The 12 Stats of Christmas

•

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Following our Christmas in July event, Yieldify explains what e-commerce retailers should do in the lead-up to Christmas and Black Friday

stay tuned: the webinar will begin shortly...
days until
Q4 begins
76

Carlos Silva
VP Product and
Services
Hannah Stewart
VP Marketing

We make it simple for
e-commerce brands to
deliver customer journeys
that convert

A combination
of technology
and data-driven
service

We make it simple to deliver
customer journeys that convert
NEW YORK
LONDON
SYDNEY
155,000
CAMPAIGNS
30 billion
INTERACTIONS
TRUSTED BY
500+ brands
73 million
SALES
INFLUENCED
50 million
CARTS SAVED

rise in return rate on
Black Friday purchases50%
Source: LCP Consulting

Christmas
cannibalisation
Spiked operating
costs
Aggressive
competition

Traffic: November and December 2017
3 notable peaks in November alone
Black Friday
Sunday before
Black Friday
Cyber Monday Last Sunday
before Xmas
Boxing Day
Traffic

Black Friday conversion
rates are getting higher
3

Black Friday
2017
4.8%
Black Friday
2016
3.9%

The learning
Get more out of your conversions - focus on
increasing order size

The Black Friday
mobile vs. desktop
gap is getting
bigger
4

Mobile vs Desktop
2017
+49%
Mobile vs Desktop
2016
+24%

20172016
Tablet
1
Tablet
1
Desktop
3x
Desktop
4x
Mobile
4x
Mobile
6x

...but mobile
conversion
rates still lag
5

It all starts
on Saturday
November 17th
6

Date
Saturday
18th November
2017
Traffic

The learning
Get to the starting line by Friday:
your competition will

The learning
Early is great, but consider hitting twice

Traffic data for Cyber Week 2017Traffic
date

The learning
Cyber Monday isn’t your last shot

The Christmas conversion
cliff is on the
17th/18th
9

date
Monday
18th December
Conversionrate

date
Monday
18th December
Sunday 17th December
Traffic

The learning
Keep the delivery window wide open

Christmas Day
Browsing
is on the rise
10

The learning
Dedicate campaigns to
Christmas-day purchasing

Mobile peak visits
in December…
are after xmas
11

date
December 2017 traffic
Boxing Day
Traffic

The learning
Get ahead of the Boxing Day game

...but it really
all starts sooner
than that
12

Start holiday
shopping before
Halloween
40%

The learning
Vary that engagement for 3 months!

Black Friday is what you
make of it
Mindshare matters - start
now
Build your own traffic
The onsite experience is key
- be mobile-best
Christmas Day is a work day

Get signed up for our
holiday planning calendar!

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The 12 Stats of Christmas

1. www.yieldify.com

2. days until Christmas 160

3. days until Black Friday 129

4. stay tuned: the webinar will begin shortly... days until Q4 begins 76

5. Time to start preparing...

6. ?So who are we?

7. Carlos Silva VP Product and Services Hannah Stewart VP Marketing

8. We make it simple for e-commerce brands to deliver customer journeys that convert

9. A combination of technology and data-driven service

10. We make it simple to deliver customer journeys that convert NEW YORK LONDON SYDNEY 155,000 CAMPAIGNS 30 billion INTERACTIONS TRUSTED BY 500+ brands 73 million SALES INFLUENCED 50 million CARTS SAVED

11. www.yieldify.com

12. Black Friday: blessing or curse? 1

13. rise in return rate on Black Friday purchases50% Source: LCP Consulting

14. Christmas cannibalisation Spiked operating costs Aggressive competition

15. BLESSING CURSE EVOLVING

16. Black November 2

17. Traffic: November and December 2017 3 notable peaks in November alone Black Friday Sunday before Black Friday Cyber Monday Last Sunday before Xmas Boxing Day Traffic

18. The learning Start building brand recognition now

19. Black Friday conversion rates are getting higher 3

20. Black Friday 2017 4.8% Black Friday 2016 3.9%

21. The learning Get more out of your conversions - focus on increasing order size

22. The Black Friday mobile vs. desktop gap is getting bigger 4

23. Mobile vs Desktop 2017 +49% Mobile vs Desktop 2016 +24%

24. 20172016 Tablet 1 Tablet 1 Desktop 3x Desktop 4x Mobile 4x Mobile 6x

25. The learning Be mobile-best

26.

27. ...but mobile conversion rates still lag 5

28. date Conversionrate

29. The learnings Email capture

30. It all starts on Saturday November 17th 6

31. Date Saturday 18th November 2017 Traffic

32. The learning Get to the starting line by Friday: your competition will

33. Black Friday is all about the evening 7

34.

35. The learning Early is great, but consider hitting twice

36. The Cyber Monday re-peak opportunity 8

37. Traffic data for Cyber Week 2017Traffic date

38. The learning Cyber Monday isn’t your last shot

39. The Christmas conversion cliff is on the 17th/18th 9

40. date Monday 18th December Conversionrate

41. date Monday 18th December Sunday 17th December Traffic

42. The learning Keep the delivery window wide open

43. Christmas Day Browsing is on the rise 10

44. 2017 Christmas browsingTraffic date

45. The learning Dedicate campaigns to Christmas-day purchasing

46. Mobile peak visits in December… are after xmas 11

47. date December 2017 traffic Boxing Day Traffic

48. The learning Get ahead of the Boxing Day game

49. ...but it really all starts sooner than that 12

50. Start holiday shopping before Halloween 40%

51. The learning Vary that engagement for 3 months!

52. What have we learned?

53. Black Friday is what you make of it Mindshare matters - start now Build your own traffic The onsite experience is key - be mobile-best Christmas Day is a work day

54. Questions?

55. Get signed up for our holiday planning calendar!

The 12 Stats of Christmas

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