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Beyond the Basics Social Media 201 guiding principles and case studies of success
Who We Are David Jon
Some Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Facts More than 500 million active users 50% of users log in on any given day People spend more than 700 BILLION minutes a month More than 30 BILLION pieces of content shared every month More than 150 million people access Facebook through mobile device
It’s All About the Numbers ,[object Object],[object Object],[object Object],[object Object],Use this information to adapt your strategy! Insanity: doing the same thing over and over again and expecting different results. Who said this quote? Winner gets a drink ticket…
Lies, Damn Lies and Statistics Using Facebook Insights
Create a Landing Page For Your Page
Tools to check out: pagemodo.com involver.com johnhaydon.com fblandingtabs.wikispaces.com
@daveiam  @jon_dunn
Are you engaging on Twitter? Courtesy of the great Beth Kanter.  Bethkanter.org
How to move supporters up the ladder ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Help With Twitter Twitter Counter
Management Tools
TwitPay Users simply retweet your message to commit to give RT2Give.com
Claire Williams Diaz 8AM Sunday Using Twitter to Promote Your Cause
Fun Facts Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. Owned by Google, and is the second largest search engine in the world behind their parent company  People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.
Are you using YouTube Insights? Stats for last month of BF video “Cute Pit Bull Puppies”
Are you a Partner? http://www.youtube.com/nonprofits Benefits •  Premium branding capabilities and increased uploading capacity •  The option to drive fundraising through a Google Checkout "Donate" button •  Listing on the Nonprofit channels and the Nonprofit videos pages •  Ability to add a Call-to-action overlay on your videos to drive campaigns •  Posting a video opportunity on the YouTube Video Volunteers platform to  find a skilled YouTube user to create a video for your cause.
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What are location based services? A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
Simply Put… Your phone finds where you are and gives you information based on your location…
Let’s CHECK IN!
How These Services Can Benefit You ,[object Object],[object Object],[object Object]
What to do… ,[object Object],[object Object],[object Object]
Case Studies Spay Day  Photo Contest
Contest Website
Emails to House List
Using Facebook Facebook Application with 60 % utilization rate
Facebook Event
Twitter Hashtag #spayday
How much did they raise? In the first year…. $600,000
 
 
 
 
 
Final Thoughts
 
 
The Future
 
Pervasive Social Media
 
Web accessibility!
Tweetup Tonight – McFadden’s – Masquerade section of casino
TEXT the word POLL to 27722 Please tell us what you thought of our session today

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Social Media 201 - Beyond the Basics

  • 1. Beyond the Basics Social Media 201 guiding principles and case studies of success
  • 2. Who We Are David Jon
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  • 4. Facebook Facts More than 500 million active users 50% of users log in on any given day People spend more than 700 BILLION minutes a month More than 30 BILLION pieces of content shared every month More than 150 million people access Facebook through mobile device
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  • 6. Lies, Damn Lies and Statistics Using Facebook Insights
  • 7. Create a Landing Page For Your Page
  • 8. Tools to check out: pagemodo.com involver.com johnhaydon.com fblandingtabs.wikispaces.com
  • 10. Are you engaging on Twitter? Courtesy of the great Beth Kanter. Bethkanter.org
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  • 12. Tools to Help With Twitter Twitter Counter
  • 14. TwitPay Users simply retweet your message to commit to give RT2Give.com
  • 15. Claire Williams Diaz 8AM Sunday Using Twitter to Promote Your Cause
  • 16. Fun Facts Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. Owned by Google, and is the second largest search engine in the world behind their parent company People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.
  • 17. Are you using YouTube Insights? Stats for last month of BF video “Cute Pit Bull Puppies”
  • 18. Are you a Partner? http://www.youtube.com/nonprofits Benefits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
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  • 20. What are location based services? A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
  • 21. Simply Put… Your phone finds where you are and gives you information based on your location…
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  • 25. Case Studies Spay Day Photo Contest
  • 28. Using Facebook Facebook Application with 60 % utilization rate
  • 31. How much did they raise? In the first year…. $600,000
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  • 45. Tweetup Tonight – McFadden’s – Masquerade section of casino
  • 46. TEXT the word POLL to 27722 Please tell us what you thought of our session today