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2. Content
2
01
Digital Marketing Key Statistics
02
Elements of Digital Marketing
03
Digital Marketing Channels
04
Previous Year’s Digital Marketing Channels
05
ROI on Digital Marketing
06
Digital Marketing Strategy Framework
07
Roadmap to Digital Marketing Strategy
08
Digital Marketing Summary Dashboard
09
Digital Marketing ROI Report
3. Content
3
01
Digital Marketing Key Statistics
02
Elements of Digital Marketing
03
Digital Marketing Channels
04
Previous Year’s Digital Marketing Channels
05
ROI on Digital Marketing
06
Digital Marketing Strategy Framework
07
Roadmap to Digital Marketing Strategy
08
Digital Marketing Summary Dashboard
09
Digital Marketing ROI Report
4. 4 Digital Marketing Key Statistics
Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users.
Digital Around The World In 2019
Total
Population
Internet
Users
Active Social
Media Users
Union Mobile
Users
Active Mobile
Social Users
55%
7.600
Billion
53%
4.200
Billion
42%
3.200
Billion
39%
2.800
Billion
68%
5.130
Billion
We have listed
digital marketing
trends worldwide.
User can alter as per
their requirement.
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5. Elements of Digital Marketing5
This slide shows four
marketing elements
and their sub
channels. User can
select accordingly.
• ORM
• Analytics
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Mobile Apps
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Content Marketing
• SEO
• Social Media
• Your Text Here
• Email Marketing
• Your Text Here
• Pay Per Click
• Display Ads
• Your Text Here
• Social Media
• Email Marketing
• Your Text Here
Organic
Marketing
Paid
Marketing
Reporting
Mobile
marketing
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6. Digital
Marketing
Channels
6
01
Email Marketing
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and capture your audience’s attention
02
Pay-Per-Click Advertising (PPC)
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and capture your audience’s attention
03
Search Engine Optimization (SEO)
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and capture your audience’s attention
04
Display Advertising
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and capture your audience’s attention
05
Social Media Marketing (SMM)
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and capture your audience’s attention
06
Content Marketing
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and capture your audience’s attention
This year company is
going to focus on
listed digital
marketing channels.
8. Average Return for Every $1
Spent on Emails Marketing
$44.25 Email Marketing :-
3X Higher
Conversion Rate than
Social Media
Of People Check their
Email Daily
91%
Sign up Expecting
Discounts
72%
Sign up for Emails on
Brand Websites
82%
Email marketing Statistics8
This slide covers
the vital statistics
related to use of
email marketing
as a channel.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
9. Email marketing Strategies9
Campaign
Objectives
Define
KPLS
Professionally
Designed Emails
Professionally
Designed Landing Pages
Contact List
Management
List
Segmentation&
Targeted Emails
Wed site
Integration
CRM
Integration
Full Metrics
Reporting
Email
Marketing Strategy
Powerful strategies
to fine tune your
email marketing.
User can alter as per
their requirement.
