A modified Google Ventures design sprint methodology was applied to seven back to back design sprints on three product lines. The UX team had previously been a reactive agile design team that had minimal support from product owners and stakeholders. With management championship, the design sprints were implemented with the UX team, product owners and stakeholders. Additions were made to the Google Venture methods to minimize our internal challenges and increase the success of the sprint. Outputs from each design sprint were presented to upper management and became part of the product road maps. The sprints not only increased collaboration between roles, but transformed the UX team into a spearheading product vision and solutions team.
How to use Service Design UX for Second Hand Improvement of External CustomersUXPA International
The document discusses improving service design to benefit both internal (employees) and external (customers) experiences. It defines service design as planning resources like people, processes, and props to directly improve the employee experience and indirectly improve the customer experience. Examples provided are call centers, HR, and in-person customer interactions. The needs of employees and desires of customers in these contexts are outlined. Benefits of good service design for internal and external customers are presented, focusing on retention, emotions, performance, time, loyalty, and brand. Specific design examples for call centers, HR, and in-person interactions are proposed to improve the user experience.
Why your product team should use User Story Mapping to link user research to ...UXPA International
This document provides an overview of using user story mapping to bridge design thinking and agile implementation. It begins with background on the presenter and defines key terms. The document then outlines challenges with handoffs between design and development. User story mapping is presented as a solution, with benefits like a visualized backlog and improved collaboration. The process of a user story mapping workshop is explained in three phases: pre-work, during the workshop, and post-work follow up. An example of a workshop with an IBM product team is described. Stakeholder feedback emphasizes benefits like iteration and alignment. The document concludes with dos/don'ts and fitting user story mapping into continuous delivery.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
This document is a preface and table of contents for the book "Effective UI" by Jonathan Anderson, John McRee, Robb Wilson, and the EffectiveUI Team. The preface discusses how as technology has advanced, software has become more integral to people's daily lives, creating tension between sophisticated software capabilities and ease of use. It notes that while expectations for good user experience (UX) are growing, achieving better UX is harder than many companies expect. The book aims to provide guidance to product managers, technologists, designers, and businesspeople on building UX competency and UX-focused products and initiatives. The table of contents provides an overview of the book's 9 chapters which cover topics like understanding UX
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
The document outlines 5 strategies for UX teams to maximize their influence in an organization: 1) Become a trusted advisor by understanding stakeholders' needs and providing strategic wins, 2) Create emotional journeys to meet stakeholders where they are, 3) Compare strategies to other companies to avoid being seen as a laggard, 4) Carefully design conversations using empathy and data, and 5) Give ideas life by socializing work through content marketing. The strategies are designed to help UX teams build influence regardless of their position in the organizational structure.
How to use Service Design UX for Second Hand Improvement of External CustomersUXPA International
The document discusses improving service design to benefit both internal (employees) and external (customers) experiences. It defines service design as planning resources like people, processes, and props to directly improve the employee experience and indirectly improve the customer experience. Examples provided are call centers, HR, and in-person customer interactions. The needs of employees and desires of customers in these contexts are outlined. Benefits of good service design for internal and external customers are presented, focusing on retention, emotions, performance, time, loyalty, and brand. Specific design examples for call centers, HR, and in-person interactions are proposed to improve the user experience.
Why your product team should use User Story Mapping to link user research to ...UXPA International
This document provides an overview of using user story mapping to bridge design thinking and agile implementation. It begins with background on the presenter and defines key terms. The document then outlines challenges with handoffs between design and development. User story mapping is presented as a solution, with benefits like a visualized backlog and improved collaboration. The process of a user story mapping workshop is explained in three phases: pre-work, during the workshop, and post-work follow up. An example of a workshop with an IBM product team is described. Stakeholder feedback emphasizes benefits like iteration and alignment. The document concludes with dos/don'ts and fitting user story mapping into continuous delivery.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
This document is a preface and table of contents for the book "Effective UI" by Jonathan Anderson, John McRee, Robb Wilson, and the EffectiveUI Team. The preface discusses how as technology has advanced, software has become more integral to people's daily lives, creating tension between sophisticated software capabilities and ease of use. It notes that while expectations for good user experience (UX) are growing, achieving better UX is harder than many companies expect. The book aims to provide guidance to product managers, technologists, designers, and businesspeople on building UX competency and UX-focused products and initiatives. The table of contents provides an overview of the book's 9 chapters which cover topics like understanding UX
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
The document outlines 5 strategies for UX teams to maximize their influence in an organization: 1) Become a trusted advisor by understanding stakeholders' needs and providing strategic wins, 2) Create emotional journeys to meet stakeholders where they are, 3) Compare strategies to other companies to avoid being seen as a laggard, 4) Carefully design conversations using empathy and data, and 5) Give ideas life by socializing work through content marketing. The strategies are designed to help UX teams build influence regardless of their position in the organizational structure.
