Fuse is a publicity, communication and entertainment company that aims to activate brands in original and newsworthy ways due to the entertainment backgrounds of its founders and key associates. Fuse has a strong network in the media world and insight into consumer behavior from its extensive experience combining communication, publicity and entertainment. Fuse offers services including publicity, promotion, events, brand identity consultancy, and consultancy on celebrity endorsement, sponsoring and image management.
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
This document summarizes the social media and digital capabilities of MSLGROUP. In 3 sentences: MSLGROUP has over 650 digital experts around the globe who can leverage opportunities and partner to influence the right people with the right message at the right time to ignite action and positive impact. They are data-driven, go deep with insights, and ensure stories are heard by the right people and shared. MSLGROUP prides itself on being local and nimble yet able to scale globally with a connected network and expertise across emerging platforms, communities, content, and crisis management.
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
In this end of year report we highlight some of the key trend narratives and events that we think will be shaping the consumer landscape in the coming year as well as signposting the global economic outlook. We also review some of the biggest and most significant trend shifts and insights from 2013, identifying what happened across areas such as retail, technology and finance. Find out more about us at futurefoundation.net
Tasos Sartzis is the founder and managing director of Digitall. The document discusses Digitall's social media strategy for Enterprise Greece, which aims to increase brand awareness, loyalty, and engagement through social platforms like Facebook, Instagram, LinkedIn, and YouTube. It provides statistics on followers and engagement for Enterprise Greece's social accounts and discusses the development of targeted content and advertising strategies to further promote key sectors and initiatives to Greek and international audiences.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Fuse is a publicity, communication and entertainment company that aims to activate brands in original and newsworthy ways due to the entertainment backgrounds of its founders and key associates. Fuse has a strong network in the media world and insight into consumer behavior from its extensive experience combining communication, publicity and entertainment. Fuse offers services including publicity, promotion, events, brand identity consultancy, and consultancy on celebrity endorsement, sponsoring and image management.
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
This document summarizes the social media and digital capabilities of MSLGROUP. In 3 sentences: MSLGROUP has over 650 digital experts around the globe who can leverage opportunities and partner to influence the right people with the right message at the right time to ignite action and positive impact. They are data-driven, go deep with insights, and ensure stories are heard by the right people and shared. MSLGROUP prides itself on being local and nimble yet able to scale globally with a connected network and expertise across emerging platforms, communities, content, and crisis management.
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
In this end of year report we highlight some of the key trend narratives and events that we think will be shaping the consumer landscape in the coming year as well as signposting the global economic outlook. We also review some of the biggest and most significant trend shifts and insights from 2013, identifying what happened across areas such as retail, technology and finance. Find out more about us at futurefoundation.net
Tasos Sartzis is the founder and managing director of Digitall. The document discusses Digitall's social media strategy for Enterprise Greece, which aims to increase brand awareness, loyalty, and engagement through social platforms like Facebook, Instagram, LinkedIn, and YouTube. It provides statistics on followers and engagement for Enterprise Greece's social accounts and discusses the development of targeted content and advertising strategies to further promote key sectors and initiatives to Greek and international audiences.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Developing an Accessible Tourism Strategy - (Disabled Travelers Guide to the...Scott Rains
Developing an Accessible Tourism Strategy by Bill Forrester of Push Living and Travability.
Available online at:
http://travability.travel/blogs/developing-an-accessible-tourism-destination-strategy.html
1. The document discusses the complex universe of the tourism industry and barriers to accessible tourism within it. It outlines how the industry is made up of multiple layers from national to local authorities and businesses, and that a systems approach is needed to effectively implement accessibility rather than just adding individual accessible elements.
2. It also discusses how disability is often misunderstood and oversimplified, when in reality physical ability exists on a continuum, and people with disabilities have a diverse range of interests and capabilities similar to the general population. For accessible tourism to be successful, a deeper understanding of individual travelers is required rather than stereotypes.
