The fascinating thing about Product Management is that it is a rare craft that beautifully blends art and science. Art lies in developing consumer empathy and building relationships, while science lies in leveraging those learnings and assets to experiment, pivot and fine tune until you have reached a product that solves human centric problems for your target consumers. Aru Bhat shared some insights on how to navigate the unpredictable waters of Product Management.

1. The Art & Science of Product Management by
AOL Product Manager
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7. Aru Bhat
TONIGHT’S SPEAKERS

8. The Art and Science of
Product Management
Aru Bhat

9. Who I am

10. Cornell
Masters in CS

11. New York
8th person at a startup, Kanban
Solutions, in Manhattan working
on Nikon’s website

12. Charlotte
Worked with Asset Management
Technologies- an enterprise
product in the real estate
industry

13. Silicon Valley
Moved to the bay with AOL

14. Worked on several
email clients since

15. Email
Email is a utility product
Email is a snapshot of what’s going on in your life

16. What we learnt from our experiments
Email should really be treated as a platform that derives value from user’s content
Small UI changes weren’t moving the needle
Risks with drastically changing existing product
● Hard technically
● Wrong target audience

17. Revised Strategy

18. New Goal
Continue to delight existing users and increase engagement

19. Impact
Overwhelming positive feedback from our users
Increased engagement
Positive YoY

20. Winning experience

21. Analysis
Contradicts UI/UX rule of having the least number of steps to get somewhere
Targeted messaging. The user only sees the message if they take an action

22. Takeaways
Always test everything- you never know what you will learn from the tests
Practise user empathy- put your consumers first

23. Product Manager is in the middle of it all
Engineering
Marketing
Customer
Care
Legal
Design
Finance
Product
Management

24. Leadership
Establishing trust
● How can I help you
● Be prepared to share your vision and data informing your decisions

25. Leadership
Provide the right incentive - 1:1

26. Leadership
Create a framework for success- Operating meeting

27. Leadership
Celebrate successes - give due credit publicly

28. Takeaways
Test everything
How can I help you

29. Discussion
Thank you!

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