At IBS we have helped several businesses and brands build up their social media presence. Here's our take on how to approach social media. Mail in your comments to inception@inception.net.in
5. Listen & talk to customers
Direct Access for Feedback
Make for Happier customers
and Loyal too !
6. If those were not reason
enough ? Social media can
help by…
¡ Generating incremental traffic to your website
¡ Building your brand
¡ Letting prospects & customers know about new
products, offers
¡ Enabling Cross-selling & Upselling
8. Your Social Media Vision
¡ Depends on
- Your Industry
- Your Target customers
- Your Brand Philosophy & Values
9. Social CRM
A Brand that listens and uses
two-way communication
A tool for
Customer
Insight:
ü Needs
ü Expectations
ü Feedback
A way to
ü Share Knowledge
10. Social CRM
A socially accessible &
responsive brand
Lowering the
element of risk
From
consumer’s
minds
11. Social CRM
A caring brand
Answering their specific
queries related to products,
procedures & resolving
issues
Manage & protect your
brand by quick
response to complaints
13. Social Selling
¡ Aids in the buying process of customers
¡ Researching options and price comparisons
¡ Sharing of customer experiences
¡ Leveraging Influencers in social spaces
¡ More customised selling that is not possible with
the traditional marketing channels
¡ Virality - the online version of Word of Mouth
14. Social Engagement
¡ Helps us in building communities
¡ Project online/social versions of traditional CSR
initiatives or Customer Initiatives
¡ Brand Properties that begin their life on social
media platforms
20. What are they doing on
social media?
And What are they saying about
the industry?
21. Marketing Strategy
Traditional à Social Media
¡ What are you doing in Traditional
Media and is there a way to
adapt and use/re-use it on social
media ?
¡ Example: Promoting TV ad videos
via YouTube
¡ Can your offline marketing feed
into Social media ?
¡ Example: adding social profile info
in ads
22. Marketing Strategy
Social Media à Traditional
¡ More measurable ROI on social
media marketing spends
¡ Content that is socially shareable
and can therefore extend your
brand’s reach
¡ Enable easier buying online or
decision making for offline
purchase
¡ Ways for customers to find you
when they need your product
23. Technology
¡ Use automation as the scale
increases
¡ Use the level of
engagement to derive the
right amount of technology
to be used & people
¡ Creating the same
experience with social
media in the absence of a
physical customer care unit
24. Need help on your Social Media
strategy & execution ?
Get in touch. We ‘d love to help your business leverage social
media better.
Email us at inception@inception.net.in