The document discusses the concept of lean user experience (UX) design. It is inspired by lean and agile development theories and focuses on bringing the true nature of design work to light faster with less emphasis on deliverables and more focus on the actual user experience. The key aspects of lean UX discussed include cross-functional teams, continuous discovery and design experiments, establishing assumptions and hypotheses to test, rapid prototyping, and obtaining frequent user feedback to iterate quickly. The goal is to reduce waste and cycle time through techniques like defining minimum viable products and conducting usability testing to continuously learn and improve the design.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
This document summarizes Carolyn Chang and Christine Liao's talk on designing human-centered AI experiences at LinkedIn. It discusses (1) researching their own AI systems to understand issues like lack of data, accuracy, and clarity, (2) establishing a framework called STRAW to design AI with standardized, transparent, realistic, approachable, and worthwhile experiences, and (3) shifting AI culture through cross-functional workshops that helped engineers and others build empathy for users and their perceptions of AI. The workshops received positive feedback about improving understanding between teams.
Imagine if designers conversed with you in a way that felt like object-oriented programming. Imagine if they handed off a design where, page after page, the objects you needed to code were edged in neon, so clearly defined they popped off the wireframe or comp. Imagine those objects were consistently presented; no one-off cases or guesswork required. Imagine you could take a design and almost create an ERD or rough out an API with it.
Well, good news. There’s no need to imagine it. It exists, and it’s called Object-Oriented UX (OOUX).
OOUX is a design methodology that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to OOP, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool for any digital team, it's relatively easy to do, and it pays dividends fast.
Whether you are a developer, a designer, a content modeler, or someone who has influence over digital teams, OOUX offers a new and exciting option to add to your toolkit that will allow you to deliver better digital projects, quicker and more efficiently, and at a higher level of quality than ever before.
Presentation originally given at THAT Conference 2019
It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
Our three presenters have been tasked with building a UX brand. Two presenters have done so within different divisions of the same Fortune 100 company. Our third presenter has led the UX function of a global leader in application security.
Our presenters will share their successes (and failures) that have enabled them to establish strong UX brands:
* Creating core principles
* Evolving core processes
* Standardizing hiring practices and job families
* Running training sessions to demystify UX
* Establishing a UX community
* Developing a visible presence
* Collaborating with teams outside your division
* Demonstrating UX success to executives
Presentation given at the Ottawa Web Meetup in October 2015.
Many small creative services agencies and startups begin hiring the same way: the first employee is often a developer, the next is a designer, and operations quickly scale from there at a mile a minute. End-users sometimes get left at the wayside in the name of artistic vision, efficiency or even - egos.
So, how do you engrain UX best practices in a team that either doesn’t have the time, see the value, or possess the skill set to do so? It’s not always fast or easy, but it is always invaluable to the growth of your business.
We’ll walk through processes and integration of user-centric best practices, skill sets, and shaping priorities in a small agency. Whether you’re a developer, designer, manager or salesperson - you’ll learn why prioritizing UX in your team will breed your best work.
This document discusses the key ingredients for building a great Lean UX team. It identifies three main ingredients: 1) A leader with a clear vision for Lean UX; 2) A team of T-shaped professionals with both broad and deep skills; 3) The right corporate culture and shared core values among the team. It emphasizes the importance of cross-functional collaboration, a user-centric approach, continuous learning and iteration to maximize user delight.
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
So you created behavioral personas now whatUXPA Boston
The document summarizes a 10-minute talk given by Rick Damas on making personas actionable and sustainable. It discusses identifying stakeholders and gaining their buy-in by outlining how personas benefit organizational goals. It also emphasizes engaging stakeholders in dialogue and finding what motivates them. The document notes that personas must be socialized effectively and provide actionable insights using periodic updates to maintain relevance over time as customer needs change. The overall goal is for personas to inspire customer-centered decisions across departments through a living, predictive model of customer behavior.
This document discusses using Lean methods like Lean UX and Lean Startup to reduce uncertainty through iterative experiments. It emphasizes formulating assumptions and hypotheses to guide product development, creating minimum viable products (MVPs) to test hypotheses, and using cross-functional collaboration in an iterative process to continuously learn and improve. The goal is to avoid wasting resources building things no one wants by getting customer feedback faster through lower-risk, more frequent experiments.
Richard Marsh, Enterprising User Experience - Flex and the cityRichard Marsh
This document summarizes Richard Marsh's presentation on improving software design through user experience. The presentation defines user experience and discusses it as a practice. It notes that understanding user behaviors, needs, and goals is important for defining problems before designing solutions. The presentation also addresses challenges of enterprise user experience projects and emphasizes collaboration between teams. It provides rules for an effective user experience approach and recommends links for further information.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
UXPA 2021: Workshopping to Execution: How Design Sprints and Agile Work Toge...UXPA International
The document discusses how Design Sprints and Agile work together between a Design Thinking workshop ending and an Agile Scrum Sprint starting. It provides an overview of the process and tools used, including affinity mapping, impact vs effort scaling, validation testing, incremental design, scoping product requirement documents, and revisiting journey maps. It then presents three case studies where this process was implemented successfully, transitioning ideas from a Design Sprint to execution within an Agile framework.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
The document provides an overview of Favorite Medium's user experience capabilities and process. It describes Favorite Medium's approach as synthesizing data insights to evolve product design. The UX process involves understanding business problems and user needs, solving problems through design, and testing hypotheses. It then details Favorite Medium's strategy, design, and implementation phases and the activities within each including stakeholder workshops, information architecture, prototyping, usability testing, analytics, and optimization.
