In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...Sustainable Brands
Suzanne Shelton, CEO, Shelton Group
Coleman Bigelow, Global Sustainability Marketing Director, Johnson & Johnson
Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever
This session helps the Sustainable Brands community track progress toward the Holy Grail of scalable behavior change for sustainability. Join two of the global leaders in sustainability marketing and communications and hear up-to-date assessments of their latest campaigns around consumer engagement for behavior change. Learn how these brand experts are treating the notion of 'movement-making' and what their near-term plans are for engaging further.
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...Sustainable Brands
Getting Americans to curb their electricity usage is one of the best things we can do for the environment. But it's hard. Our energy consumption is an automatic behavior, we don't experience the immediate 'pain of paying,' and each of us is motivated by slightly different reasons to conserve. At the same time, most energy efficiency marketing talks to us as if we're all the same. There is no one-size-fits-all approach to nudging Americans to use less energy — it takes a segmented, prescriptive approach. Suzanne Shelton will share her firm's solution and initial results — leveraging consumer segmentation to craft one-to-one marketing that taps into the right motivations for each consumer type and recommends the right actions. The model applies beyond energy efficiency and could easily work for water conservation, recycling and waste reduction.
Getting Buy-in: Marketing and Communications as a tool for Engagement and Beh...Ksenia Benifand
As organizations work to align their branding and marketing efforts with their Corporate Social Responsibility (CSR) and sustainability commitments, they are now more than ever looking to engage customers in choosing more sustainable products and services. However, although a vast majority of consumers are enthusiastic about the green movement, they lack the same enthusiasm when it comes to actually spending money and making meaningful adjustments to lifestyle choices.
This presentation explores marketing and advertising as a tool to effectively engage consumers by looking at how we make decisions and exploring our most prevailing and unique world views.
These tools can be applied to a variety of marketing and communication contexts to create messages that overcome “green fatigue”, inspire sustainable behaviour change, and enhance customer loyalty.
This document provides an overview of green marketing. It defines green marketing and discusses its positive and negative aspects. It also outlines some common problems with green marketing strategies and provides definitions of key terms. Additionally, it discusses green marketing adoption by firms and different green marketing strategies companies can take, from passive to aggressive approaches. The document concludes that while firms play a role, ultimate responsibility lies with consumers being willing to pay more for environmentally friendly options.
This document discusses green marketing and provides examples of companies practicing green marketing. It begins by defining green marketing as marketing of products that are environmentally safe and cause no harm to the environment. It then provides examples of green brands and products in India like eco-friendly rickshaws, solar energy products, and lead-free paints. The document emphasizes that green marketing is important due to factors like social responsibility, government pressure, competition and cost reduction. It also discusses the role of IT and impacts of green marketing like increased consumption of organic products and emphasis on environmental protection.
The document discusses green marketing and provides examples. It defines green marketing as marketing products and services that are presumed to be environmentally safe. It then gives characteristics of green products and discusses the need for green marketing from both business and consumer perspectives. The document also outlines some challenges in green marketing and provides strategies companies can take to effectively market green products. Finally, it analyzes trends in green marketing in India and provides cases of companies adopting green marketing strategies.
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...Sustainable Brands
Suzanne Shelton, CEO, Shelton Group
Coleman Bigelow, Global Sustainability Marketing Director, Johnson & Johnson
Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever
This session helps the Sustainable Brands community track progress toward the Holy Grail of scalable behavior change for sustainability. Join two of the global leaders in sustainability marketing and communications and hear up-to-date assessments of their latest campaigns around consumer engagement for behavior change. Learn how these brand experts are treating the notion of 'movement-making' and what their near-term plans are for engaging further.
