The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
- The document provides statistics on WeChat user behavior from a 2017 report by Tencent Penguin Intelligence.
- Key findings include that WeChat surpassed QQ in monthly active users in Q4 2016, now has 898 million users, and is increasingly used for work-related communications and payments.
- Mini-programs and WeChat Pay are growing in popularity, with over 90% of users in tier 1 and 2 cities now making offline payments primarily through mobile payment apps like WeChat Pay.
- The report also shows increased time spent and willingness to pay for content on WeChat, though tipping was recently blocked on iOS devices.
Vietnam is the connected country where people spends hours for internet. We conducted survey more than 500 people in HCM and Hanoi to understand their brand federations and purchase journey.
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
The survey of over 8,000 laptop buyers in India found the following:
1) HP and Dell were the most popular brands owned with over 60% market share combined. Apple, Lenovo, and ASUS saw small gains in ownership over the past year.
2) When choosing a new laptop, performance was the most important factor for over 70% of respondents. Processor quality and screen technology were also highly important.
3) Most buyers spent between Rs. 30,000-50,000 on their current laptop, and over half preferred to purchase laptops offline if prices were similar online/offline.
The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
- The document provides statistics on WeChat user behavior from a 2017 report by Tencent Penguin Intelligence.
- Key findings include that WeChat surpassed QQ in monthly active users in Q4 2016, now has 898 million users, and is increasingly used for work-related communications and payments.
- Mini-programs and WeChat Pay are growing in popularity, with over 90% of users in tier 1 and 2 cities now making offline payments primarily through mobile payment apps like WeChat Pay.
- The report also shows increased time spent and willingness to pay for content on WeChat, though tipping was recently blocked on iOS devices.
Vietnam is the connected country where people spends hours for internet. We conducted survey more than 500 people in HCM and Hanoi to understand their brand federations and purchase journey.
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
The survey of over 8,000 laptop buyers in India found the following:
1) HP and Dell were the most popular brands owned with over 60% market share combined. Apple, Lenovo, and ASUS saw small gains in ownership over the past year.
2) When choosing a new laptop, performance was the most important factor for over 70% of respondents. Processor quality and screen technology were also highly important.
3) Most buyers spent between Rs. 30,000-50,000 on their current laptop, and over half preferred to purchase laptops offline if prices were similar online/offline.
Survey Report on Mobile usage among different age groupHarsh Tamakuwala
This document is a project report submitted by Ankur Mukeshkumar Nagar to Prof. Falguni Jani at Veer Narmad South Gujarat University in partial fulfillment of an MHRD degree. The report examines mobile phone usage among different age groups in Oversociety. It includes an introduction, literature review on factors influencing mobile phone preferences among age and gender groups, methodology explaining a survey of 30 respondents of different ages and genders, data collection methods, and preliminary analysis of the survey results.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.
The survey found that:
1) The top 3 most well-known laptop brands in Thailand are Samsung, Acer, and Lenovo, with Acer having the largest market share of 24%.
2) Electronics centers and Facebook ads are the main sources of brand awareness. Quality, price, and being a trusted brand are the key factors for choosing a laptop.
3) The most common problems reported are the laptop often freezing, having short battery life, and getting hot after long periods of use.
4) Overall customer satisfaction is high, with 84% feeling satisfied with their current laptop, though loyalty varies by brand. Macbooks have the highest satisfaction and loyalty levels.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Smartphones have evolved significantly from early devices in the 1990s to become powerful computers with touchscreens, apps, and connectivity. The smartphone market is currently dominated by Android and iOS devices, though other platforms like Windows Phone aim to compete. The growth of smartphones and tablets is driving major changes in consumer expectations and the technology industry overall.
This document discusses mobile architecture and strategies for building mobile apps on the Salesforce platform. It outlines how the platform provides access to data, social collaboration features, business logic, identity management, and enables building apps that run on any device. The platform offers a secure container and tools to rapidly create native, hybrid, or web apps. The document also explores different mobile app strategies and emphasizes thinking of mobile as a platform to enable reuse and sharing across app types.