The visual analysis of 10 popular/ successful Design Toolkits. 4 Graduate Service Design Students from SCAD (Lauren Peters, Lindsay Vetel, Louis Finklestein, and Richard Ekelman) explore the contextual value of these Design Toolkits and Whom they are created for.
.....................
Contextualizing, analyzing, and quantifying each
toolkit, gave us a new and deeper understanding of
each.
Which also posed the question, are designers too
intimidated to write for other designers?
Or were these toolkits written in order to expand the
notion of design thinking to users who wouldn’t
normally employ these philosophies and to bring a
deeper understanding to outliers?
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
Pre-Conference Course: UX and Agile: Making a Great Experience - UXPA International
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. Participants will come away with the tools they need to be successful in their Agile environment
What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
The document discusses the concept of lean user experience (UX) design. It is inspired by lean and agile development theories and focuses on bringing the true nature of design work to light faster with less emphasis on deliverables and more focus on the actual user experience. The key aspects of lean UX discussed include cross-functional teams, continuous discovery and design experiments, establishing assumptions and hypotheses to test, rapid prototyping, and obtaining frequent user feedback to iterate quickly. The goal is to reduce waste and cycle time through techniques like defining minimum viable products and conducting usability testing to continuously learn and improve the design.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
This document summarizes Carolyn Chang and Christine Liao's talk on designing human-centered AI experiences at LinkedIn. It discusses (1) researching their own AI systems to understand issues like lack of data, accuracy, and clarity, (2) establishing a framework called STRAW to design AI with standardized, transparent, realistic, approachable, and worthwhile experiences, and (3) shifting AI culture through cross-functional workshops that helped engineers and others build empathy for users and their perceptions of AI. The workshops received positive feedback about improving understanding between teams.
Imagine if designers conversed with you in a way that felt like object-oriented programming. Imagine if they handed off a design where, page after page, the objects you needed to code were edged in neon, so clearly defined they popped off the wireframe or comp. Imagine those objects were consistently presented; no one-off cases or guesswork required. Imagine you could take a design and almost create an ERD or rough out an API with it.
Well, good news. There’s no need to imagine it. It exists, and it’s called Object-Oriented UX (OOUX).
OOUX is a design methodology that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to OOP, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool for any digital team, it's relatively easy to do, and it pays dividends fast.
Whether you are a developer, a designer, a content modeler, or someone who has influence over digital teams, OOUX offers a new and exciting option to add to your toolkit that will allow you to deliver better digital projects, quicker and more efficiently, and at a higher level of quality than ever before.
Presentation originally given at THAT Conference 2019
It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
Our three presenters have been tasked with building a UX brand. Two presenters have done so within different divisions of the same Fortune 100 company. Our third presenter has led the UX function of a global leader in application security.
Our presenters will share their successes (and failures) that have enabled them to establish strong UX brands:
* Creating core principles
* Evolving core processes
* Standardizing hiring practices and job families
* Running training sessions to demystify UX
* Establishing a UX community
* Developing a visible presence
* Collaborating with teams outside your division
* Demonstrating UX success to executives
Presentation given at the Ottawa Web Meetup in October 2015.
Many small creative services agencies and startups begin hiring the same way: the first employee is often a developer, the next is a designer, and operations quickly scale from there at a mile a minute. End-users sometimes get left at the wayside in the name of artistic vision, efficiency or even - egos.
So, how do you engrain UX best practices in a team that either doesn’t have the time, see the value, or possess the skill set to do so? It’s not always fast or easy, but it is always invaluable to the growth of your business.
We’ll walk through processes and integration of user-centric best practices, skill sets, and shaping priorities in a small agency. Whether you’re a developer, designer, manager or salesperson - you’ll learn why prioritizing UX in your team will breed your best work.
This document discusses the key ingredients for building a great Lean UX team. It identifies three main ingredients: 1) A leader with a clear vision for Lean UX; 2) A team of T-shaped professionals with both broad and deep skills; 3) The right corporate culture and shared core values among the team. It emphasizes the importance of cross-functional collaboration, a user-centric approach, continuous learning and iteration to maximize user delight.