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...Sustainable Brands
Getting Americans to curb their electricity usage is one of the best things we can do for the environment. But it's hard. Our energy consumption is an automatic behavior, we don't experience the immediate 'pain of paying,' and each of us is motivated by slightly different reasons to conserve. At the same time, most energy efficiency marketing talks to us as if we're all the same. There is no one-size-fits-all approach to nudging Americans to use less energy — it takes a segmented, prescriptive approach. Suzanne Shelton will share her firm's solution and initial results — leveraging consumer segmentation to craft one-to-one marketing that taps into the right motivations for each consumer type and recommends the right actions. The model applies beyond energy efficiency and could easily work for water conservation, recycling and waste reduction.
Getting Buy-in: Marketing and Communications as a tool for Engagement and Beh...Ksenia Benifand
As organizations work to align their branding and marketing efforts with their Corporate Social Responsibility (CSR) and sustainability commitments, they are now more than ever looking to engage customers in choosing more sustainable products and services. However, although a vast majority of consumers are enthusiastic about the green movement, they lack the same enthusiasm when it comes to actually spending money and making meaningful adjustments to lifestyle choices.
This presentation explores marketing and advertising as a tool to effectively engage consumers by looking at how we make decisions and exploring our most prevailing and unique world views.
These tools can be applied to a variety of marketing and communication contexts to create messages that overcome “green fatigue”, inspire sustainable behaviour change, and enhance customer loyalty.
This document provides an overview of green marketing. It defines green marketing and discusses its positive and negative aspects. It also outlines some common problems with green marketing strategies and provides definitions of key terms. Additionally, it discusses green marketing adoption by firms and different green marketing strategies companies can take, from passive to aggressive approaches. The document concludes that while firms play a role, ultimate responsibility lies with consumers being willing to pay more for environmentally friendly options.
This document discusses green marketing and provides examples of companies practicing green marketing. It begins by defining green marketing as marketing of products that are environmentally safe and cause no harm to the environment. It then provides examples of green brands and products in India like eco-friendly rickshaws, solar energy products, and lead-free paints. The document emphasizes that green marketing is important due to factors like social responsibility, government pressure, competition and cost reduction. It also discusses the role of IT and impacts of green marketing like increased consumption of organic products and emphasis on environmental protection.
The document discusses green marketing and provides examples. It defines green marketing as marketing products and services that are presumed to be environmentally safe. It then gives characteristics of green products and discusses the need for green marketing from both business and consumer perspectives. The document also outlines some challenges in green marketing and provides strategies companies can take to effectively market green products. Finally, it analyzes trends in green marketing in India and provides cases of companies adopting green marketing strategies.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
This document discusses key environmental sustainability trends impacting the cosmetics and personal care industry. It finds that sustainability has become embedded in daily operations and strategic decision making for companies. Key trends include companies measuring environmental footprints, addressing packaging waste, ensuring product and ingredient toxicity and safety, and engaging in sustainable procurement. Regulations on these issues vary between regions and can pose challenges for companies operating globally.
The document discusses greenwashing and advertising self-regulation. It provides details on how the National Advertising Division ensures advertising claims are truthful through resolving disputes. It notes green claims must be substantiated with competent evidence. The document also gives tips for environmental marketing claims, including being a resource, being grounded, being realistic, and addressing the green gap between consumer perception and reality.
Given the implications of sustainability’s evolution within the corporate sector, MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG) focused this year’s
research on the critical role of sustainability collaborations that address systemic issues, and on the role of the board of directors in guiding their companies’ sustainability efforts. Nearly 3,800 managers were surveyed and sustainability leaders were interviewed from around the world.
The document discusses green products and consumer behavior in Japan. It provides examples of online shopping portals and databases where consumers can find green products. It also summarizes surveys that found that over 70% of consumers buy refills and turn off lights to save energy. While labels like Eco Mark are widely recognized, environmental performance is not a main purchase consideration. The 2011 earthquake increased consumers' environmental awareness somewhat, especially around energy saving. The document suggests that evaluating and informing consumers better about green products and their benefits could encourage more sustainable purchasing.
What is the Sustainable Purchasing Council, why was it created and how can your company benefit from it? Why and how have BSR and Hilton Worldwide partnered to launch their Sustainable Procurement Center, and what has the Center achieved to date? What policies, action plans, expectations and requirements are coming out of the public sector that will influence - directly or indirectly - companies seeking to gain market share with their sustainable products and brands? How are governments structuring their sustainable purchasing programs, what requirements are being included, and how are those balanced with other procurement factors?