The document summarizes the key findings of an online survey conducted in Vietnam about refrigerator brands and consumer preferences:
- Toshiba, Panasonic, and Sanyo are the top 3 most well-known fridge brands in Vietnam. Sanyo has the largest market share at 20%.
- TV ads and point-of-sale displays are effective channels for building brand awareness of fridge brands.
- Price is the top factor considered when choosing a fridge brand, followed by quality and durability. Sanyo is chosen for its affordable price, while Panasonic and Toshiba are chosen for quality and durability.
- 83% of respondents are satisfied with their current fridge
Travelling, especially oversea travelling is an emerged trend among Vietnamese people with living condition increasing in recent years. This survey was made to explore the motivation in choosing a country to travel.
This survey was conducted among more than 1,000 Vietnamese, who are above 18 years old, across nationwide in March 2019.
The survey found that online shopping in Vietnam is growing rapidly, increasing 49% annually from 2013 to 2015. Two-thirds of respondents had purchased a product online, with fashion being the most popular purchase category. While satisfaction levels were moderate, delivery speed and product quality were areas cited as needing improvement compared to a year ago. The rise of social commerce through Facebook was also noted, with 66% having made a purchase on Facebook before. Overall the online shopping market in Vietnam is expected to reach $10 billion by 2020 with continued innovation in payments and logistics.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Vietnam search for tomorrow – insights for brandsssuserf08d02
Vietnam has one of the fastest growing internet economies in Asia. There has been significant growth in internet penetration in rural Vietnam, with 77% of people in rural Vietnam now having internet access. Rural users are increasingly relying on search and YouTube to access information on a variety of topics from jobs and education to health and beauty. As a result, rural Vietnam will be a key driver of future growth in Vietnam's internet economy. The COVID-19 pandemic has accelerated Vietnam's transition to online services with searches for on-demand delivery, education, finance and healthcare all seeing major increases. Vietnamese consumers are now highly engaged in online research before making purchases and expect convenience across online and offline shopping channels.
The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives
This survey was conducted among 18-49 years old of 672 samples in 2020 February
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
91mobiles' annual survey on smartphone ownership, loyalty trends, desired features and user satisfaction is here, and highlights interesting insights in the Indian smartphone industry.
Survey Report on Mobile usage among different age groupHarsh Tamakuwala
This document is a project report submitted by Ankur Mukeshkumar Nagar to Prof. Falguni Jani at Veer Narmad South Gujarat University in partial fulfillment of an MHRD degree. The report examines mobile phone usage among different age groups in Oversociety. It includes an introduction, literature review on factors influencing mobile phone preferences among age and gender groups, methodology explaining a survey of 30 respondents of different ages and genders, data collection methods, and preliminary analysis of the survey results.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.
The survey found that:
1) The top 3 most well-known laptop brands in Thailand are Samsung, Acer, and Lenovo, with Acer having the largest market share of 24%.
2) Electronics centers and Facebook ads are the main sources of brand awareness. Quality, price, and being a trusted brand are the key factors for choosing a laptop.
3) The most common problems reported are the laptop often freezing, having short battery life, and getting hot after long periods of use.
4) Overall customer satisfaction is high, with 84% feeling satisfied with their current laptop, though loyalty varies by brand. Macbooks have the highest satisfaction and loyalty levels.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Smartphones have evolved significantly from early devices in the 1990s to become powerful computers with touchscreens, apps, and connectivity. The smartphone market is currently dominated by Android and iOS devices, though other platforms like Windows Phone aim to compete. The growth of smartphones and tablets is driving major changes in consumer expectations and the technology industry overall.
This document discusses mobile architecture and strategies for building mobile apps on the Salesforce platform. It outlines how the platform provides access to data, social collaboration features, business logic, identity management, and enables building apps that run on any device. The platform offers a secure container and tools to rapidly create native, hybrid, or web apps. The document also explores different mobile app strategies and emphasizes thinking of mobile as a platform to enable reuse and sharing across app types.