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
So you created behavioral personas now whatUXPA Boston
The document summarizes a 10-minute talk given by Rick Damas on making personas actionable and sustainable. It discusses identifying stakeholders and gaining their buy-in by outlining how personas benefit organizational goals. It also emphasizes engaging stakeholders in dialogue and finding what motivates them. The document notes that personas must be socialized effectively and provide actionable insights using periodic updates to maintain relevance over time as customer needs change. The overall goal is for personas to inspire customer-centered decisions across departments through a living, predictive model of customer behavior.
This document discusses using Lean methods like Lean UX and Lean Startup to reduce uncertainty through iterative experiments. It emphasizes formulating assumptions and hypotheses to guide product development, creating minimum viable products (MVPs) to test hypotheses, and using cross-functional collaboration in an iterative process to continuously learn and improve. The goal is to avoid wasting resources building things no one wants by getting customer feedback faster through lower-risk, more frequent experiments.
Richard Marsh, Enterprising User Experience - Flex and the cityRichard Marsh
This document summarizes Richard Marsh's presentation on improving software design through user experience. The presentation defines user experience and discusses it as a practice. It notes that understanding user behaviors, needs, and goals is important for defining problems before designing solutions. The presentation also addresses challenges of enterprise user experience projects and emphasizes collaboration between teams. It provides rules for an effective user experience approach and recommends links for further information.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
UXPA 2021: Workshopping to Execution: How Design Sprints and Agile Work Toge...UXPA International
The document discusses how Design Sprints and Agile work together between a Design Thinking workshop ending and an Agile Scrum Sprint starting. It provides an overview of the process and tools used, including affinity mapping, impact vs effort scaling, validation testing, incremental design, scoping product requirement documents, and revisiting journey maps. It then presents three case studies where this process was implemented successfully, transitioning ideas from a Design Sprint to execution within an Agile framework.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
The document provides an overview of Favorite Medium's user experience capabilities and process. It describes Favorite Medium's approach as synthesizing data insights to evolve product design. The UX process involves understanding business problems and user needs, solving problems through design, and testing hypotheses. It then details Favorite Medium's strategy, design, and implementation phases and the activities within each including stakeholder workshops, information architecture, prototyping, usability testing, analytics, and optimization.
The visual analysis of 10 popular/ successful Design Toolkits. 4 Graduate Service Design Students from SCAD (Lauren Peters, Lindsay Vetel, Louis Finklestein, and Richard Ekelman) explore the contextual value of these Design Toolkits and Whom they are created for.
.....................
Contextualizing, analyzing, and quantifying each
toolkit, gave us a new and deeper understanding of
each.
Which also posed the question, are designers too
intimidated to write for other designers?
Or were these toolkits written in order to expand the
notion of design thinking to users who wouldn’t
normally employ these philosophies and to bring a
deeper understanding to outliers?
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
Pre-Conference Course: UX and Agile: Making a Great Experience - UXPA International
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. Participants will come away with the tools they need to be successful in their Agile environment
What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
Just Married: User Centered Design and AgileMemi Beltrame
User Centred Design (UCD) and Agile Development are two of the most exciting and productive Methods to achieve high quality appication both desired by the customers and loved by the users. UCD and Agile Development are though often said to be impossible to combine and that despite their great advantages any attempt would most certainly lead to disaster.
This talk picks up the main points of both methods, shows the key issues and tries to offer a pragmatic approach on how to successfully combine User Centered Design and Agile Development.
This presentation is about helping our clients make the right design decisions. This is important because Design decisions are not the type of decisions they are used to making. That's why they decide on aesthetics, the competition or other non-design criteria.
But ultimately, Design decisions are Business decisions. So helping our clients make the right design decisions is a win/win/win for clients, designers and users. In this presentation I go through 3 business cases where we had to help clients make different types of design decisions.
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
Remote moderated testing was once out of reach for many organizations -- but not anymore!
Steve Schang of Midwood Usability shares his expert review of and advice for getting the most of remote testing tools.
Contact Steve and his team at MidwoodUsability.com.
Presented at Firecat Studio's monthly UX and Marketing Strategy gathering, Firecat First Friday, in November 2020.
Applying Usability to Improve Value and Reduce RiskBonitasoft
This technical session was presented by Nathalie Cotte at the online IDEAS conference hosted by the Center for Information Development-Management - to explain how we care more and more about customers, but that we also need to remind everyone that developers also have needs to be considered!
Customer expectations are higher than ever and with disruptive new services coming into the market at a rapid rate, UX is a critical element of success.
FXD 2018: Jen Cardello, Fidelity InvestmentsMad*Pow
This document discusses how to ensure successful business transformation by keeping the user experience at the center. It acknowledges common challenges that teams face when adopting new frameworks like agile, such as not adding up to big value, solving the wrong problems, and lack of user insights. It then proposes several solutions to address these challenges, such as designing at multiple levels of the organization, making user problem identification a core competence, ideating broadly and measuring perceived usefulness, establishing a standard product development lifecycle, connecting design to business outcomes, and building a structured research engagement model to democratize research. The key message is that user experience is not just the responsibility of one department, but of the entire organization, and transforming mindsets is required to empower
This document discusses user experience (UX), agile product management, and delivering software that meets user needs. It advocates for an iterative development process that incorporates UX research and testing. Product managers are advised to work closely with UX designers to validate assumptions through usability testing, measure outcomes, and prioritize addressing UX issues. An agile, lean approach that rapidly builds and learns from user feedback is presented as the best way to deliver innovative products that customers want and provide a competitive advantage.