Influencing Consumer Behaviour: Understanding Sustainable Consumption Mark Raygan Garcia
Presentation given to a group of consumer advocates, business owners, teachers and students at a seminar organised by the Department of Trade and Industry, Siquijor Province, Philippines.
Green marketing began in the 1980s when harmful products were identified and "green" alternatives were introduced, and it has grown as consumers become more environmentally conscious; it has evolved from an ecological focus on environmental problems to a sustainable approach considering economic and social impacts; green marketing strategies aim to reduce environmental impact throughout the product lifecycle from manufacturing to recycling and promote benefits like access to new markets and competitive advantages.
Intro to green marketing as it relates to green construction. Just the basics for folks who aren't familiar with "green" construction issues. There's still some of us left!
This document discusses green marketing strategies and challenges. It outlines some of the key barriers to buying green products, including lack of knowledge about green options, perceptions about lower quality or performance, mistrust of "greenwashing", higher prices, and limited availability of truly green products. It also provides five truths about green marketing, such as a lack of focus on the product benefits and a tendency to rely on green positioning as the main strategy. Finally, it offers five ways to be honest in green marketing, like focusing on short-term benefits, avoiding presenting oneself as an educator if not a top brand, emphasizing transparency, keeping messaging simple and direct, and avoiding premium pricing for green options.
The document discusses Google's green marketing efforts. It begins by defining green marketing and outlining its benefits. It then details Google's sustainability initiatives, which include using 100% renewable energy for its operations, designing efficient data centers, creating sustainable workplaces, building green products and services, empowering technology to enable sustainability, and promoting responsible supply chain practices. The summary emphasizes Google's focus on carbon-free energy, efficient data center design, and empowering technology to create a more sustainable world.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.
Deloitte Sustainability DK - Value opportunities in sustainable fashionDeloittesustainability
Sustainability and value in the global fashion industry
A Deloitte presentation of how a sustainable business approach may contain significant opportunities for companies operating in different part of the extensive fashion supply chain. The presentation connects one value opportunity to each part of the fashion value chain though many of the value opportunities is relevant in different parts of the value chain as well.
For more information contact DK Deloitte Sustainability Manager, Bahare Hagshenas, bahahag@deloitte.dk
It's Not Easy Being Green and Other CSR MythsJen Piccotti
As more and more apartment communities embrace sustainable practices, the ability to identify, maintain and improve CSR is becoming a necessity, not a luxury. In this session, learn the true ROI of implementing socially responsible strategies. We'll debunk several myths around the high cost of CSR commitments. You’ll be surprised at the ROI of improving the triple bottom line: People, Planet, and Profit.
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
Nielsen Global Corporate Social Responsibility Report - June 2014Lawrence Newman
1) Consumers say they care about corporate social responsibility, but do their actions follow? A global survey found that over half of respondents are willing to pay extra for sustainable products and services, and over half report having made a sustainable purchase in the past six months. Retail sales data shows higher growth rates for brands promoting sustainability versus those that do not.
2) Younger consumers, especially Millennials, express more willingness to support sustainable companies and purchases. Over half of respondents open to sustainability actions are Millennials. Their support is much higher than older generations like Baby Boomers. The gap is even larger in developing regions.