The document summarizes the key findings of an online survey conducted in Vietnam about refrigerator brands and consumer preferences:
- Toshiba, Panasonic, and Sanyo are the top 3 most well-known fridge brands in Vietnam. Sanyo has the largest market share at 20%.
- TV ads and point-of-sale displays are effective channels for building brand awareness of fridge brands.
- Price is the top factor considered when choosing a fridge brand, followed by quality and durability. Sanyo is chosen for its affordable price, while Panasonic and Toshiba are chosen for quality and durability.
- 83% of respondents are satisfied with their current fridge
Travelling, especially oversea travelling is an emerged trend among Vietnamese people with living condition increasing in recent years. This survey was made to explore the motivation in choosing a country to travel.
This survey was conducted among more than 1,000 Vietnamese, who are above 18 years old, across nationwide in March 2019.
The survey found that online shopping in Vietnam is growing rapidly, increasing 49% annually from 2013 to 2015. Two-thirds of respondents had purchased a product online, with fashion being the most popular purchase category. While satisfaction levels were moderate, delivery speed and product quality were areas cited as needing improvement compared to a year ago. The rise of social commerce through Facebook was also noted, with 66% having made a purchase on Facebook before. Overall the online shopping market in Vietnam is expected to reach $10 billion by 2020 with continued innovation in payments and logistics.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Vietnam search for tomorrow – insights for brandsssuserf08d02
Vietnam has one of the fastest growing internet economies in Asia. There has been significant growth in internet penetration in rural Vietnam, with 77% of people in rural Vietnam now having internet access. Rural users are increasingly relying on search and YouTube to access information on a variety of topics from jobs and education to health and beauty. As a result, rural Vietnam will be a key driver of future growth in Vietnam's internet economy. The COVID-19 pandemic has accelerated Vietnam's transition to online services with searches for on-demand delivery, education, finance and healthcare all seeing major increases. Vietnamese consumers are now highly engaged in online research before making purchases and expect convenience across online and offline shopping channels.
The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives
This survey was conducted among 18-49 years old of 672 samples in 2020 February
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
91mobiles' annual survey on smartphone ownership, loyalty trends, desired features and user satisfaction is here, and highlights interesting insights in the Indian smartphone industry.
91mobiles Smartphone Buyer Insights Study April 202091mobiles
The key points addressed in the 91mobiles Smartphone Buyer Insights Survey 2020 are details on current and future smartphone ownership in India, how brand loyalty is shifting, smartphone aspects that matter to people, how they research and how they buy smartphones.
91mobiles Smartphone Buyer Insights Study 201991mobiles
91mobiles Smartphone Buyer Insights Study 2019 aims to unearth insights related to how often users upgrade their phones, what matters most to them while selecting a new daily driver, how they research for handsets, and their preferred buying modes and price ranges.
An in depth study of smartphone usage amongjadav vishal
1) The document presents the findings of a study on smartphone usage among youth in Gandhinagar, India. It examines the reasons for increasing smartphone use, factors influencing selection, and analysis of primary data collected through surveys.
2) The methodology section describes the descriptive research design using both secondary sources like magazines and websites as well as primary data collected through 120 surveys.
3) Key findings include males ages 19-22 being the largest users, with education and affordability being factors in smartphone selection. The most popular brands were Nokia and Samsung, and satisfaction levels were high.
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
The document summarizes the results of an online survey conducted by foreseegame.com and Microsec Research on smartphone usage trends in India. Key findings include:
1) Operating system is the most decisive factor for Indian smartphone buyers, with 52% basing their purchase decision primarily on technology features.
2) Android dominates the Indian market, holding the largest share of the preferred mobile operating systems.
3) Communication via social media and messaging apps like WhatsApp is the most popular smartphone utility.
The document summarizes the results of an online survey conducted by foreseegame.com and Microsec Research on smartphone usage trends in India. Key findings include:
1) Operating system is the most decisive factor for Indian buyers, with 52% basing their purchase decision primarily on technology features.
