This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.

1. Social Media Success for
Small Businesses
Presented by Cara Friedman
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http://slideshare.net/likeable

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3. Agenda
• Choosing Your Networks
• Making the Most of Limited Time
• Time-Saving Tools
• Content is King
• Facebook Advertising
• Socialize Your Website
• When Worlds Collide: Online & Offline Integration
• Social Media Dos and Don’ts
• Watch and Learn: Case Studies
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4. Who is Likeable?
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5. What Is Likeable Community College?
• Social Media Education
Program
• 26 weekly webinars
• Monthly guest lecturers
• 24/7 Live Help
• Community Management
Assessment Test
• Likeable U
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6. Choosing Your Network
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7. Choosing Your Networks
• What is Facebook?
• Allows users to make personal
profiles, connect with others, and
share information.
• 900 million monthly active users
• Brands can make personal
connections with their fans and
increase brand awareness.
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8. Choosing Your Networks
• What can brands do on Facebook?
• Engage and interact with fans
• Share multimedia content and
information
• Provide customer service
• Offer contests, promotions, and
exclusive deals
• Drive traffic to website and blog
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9. Choosing Your Networks
• Facebook Best Practices
• Set up a brand page, not a personal page
• Create a custom URL
• fb.com/LikeableCC
• Respond to all fans
• Take advantage of Facebook customization options
• Post content at times when fans are most engaged
• Don’t host illegal contests on Facebook
• Wildfire
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10. Choosing Your Networks
• What is Twitter?
• Public sharing of information in
posts that are limited to 140
characters or less.
• There are 100+ million Twitter
users.
• Brands are using Twitter to
broadcast information and to build
relationships with fans through
conversation.
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11. Choosing Your Networks
• What can brands do on Twitter?
• Engage and interact with followers
• Provide customer service
• Host contests & giveaways
• Participate in and lead Twitter Chats
• Drive traffic to your website and blog
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12. Choosing Your Networks
• Twitter Best Practices
• Respond to messages and mentions from followers
within 24 hours
• Incorporate popular #hashtags to gain greater
tweet visibility
• Follow back users who are following you
• Search and reach out to potential followers and
customers
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13. Choosing Your Networks
• What is Yelp?
• Yelp is a site that enables users to
discover great, local businesses
• 66 million monthly unique visitors in Q4
2011
• Users can write reviews of local
businesses
• 25 million local reviews have been
written
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14. Choosing Your Networks
• What can brands do on Yelp?
• Monitor page for honest feedback
• Message customers publicly or privately
• Create deals to turn visitors into
customers
• Track views
• Provide customers with up-to-date
information about your business
• Buy ads
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15. Choosing Your Networks
• Yelp Best Practices
• Update business information frequently
• Add photos to business pages
• Incentivize & encourage best customers to leave
reviews
• Respond to all negative reviews
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16. Choosing Your Networks
• Niche Networks
• Pinterest
• Instagram
• Flickr
• LinkedIn
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17. Choosing Your Networks
• Pick One!
• Pick the network most in line with your business.
• Pick the network you’re most passionate about.
• Know the main functions and uses of each network.
• Know your target demographic.
• Know how much time you have to spend.
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18. Making the Most of
Limited Time
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19. Making the Most of Limited Time
Daily
• Sweep social channels 2-3 times
• Respond to all fans & followers
• Monitor & optimize social ads
Weekly
• Search for shareable, relevant
current events & articles
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20. Making the Most of Limited Time
Monthly
• Develop 2-4 weeks of content
• Determine how often you will be
publishing content
• Be consistent
• Refresh Facebook cover photo
• Analyze success & failure to shape
future strategy
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21. Time Saving Tools
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22. Time Saving Tools
BufferApp
• Schedule Facebook posts, LinkedIn updates and tweets
• Buffer selects times to automatically publish content when
your audience is most engaged
• Analyze your content to determine what works best with your
audience
