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IBM Software Banking 
SPARDA Bank—Deploys social CRM software to improve 
service and enhance cross-selling and up-selling. 
Boosts staff knowledge 
of products and customers through 
more efficient information sharing 
"Our suite of social CRM tools improved internal creativity, 
efficiency, information sharing and collaboration." 
—Dr. Carl Hofrichter, CEO of SPARDA Bank 
Improves processes 
due to more effective internal 
communications and collaboration 
Increases revenue 
from cross-selling and up-selling 
due to better knowledge of each 
customer’s needs. 
The transformation: Using mostly email for collaboration, SPARDA’s 
employees struggled to share processes and knowledge and lacked 
understanding of customers. Safebook social CRM software from 
IBM Business Partner INTRANET Software & Consulting GmbH 
provided a complete more view of customers and greatly improved 
internal collaboration. 
Solution components 
Software 
• IBM® Domino® Designer 8.5 
• IBM XWork Server 
• Safebook from INTRANET Software 
& Consulting GmbH 
Business Partner 
• INTRANET Software & Consulting GmbH 
EPP14088-USEN-00
SPARDA Bank—Deploys social CRM software

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SPARDA Bank—Deploys social CRM software

  • 1. IBM Software Banking SPARDA Bank—Deploys social CRM software to improve service and enhance cross-selling and up-selling. Boosts staff knowledge of products and customers through more efficient information sharing "Our suite of social CRM tools improved internal creativity, efficiency, information sharing and collaboration." —Dr. Carl Hofrichter, CEO of SPARDA Bank Improves processes due to more effective internal communications and collaboration Increases revenue from cross-selling and up-selling due to better knowledge of each customer’s needs. The transformation: Using mostly email for collaboration, SPARDA’s employees struggled to share processes and knowledge and lacked understanding of customers. Safebook social CRM software from IBM Business Partner INTRANET Software & Consulting GmbH provided a complete more view of customers and greatly improved internal collaboration. Solution components Software • IBM® Domino® Designer 8.5 • IBM XWork Server • Safebook from INTRANET Software & Consulting GmbH Business Partner • INTRANET Software & Consulting GmbH EPP14088-USEN-00

Notas do Editor

  1. Client Name: SPARDA Bank Case study Link: http://www.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=SWGE_EP_EP_USEN&htmlfid=EPC12410USEN&attachment=EPC12410USEN.PDF Pull Quote: "Our suite of social CRM tools improved internal creativity, efficiency, information sharing and collaboration.” —Dr. Carl Hofrichter, CEO of SPARDA Bank Company Background: SPARDA Bank Austria Süd is a retail bank with branch offices all over Austria. Its business is based on providing banking and financial services through bank branches, mobile sales and alternative channels. Solution components: Software IBM® Domino® Designer 8.5 IBM XWork Server Safebook from INTRANET Software & Consulting GmbH Business Partner INTRANET Software & Consulting GmbH Business challenge: SPARDA struggled to share processes and knowledge among staff and needed to understand customers better to improve cross-selling. The benefit: With employees better able to understand each other, the bank’s products and their mutual customers, SPARDA improved customer service and became more effective at cross-selling and up-selling.