2) Android dominates the Indian market, holding the largest share of the preferred mobile operating systems.
3) Most users prefer touchscreen smartphones and keep their phones in their pockets when not in use.
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
China has become the world's largest smartphone market, with over 415 million smartphone users in 2013. WeChat has emerged as the dominant mobile messaging platform in China, surpassing Sina Weibo with over 300 million active users by early 2013. WeChat users tend to be younger and spend more time on the app than Weibo users. The document analyzes user demographics and behaviors on both platforms and how Chinese consumers are increasingly using WeChat to communicate with brands.
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper Leonardo
This document discusses how mobile devices are changing travel marketing. It notes that travelers are increasingly using smartphones and tablets to research and book travel. Nearly half of all travel inquiries and a majority of hotel bookings are now done on mobile. As such, marketers must optimize websites and apps for mobile to cater to these new consumer behaviors. The document provides tips on how to design for mobile, including big buttons, swift navigation, visual content like photos and videos, and ensuring important information like contact details and hours are easily accessible. It emphasizes that mobile optimization is critical for hotels to engage today's travelers.
91mobiles consumer insights study for smartphones91mobiles
1) The survey of over 15,000 smartphone users in India found that Xiaomi has become the top brand currently owned with 28% of respondents, overtaking previous leader Samsung.
2) When considering future purchases, 28% of users plan to switch to Xiaomi or its sub-brand POCO, indicating further growth, while Samsung may continue to decline.
3) OnePlus emerged as the most recommended brand and highest rated for value, while it and Apple had the lowest rates of users reporting issues like battery problems or poor camera performance over time.
The document discusses the opportunities and challenges of mobile advertising in India. It notes that while mobile usage is widespread, the audience is diverse in terms of devices used, demographics, and interests. Effective mobile advertising requires understanding this complexity through data on users, their behaviors, and targeting them with engaging ad formats. The document advocates focusing on users rather than devices, leveraging telecom and media data, and balancing advertising reach and engagement.
This document discusses the evolving landscape of mobile advertising in India. It notes that while mobile usage is widespread, the audience is diverse in terms of devices used, interests, and demographics. Effective mobile advertising requires understanding this complexity. The document advocates using data and technology to precisely target audiences while balancing reach and engagement through formats like rich media and video. It presents a framework for mobile advertising involving audience targeting, ad formats, content/context, and tracking to optimize brand solutions and the user experience.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
Attitudes and habits of Bulgarian internet users with regard to technologieschilko
Проучване „Навици и нагласи на българските интернет потребители по отношение на технологиите“ (11’14), проведено по поръчка на Samsung за проекта Live Smart.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Semelhante a The Great Indian Smartphone Survey 2023 (20)
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Mobile Network Speed Test Survey 2023 Final.pptx91mobiles
Based on over 5,000 speed test submissions from smartphone users across India, Jio had the fastest average mobile download and upload speeds overall. Jio recorded the highest average speeds in most regions of India as well as cities like Jaipur. Airtel recorded the second fastest average speeds nationally and had the fastest average upload speed, while BSNL/MTNL saw the fastest 5G upload speeds. The survey gathered mobile network speed data from April to May 2023 to identify the fastest providers in India.
Mobile Network Speed Test Survey 2019 by 91mobiles (India)91mobiles
91mobiles recently undertook a Mobile Network Speed Test Survey to identify the fastest mobile network in India, with help from real-world data sourced from smartphone users.
We asked users to run a network speed test on their smartphones using fast.com and share the screenshots of the results with us. And based on over 10,000 entries we received, here are the key highlights
The summary is:
1) The number of phone launches in India reduced for the first time in three years in H1 2016, with the mid-range (Rs. 10k-20k) segment getting the most interest from users.
2) Xiaomi and Lenovo were the most popular brands, with the Redmi Note 3 and Lenovo K4 Note being the most popular devices.
