The document discusses innovative marketing strategies used by micro-enterprises in Tel Aviv's retail sector. It observes that stores use creative signage, unique business models pairing retail with cafes or manufacturing, and eye-catching window displays to force pedestrians to take a second look. Examples include stores displaying unusual objects like elephants made of wood or mannequin legs in washing machines. The strategies aim to distinguish these small businesses and draw attention to their offerings.
The document provides observations from visits to 6 shops in Stockholm: a wine and beer shop, bakery and cafe, outdoor shop, shoe shop, shoe boutique, and sports shop. Key findings include the need to create consistent themes, arrange products logically, use lighting and decor to set the right mood, and differentiate from neighboring stores. The goal is to design shops around customer experiences rather than just selling commodities.
(1) This document summarizes observations from a shopwatching exercise on Serrano Street in Madrid, a high-end shopping area.
(2) The author, Alberto Losada, visited several stores including Zara, a bakery, Imaginarium toy shop, VIPS, Zara Home, and a Chinese bazaar.
(3) For each store, Losada notes things like layout, lighting, smells, displays, and opportunities for improvements to enhance the customer experience and increase sales.
Traditional crafts and jobs still exist in Portugal, though some are declining while others are being reinvented. Crafts like embroidery, pottery, basket weaving, and tile painting maintain traditions dating back centuries. Occupations like blacksmiths, shoemakers, and tailors provide handmade goods, while street photographers, ice cream vendors, and fishmongers still operate seasonally or in specific locations. Traditional crafts contribute to Portugal's culture and economy and are seen as worth preserving despite the challenges of modernization.
This document provides observations from visits to several stores in Dijon, France. It summarizes the layout, atmosphere, and potential areas for improvement for each store. The stores described include an Italian specialties store, a vintage video game store, a large bookstore with multiple floors, a department store with many brands, and a toy store designed for children.
This document provides information and inspiration for designing a clock. It discusses various materials that could be used like acrylic, wood, and plastics. It examines existing clock and home decor designs from brands like Alessi and designers like Arad and Rossi for inspiration. The document considers design principles like being quirky, environmentally friendly, and suitable for display in a home or museum. It analyzes different prototypes and aspects of existing clocks that could inform the design such as size, mechanism, and numbering system. The goal is to create a unique clock design that reflects the style of Alessi in an attractive, functional way.
This document appears to be a portfolio or brochure for an interior design firm called Beasley & Henley Interior Design. It includes photographs and descriptions of various residential and commercial interior design projects they have completed. The styles shown include luxury, modern, mid-century, Mediterranean, and traditional designs. Brief captions accompany each photo highlighting design elements and themes. The document promotes the designers' vision and ability to create beautiful, functional living and work spaces.
The shy entrepreneur: observations from the 2nd Annual Micro-enterprise bazaa...Street Ecology
The document summarizes observations from a micro-enterprise bazaar in Jerusalem featuring handicrafts produced by Palestinian women. It describes the historical origins of Palestinian handicraft industries and the types of items produced, including pottery, soap, baskets, and textiles. The author notes that many of the entrepreneurs seemed shy and inexperienced with sales, unable to negotiate prices or provide details about their products. While the handicraft industries are growing, the entrepreneurs would benefit from training to improve their sales skills and marketing.
Hull is a part of Gatineau, Quebec that was once its own city. It houses thousands of public sector employees but many live elsewhere. As a result, Hull has a young mix of students and lower-income residents. This document shows the diversity of small businesses operating out of houses in Hull, as there is no space for new commercial developments due to the age of the city. Over 15 types of businesses run out of the floors of houses in Hull, including restaurants, grocery stores, health services, legal services, and retail, since residents converted parts of their homes instead of new construction.
The document provides observations from visits to 6 shops in Stockholm: a wine and beer shop, bakery and cafe, outdoor shop, shoe shop, shoe boutique, and sports shop. Key findings include the need to create consistent themes, arrange products logically, use lighting and decor to set the right mood, and differentiate from neighboring stores. The goal is to design shops around customer experiences rather than just selling commodities.
(1) This document summarizes observations from a shopwatching exercise on Serrano Street in Madrid, a high-end shopping area.