3) Companies are increasingly adopting sustainable practices not just for social good but
Quantifying a Product's #SocialFootprint: The Next Stepping Stone in Assessin...Sustainable Brands
While clear rules and standards for environmental LCA have existed for many years, corporate sustainability professionals around the world have suffered from the lack of commonly accepted methodologies for 'social LCA.' To respond to that need, PRé Sustainability convened twelve sustainability experts from leading companies – including BASF, BMW Group, DSM, Goodyear, Philips, L'Oréal, Marks&Spencer and Steelcase – in its Roundtable for Product Social Metrics, aiming to make social impact assessment more accessible and meaningful through the development of a handbook containing an explicit, clearly defined set of principles and metrics. Join PRé and L'Oréal for the first public-event presentation of this one-of-a-kind initiative in quantifying social footprints on a product level, followed by an open discussion with the audience.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
This document discusses key environmental sustainability trends impacting the cosmetics and personal care industry. It finds that sustainability has become embedded in daily operations and strategic decision making for companies. Key trends include companies measuring environmental footprints, addressing packaging waste, ensuring product and ingredient toxicity and safety, and engaging in sustainable procurement. Regulations on these issues vary between regions and can pose challenges for companies operating globally.
The document discusses greenwashing and advertising self-regulation. It provides details on how the National Advertising Division ensures advertising claims are truthful through resolving disputes. It notes green claims must be substantiated with competent evidence. The document also gives tips for environmental marketing claims, including being a resource, being grounded, being realistic, and addressing the green gap between consumer perception and reality.
Given the implications of sustainability’s evolution within the corporate sector, MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG) focused this year’s
research on the critical role of sustainability collaborations that address systemic issues, and on the role of the board of directors in guiding their companies’ sustainability efforts. Nearly 3,800 managers were surveyed and sustainability leaders were interviewed from around the world.
The document discusses green products and consumer behavior in Japan. It provides examples of online shopping portals and databases where consumers can find green products. It also summarizes surveys that found that over 70% of consumers buy refills and turn off lights to save energy. While labels like Eco Mark are widely recognized, environmental performance is not a main purchase consideration. The 2011 earthquake increased consumers' environmental awareness somewhat, especially around energy saving. The document suggests that evaluating and informing consumers better about green products and their benefits could encourage more sustainable purchasing.
What is the Sustainable Purchasing Council, why was it created and how can your company benefit from it? Why and how have BSR and Hilton Worldwide partnered to launch their Sustainable Procurement Center, and what has the Center achieved to date? What policies, action plans, expectations and requirements are coming out of the public sector that will influence - directly or indirectly - companies seeking to gain market share with their sustainable products and brands? How are governments structuring their sustainable purchasing programs, what requirements are being included, and how are those balanced with other procurement factors?
Influencing Consumer Behaviour: Understanding Sustainable Consumption Mark Raygan Garcia
Presentation given to a group of consumer advocates, business owners, teachers and students at a seminar organised by the Department of Trade and Industry, Siquijor Province, Philippines.
Green marketing began in the 1980s when harmful products were identified and "green" alternatives were introduced, and it has grown as consumers become more environmentally conscious; it has evolved from an ecological focus on environmental problems to a sustainable approach considering economic and social impacts; green marketing strategies aim to reduce environmental impact throughout the product lifecycle from manufacturing to recycling and promote benefits like access to new markets and competitive advantages.
Intro to green marketing as it relates to green construction. Just the basics for folks who aren't familiar with "green" construction issues. There's still some of us left!
This document discusses green marketing strategies and challenges. It outlines some of the key barriers to buying green products, including lack of knowledge about green options, perceptions about lower quality or performance, mistrust of "greenwashing", higher prices, and limited availability of truly green products. It also provides five truths about green marketing, such as a lack of focus on the product benefits and a tendency to rely on green positioning as the main strategy. Finally, it offers five ways to be honest in green marketing, like focusing on short-term benefits, avoiding presenting oneself as an educator if not a top brand, emphasizing transparency, keeping messaging simple and direct, and avoiding premium pricing for green options.
The document discusses Google's green marketing efforts. It begins by defining green marketing and outlining its benefits. It then details Google's sustainability initiatives, which include using 100% renewable energy for its operations, designing efficient data centers, creating sustainable workplaces, building green products and services, empowering technology to enable sustainability, and promoting responsible supply chain practices. The summary emphasizes Google's focus on carbon-free energy, efficient data center design, and empowering technology to create a more sustainable world.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.