This document discusses developing a culture of user-centered design (UCD). It emphasizes the importance of understanding users and placing them at the center of the design process. This involves diagnosing user needs through research, prescribing a design strategy to meet those needs, administering the design through iterative development and testing, and monitoring the experience through ongoing user research. Adopting UCD requires buy-in from stakeholders and overcoming challenges such as prioritizing personal preferences over users. UCD can improve outcomes by decreasing costs and increasing customer satisfaction, loyalty, and conversions.
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
Topic: UI/UX DESIGN IN AGILE PROCESS
Why do we integrate design into our Agile process?
As we all know, the Agile Manifesto is well-received and successfully adopted as it is today thanks to the 12 underpinning principles. While “good design” is one main reason that “enhances agility”, “Agile processes promote sustainable development”.
At Axon Active, it’s important for us to do everything Agile and work with one another collaboratively in Collaboration Model. It gets people on the same page, makes everyone engage more with the product, encourages them to share more creative ideas, and gives them the flexibility they need to improve themselves.
Indeed, Designers and Developers can collaborate more closely and effectively, and subsequently integrating design into Agile process will yield numerous benefits.
For that reason, Scrum Breakfast Da Nang this October will be the very chance for you to learn:
• How to successfully integrate design into Agile process in practice
• How different Collaboration Model is from traditional model
• The benefits of Collaboration Model when done correctly
You'll learn:
- How to design ahead of development without chaos
- How to conduct user research within Agile
- How to deliver consistent UX on tight timelines
Research Ready to Build: Compelling Artefacts that Speak Your Agile Team's La...Joshua Ledwell
This document summarizes two case studies of ensuring user research findings and early design guidance stay relevant for agile teams over time. Case study 1 involved creating a long-term customer data experience strategy to guide four agile teams. Case study 2 aimed to improve a complex software feature with dependencies on other parts. Key lessons included creating artifacts in the team's language, showing how design builds on research, hijacking agile ceremonies, sustaining buy-in from stakeholders, and committing to sustainability over burnout. The document concludes by discussing making artifacts easy to maintain and evolve the practice across projects.
This document discusses adapting UX practices for agile development. It begins by explaining the limitations of traditional waterfall development and benefits of agile. It then outlines challenges UX faces in agile, like lack of big upfront design. Methods discussed for agile UX include lean UX principles, rapid prototyping and testing, collaborative design, and representing users through personas and story mapping. The document emphasizes adapting UX to be integrated, iterative and focus on delivering working software over documentation.
This document discusses adapting UX practices for agile development. It begins by explaining the limitations of traditional waterfall development and benefits of agile. It then outlines challenges UX faces in agile, like lack of big upfront design. Methods discussed for agile UX include lean UX principles, rapid prototyping and testing, collaborative design, and representing users through personas and story mapping. The document emphasizes adapting practices for quick feedback rather than big documentation, and keeping the focus on customer needs, business goals, and technology realities.
SenchaCon 2016: Creating a Flexible and Usable Industry Specific Solution - D...Sencha
Come hear how we used agile development and Sencha tools to meet our design requirements, to create a system that is highly configurable, flexible, and exceeds the expectations of our customers. Learn how to use an adaptive/responsive design to be able to support two very different types of users, with a single application, and using the same set of libraries. Most importantly, learn how to create a system that even your most important and demanding users will find value and actually want to use. By assembling some of the best programmers and DBA developers in the world, we have been able to create a best-in-class, fully functional, scalable and highly configurable system, while maintaining an amazingly easy-to-use interface.
Semelhante a Surviving Back to Back Design Sprints and Securing UX Presence in Product Design (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
The document discusses the role of user experience (UX) in helping organizations score well on the environmental component of their ESG score. It provides examples of UX practices that can improve an organization's environmental impact, such as advocating for renewable energy sources, optimizing interaction designs to reduce data usage, shortening journey maps to minimize data transmission, using vector graphics instead of heavy file formats, loading content on demand to reduce page load size and emissions, and publishing reports on sustainability practices and carbon emissions.
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and StrategicUXPA International
The document discusses two sub-tracks for UX under Agile: tactical and strategic. The tactical track focuses on quick tasks and improvements from sprint to sprint, reaching delivery quickly. The strategic track takes a mid-to-long term view through exploratory research to inform product vision and objectives. It recommends doing both tracks simultaneously when possible and prioritizing strategy to balance short-term delivery and long-term planning.