Company Brief for Curmudgeon Group, as of December 2015/January 2016. Overview of mission, values, strategic approach and creative services, team, case studies, and contact information.
Company Brief for Curmudgeon Group, designed as of December 2015-January 2016. Overview of company mission, philosophy, vision, services, case studies, team, and strategic approach.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
SwaggMedia is a technology and media company founded to create a new global communications platform. It provides various internet services including news, entertainment, social networking, and streaming videos. Some key divisions include SwaggMedia Technology, SwaggMedia Wireless, SwaggMedia Advertising and Marketing, and divisions focused on music, fashion, and digital advertising. The company aims to be differentiated in its content and leverage emerging technologies to promote the brand.
This document provides an overview of Chute, a social media and influencer marketing platform for travel brands. It discusses Chute's features for content discovery and management, social media posting, contests, rights clearance, bookings integration, digital ads, live events, image recognition, and video. The document also highlights upcoming webinars on travel marketing topics and includes articles on trends related to user-generated content, influencer marketing, social media strategies, and personalization in the travel industry.
In the beginning of 2015 we worked the available trends reports out in order to make it compact and relevant to Russian-thinking people. As a fundamental basis JWT allowed us summarizing 100 trends into 8 and then up to 2 slides with a common overview of implications to the Russians.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
Skift Megatrends Defining Travel in 2019Peerasak C.
Hyatt is taking steps to incorporate wellness into every aspect of its business beyond just amenities. It views well-being as part of its overall purpose to care for people. Hyatt's global head of wellness works to integrate wellness into the brand values, business strategies, and loyalty program. Hyatt is also piloting new wellness programs for employees and customers through its wellness brands like Miraval and Exhale to positively impact health.
Hyatt is taking steps to incorporate wellness into every aspect of its business beyond just branding and amenities. It aims to care for guests and employees inside and outside of its hotels. Wellness is becoming a key differentiator as more hospitality brands emphasize it. Hyatt believes true well-being goes beyond surface-level offerings to creating opportunities for enhancing people's wellbeing.
This document discusses how sustainable tourism businesses can use storytelling and social media to promote their brand. It argues that storytelling is more effective than simply providing information because stories are more engaging and help customers retain the message. The document provides tips for using storytelling to communicate the experiences a sustainable tourism business provides and why travelers will benefit both experientially and emotionally from engaging with such a business. It also offers best practices for using social media, including how to engage audiences and maximize the impact of social media content. The overall message is that storytelling and human-focused social media can help sustainable tourism businesses differentiate themselves and develop brand loyalty.
The document discusses using storytelling and social media to market responsible tourism offerings. It argues that storytelling helps cut through the noise, delivers a deeper impression, and differentiates offerings. The key is to communicate the experience first before mentioning responsible tourism. Case studies show how organizations like Hostelling International and G Adventures use social media to tell stories that highlight their responsible tourism impacts and benefits to local communities. The document encourages tourism marketers to experiment with social media to build depth, address environmental and social pillars, and have fun with storytelling.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Tourism can shape the future - impulse4travel manifestoRealizing Progress
We are the tourism industry. We decide in which direction we want to take our sector and how we do so. Everyone who works in tourism, no matter in which role, is invited to adopt the thoughts and approaches of this manifesto for themselves and to put them into practice in their thought and actions.
Many aspects of the manifesto have already been discussed in various ways within the industry, but until now the bigger picture and the interdependencies have been missing from the discourse. This manifesto is intended as a shared,
all-encompassing vision for the industry. The intention to work towards common goals expressed here gives us the strength to follow this path with purpose, on both a small and a large scale. The task now is to introduce measures, generate some initial successes, develop some positive momentum and instil renewed confidence within our sector.
Developing an Accessible Tourism Strategy - (Disabled Travelers Guide to the...Scott Rains
Developing an Accessible Tourism Strategy by Bill Forrester of Push Living and Travability.