Deloitte Sustainability DK - Value opportunities in sustainable fashionDeloittesustainability
Sustainability and value in the global fashion industry
A Deloitte presentation of how a sustainable business approach may contain significant opportunities for companies operating in different part of the extensive fashion supply chain. The presentation connects one value opportunity to each part of the fashion value chain though many of the value opportunities is relevant in different parts of the value chain as well.
For more information contact DK Deloitte Sustainability Manager, Bahare Hagshenas, bahahag@deloitte.dk
It's Not Easy Being Green and Other CSR MythsJen Piccotti
As more and more apartment communities embrace sustainable practices, the ability to identify, maintain and improve CSR is becoming a necessity, not a luxury. In this session, learn the true ROI of implementing socially responsible strategies. We'll debunk several myths around the high cost of CSR commitments. You’ll be surprised at the ROI of improving the triple bottom line: People, Planet, and Profit.
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
Nielsen Global Corporate Social Responsibility Report - June 2014Lawrence Newman
1) Consumers say they care about corporate social responsibility, but do their actions follow? A global survey found that over half of respondents are willing to pay extra for sustainable products and services, and over half report having made a sustainable purchase in the past six months. Retail sales data shows higher growth rates for brands promoting sustainability versus those that do not.
2) Younger consumers, especially Millennials, express more willingness to support sustainable companies and purchases. Over half of respondents open to sustainability actions are Millennials. Their support is much higher than older generations like Baby Boomers. The gap is even larger in developing regions.
3) Companies are increasingly adopting sustainable practices not just for social good but
Quantifying a Product's #SocialFootprint: The Next Stepping Stone in Assessin...Sustainable Brands
While clear rules and standards for environmental LCA have existed for many years, corporate sustainability professionals around the world have suffered from the lack of commonly accepted methodologies for 'social LCA.' To respond to that need, PRé Sustainability convened twelve sustainability experts from leading companies – including BASF, BMW Group, DSM, Goodyear, Philips, L'Oréal, Marks&Spencer and Steelcase – in its Roundtable for Product Social Metrics, aiming to make social impact assessment more accessible and meaningful through the development of a handbook containing an explicit, clearly defined set of principles and metrics. Join PRé and L'Oréal for the first public-event presentation of this one-of-a-kind initiative in quantifying social footprints on a product level, followed by an open discussion with the audience.
2019 Oregon Wine Symposium | Keynote | Introducing the Business of Sustainabl...Oregon Wine Board
Sandra Taylor is the president and CEO of Sustainable Business International, a consulting business that assists clients at various stages of environmental sustainability and corporate social responsibility (CSR) practice, many in the food and beverage sector.
Sandra has studied wine extensively for many years and is a graduate of the Wine MBA program at the Bordeaux School of Management in France. Her first book, The Business of Sustainable Wine, was published July 2017.
Sandra is a public speaker on wine, a columnist with Wine Review Online and founder of Fine Wine Divas of Washington, D.C., a wine learning experience for women. In 2018 she organized seminars for University of Pinot at IPNC on sustainability for Pinot noir producers.
Sandra has been a senior executive with Starbucks Coffee Company in Seattle, where she led global corporate responsibility and with Eastman Kodak Company where she oversaw global public affairs and corporate citizenship.
Changing Beliefs and Practices Mid-COVID-19: Workplace Dining Views on the We...Aramark
Consumers' views on major issues have shifted due to the COVID-19 pandemic. A survey found that more people are concerned about public health (61%) and the economy (39%) compared to earlier in the year. Additionally, sustainability initiatives are equally or more important to employees since the pandemic began. Ensuring employee safety, supporting local diverse businesses, recycling, and composting are top priorities. Most respondents will support sustainable food options when available. As workplaces reopen, there is strong interest in reusable plates and cutlery, bringing own bottles and cutlery, and supporting composting programs. Aramark is committed to sustainability and total wellbeing through its new EverSafe safety platform focused on wellbeing, operations
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
WoW_Summary_Report_2014 Read about how the food industry is making a WoW diff...Parool Patel
The document summarizes the activities and outcomes of IGD's Working on Waste 2014 campaign. It discusses how the campaign engaged 77 organizations and reached around 650,000 employees through various activities promoting reducing food waste. It provides examples of how different companies participated by sharing tips and recipes with employees, hosting food waste reduction challenges, and supporting regional roadshow events. The report also describes IGD's consumer research targeting 18-34 year olds and campus engagement efforts to extend the campaign's reach.