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23. Time Saving Tools
Reporting
• Facebook Insights
• SocialBro
• TweetStats
• PinPuff
• Radian6
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24. Content is King
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25. Content is King
• Content drives fan engagement, page growth and traffic.
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26. Content is King
• Excellent content is:
• Relevant to your brand and community’s interests
• Fresh and unique
• Expressed in different forms
• Available consistently for your community
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27. Content is King
• To produce excellent content:
• Plan out your schedule in advance
• Include strong calls to action
• Incorporate outside articles, news stories, blogs, and
sources to keep information fresh
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28. Facebook Advertising
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29. Facebook Advertising
• Drive page growth & fan engagement
• To make the most of a small budget:
• Hyper-target ads by location and
interest
• Set a daily spend limit to remain
within budget
• Monitor suggested bid range
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30. Socialize Your Website
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31. Socialize Your Website
• Create a social hub/portal
• Links to social channels
• Shareable content
• Use APIs for Facebook, Twitter &
other networks
• Develop scrollable feeds
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32. When Worlds Collide:
Online & Offline Integration
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33. When Worlds Collide:
Online & Offline Integration
• Create in-store signage
• Include information on business cards
• Add social mentions to receipts
• Incorporate into presentations
• Provide fans in real life with incentives
• Incorporate online promotions into
offline tactics
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34. Social Dos and Don’ts
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35. Social Dos and Don’ts
• DON’T push tweets to your Facebook
page
• DON’T delete negative comments,
complaints or feedback
• DON’T be inauthentic with fans and
followers
• DON’T be inconsistent across networks
in terms of voice and design
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36. Social Dos and Don’ts
• DO develop a brand voice and stick to it
• DO respond to everyone
• DO create consistent, unique content
• DO include strong calls to action
• DO analyze what has and has not worked
for your brand before developing new
strategies and content
• DO create a clear, optimized profile
picture for each social channel
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37. Watch & Learn:
Case Studies
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38. Watch & Learn: Case Studies
Residential and Commercial Building
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39. Watch & Learn: Case Studies
Paper Company
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40. Watch & Learn: Case Studies
Cupcake Business
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41. Watch & Learn: Case Studies
Museum
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42. Watch & Learn: Case Studies
Dentist
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43. Watch & Learn: Case Studies
Bakery
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44. Watch & Learn: Case Studies
Antiques
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45. Watch & Learn: Case Studies
Gardening
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46. Watch & Learn: Case Studies
Zoo
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47. Watch & Learn: Case Studies
Startup
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48. Watch & Learn: Case Studies
Toy Store
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49. Watch & Learn: Case Studies
Food Cart
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50. Watch & Learn: Case Studies
Non-profit
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51. Watch & Learn: Case Studies
Community Bank Specialists
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52. Watch & Learn: Case Studies
Environmental Services
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53. Need Help?
• For info on social media training for
your small business contact Cara at
cara@likeable.com
• Email TODAY and get a free Bonus
Guide for Likeable Social Media

54. More Free Resources
• Tackling the Many Roles of the Social
Media Manager
• Hosted by Dave Kerpen
• July 18th, 3:30PM EDT
• Avoiding a Social Media Nightmare:
Building a Solid Content Strategy
http://buff.ly/N7ccJ9
• Hosted by Cara Friedman
• July 26th, 3:00PM EDT

55. Next Free Webinar
• Lessons Learned from the Top 40
Facebook Pages
• Hosted by Dave Kerpen
• July 11th, 3PM EDT
http://bit.ly/2012Top40

56. Contact Us/Thanks!/Grand Prize
• info@likeablecc.com • Email TODAY and get a free Bonus
• Likeablecc.com Guide for Likeable Social Media
• Fb.com/likeablecc • Cara Friedman –
cara@likeable.com
• Twitter.com/likeablecc
• 212-660-2458
• 240 W 37th Street NY NY 10018
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