(2) The author, Alberto Losada, visited several stores including Zara, a bakery, Imaginarium toy shop, VIPS, Zara Home, and a Chinese bazaar.
(3) For each store, Losada notes things like layout, lighting, smells, displays, and opportunities for improvements to enhance the customer experience and increase sales.
Traditional crafts and jobs still exist in Portugal, though some are declining while others are being reinvented. Crafts like embroidery, pottery, basket weaving, and tile painting maintain traditions dating back centuries. Occupations like blacksmiths, shoemakers, and tailors provide handmade goods, while street photographers, ice cream vendors, and fishmongers still operate seasonally or in specific locations. Traditional crafts contribute to Portugal's culture and economy and are seen as worth preserving despite the challenges of modernization.
This document provides observations from visits to several stores in Dijon, France. It summarizes the layout, atmosphere, and potential areas for improvement for each store. The stores described include an Italian specialties store, a vintage video game store, a large bookstore with multiple floors, a department store with many brands, and a toy store designed for children.
This document provides information and inspiration for designing a clock. It discusses various materials that could be used like acrylic, wood, and plastics. It examines existing clock and home decor designs from brands like Alessi and designers like Arad and Rossi for inspiration. The document considers design principles like being quirky, environmentally friendly, and suitable for display in a home or museum. It analyzes different prototypes and aspects of existing clocks that could inform the design such as size, mechanism, and numbering system. The goal is to create a unique clock design that reflects the style of Alessi in an attractive, functional way.
This document appears to be a portfolio or brochure for an interior design firm called Beasley & Henley Interior Design. It includes photographs and descriptions of various residential and commercial interior design projects they have completed. The styles shown include luxury, modern, mid-century, Mediterranean, and traditional designs. Brief captions accompany each photo highlighting design elements and themes. The document promotes the designers' vision and ability to create beautiful, functional living and work spaces.
The shy entrepreneur: observations from the 2nd Annual Micro-enterprise bazaa...Street Ecology
The document summarizes observations from a micro-enterprise bazaar in Jerusalem featuring handicrafts produced by Palestinian women. It describes the historical origins of Palestinian handicraft industries and the types of items produced, including pottery, soap, baskets, and textiles. The author notes that many of the entrepreneurs seemed shy and inexperienced with sales, unable to negotiate prices or provide details about their products. While the handicraft industries are growing, the entrepreneurs would benefit from training to improve their sales skills and marketing.
Hull is a part of Gatineau, Quebec that was once its own city. It houses thousands of public sector employees but many live elsewhere. As a result, Hull has a young mix of students and lower-income residents. This document shows the diversity of small businesses operating out of houses in Hull, as there is no space for new commercial developments due to the age of the city. Over 15 types of businesses run out of the floors of houses in Hull, including restaurants, grocery stores, health services, legal services, and retail, since residents converted parts of their homes instead of new construction.
- Daily Co-Op - Most customers are alone or with family. Average age is 30-50, mixed gender. Customers walk different paths in the store.
- Los Compadres - Many customers are families or groups of friends. Average age is 20-60, mixed gender. Customers walk different paths.
- Fooks Foods - Most customers are alone but some are with friends or family. Average age is 20-50, mixed gender. Customers walk different paths.
- Taj Mahal - Many customers are families. Average age is 30-60, mixed gender. Custom
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
The document describes observations made while visiting 6 different stores in a shopping center, noting details about the store environments like lighting, ceilings, music, personnel, and customers; insights include recognizing how changing product collections and using different lighting creates new opportunities, and surprises were seeing how open doors invite customers in and boxes are used decoratively to display products.
Sparrow is a women's boutique located in Uptown Dallas that aims to keep customers "free and fabulous". The store is designed to have a home-like atmosphere with antique furnishings, framed signs, and varied lighting including chandeliers and pendants. Fixtures include wood gondolas, tables, jewelry stands, and shelving to neatly display merchandise. Mannequins will model new designer collections. The walls will feature rotating displays of products and graphics.
Are you paying attention? assignment # 2 for the Crash Course in Creativity, ...alisaruth
The document summarizes the author's observations from visiting five stores in downtown Montpelier, Vermont on Main Street: an art store, book store, stationary store, clothing store, and drug store. The author notes several themes including that most buildings date to the 19th century, signage choices, themes in store windows, what products are featured prominently, and opportunities for improving storage and display strategies in the small stores with limited space.