The document summarizes the activities and outcomes of IGD's Working on Waste 2014 campaign. It discusses how the campaign engaged 77 organizations and reached around 650,000 employees through various activities promoting reducing food waste. It provides examples of how different companies participated by sharing tips and recipes with employees, hosting food waste reduction challenges, and supporting regional roadshow events to discuss solutions to household food waste. The report highlights the success of the first year of the campaign and plans to continue expanding the initiative in 2015.
This document summarizes market trends in Asia Pacific related to clean labelling and sugar replacement. It notes that consumers are increasingly looking for products with clean, simple ingredients lists free of artificial or unwanted ingredients. There is a lack of regulation around clean labelling claims, leaving room for interpretation. The document defines clean labelling and notes its increasing penetration in Asia Pacific product launches. It also discusses the market driver of sugar taxes and consumer demand for reduced sugar products in ASEAN countries. The document proposes how Ingredion can help companies create clean label products and reduced sugar products using their SWEETIS sweeteners.
Danone Fruit Supply Chain Mapping via Transparency-One PlatformSGS
Consumers increasingly demand transparency in food supply chains. Danone is launching a 2021 Fruit Transparency Campaign with SGS and Transparency-One to provide supply chain transparency for fruits used in Danonino products. The objectives are to map the full fruit supply chain from farm to factory, establish fruit farm profiles, conduct compliance and risk analyses, and address issues like water scarcity risk. Supplier engagement is critical to the success of the project and took over 70% of project time. The campaign aims to enable communication across the supply chain, initiate transparency projects with brands, verify certifications and origins, and identify social, environmental and safety risks. Suppliers are requested to create accounts, disclose information, and pay an annual subscription
From Obligation to Desire: How Aspirational Consumers are Uniting Style, Soci...retaicouncil
This document discusses the growing segment of "Aspirational" consumers who desire sustainability and socially responsible products. Some key points:
1) Aspirational consumers care about both style/status and environmental values. They are responsible shoppers who encourage others to buy sustainable brands.
2) These consumers make up a significant global market and can influence brand perceptions. Over 90% are willing to pay more for sustainable options.
3) As sustainability shifts from obligation to desire, brands have an opportunity to thoughtfully rethink consumption and unite consumer values through their products. Catering to Aspirational consumers may help drive positive cultural and environmental change.
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Growth rates for organic packaged food have struggled to return to their pre-recession heights and there are those in the industry that in are search of another label that represents natural, healthy and sustainable food. Could national or even regional branding replace the need for an organic label? We look at what the term organic means for consumers around the world and what its potential replacements are.
Global market trends, understanding how consumers' lives are changing: Michae...Ben Moroney
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
Our world is constantly changing - in some ways for the better, and in other ways indicating a transition towards more challenging times. Discover what these global megatrends mean for us as a people, how sustainability plays a part in the mix, and how we can use events to (potentially) tackle these challenges and create a brighter tomorrow.
Consumer goods companies are examining their environmental impacts and implementing more sustainable practices. The document discusses trends toward more sustainable products and consumer demand for brands that use sustainable practices. It also outlines best practices from companies like Coca-Cola, PepsiCo, and Starbucks in areas like water stewardship, stakeholder engagement, and investor dialogue regarding sustainability efforts. The future holds opportunities to improve sustainability through reducing packaging, recycling, and sustainable sourcing.
