Chris Sherwin is the Head of Sustainability at SeymourPowell, a design consultancy. He discusses how sustainable innovation can create concepts that are better for businesses and the planet. SeymourPowell helps brands innovate sustainably through a process that sets up challenges and has participants generate and select ideas. Their past work includes developing sustainable product concepts for companies like Cadbury and Yeo Valley. The document promotes SeymourPowell's services and expertise in facilitating sustainable innovation workshops for brands.