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?UXPA International
Virtual spaces are simulated environments that can range from VR to 2D interfaces, touted as the future of video conferencing. However, they may pose accessibility issues and not be preferred over traditional non-spatial platforms. While virtual spaces could enhance social connection, their complexity risks excluding some users. A combined platform allowing choice of interface could provide an improved experience while maintaining inclusiveness.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...UXPA International
A moderated accessibility testing study conducted by UserTesting between 2021-2022 involved 25+ tests with screen reader users. The study identified 5 key findings about common issues: 1) Unexpected screen reader focus location on pages; 2) Missing alt text for images; 3) Lack of feedback when actions are performed; 4) Insufficient labeling of interactive elements; and 5) Unclear error messages. The study recommends conducting tests with 5 blind participants using the same screen reader, browser and device to standardize results and identify issues violating the Web Content Accessibility Guidelines.
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
This document summarizes the redesign of the Pro Power Onboard feature for electric vehicles from Ford. It discusses how the original gasoline-powered version used a radial dial interface but this would not work for an electric truck with more circuits. User research found the need for increased power and outlets in more locations. An iterative design process involved brainstorming, paper prototyping, and usability testing to create a horizontal gauge interface with on/off and range preservation settings. The final design was validated through testing truck prototypes up to production. Lessons included considering the user experience first and proactive stakeholder involvement.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
4. 44
Leading Provider of
Health Insurance Software
Solutions:
• SaaS-based and multiple platforms
• Individual, Group, Medicare, Engagement
• Diverse distribution: Health Plans, Brokers,
Affinity Groups, Federal Govt., Provider
Sponsored Plans
• Decision support, conversion, retention
and analytics tools
Founded in 1999
20 million consumers served
every year
Milwaukee; Chicago; Durham;
Farmington;Washington, D.C.
130+ clients, including
20 of the largest
carriers
WHO WE
ARE
5. 55
OUR MISSION
---
To empower our customers with
innovative technology that makes choosing
healthcare coverage simpler.
8. 88
UX TEAM
Kristine Howell
Former UX Manager
Talissa Davis
Lead UX Designer
Jeremy White
Lead UX Designer
Jessica Bahling
Senior UX Designer
Christopher Neuharth
Former VP of Product
Mike Beck,
Front End Developer
9. 99
PREVIOUSLY
• Live under Product but supported clients
• Reactive
• Worked off of ticketing system (Kanban)
• Big team with leads assigned per product line
• Conducted design sprints off and on as needed
10. 1010
A PERFECT TIME FOR CHANGE
Open EnrollmentIdea Backlog Product Initiatives
7 Design Sprints in 3 Months
13. 1313
GOOGLE VENTURE (GV) DESIGN
SPRINTS
https://www.gv.com/sprint/
“The sprint is a five-day process for
answering critical business questions
through design, prototyping, and
testing ideas with customers. ”
“The sprint gives teams a
shortcut to learning
without building and
launching.”
17. 1717
RULES AND EXPECTATIONS
• A sprint introduction presentation was given to all new
participants
• Due to budget, employees could participate remote
• Electronics were allowed
• Meetings were conducted online (conference room for
those at HQ)
• Had to use video
• Everything (sketches and assets) were online
• A decider had to be present (or appoint one in their
absence)
• All participants sketched, helped with test plan and user
testing
• Use of existing pattern library was encouraged
20. 2020
Pre-Sprint Area in RTB
PRE-SPRINT
• Resources
• Our previous research
• Newer secondary research
• 101 meeting
• Product managers/deciders
gave background information
• Users
• Existing product
• Sales
• Market trends
• Participants encouraged to put
lightening demo examples in RTB
Instructions
Documentation
Notes/ideas
21. 21
GV SPRINT WEEK
• Schedule
• Minor time adjustments to daily schedule to
accommodate participants in different time
zones
• Flexible on prototyping and testing days
• Delegation
• 2 designers for prototyping
• UX and/or other roles wrote test scripts on
prototyping day
Pre-Sprint Area in RTBGV
Each day had a panel
22. 2222
Post-Sprint Area in RTB
POST SPRINT
• Testing depended on participant
availability
• Test results
• Summarized as we went
• Finalized recommendations in
separate meeting
• Sketched and updated prototype if
needed
• Presented the sprint results to other
employees and upper management
• Conducted retrospectives
Notes from testing
Synthesis
and new
sketches
23. 2323
SCHEDULING
• One person in charge of scheduling
• Used Aha! for timelines and to hold assets
• Used Confluence as a checklist for the daily
schedule
• Emailed sprint invites
• Block off participants calendars ASAP
• Include all links for assets
• Use same online meeting info
• Specific design sprint emails were created
and sent at one time
25. 2525
DEEPER
LOOK
INTO
RTB
• Organize days and activities into panels
• Everything goes here
• Pre-sprint info
• Sprint (map, sketches, voting, user testing notes, etc)
• Parking lot
28. 2828
WHAT WAS AMAZING?