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10. Email Marketing Budget10
Up to 20,000 Emails Up to 30,000 Emails Up to 20,000 Emails
$ 1 for 350 Emails $ 1 For 450 Emails $ 1 for 800 Emails
$ 0.002 Per Recipient $ 0.003 Per Recipient $ 0.001 Per Recipient
This slide gives you
the information about
the budget and
expenses related to
email marketing.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
11. Email Marketing Dashboard11
0
1000
2000
3000
4000
5000
01-Jul 02-Jul 03-Jul 04-Jul 05-Jul 06-Jul 07-Jul 08-Jul 09-Jul 10-Jul 11-Jul 12-Jul
Email Marketing
Day-Week+259Subscribers 4,500
List Health
0
500
1000
1500
Google Analytics Total Session
8,116
Day: –136 Week: -387
Sessions
0
500
1000
2,352
Day:-72 Week:-78
2,540
Day:-101 Week:-71
12
Day:-1 Week:-
2,077
Day:-73 Week:-79
Top Sources by MediumEmail Marketing
Direct Sessions Organic Sessions Paid Sessions Referral Sessions
Email Marketing Recently Sent Emails
Sent Opens % Clicks % Bounces Unsubs
Weekly Newsletter 4,482 933 68 27 19
Jul 22nd 2015 9:.00.00 Am 20.9 7.3
Summer Promo 4,429 903 68 23 28
Jul 19th 2015 9:.50.00 Am 20.5 7.5
Daily Customer Update Em.. 4,499 880 40 30 31
Jul 15th 2015 8:.00.00 Am 20.9 4.5
Your Text Here 4,227 905 76 39 35
Your Text Here 21.4 8.4
Your Text Here 3,998 944 47 20 22
This slide gives you
the information about
the budget and
expenses related to
email marketing.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
13. 13
Pay per
Click(PPC)
Statistics
On Average, 41% of Clicks go to the Top 3 Paid Ads on the
Search Results Page.
The Average Click-through Rate for an ad in the First Position is
7.94%. an Average Click-through Rate is 2%.
For High Commercial Intent Searches (Someone Looking to buy
a Product) Paid Ads Get 65% of all Clicks.
PPC Visitors are 50% More Likely to Purchase Something than
Organic Visitors.
One Company Increased their PPC ROI by 2.5 Times with
Facebook Remarketing.
Search Ads can Increase Brand Awareness by 80%.
Listed here are some
of the PPC 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
14. Pay per Click(PPC) Strategies14
Pay per Click Analysis and Feedback
Campaign Assessment
Monitor Performance
Ad Creation
Landing Page Development
Account Set up
Tracking Installation and Testing
Campaign Launch
Keyword Research
Powerful strategies to
fine tune your ppc
strategies. User can
alter as per their
requirement.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
15. Pay Per Click Budget15
Days Daily Budget ($) Estimated Daily click Estimated Daily Cost($) Estimated Daily CPC
Monday 58.00 13 57.90 $4.83
Tuesday 40.00 08 43.40 $4.83
Wednesday 35.00 07 28.90 $4.83
Thursday 25.00 05 19.30 $4.83
Friday 18.00 04 14.40 $4.83
Saturday 15.00 02 12.00 $4.83
This slide shows
you the budget for
estimated daily
clicks, costs and
cost per click. User
can alter according
to his requirements.
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16. Pay per Click(PPC) Dashboard16
Cost by Campaign
Master Master Master French Portuguese
Impressions by Campaign
Master Master Master French Portuguese
Clicks by Campaign
Master Master Master French Portuguese
PPC Impressions
147,670 % of Total:$100.00%(1.47.670)
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
PPC Visits
147,670 % of Total:$100.00%(1.47.670)
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
PPC Goal Compientions
147,670 % of Total:$100.00%(1.47.670)
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
CTR
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
Clicks
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
PPC Goal Completions
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
Visits and Bounce Rate by keyword
Keyword Visits Bounce Rate %
Your Text Here 278 52.52
Your Text Here 190 57.89
Your Text Here 148 55.41
Your Text Here 122 47.54
Your Text Here 121 52.07
Clicks and Impressions by keyword
Keyword Clicks Impressions
Your Text Here 283 13.635
Your Text Here 192 16.360
Your Text Here 148 8.646
Your Text Here 129 10.503
Goal Completions and Total Cost by Keyword
Keyword Goal Completions Cost $
Your Text Here 3 14.02
Your Text Here 1 9.71
Your Text Here 1 14.12
Your Text Here 1 143.19
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
18. SEO Statistics18
60% of all Organic Clicks go the
Organic Top 3 Search Results.
Brands Relying on Inbound
Marketing Save Over for Every $14
New Customer Acquired.
SEO Leads have a 14.6% Close
Rate. Outbound Leads (Ex. Direct
Mail or Print Advertising) have a 17%
Close Rate.