The Play Station store attracts customers with a big television displaying games, though it is small with fluorescent blue lighting and crowded shelves. Salespeople in their 20s-30s demonstrate games for mostly male customers ages 15 to 35 who spend 15-20 minutes browsing before 30% make a purchase.
The document provides observations from Jonathan Petrino's visit to several stores at the Mall of America in October 2012. It summarizes his impressions of Nordstrom, Puma Store, Williams-Sonoma, Nike Store, Microsoft Store, Apple Store, and Lego Store. For each store, it describes the store's focus or products, notable interior features, displays, and how the store made Petrino feel. The Lego Store stood out as being 100% built for creativity with colorful displays and hands-on opportunities for building.
Alexandra Filazzola interned at the House of Hope Boutique, a non-profit that employs homeless women to produce handbags. She was given freedom to design the storefront. Along with arranging displays, she offered style advice for new bag designs. Some of her visual merchandising projects included setting up wine gift bags, featuring the store's best-selling Little Girl's Bags, and designing the front window display to attract early customers. Her most recent prototype combined recycled and donated fabrics into a patterned bag.
The document describes an observation exercise where the student visited several stores in Valencia, Spain to practice observational skills by carefully noting details about layout, merchandise, customers, music, lighting, and more in each store to develop a more active form of observation. The student was able to remember key details from the observation lists without looking at them after a few stores and felt the exercise greatly improved their observational abilities and awareness.
This document provides an in-depth description of the environment, personnel, products, and customers observed during visits to several retail stores including H&M, a bookstore called Happy Books, a limited editions store called LimitEDitions, an outlet called Outlet Sun&Sun 5€, a surf shop called Quiksilver, and a luxury cosmetics store called Rituals. Details are given on the interior design, music, lighting, product organization, and typical customers observed at each location.
This was a store concept project that was worked on in a team focusing on creative aspects and a strong focus on visual merchandising and atmospherics.
The document describes a visit to a women's clothing store called Imaginarium. It notes that the store has a small sign out front but is big inside. Products are arranged by function throughout the store and on different floors. Customers browse and purchase items on the main floor while music plays and the air conditioning keeps the warm atmosphere comfortable.
The document describes a visit to a women's clothing store called Imaginarium. It notes that the store has a small sign out front but is big inside. The merchandise is arranged by function throughout the store and on different floors. Customers browse and purchase items on the first floor while relaxing to music in the air conditioned environment.
This document summarizes the author's observations from visiting multiple stores including a grocery store, arts and crafts store, bookstore, clothing store, and others. The author notes key details about the entrances, environments, products, additional services offered, customers, and concludes with a quote about paying attention to daily miracles. Specifically, the author found that open doors, bright signs and seating draw people in, while closed or plain doors may cause people to skip a store. Spacious interiors with decor, windows and tall ceilings created a relaxed feel. Products were clearly signed and stores decorated accordingly. Sales items used bright colors. Additional services like hygiene products and charity donations saved time. Customers often shopped in groups
The document provides observations from visits to three retail locations: a mountain equipment store, department store, and food market. At the mountain equipment store, products were organized colorfully and staff were knowledgeable about outdoor gear. The large department store spanned multiple floors and sections but had easy access to products. The food market had fresh, colorful produce and fish with engaged salespeople offering samples.
The document describes observations from visits to several stores, including a furniture store with outdated decor, a Safeway market with both a "natural" section and a more typical section, a thrift store with overstocked items under bright lighting, an H&M with loud electronic music and security watching for shoplifters, and a Quicksilver store with a casual atmosphere and skateboards for sale to reflect its lifestyle brand identity. Common themes included the stores' atmospheres, products, employees, and branding strategies.
This document provides observations from a shopping experience in Paris:
1) The store had a white and blue color scheme with mirrors on walls and spotlights, but it was noisy from the radio and lacked many flowers.
2) Various smells were noticed including plastic, soap, and candles. Domestic appliances and bikes were also present on different floors.
3) Different flooring materials were used to represent different store styles - green carpet for sports, wood for hardware, and blue carpet for the library.