• All roles had input
• Built off of everyone’s ideas (e.g. “not my way” or blame game)
• Other roles ”stepped up” in traditional UX tasks (sketching, scripts,
testing)
• We shared results with clients
• There is more trust within and across teams
• UX secured role in developing new products
“My favorite part is getting different perspectives from each team member
through sketching and consolidating those to make something better.”
- Melissa, Solutions Architect
“It does not have to be perfect. The whole point is to get your creative juices flowing
and challenge yourself to think about ways to solve problems in more ways than one. “
- Beth, Product Analyst Manager
29. 2929
UX AND OUR ROLE IN PRODUCT
• 2 product/segment redesigns
• UX is continuing the design with product
• UX is an equal partner in development discussions
• Personas were created and/or improved
• We got “buy in” that this process works!
“We had many designs that fed the product roadmap and were able to innovate”
-Kristine, Former UX Manager
31. 3131
WHAT WOULD WE CHANGE?
• Keep the initiatives or products in sequence
• Take on smaller issues/problems
• Ensure 2 designers are available to prototype
• Getting more key people involved (sales,
development)
• Make sure MVP is clear
• More time (wrap up, iterate)
“I feel like sometimes we are a little too ambitious – we set the
bar too high and then fail to deliver in set timeframes.”
-Melissa, Solutions Architect
32. 3232
FINAL WORDS OF ADVICE…
• Carve out the time
• Educate participants on the process and expectations
• Try to stick to the daily schedule
• Involve multiple roles but be mindful of personalities
• In person (if possible)
• Encourage involvement and participation (especially remote participants)
• Keep it positive and highlight everyone’s strengths
• Ensure your target is the right size
• Determine if you are going to consider technical limitations
• Reassure everyone that the prototype doesn’t have to be perfect
• Document the sprint
• Conduct retros (make improvements and celebrate your successes)
“Use the prototype and results as a guide to the final product .Things will changes as
analysis and prototyping continues to requirements and development.”
-Melissa, Solutions Architect
33. 3333
OTHER COMMENTS FROM
PARTICIPANTS
“I think the design sprint was really beneficial to get input and
ideas from a wide spectrum of individuals, considering
suggestions, identifying possible problem solutions and deciding
the best way to proceed.“
-Debbie, Senior Functional Advisor
“We might get it wrong; it might not be the final product but we
will know before we invest a large amount of $$$ and time.”
-Melissa, Solutions Architect
“It has been very beneficial to give our clients insight as toWHY we do things
certain ways. It has also been good to share our personas with clients to see
how they align to how they think of personas in their world.”
-Beth, Product Analyst Manager
34. THANK YOU!
CONTACT ME FOR ANY
QUESTIONS
TALISSA DAVIS
LEAD UX DESIGNER
tdavis@connecture.com
Notas do Editor
Good am
I'm Talissa Davis, Lead UX designer at Connecture.
I'm going to share with you on how we
survived 7 back to back sprints and how
we secured our UX presence in product design
My goal is that you will have something actionable from this presentation to take back with you.
First off, I'm not getting paid.
I'm going to share with you a list of tools or software that were available to us. I'm sure there are many tools out there and even some of our sponsor tools would have been amazing.
I'm going ot share with you some marketing slides to add context to our company culture.
We are health insurance software
Multiple platforms
Many remote employees. I'm in Atlanta, UX team is in Milwaukee
Our shopping, quoting and enrollment software is part of the client solution. WE can't claim their landing pages
Here's our company mission statement.
We need to help customers make it simple for them to choose health insurance and they also need choice for themselves.
As Bob said at the villian vs. Superhero talk, Medicare is a prime example.
I want to give you some background on how we were structured and what we were doing previously
First, I want to introduce the UX team. These are the people that survived this with me.
They are all in the Milwaukee area
Previously..
We are product designers. The product gets customized or "configured" by the clients. We also get pulled in for some client support
We were very reactive. We weren't in front of development.
We worked off of a service desk and ticketing system.
I would assign design tickets to designers per product.
It was always centered "what tickets are you working on"
We had several successful design sprints for product redesigns but
For the most part... it was centered around "what needs to be done now" and not future innovation
Last fall was the perfect time for us to change things up
Company identified products
VP product and UX manager championed GV sprints
Can you imagine my face when Kristine, my former manager told me this. My head was spinning.
And that she wanted me to ensure we met our goal.
How are we going to do this?
Out of these four segment/product lines, leadership decided that Group and medicare were the ones to focus on.
Group is Small employer coverage. So a broker typiclaly shops for a small employer (not ACA)
We also did entirely exploratory process design sprint out of this.
How many people have experienced a GV design sprint?
Here's a brief intro/refresher.
Basically it's an amazing and exhausting experience.
It gives you the ability to solution and validate very quickly without a lot of time or money.
You bring all of these people together, address a problem, identify a target and test a solution in 5 days.
Monday-Diving into the problem: setting goals, identify sprint questions, map out your users and flows, interview SMEs, and identifying your target.