15%
Lead-to-Customer Close through
SEO
-Hubspot, March 2012,State of Inbound
Marketing.
61%
Of internet users globally do
research for online products and
additionally there are 44% of these
online shoppers started shopping
using a search engine
-Interconnected World: Shopping and
Personal Finance, 2012.
70%
Of searchers click on organic
results, wherein about 79% of
these organic clicks went to the top
five results
-Marketing Sherpa, February 2007.
This slide covers
the vital statistics
related to use of
SEO as a digital
marketing channel.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
19. SEO Strategies19
Information Architecture
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it to your needs and capture your
audience’s attention.
Content Development
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it to your needs and capture your
audience’s attention.
Search Engine Submission
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it to your needs and capture your
audience’s attention.
Linking Analysis and Strategy
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it to your needs and capture your
audience’s attention.
Analysis and Reporting
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it to your needs and capture your
audience’s attention.
Keyword Analysis
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per
their requirements.
20. SEO
Monthly
Budget
20
Jan-19 Feb-19 March-19 Total
SEO Spend £4,350 £4,350 £4,350 £13,050
Conversions 141 143 150 434
Traffic 2,430 2,052 2,117 6,599
AVERAGE
CPA
Cost per
Conversions
£30.85 £30.42 £29.00 £30.07
Cost per
Visitor
1.79 2.12 2.05 £1.98
This slide shows
the estimated
monthly budget for
the company. You
can edit this as per
your requirements.
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21. SEO Dashboard21
Traffic Type
Organic Direct Referral Social
22,191
Users
Main Search Engines Used
Google Bing Yahoo Aol Ask Other
22,191
Users
Top known Keywords
Keyword Organic search's Avg. Time on page
SEO Friendly WordPress
Themes
6 00:01:28
W3 Total Each Settings 6 00:00:00
Google Analysis
Dashboards
5 00:01:29
Coe's Finding Website through SEO +Load Times
(Use CON if Slow
City Organic search's Avg. page Load time (SEO)
Most Viewed Pages From SEO
Page Title
Organic
Searches
Avg. Time on
Page
The Ideal W3 Total Caches Setting (With Soreshots) 3,526 00:06:10
25+ SEO Friendly WordPress Themes for Everyone 2,502 00:03:05
7 Google Analytics Custom Dashboard Examples 2,449 00:05:40
Why is WordPress so slow (and 4 ways to Exists) 2,295 00:06:04
25 SEO Financially WordPress Themes for Everyone 1,266 00:03:01
The Ideal Yost WordPress SEO Plugin settings 1,080 00:02:58
The 15 Most Important WordPress Plugins, Period 448 00:04:05
SEO for Artists 10 Tips for Better Visibility in Google 417 00:03:11
20 top online Directories for Local Business SEO 2,295 00:06:04
How and where to Put keywords in your Website 1,266 00:03:01
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 20,394
Bing / Organic 50
Yahoo / Organic 30
Aol / Organic 8
Ask / Organic 5
Yandex / Organic 3
Babylon / Organic 1
Baidu / Organic 1
Conduct / Organic 1
So.com / Organic 1
Total Visits from SEO
20,494
% of Total $98: 983%(20,434)
Organic Searches
Non-Branded Visits from SEO
Organic Searches
Total Visits from SEO
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
23. 23 Display Advertising Statistics Listed here are some
of the display ads 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel
CTR for digital display Ads are 8.8x higher than traditional display
01:40
02:50
Digital ADS
Traditional ADS
01:30
03:30
Average time per day spent with display Ads
2018 2019
Display Ads benchmark
65%
Viewablility
Rate 75%
Viewability
Completion
Rate
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
24. Display
Advertising
Strategies
24
01
Set Campaign Goals
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and capture your audience’s attention
02
Reach out to your Audience
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and capture your audience’s attention
03
Choose the Right Tools for Campaign Execution
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and capture your audience’s attention
04
Create Compelling Banner Ads
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and capture your audience’s attention
05
Optimize your Landing Page
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and capture your audience’s attention
We have listed a few
display advertisement
strategies for effective
marketing. You can alter
these as per
Your requirements.