4) The store aimed to provide a peaceful environment for customers of all types while allowing them to browse at their own pace with subtle lighting and no uniform salespeople.
The document describes observations made while visiting various stores. Opportunities are identified at each store:
1. A fashion store could offer fashion consultations to help customers match outfits.
2. A watch store could sponsor a watch cleaning day to bring in customers and lead to new sales.
3. A coffee shop could showcase their founder's history and sponsor local ice skating to attract new customers.
4. An electronics store could have a female greeter to help direct women customers.
5. A kitchen store could advertise cooking classes using their products to generate sales.
6. A building supply store could set up complementary displays with a neighboring electronics store for combined sales.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
- Daily Co-Op - Most customers are alone or with family. Average age is 30-50, mixed gender. Customers walk different paths in the store.
- Los Compadres - Many customers are families or groups of friends. Average age is 20-60, mixed gender. Customers walk different paths.
- Fooks Foods - Most customers are alone but some are with friends or family. Average age is 20-50, mixed gender. Customers walk different paths.
- Taj Mahal - Many customers are families. Average age is 30-60, mixed gender. Custom
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
The document describes observations made while visiting 6 different stores in a shopping center, noting details about the store environments like lighting, ceilings, music, personnel, and customers; insights include recognizing how changing product collections and using different lighting creates new opportunities, and surprises were seeing how open doors invite customers in and boxes are used decoratively to display products.
Sparrow is a women's boutique located in Uptown Dallas that aims to keep customers "free and fabulous". The store is designed to have a home-like atmosphere with antique furnishings, framed signs, and varied lighting including chandeliers and pendants. Fixtures include wood gondolas, tables, jewelry stands, and shelving to neatly display merchandise. Mannequins will model new designer collections. The walls will feature rotating displays of products and graphics.
Are you paying attention? assignment # 2 for the Crash Course in Creativity, ...alisaruth
The document summarizes the author's observations from visiting five stores in downtown Montpelier, Vermont on Main Street: an art store, book store, stationary store, clothing store, and drug store. The author notes several themes including that most buildings date to the 19th century, signage choices, themes in store windows, what products are featured prominently, and opportunities for improving storage and display strategies in the small stores with limited space.
The Play Station store attracts customers with a big television displaying games, though it is small with fluorescent blue lighting and crowded shelves. Salespeople in their 20s-30s demonstrate games for mostly male customers ages 15 to 35 who spend 15-20 minutes browsing before 30% make a purchase.
The document provides observations from Jonathan Petrino's visit to several stores at the Mall of America in October 2012. It summarizes his impressions of Nordstrom, Puma Store, Williams-Sonoma, Nike Store, Microsoft Store, Apple Store, and Lego Store. For each store, it describes the store's focus or products, notable interior features, displays, and how the store made Petrino feel. The Lego Store stood out as being 100% built for creativity with colorful displays and hands-on opportunities for building.
Alexandra Filazzola interned at the House of Hope Boutique, a non-profit that employs homeless women to produce handbags. She was given freedom to design the storefront. Along with arranging displays, she offered style advice for new bag designs. Some of her visual merchandising projects included setting up wine gift bags, featuring the store's best-selling Little Girl's Bags, and designing the front window display to attract early customers. Her most recent prototype combined recycled and donated fabrics into a patterned bag.
The document describes an observation exercise where the student visited several stores in Valencia, Spain to practice observational skills by carefully noting details about layout, merchandise, customers, music, lighting, and more in each store to develop a more active form of observation. The student was able to remember key details from the observation lists without looking at them after a few stores and felt the exercise greatly improved their observational abilities and awareness.
This document provides an in-depth description of the environment, personnel, products, and customers observed during visits to several retail stores including H&M, a bookstore called Happy Books, a limited editions store called LimitEDitions, an outlet called Outlet Sun&Sun 5€, a surf shop called Quiksilver, and a luxury cosmetics store called Rituals. Details are given on the interior design, music, lighting, product organization, and typical customers observed at each location.
This was a store concept project that was worked on in a team focusing on creative aspects and a strong focus on visual merchandising and atmospherics.