Available online at:
http://travability.travel/blogs/developing-an-accessible-tourism-destination-strategy.html
1. The document discusses the complex universe of the tourism industry and barriers to accessible tourism within it. It outlines how the industry is made up of multiple layers from national to local authorities and businesses, and that a systems approach is needed to effectively implement accessibility rather than just adding individual accessible elements.
2. It also discusses how disability is often misunderstood and oversimplified, when in reality physical ability exists on a continuum, and people with disabilities have a diverse range of interests and capabilities similar to the general population. For accessible tourism to be successful, a deeper understanding of individual travelers is required rather than stereotypes.
Company Brief for Curmudgeon Group, as of December 2015/January 2016. Overview of mission, values, strategic approach and creative services, team, case studies, and contact information.
Company Brief for Curmudgeon Group, designed as of December 2015-January 2016. Overview of company mission, philosophy, vision, services, case studies, team, and strategic approach.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
SwaggMedia is a technology and media company founded to create a new global communications platform. It provides various internet services including news, entertainment, social networking, and streaming videos. Some key divisions include SwaggMedia Technology, SwaggMedia Wireless, SwaggMedia Advertising and Marketing, and divisions focused on music, fashion, and digital advertising. The company aims to be differentiated in its content and leverage emerging technologies to promote the brand.
This document provides an overview of Chute, a social media and influencer marketing platform for travel brands. It discusses Chute's features for content discovery and management, social media posting, contests, rights clearance, bookings integration, digital ads, live events, image recognition, and video. The document also highlights upcoming webinars on travel marketing topics and includes articles on trends related to user-generated content, influencer marketing, social media strategies, and personalization in the travel industry.
In the beginning of 2015 we worked the available trends reports out in order to make it compact and relevant to Russian-thinking people. As a fundamental basis JWT allowed us summarizing 100 trends into 8 and then up to 2 slides with a common overview of implications to the Russians.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
Skift Megatrends Defining Travel in 2019Peerasak C.
Hyatt is taking steps to incorporate wellness into every aspect of its business beyond just amenities. It views well-being as part of its overall purpose to care for people. Hyatt's global head of wellness works to integrate wellness into the brand values, business strategies, and loyalty program. Hyatt is also piloting new wellness programs for employees and customers through its wellness brands like Miraval and Exhale to positively impact health.
Hyatt is taking steps to incorporate wellness into every aspect of its business beyond just branding and amenities. It aims to care for guests and employees inside and outside of its hotels. Wellness is becoming a key differentiator as more hospitality brands emphasize it. Hyatt believes true well-being goes beyond surface-level offerings to creating opportunities for enhancing people's wellbeing.
This document discusses how sustainable tourism businesses can use storytelling and social media to promote their brand. It argues that storytelling is more effective than simply providing information because stories are more engaging and help customers retain the message. The document provides tips for using storytelling to communicate the experiences a sustainable tourism business provides and why travelers will benefit both experientially and emotionally from engaging with such a business. It also offers best practices for using social media, including how to engage audiences and maximize the impact of social media content. The overall message is that storytelling and human-focused social media can help sustainable tourism businesses differentiate themselves and develop brand loyalty.
The document discusses using storytelling and social media to market responsible tourism offerings. It argues that storytelling helps cut through the noise, delivers a deeper impression, and differentiates offerings. The key is to communicate the experience first before mentioning responsible tourism. Case studies show how organizations like Hostelling International and G Adventures use social media to tell stories that highlight their responsible tourism impacts and benefits to local communities. The document encourages tourism marketers to experiment with social media to build depth, address environmental and social pillars, and have fun with storytelling.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Tourism can shape the future - impulse4travel manifestoRealizing Progress
We are the tourism industry. We decide in which direction we want to take our sector and how we do so. Everyone who works in tourism, no matter in which role, is invited to adopt the thoughts and approaches of this manifesto for themselves and to put them into practice in their thought and actions.