25. Display Advertising Budget25
Cost per mile(1000
impressions)
CPM
Cost through rate CTR
Big Portals
Large audience
Publisher/portal has more
power
10’s of dollars
Ad Networks
Lost of long-tail small
websites
Advertiser has more
power
1’s of dollars
Facebook
Massive number of
impressions
“junk” quality and super-
low prices
10’s of cents
Shift allocation to get more impressions or lower cost
0.1% 0.1% 0.1%
Specified here is the
budget spend on
display advertisement .
user can alter this as
per their requirements.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
26. Display Advertising Dashboard26
0%
50%
100%
150%
200%
250%
300%
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 Jan-25 Jan-26 Jan-27 Jan-28 Jan-29
Click Rate Impressions
Double Click Campaign Status
Clicks
670
169.1%
VS 249 (prev.)
Impressions
1,245
275.8%
VS 1,080 (prev.)
CTR
21.0%
89.1%
VS 1.7% (prev.)
Clicks-through
Conventions
32
-81.2%
VS 170 (prev.)
View-through
Conversions
22
-75%
VS 88 (prev.)
Total Conversions
250
90.1%
VS 132 (prev.)
Activity Per Click
66.9
-38.4%
VS 108.7 (prev.)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
28. 28 SMM Statistics
01 02 03 04 05
85%
45.800
Million Users
20%
25.400
Million Users
45%
18.400
Million Users
35%
35.800
Million Users
25%
17.300
Million Users
This slide covers the
vital statistics related to
use of social media
marketing as a channel.
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29. SMM Strategies29
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Choose platform
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to your needs and capture your
audience's attention.
Determine Audience
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to your needs and capture your
audience's attention.
Create content
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to your needs and capture your
audience's attention.
Set Goal
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to your needs and capture your
audience's attention.
Adjust
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Track & Measure Progress
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Implement
Social Media
Marketing Strategy
We have listed a few
social media marketing
strategies for effective
marketing. You can
change these as per
your requirements.
30. SMM Budget30
Budget Category
(Type description)
In-House Expertise
(Fixed/percent)
Outsource Expanses
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ Per Hour X Hours Per Month) (# Pieces Continent X $ Per Pieces Project) $_________________________________%
$ %
$ %
$ %
Social Advertising
(social channel 1)
(social channel 2)
(social channel 3)
(N/A) ($ Per Day X Days Per Month) $_________________________________%
$ %
$ %
$ %
Social Engagement
(social channel 1)
(social channel 2)
(social channel 3)
($ Per Hour X Hour Per Month) ($ Per Hour X Hour Per Month) $_________________________________%
$ %
$ %
$ %
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ Per Month) $_________________________________%
$ %
$ %
$ %
Promotions/Contests
(campaign 1)
(campaign 2)
(campaign 3)
($ Per Campaign)
($ Per Campaign)
$_________________________________%
$ %
$ %
$ %
Total $ ___________________________% $___________________________ %
$ ________________________________ %
Social Engagement _____________________________________________________
Social Advertising ______________________________________________________ Promotion/Contest _______________________________________________________
Content Creation _______________________________________________________ Software /Tools __________________________________________________________
Specified here is the
budget spend on social
media marketing .User
can alter this as per
their requirements.