Tuesday- Lots of innovation: lightening demos, sketching
Wed- vote and storyboard
Thurs- build out prototype
Friday-test
GV does outline activities and timelines that help you through this process
I have the book here if anyone wants to take a peek
The website provides basically everything
We did have to modify to meet our goal
We had segments that were new to some of us
We had participants that were new to the GV design sprint process
Gave a ppt at first sprint of each product and for new participants as needed
I went to milwaukee a couple of times. It's always better in person, but it can be done remote
Everything had to be put online. I'll talk to you about how we did that in a minute.
A decider had to be present or we would have to shut down (especially on the decision days...prototype and testing, not so much)
Product owner, PM, VP
Everyone had to participate.
UX can't do it all.
We got really good at delegating tasks (didn't care about the role)/ let it go
Everyone sketched...we had exercises to help them (figure 8, police sketching---someone who doesn't feel comfortable can tell ux what they are thinking...boosts their esteem)
We have a pattern library for all of UI design.
At the beginning of the sprints, we would determine how in or out of the box we wanted to be
Usually it's that happy medium of "use what you can, but don't let that stop you"
Here are our the typical roles that we included.
The top 3 are the essential roles. They are the foundation.
2nd row, it was a typical mix.
Sometimes the Product owne/PM would be the decider
It's always nice to have 2-3 UX designers,
1-2 BAs
Solutions architects are nice to have.
Sales and dev
We interviewed sales as our SMEs. We couldn't get them for more time than that.
Same with dev, it was hard to pull them in. 1 of the products, we didn't know what platform it would be built on, so we didn't know who. (wish we would have...but pulling them in is best for more technical sprints (not exploratory/redesigning)
We added the pre sprint and the post sprint.
We felt that 5 days was not enough for us. Google Ventures outlines activities outside of the sprint, but we have all of these activities as part as our "formal sprint"
We had to be flexible in testing due to participant recruiting- brokers are hard to find.
When redesigning a current product
Wanted to look at our past research on our product
Refresh ourselves with what the latest research is around the functionality of the product
We had a meeting where the product owners etc. Would give us background and what they were were hoping to get out of the sprint.
It was a good way to get a jump start prior to sprint week
Lightening demos—get them in
Here's a screenshot of where we put our pre sprint resources- I will go over the tools /software in a minute, but the take away is that we had an area to jot down questions, research links, etc
Unfortunately, I can't share the data, but I wanted to show how we organized our sprint.
Stuck to the GV design sprint schedule
Allowed for flexibility on prototyping and testing
Team goes overboard on complexity/fidelity of the prototype at times
Again, everything was in RTB. We put our sprint questions, drew are map, uploaded all of our sketches and voted in there.
Most of the time the testing wrapped up durint our "post sprint week"
Some points about how we handled the results...
had up to 10 emails open at one time- sent all at once
Alot of this maybe common sense-but when you are in the middle of it, you have to keep organized.
No one likes a million updated meeting invites
these are the tools that we used. Like I said, this is what was available to us
Real time board can be really hard for new users. But it met our needs of having evertyhign in one place.
Axure- we tend to gravitate towards high fideltity, XD is the only other tool that's available us to right now (No sketch, balsamiq etc)
Had minimal squirrel moments, when we did, they went to parking lot
have to keep your focus on the target that you identified- call people our if they aren't
pull up the map with that target
- make sure the sketches and prototype are meeting your target
eliminates the "my way or no way"
still have "know it alls"
People stepped up. As far as testing, we had them shadow us and explain the best practices of questions and interviewing.
everyone has been overwhelmingly positive
we came together and we did this
UX didn't hand these prototypes into a black hole
The designs that were done in the sprint are in dev right now. I’m supporting them and still designing ahead.
we are integrated within the product/dev teams.
example: remove x feature. No, we can't. that was a main part of our sprint and it tested well
buy in from stakeholders and upper management
Hard to get a group of people to shift their focus. Working on 1 product for 1.5 weeks, then changing to a different product.
You could also do a main sprint and follow that with mini-sprints as needed
I felt that our targets were too big. prototyping was a nightmare. I feel like this is where we should have stuck to GVs recommendation---small!
It’s nice to have as many UX as possible. It can be done with one. –I facilitated and prototyped a couple of weeks ago. I did it…but it was a lot mentally.
More people
Dev during 1st 3 days
Sales more on 1st 2 days?
Ask product owners to be upfront about the MVP.
I felt like we wasted time- design big ideas...then it gets descoped. At times I feel like we could put more effort into making the MVP the best possible experience
Just do it! Maybe you can't do anything back to back like we did. You have to get buy in from managers that it works. Start small. Do 1 or 2 and see how it goes
1. the presentation
2. people are dedicating alot of time. allow breaks
3. be mindful of personalities. Don't invite someone who will throw off your efforts or not be a team player.
4. esp remote
5. compliments go along ways