3) Chinese brands doubled their share of the Indian mobile phone market in H1 2016 compared to H1 2015, mostly at the expense of other international brands.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
With so many launches and new brands entering the rapidly-growing phone market in the subcontinent, it's important to take a step back and get a macroscopic look at the state of the Indian phone market. Our past reports have revealed some interesting insights about the launches, spec trends as well as consumers' ever-changing interests. The first six months of 2015 revealed many surprises as well, and our report takes a comprehensive look at those trends.
The OPPO N3 is a phablet with a 5.5-inch display and a unique motorized 16MP rear camera that can swivel 206 degrees. It has good performance powered by a Snapdragon 801 processor and 2GB of RAM, but is thicker and heavier than most other phones. The N3 has numerous innovative features like the swivel camera, fingerprint sensor, O-Click accessory, and fast charging, but its high price of 42,999 Rs puts it against other strong phablet options in India.
The Lenovo A6000 Plus has a 5-inch 720p display, a Snapdragon 410 processor, 2GB of RAM, 16GB of storage, 8MP and 2MP cameras, and a 2,300mAh battery. It has a sharp and clear display but lacks screen protection. Performance is good for regular use but it can heat up during gaming. Battery life lasts through a full day. While it has competitive specs for the price, its Vibe UI is cluttered and the power button feels flimsy. At Rs. 7,499 it currently has no direct competition but that may change soon.
The Samsung Galaxy A5 has a metallic rim and glass back panel, 5-inch HD display, 13MP rear camera, 2,300mAh battery, and runs Android 4.4 Kitkat. It has a pleasing design, long battery life, and good cameras, but middling performance. While it has strengths, it is an expensive option compared to similarly priced competitors like the OnePlus One and Xiaomi Mi 4.
The Xiaomi Mi Note performs and responds well to the apps and games in general, but with the Snapdragon 801 processor you have to be a little careful as the device heats up fast. However, the metal and glass body takes care of that with ease. Overall, the Mi Note definitely looks and feels more premium than what the brand is asking for it. A lot depends on how the company prices the device in India. A very compelling option if you can wait till it launches.
Our review of the Cyanogen-flayoured Yureka, the first offering from Micromax-backed brand YU. In a nutshell, we think that the Yureka is a very compelling buy for its asking price of Rs 8,999, but don't let that act as a spoiler... flick through the slides for a full loawdown.
The Oppo R5 comes with a nice set of features offering great functionality, above all the build quality offered by the device is amazing, and there are barely any flaws with the design except the missing 3.5mm audio connector, which takes away some part of the functionality. If you are looking for a smartphone with a powerful snapper, the R5 is certainly not the one and as its closest competition the Yu Yureka, beats the R5 in every domain and mostly in the price by being available at one third of its cost. But, if you are looking for a well built device which you can flaunt, the R5 is there for you, however you would be paying heavily for looks.
1. The Great Indian Smartphone Survey
(August 2023)
Voice of 12,000+ users
India’s #1 Gadget Discovery Site
2. Key questions asked in the survey
Which brand of smartphone people own currently
How satisfied people are with their current device
Peoples’ rating on quality of after-sales support
Which smartphone brand people would like to own next
When people are planning to buy their next phone
1
2
3
4
5
3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
84% men
16% women
Region:
North 46%
West 28%
East 14%
South 12%
Survey was conducted via Google forms
For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2022 has been compared with respondent data from 2023, where applicable,
to analyse trends.
