Brandon Moreno, the first Mexican UFC Flyweight Champion, will defend his title in his hometown of Tijuana, Mexico on September 16th. The event, titled "Homecoming Fight", will take place at the 27,000 capacity Estadio Caliente in Tijuana and feature Moreno vs. Yair Rodriguez as the main event. The target audience is Mexicans, with the majority being male and between the ages of 25-34. Various sponsor activations are planned around the city, including punching machines.

1. Tijuana
“Homecoming Fight”

2. Tijuana
Why?
Who?
What?
Brandon Moreno
UFC Flyweight Champion
First Mexican UFC
Champion. Born
and raised in
Tijuana.

3. Tijuana
Where?
Estadio Caliente
Tijuana, BC, México
27k capacity

4. Tijuana
When?
Sep 16, 2022

5. Tijuana
15%
85%
Male Female
10%
40% 35%
15%
U24 25-34 35-44 +45
Target Audience
Mexicans

6. Tijuana
Title Rights
Tijuana
Presented by

7. Tijuana
Activations

8. Tijuana
Activations

9. Tijuana
Activations
1
2
3
5
4
Locations of punching machines.
1 machine for adults and 1 machine for kids at every location.

10. Tijuana
Commercial

11. Tijuana
UFC Fight Night Tijuana would
be honored to have Caliente
as a sponsor.
UFC is asking for
$250k for this top-
tier sponsorship
For more information feel free
to contact me whenever you
want at:
407-345-5876
adrianperez@ufc.corp
Tijuana
Sep 16 9 P.M.
Tickets at ufc.com
México Rest of the world
Brandon Moreno
UFC Flyweight Champion
Yair Rodríguez
#3 Ranked UFC
Featherweight
Alexa Grasso
#10 Ranked UFC
Flyweight
“Homecoming fight”

12. References
• Brandon Moreno photo. Retrieved October 21, 2021 from: https://imagenes.milenio.com/_jBUaH2qK0yUKsL3KvH-fCVKYa4=/
958x596/smart/https://www.milenio.com/uploads/media/2021/06/16/brandon-medina-visita-estadio-caliente.jpg
• Caliente logo. Retrieved October 21, 2021 from: https://cdn.freebiesupply.com/logos/large/2x/caliente-1-logo-png-transparent.png
• Estadio Caliente. Retrieved October 21, 2021 from: https://upload.wikimedia.org/wikipedia/commons/7/7f/
Xolos_estadio_caliente.jpg
• Moreno with Mexican Flag. Retrieved October 21, 2021 from: https://tvazteca.brightspotcdn.com/dims4/default/c8fee2b/
2147483647/strip/true/crop/641x395+0+0/resize/1200x740!/format/jpg/quality/90/?
url=https%3A%2F%2Ftvazteca.brightspotcdn.com%2Fc0%2Fcd%2F987a5a804d51a90841a5408ad41b%2Fbrandon-moreno.jpg
• Octagon photo. Retrieved October 21, 2021 from: https://media.istockphoto.com/illustrations/rendered-illustration-of-an-mma-
mixed-martial-arts-fighting-cage-illustration-id641509146?k=20&m=641509146&s=612x612&w=0&h=fx1R_CMxMZHEhvmzC-
bmFVqJBRWxtYOaMa92BmQzaq8=Retrieved October 21, 2021 from:
• Round cartel. Retrieved October 21, 2021 from: https://dmxg5wxfqgb4u.cloudfront.net/styles/gallery_collapsed_mobile_1x/
s3/2018-11/GettyImages-497196446.jpg?VersionId=FVgpu1TqLTqQc82_iKJc_lPfFah0nCPk&itok=jfm5XSvS
• Punching machine. Retrieved October 21, 2021 from: https://www.jsfuneventhire.co.uk/uploads/3/8/1/5/38159895/boxing-machine-
brand-activation-london_orig.jpg
• Outside Estadio Caliente. Retrieved October 21, 2021 from: https://www.facebook.com/EstadiosDeMexico/photos/a.
779189715474540/4110231275703684/
• Team, M. M. A. F. (2021, May 1). MMA fans demographics. MMA Facts. Retrieved September 30, 2021, from https://
www.mmafacts.com/mma-fans-demographics/.

13. References
• ESPN+ logo. Retrieved October 21, 2021 from: https://lumiere-a.akamaihd.net/
v1/images/espn_plus_fc_neg_df96e9fd.jpeg?region=0,171,640,256
• TV Azteca logo. Retrieved October 21, 2021 from: https://
upload.wikimedia.org/wikipedia/commons/e/e4/Logotipo_de_TV_Azteca.png
• Caliente casino logo. Retrieved October 21, 2021: from https://
www.calientecasino.us/wp-content/uploads/2018/06/caliente-logo-blk.png
• Coca-Cola logo. Retrieved October 21, 2021: https://upload.wikimedia.org/
wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/640px-Coca-
Cola_logo.svg.png
• Xolos logo. Retrieved October 21, 2021: https://upload.wikimedia.org/
wikipedia/en/thumb/2/29/Club_Tijuana_logo.svg/1200px-
Club_Tijuana_logo.svg.png