The document discusses how the internet and emerging technologies are changing people's identities. It notes that as the web has spread into every aspect of daily life, people's identities have gone public with profiles on multiple social networks and websites. Now, one's identity is tracked everywhere online through activities on sites like Facebook, Twitter, Foursquare and more. This lack of anonymity means people are identified and personalized experiences are instantly tailored based on personal data collected in massive databases. The document questions how these changes to one's digital identity will affect how people feel and act in the future.

1. Virtual Identity
How the internet changes your life
Michael Altendorf
TEDx Rhein-Main Spring 2011

2. Imagine the
world in 2020…

3. The web spread into every
part of your daily life

4. 2020 - Where identity of
"THINGS" emerges

5. What happens with your identity?
Family Workplace

6. Today
you can see the first changes –
your identity went public

7. … Multiple identities in the real life web

8. … and sometimes identities in
second life web

9. Did you ever think: Why am I doing this?

10. Who is defining your identity?

11. In your analog
life you have
different kinds
of identity

12. in the digital world
you can create
a new identity,
…every day

13. In the digital world the
YOU is moving
every minute

14. You on Facebook

15. You on StudiVZ

16. You on Twitter

17. You on Foursquare

18. You on Flickr

19. You on Second Life

20. You on Youporn

21. Innovation changed
your identity

22. changed
The web has
total openness

23. You are not anonymous any more

24. The YOU today is tracked everywhere
and stored in massive databases

25. Real Time Identity

26. you get identified everywhere

27. Location Awareness

28. Dynamic Personalization
(…with opt-in)

29. Instant Personalization
Ends your Privacy?

30. Even in the beginning the net
was about the people
(Computer Magazine in 1979)

31. The web never forgets

32. 1996

33. 1997

34. 1998

35. 1999

36. 2004

37. Privacy has gone

38. Who shapes your digital
identity?

39. The Social Graph

40. Trade off Situation
Advantages vs. Disadvantages

41. Paradigm shift?
… to a better future

42. Paradigm shift?
… or is it getting even worse?

43. Product Recognition

44. Face Recognition

45. Why are you uploading all that on the web?

46. New business model:
Pay by privacy

47. Good or Bad?

48. Advantages

49. Disadvantages

50. How do these innovations affect how
you feel today and act tomorrow?

51. The end of privacy gives you the
chance to have as many identities as
you want
But… it is still YOU

52. Thank You!