The document describes a visit to a women's clothing store called Imaginarium. It notes that the store has a small sign out front but is big inside. Products are arranged by function throughout the store and on different floors. Customers browse and purchase items on the main floor while music plays and the air conditioning keeps the warm atmosphere comfortable.
The document describes a visit to a women's clothing store called Imaginarium. It notes that the store has a small sign out front but is big inside. The merchandise is arranged by function throughout the store and on different floors. Customers browse and purchase items on the first floor while relaxing to music in the air conditioned environment.
This document summarizes the author's observations from visiting multiple stores including a grocery store, arts and crafts store, bookstore, clothing store, and others. The author notes key details about the entrances, environments, products, additional services offered, customers, and concludes with a quote about paying attention to daily miracles. Specifically, the author found that open doors, bright signs and seating draw people in, while closed or plain doors may cause people to skip a store. Spacious interiors with decor, windows and tall ceilings created a relaxed feel. Products were clearly signed and stores decorated accordingly. Sales items used bright colors. Additional services like hygiene products and charity donations saved time. Customers often shopped in groups
The document provides observations from visits to three retail locations: a mountain equipment store, department store, and food market. At the mountain equipment store, products were organized colorfully and staff were knowledgeable about outdoor gear. The large department store spanned multiple floors and sections but had easy access to products. The food market had fresh, colorful produce and fish with engaged salespeople offering samples.
The document describes observations from visits to several stores, including a furniture store with outdated decor, a Safeway market with both a "natural" section and a more typical section, a thrift store with overstocked items under bright lighting, an H&M with loud electronic music and security watching for shoplifters, and a Quicksilver store with a casual atmosphere and skateboards for sale to reflect its lifestyle brand identity. Common themes included the stores' atmospheres, products, employees, and branding strategies.
This document provides observations from a shopping experience in Paris:
1) The store had a white and blue color scheme with mirrors on walls and spotlights, but it was noisy from the radio and lacked many flowers.
2) Various smells were noticed including plastic, soap, and candles. Domestic appliances and bikes were also present on different floors.
3) Different flooring materials were used to represent different store styles - green carpet for sports, wood for hardware, and blue carpet for the library.
4) The store aimed to provide a peaceful environment for customers of all types while allowing them to browse at their own pace with subtle lighting and no uniform salespeople.
The document describes observations made while visiting various stores. Opportunities are identified at each store:
1. A fashion store could offer fashion consultations to help customers match outfits.
2. A watch store could sponsor a watch cleaning day to bring in customers and lead to new sales.
3. A coffee shop could showcase their founder's history and sponsor local ice skating to attract new customers.
4. An electronics store could have a female greeter to help direct women customers.
5. A kitchen store could advertise cooking classes using their products to generate sales.
6. A building supply store could set up complementary displays with a neighboring electronics store for combined sales.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
2. Introduction
• I am interested in studying micro-enterprises
in Tel Aviv involved in the retail and service
sector
• I have lived in Amsterdam, Toronto, and
visited numerous cities, but I was struck by
the ingenuity of “Tel Avivis.”
3. Research question?
• What are examples of innovative marketing
from retail micro-enterprises in Tel Aviv?
• Methods:
• Photography
• Observations (similar to the approach of Jane Jacobs)
4. Concept: streets are the quilt a city
• “streets play an important role in the
livability, vitality, and character of our
neighborhoods and commercial areas. They
form the grid that weaves the quilt of the City
into a whole cloth” (Attarian: 2003)
5. Summary of my observations
• Very creative signage
• Unique business models
• Local Israeli suppliers (e.g. Israeli fashion
designers selling in a trendy clothing store)
• Cool!
13. Role of lighting
My friend and I
walked past this
store, which is
tucked away in the
Arab neighbourhood
of Tel Aviv, near the
beach. If it wasn’t
for the lighting, we
wouldn’t have even
noticed the store.
This is especially
important because
in Winter, the sun
sets at 5pm.
14. Visual displays
An elephant placed
in this store front
window is made out
of hundreds of
pieces of wood.
The store sells
designer furniture.
15. Visual displays
Look carefully, this
store has a
mannequin leg
coming out of a
washing machine!
16. Visual displays
This store built a
patio! Fake
grass, but with real
bushes, chairs, and a
table – the store
really stands out on
the concrete streets!