Many aspects of the manifesto have already been discussed in various ways within the industry, but until now the bigger picture and the interdependencies have been missing from the discourse. This manifesto is intended as a shared,
all-encompassing vision for the industry. The intention to work towards common goals expressed here gives us the strength to follow this path with purpose, on both a small and a large scale. The task now is to introduce measures, generate some initial successes, develop some positive momentum and instil renewed confidence within our sector.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
2. Social Media and the travel industry
adi.do
Socialmediahasbecometheultimateformofwordofmouthmarketing;soasa
travelbusiness,discoveringhowtoleverageyouraudienceiskey.
IntheUK,theweeklyreachofsocialmediastretchestonearlytwo-thirdsofthe
adultpopulation(aged18+).AccordingtoresearchbyExpedia[1],morethan75%
ofdigitalusersintheUKconsumetravelcontent.Asatravelbrandina
saturatedmarket,understandingyourpartinthisvastlandscapeiscrucial.
SocialMediaandtheTravel
Industry
3. Social Techniques to Integrate into your social strategy
adi.do
SocialTechniquesToIntegrateInto
YourSocialStrategy
Listen
Travelisahighlypersonalisedexperienceandanactivitythatisnaturallyassociatedwith
inspiringimages,stunningvideosandanextensiveportfoliooftestimonials. Touroperators
andtravelagenciesintheEUareleaningontheuseofsocialmediatodeveloptheir
brandimageormarkettheirproductsandservices.
4. What Type of Content?
adi.do
What Type of Content?
[10] is a content strategy framework that can be applied across many marketing platforms. The strategy aims to provide a framework for
planning, creating and promoting content; and although it was initially designed to tackle the task of video marketing, it is a universal model that can be applied to any content
strategy.
Hero, Hub, Help
Hero Hub Help
To learn more about the Hero,Hub,Help framework,download the full Social Media
Trends in Travel Whitepaper.
5. how does social media influence the buying process
adi.do
HowDoesSocialMediaInfluence
TheBuyingProcess
ResearchfromStatistainvestigatedwhichsocial
mediasiteshadthemostinfluenceonthedecision
tobookatripacrossseveralagegenerations.The
findingsindicatedthatFacebookismoreinfluential
foryoungergenerations,with50%of
GenerationZand51%ofMillennialsstatingthat
Facebookinfluencedtheirtraveldecision.The
secondbiggestinfluencerwasInstagram,with46%
oftheGenerationZagegroupand29%of
Millennialsstatingthatthesocialnetworking
platforminfluencedtheirdecision-makingprocess
whenbookingatrip[11].
Whenlookingatmotivationfactors,Statista,2015showedthat42%ofrespondents
whoresearchedtripsonsocialmediaintheUKwantedtoexplorenewdestinations
and32%reportedthattheywantedanadventureasaresultofseeingsocialmedia
content[13].
6. Have you also considered?
adi.do
HaveYouAlsoConsidered?
Travelspecificsocialplatforms
Examplesoftravelspecificsocialnetworkingsites
AswellasthebigplayerssuchasFacebook,InstagramandTwitter,travel-specificsocialmediaandsharingplatformsshouldalsobeconsideredwithinyourstrategy-lookingforinnovativeandnon-invasivewaysto
harnessthesupportofthesecommunities.Theseresourcesarebecomingincreasinglypopularandarelikelytoevolveintoprimaryonlinetravelinformationsources.
Tolearnmoreabouthowyourbusinesscanutilisetravelspecificsocialplatforms,
downloadthefullSocialMediaTrendsinTravelWhitepaper
7. Checklist for social media trends in travel
adi.do
ChecklistforSocialMediaTrendsinTravel
ThePowerOfMillennials,startbuildingarelationshipnow,
evenifthey’renotyourmainaudienceatthistime,theywillbesoon
Brandawarenessduringthedecisionmaking
processiskey,utilisestrategicsocialmediaadsandcontent
togetyourbrandinfrontofthecustomersyouwant
Considerothersocialplatforms,thinkLinkedInand
nichetravelsitessuchasTravellerspointorTravelBuddies
Listen,listeningisjustasimportantasengagement.Investtime
consistentlywithinyourstrategytogettoknowyouraudience