements collection and validation, rapid decision-making, and improving team dynamics. Serious games leverage intrinsic human motivation and create a richer conversation compared to traditional project discussions. The document encourages organizations to incorporate serious games on an ongoing basis into requirements, planning, and retrospection processes.
Product Management Is Really Innovation Management
No list of tasks or responsibilities captures the essence of product management. As companies grapple with the challenges with innovation, they have realized that the product manager is really the shepherd of innovation. The essential role of product management, therefore, starts with the generation of ideas, and does not end until customers adopt these ideas, and the company has assessed the assumptions and strategies for every part of the innovation process.
Feedback Should Not Be An Echo Chamber
Product teams are prone to the same tendencies in every organization, to increasingly turn conversations with customers about what they want into an echo chamber of what the product team wants to hear. This session explores some of the sources of the echo chamber, and through informal discussion, identifies some techniques to overcome it. The goal is to show the strengths and weaknesses of different sources of ideas and requirements, and chart a strategy for building an overall requirements strategy.
From Product Management To Social Product Management
Tom Grant's presentation on how social media changes product management and product marketing, with an emphasis on the inbound aspects of PM.
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Corporate Serious Games Are Changing The Rules Of Product Development
Corporate Serious Games Are Changing The Rules Of Product Development
Serious Games Help Teams Solve Tough Problems, Engage Customers Differently
Serious Games Help Teams Solve Tough Problems, Engage Customers Differently
Product Management Is Really Innovation Management
Product Management Is Really Innovation Management
From Product Management To Social Product Management
From Product Management To Social Product Management
Último
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
The Old Launch Codes Won't Work
- 1. March 15, 2010. Call in at 12:55 p.m. Eastern time The Old Launch Codes Won’t Work Tom Grant Senior Analyst Forrester Research
- 7. Traditional problems with launches App. 75% of launches fail to get desired results Something’s lost in transmission, or the wrong message is being sent Vendors use launches to communicate value to customers
- 8. Newer problems with launches Some industry trends have increased the amount of noise in the channel It’s harder to get the attention of the intended audience The number and diversity of relevant audiences has increased The answer is not to yell more loudly
- 9. Who owns the launch? Corporate marketing Product marketing Product mgt Development Partners Business Development Field marketing Sales Consulting Support Executive mgt Training ?
- 11. What’s our preferred way of marketing? Source: February 2010, “Organizing For B2B Tech Community Marketing”
- 15. Launches and SaaS: BEST PRACTICES Be certain that you’re communicating value on launch day Use the impact on the customer as leverage for getting the company ready Take advantage of the SaaS opportunity to assess products, marketing, and sales in new ways
- 16. Launches and Agile: ALIGNMENT
- 18. Launches and Agile: BEST PRACTICES Perfect “just in time” launch techniques Use short iterations to make corrections before the launch, and assess the results afterwards Involve key players in earlier iterations, including partners and customers
- 20. Launches and social media: BEST PRACTICES Plan for a period of follow-through and assessment Use the ongoing conversation to bring customers and partners on board before the launch Re-define the launch as an ongoing discussion, not a one-shot event
- 22. Launches and BT: BEST PRACTICES Use channel and implementation partners to deepen your understanding of the customer Make customer-facing groups’ understanding of the customer’s perspective a precondition of the launch Make product managers and product marketers experts in the customer’s adoption of technology
- 24. The purpose of the launch is changing NEW HOTNESS: It’s all about the customer OLD AND BUSTED: It’s all about the vendor Here’s our new product, and the price list, and the data sheet. Look at all the features. Aren’t you glad? You’re a busy person, so I won’t waste your time. Here’s something that should be valuable to you, and here’s how it will help.
- 26. Launches need to reach champions Design the launch to reach your champion within the customer organization Equip your champion to make a compelling case to other stakeholders
- 28. Questions?
- 29. please thank our sponsors