2) For slides with more than one graph, each graph is set to its own scale
Age:
3% below 18 years
22% between 18 and 24 years
35% between 25 and 34 years
26% between 35 and 44 years
14% above 44 years
5. Smartphone brands people own today
Samsung is at the top with 20% people owning its smartphones
Breakup of smartphone brands owned by people currently
Samsung, 19.8%
Xiaomi, 16.5%
Realme, 14.3%
Vivo, 11.7%
OPPO, 8.9%
OnePlus, 6.1%
Motorola, 3.6%
POCO, 3.2%
Apple, 3.0%
Infinix, 2.2%
Nothing, 1.9%
iQOO, 1.8%
Tecno, 1.3%
Google, 0.9%
Other, 4.9%
6. Vivo
Samsung
Smartphone brands that have gained in ownership share
(From Aug 2022 to Aug 2023)
17.0%
19.8%
Aug 2022 Aug 2023
% of people owning Samsung
devices
9.7%
11.7%
Aug 2022 Aug 2023
% of people owning Vivo
devices
7. Motorola
Smartphone brands that have gained in ownership share
(From Aug 2022 to Aug 2023)
Nothing
1.9%
3.6%
Aug 2022 Aug 2023
% of people owning Motorola
devices
0.4%
1.9%
Aug 2022 Aug 2023
% of people owning Nothing
devices
8. OPPO
Realme
Smartphone brands that have gained in ownership share
(From Aug 2022 to Aug 2023)
13.2% 14.3%
Aug 2022 Aug 2023
% of people owning Realme
devices
8.5% 8.9%
Aug 2022 Aug 2023
% of people owning OPPO devices
9. Infinix
Tecno Google
1.0%
1.3%
Aug 2022 Aug 2023
% of people owning Tecno
devices
0.7%
0.9%
Aug 2022 Aug 2022
% of people owning Google
devices
Smartphone brands that have gained in ownership share
(From Aug 2022 to Aug 2023)
1.9%
2.2%
Aug 2022 Aug 2023
% of people owning Infinix
devices
10. Xiaomi OnePlus
Smartphone brands that have declined in ownership share
(From Aug 2022 to Aug 2023)
18.8%
16.5%
Aug 2022 Aug 2023
% of people owning Xiaomi
devices
8.3%
6.1%
Aug 2022 Aug 2023
% of people owning OnePlus
devices
11. POCO
Smartphone brands that have declined in ownership share
(From Aug 2022 to Aug 2023)
4.3%
3.2%
Aug 2022 Aug 2023
% of people owning POCO
devices
iQOO
2.7%
1.8%
Aug 2022 Aug 2023
% of people owning iQOO
devices
12. Breakup of smartphone brands people plan to buy next*
Breakup of smartphone brands people plan to buy next
Samsung is the most preferred brand, followed by OnePlus
*This data is more indicative of which smartphone brand people aspire to buy next.
Samsung, 18.3%
OnePlus, 16.3%
Apple, 12.7%
Realme, 7.7%
Xiaomi, 6.7%
Vivo, 6.7%
Motorola, 6.0%
OPPO, 5.3%
Nothing, 5.0%
iQOO, 3.2%
Google, 3.0%
Infinix, 2.6%
POCO, 1.4%
Nokia, 0.9%
ASUS, 0.9%
Tecno, 0.6% Micromax, 0.3%
Other, 2.5%
13. 10.2% 9.7%
3.1% 2.4%
1.4%
0.4%
-0.7% -1.5% -1.8%
-3.6%
-5.0%
-6.6%
-9.8%
OnePlus Apple Nothing Motorola iQOO Infinix Tecno Samsung POCO OPPO Vivo Realme Xiaomi
How ownership share of brands may change in the future
OnePlus is likely to gain the most users, while Xiaomi may lose the most
Current 6.1% 3.0% 1.9% 3.6% 1.8% 2.2% 1.3% 19.8% 3.2% 8.9% 11.7% 14.3% 16.5%
Future 16.3% 12.7% 5.0% 6.0% 3.2% 2.6% 0.6% 18.3% 1.4% 5.3% 6.7% 7.7% 6.7%
Share*
*Refers to ownership share of smartphone brands people own now and smartphone brands they plan to buy in the future
Difference between smartphone brands people plan to buy next and
smartphone brands they own currently
14. – The Great Indian Smartphone Survey 2023 by 91mobiles
Recap of best-performing brands
26. Service centre visits and experience
5 in 10 people have visited a service centre to fix their phone’s issues
If you had to take your smartphone to a service centre, how was the
quality of service provided?