L'Oreal has announced a new sustainability commitment called "Sharing Beauty With All" that sets ambitious sustainability targets to be achieved by 2020. The commitment establishes four key pillars - innovating sustainably, producing sustainably, living sustainably, and developing sustainably. It aims to innovate so that 100% of products have an environmental or social benefit, reduce the company's environmental footprint by 60% compared to 2005, empower consumers to make sustainable choices, and ensure good working conditions for employees and opportunities for local communities. The commitment reflects L'Oreal's vision of making sustainability an integral part of its business model and brand experience.
Unilever's Corporate Purpose and Code of Business Principles form the framework that guides the company's approach to corporate social responsibility. The Corporate Purpose commits Unilever to "the highest standards of corporate behaviour" and success through ethical business conduct. The Code of Business Principles establishes worldwide operational standards covering issues such as employee health and safety, product quality, and environmental impact. Together, these documents define Unilever's core values and provide a baseline for evaluating and improving its social and environmental performance.
This document discusses trends in the connected consumer across North America, Latin America, and Mexico. It notes that consumers globally are increasingly connected via internet and mobile access. Consumer values, behaviors and concerns show many similarities across regions, with a focus on health, family, and jobs/economy. However, populations are becoming more polarized, with differing abilities to afford basics or spend freely. Effective marketing must recognize this divide and find ways to reach diverse consumers through both traditional and newer digital media. Innovation, quality, and relevance remain key to engaging today's connected consumers.
Semelhante a The Current State of Consumer Expectations and Purchase Drivers around Sustainability: Analysis of the Latest Data (20)
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
Building Harmony: How to Champion Sustainability from Grain to BiscuitSustainable Brands
Mondelēz International is focused on sustainability across its biscuit operations in Europe. Albert Mathieu, President of the Biscuit Category Europe, discusses how the company works with farmers to grow crops sustainably and reduces environmental impact at factories. The goal is to champion sustainability from grain to finished biscuit.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic.
2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models.
3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.
New Tactics in Contextual Promotion of Healthy LifestylesSustainable Brands
Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Brands
Unilever's VP of Sustainable Business argues that while having a strong purpose is important for brands, it is not enough on its own to drive sustainable growth. Brands need to demonstrate their positive impact through transparency and accountability. She also stresses the importance of engaging consumers in purpose by showing how individual actions can contribute to collective change.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
The document discusses a presentation by Anna Swaithes from SABMiller on leveraging the UN Sustainable Development Goals for brands. SABMiller has over 200 local brands consumed in over 80 countries. SABMiller is committed to contributing to the Global Goals and having three brands in each market build sustainable development messages into their brand activations by 2020. Examples are provided of brands in India, Uganda, and Colombia that are engaging in programs focused on livelihoods, sustainable supply chains, and supporting workers and farmers.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
RoHS stands for Restriction of Hazardous Substances, which is also known as t...vijaykumar292010
RoHS stands for Restriction of Hazardous Substances, which is also known as the Directive 2002/95/EC. It includes the restrictions for the use of certain hazardous substances in electrical and electronic equipment. RoHS is a WEEE (Waste of Electrical and Electronic Equipment).
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...
The Current State of Consumer Expectations and Purchase Drivers around Sustainability: Analysis of the Latest Data
1. Claudia Suárez-Gapp
Veridical Lead Public Development and Sustainability - Europe
The Nielsen Company
The Current State of Consumer Expectations and
Purchase Drivers around Sustainability: Analysis of
the Latest Data
2. THE
CURRENT
STATE
OF
CONSUMER
EXPECTATIONS
AND
PURCHASE
DRIVERS
AROUND
SUSTAINABILITY:
ANALYSIS
OF
THE
LATEST
DATA
THE
SUSTAINABILITY
IMPERATIVE
Claudia
Suárez-‐Gapp
The
Nielsen
Company
17
November
2015
19. 42%
OF
GLOBAL
CONSUMERS
WANT
MORE
NEW
PRODUCTS
IN
THE
MARKET
THAT
ARE
SOCIALLY
RESPONSIBLE
AND
ENVIRONMENTALLY
FRIENDLY
Source:
Global
New
Product
InnovaVon,
Nielsen
Report
2015