This document discusses redefining success metrics for innovative products versus traditional metrics. It provides examples of innovative games and products that challenged traditional definitions of success, including Ultima Online, Disney Connected Learning, and Shroud of the Avatar. While these games achieved innovations in their fields, they also faced challenges in meeting traditional metrics like revenue goals and user numbers. The conclusion is that innovation and traditional success metrics do not always align, and creators must decide whether pushing boundaries or meeting metrics is most important for their goals.