Very good, 10.1%
Good, 14.0%
Average, 16.3%
Poor, 4.7%
Very poor, 4.3%
Have not taken my
smartphone to a
service centre,
50.6%
30. Brand loyalty / customer retention
Apple tops the list as the brand with the most loyal users
% of people likely to buy from the same smartphone brand when they upgrade next
59.1%
45.8%
43.1%
38.1%
32.7% 32.2%
30.4%
26.3% 26.0%
24.1%
21.7%
14.2%
9.0%
Apple Nothing Samsung OnePlus Infinix Motorola iQOO Vivo OPPO Xiaomi Realme POCO Tecno
31. How major brands will lose when users upgrade next
Vivo users planning
to switch to
OnePlus 16.9%
Apple 12.5%
Samsung 10.8%
Samsung users
planning to switch to
OnePlus 14.5%
Apple 10.3%
Realme 4.6%
Xiaomi users
planning to switch to
OnePlus 18.7%
Samsung 13.4%
Apple 8.1%
Realme users
planning to switch to
OnePlus 16.6%
Apple 12.5%
Samsung 12.3%
OPPO users planning
to switch to
OnePlus 16.4%
Apple 11.8%
Samsung 11.1%
OnePlus users
planning to switch to
Apple 19.5%
Samsung 13.6%
Nothing 5.8%
Brand-wise % of people who wish to move to other brands from their current ones
32. How major brands will lose when users upgrade next
Infinix users planning
to switch to
Realme 14.5%
Samsung 10.0%
Vivo 6.8%
Apple users planning
to switch to
Samsung 20.3%
OnePlus 3.7%
Nothing 2.0%
POCO users planning
to switch to
Apple 12.4%
OnePlus 11.5%
Samsung 9.9%
iQOO users planning
to switch to
Apple 17.9%
OnePlus 14.7%
Samsung 10.9%
Motorola users
planning to switch to
OnePlus 13.6%
Samsung 13.6%
Apple 8.4%
Tecno users planning
to switch to
Realme 12.8%
OnePlus 9.8%
Samsung 9.0%
Brand-wise % of people who wish to move to other brands from their current ones
35. When people plan to buy their next phone
38% said during the pre-Diwali festive sales
When are you planning to buy your next smartphone?
During the pre-Diwali
festive sales (Amazon
Great Indian Festival,
Flipkart Big Billion Days,
etc.), 38.0%
In the next 5 to 6 months,
24.6%
I'm not looking to buy a
phone anytime soon,
37.4%
36. Latest smartphone features that people want
High resolution camera is the most sought-after feature
Latest features that people want in their phones
High-resolution
cameras (64MP,
108MP etc.), 28.1%
High screen
refresh rate (60Hz,
120Hz etc.), 21.4%
Waterproofing,
16.9%
Fast charge
support (30W and
above), 13.0%
Wireless charging,
7.7%
37. Where people would prefer to buy a new phone if…
Online and offline price
are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online,
36.4%
Offline,
33.3%
Not sure,
30.3%
Online,
51.9%
Offline,
20.9%
Not sure,
27.2%
Online,
23.8%
Offline,
41.7%
Not sure,
34.5%
38. Which of these products would you consider buying, if you get good
deals during the upcoming festive sales?
Smartwatch /
Fitness tracker,
17.3%
Earphones /
Headphones /
Speakers, 13.5%
Laptops, 13.3%
Smart TV ,
10.6%
Tablets, 4.3%
Wireless charger,
3.2%
Other, 16.0%
Not looking to buy
any, 21.8%
Likelihood to buy new products in the upcoming festive sales
6 in 10 people would buy some type of gadget if they get good deals
39. Flipkart, 40.7%
Amazon.in, 27.0%
Brand's own store
(Samsung.com, Mi.com,
OPPO Store, etc.), 22.8%
Other e-commerce stores
(Tata CliQ, Happi Mobiles,
etc.), 9.5%
Where people prefer to buy a new phone online
Almost 4 in 10 people prefer Flipkart
Which online store would you prefer to buy your next phone on (if there
is no difference in price)?