17. Visual displays
A monster in the
window looks great
at night for this
skater/ sneaker
shop.
18. Visual displays
These are
handcrafted guitars
made out of olive
wood. Each guitar
retails for around
$750 US / or 3,000
NIS.
The store sells
lamps, some books
and accessories for a
home/ or apartment.
But the guitars force
people to stop
walking and peak
inside.
19. Visual displays
maspera... is actually
a hair salon, but from
the outside it looks
more like café.
The records on the
wall confuse the
pedestrian and force
a second glance, and
then it becomes clear
that it is in fact a hair
salon.
20. Visual displays
This lighting store
created windows on
both floors, with
lamps in the main
window and
chandeliers on the
second floor.
21. Visual displays
RENBY sells home
décor. Instead of
having a small
window, the store
made a street to
ceiling window and
then built an IKEA
type shelving unit to
house several
products.
For the
pedestrian, it is very
dynamic and
colourful, and
almost impossible to
ignore.
22. Visual displays
This men’s clothing
shop uses a
chandelier
inside, but also
these fantastic
miniature art pieces
on the left hand side
of the window to
“texturize” the
window.
23. Visual displays
The side-panel of the window
featuring the different art pieces.
24. Visual displays
This is not a clothing
shop. It is a fabric
and textile store.
The owner made a
window display but
one of the
mannequins is
wearing a dress
using leaves!
25. Signage
Why not put the signage on the
floor?
Been There Done There is an art
gallery and clothing
store, specializing in comic
books, photography books, and
screen-print t-shirts; there are
revolving art shows every few
weeks.
26. Signage
Lightforms has a stylish logo, but
also a unique window display with
an artistic lighting fixture.
The owner also painted the front
red with the little space that was
available.
27. Signage
This clothing and art store is
located in the old district of Jaffa.
There are unique artist-designed
bags, t-shirts, as well as prints and
coffee mugs.
The prices are reasonable with t-
shirts selling for $20 US / or ~80
NIS.
28. Signage
Fabrica is a designer
clothing store with
an artsy look
because of the huge
wooden ladder in
the window.
29. Signage
Tel Avivs are great
marketers.
I walked past this
furniture store, and
quite liked the
unique tagline:
people, inspiration,
and furniture.
30. Signage
Stereotype is a store
for
audiophiles, meanin
g people who are
really into music and
headphones, etc. –
basically music is
their lifestyle.
Owl = wisdom.
31. Signage
I really liked the sign
of MoMa, and you
can see me taking a
photo!
The steel also
doubles as a
mirror, but then the
cutout letters form
the name of the
store.
32. Signage
The TOMER sign was
very
elegant, especially
with the wooden
panels that also
match the three
strips in the logo.
33. Signage
Dolla is a boutique
furniture store. The
edifice is meant to
look like what I think
is wallpaper. The
door frame is
refinished to look
like a door inside of
a house, instead of
store.
Lastly, the logo and
sign are embedded
onto the wall – easy
to remember and
spot!
34. Let the products do the marketing
This store owner
PACKED the store
with threads. There
is no space left for
anything else!
However, if you look
at the middle of the
window, note that at
least the store has a
Facebook page.
35. Let the products do the marketing
If you need metal
plates, lamps, or
random parts, it
must be here.
36. Let the products do the marketing
This shop is near the
beach, and
depending on how
the sun reflects off
of all that steel it is
certainly difficult to
miss if you are in the
market for sinks and
counters.
37. Winning strategy
FORCE THE PEDESTRIAN (FOOT TRAFFIC)
TO TAKE A SECOND (OR THIRD) GLANCE
THROUGH CREATIVE SIGNAGE AND
WINDOW DISPLAYS OR OUTSIDE DISPLAYS.
38. Last words…
• Be creative! Be bold!
• A very BIG thank you to the
wonderful business ideas from Tel
Aviv and the business owners, who
let me photograph their stores!
39. CREDITS
Photographed and researched by:
Andrew Bacchus
www.streetecology.com
www.facebook.com/streetecology
Research made possible by a grant from The Joseph and Wolf Lebovic Foundation at The University of Waterloo
in Waterloo, Canada.