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31. SMM Dashboard31
0%
50%
100%
150%
200%
250%
300%
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 Jan-25 Jan-26 Jan-27 Jan-28 Jan-29
Click Rate Impressions
Visits Customer Leads
Total Loads
6,504
Leads this Month
Total Leads
2,102
Leads this Month
Total Leads
307
Leads this Month
Total Leads
375k
Leads this Month
Total Loads
6,504
Leads this Month
Total Loads
22,510
Leads this Month
Total Loads
13,245
Leads this Month
Total Loads
11,115
Leads this Month
Total Loads
14,205
Leads this Month
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
33. 33 Content Marketing Statistics
51%
64%
70%
72%
75%
95%
0% 20% 40% 60% 80% 100%
Illustration / Photos
Infographics
Ebooks/ White Paper
Videos (Pre-Produced)
Case Studies
Social Media Posts-Excluding Videos)e.g. Tweets, Pins
This slide shows the
current stats for content
marketing and number of
respondents in percent.
User can alter as per
their requirements.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
34. Content
Marketing
Strategies
34
01
In-depth Research
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and capture your audience’s attention
02
A Strong Headline
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and capture your audience’s attention
03
Effective Call to Action (CTA)
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and capture your audience’s attention
04
Multiple Content Formats
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and capture your audience’s attention
05
Visual content
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and capture your audience’s attention
06
Guest blogging
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and capture your audience’s attention
07
Tracking the key performance indicators (KPI)
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and capture your audience’s attention
08
Content promotion
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and capture your audience’s attention
Powerful strategies to
fine tune your content
marketing strategies.
User can alter as per
their requirement.
35. Content Marketing Budget35
Budget
Categories
Total
Budget
Year to Date
Spend
Budget
Remaining
%
Remaining
Jan Feb Mar
Articles Writing Service $20,000
$15,000 $13,000
30%
$2,00 $2,000 $2,000
Video Production &
Editing
$30,000 $85,000 $4,000 24% $5,00
Graphic Design
(outsourced)
$14,000 $89,750 $4,250 25% $750 $600
Webinar Series –
Thought Leaders
$10,000 $13,500 $6,500 33% $1,50 $1,500 $1,500
Editor (in–house) $200,000 $35,000 $7,5000 65%
Survey-Industry
Questionnaire
(Sponsorship)
$20,000 $89,000 $2,000 15%
Distribution $30,000 $9,000 $10,000 50% $1,00 $1,000 $1,000
Total $115,000 $89,250 $105,750 60% $11,25 $4,500 $51,00
Cumulative Spend $11,25 $13,70 $19,60
Average
Highest
Lowest
In this slide we have
covered monthly content
marketing budget
according to budget
categories. User can alter
as per his requirements.
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
36. Overall Visits
732,305
% Of Total: 100.00% ( 732,305)
Conversions
1.618
% Of Total: 100.00% (1.618)
Blog Visits
64
% of Total: 0.01%(732,305)
Unique Visitors
478,144
% of Total: 100.00%(478,144)
Signup Conversion Rate
0.22%
Site Avg : 0.22%(0.00%)
Blog Pages/Visits
1.28
Site Avg : 1.97 (-34.97% )
Content Marketing dashboard36
Conversions by Social Network
Keyword Visits
Bronze
Membership
(Goal 1
Conversion
Rate)
Twitter 56,977 0.12%
Facebook 13.154 027%
Blog Post Visits
Page Title Visits
Down for maintenance / Consultancy 65
Conversions by Search Ouery
Keyword Visits
Bronze
Membership
(Goal 1
Conversion
Rate)
(Not Provided) 171,409 0.24%
Consultancy 5,591 0.75%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
37. Content
37
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on digital marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
01
02
03
04
05
06
07
08
09
38. Previous Year’s Digital Marketing Channels (1/2)38
35%
25%
15%
10%
10%
5%
Social Media SEO PPC
Content Marketing Email Marketing Display Advertising
Last Years Acquisition Sources
Top Performing Channels:
• Social Media
• SEO
• Content Marketing
• Pay Per Click (PPC)
Non-Scalable Channels:
• Email Marketing
• Display Advertisement
• Your Text Here
We have mentioned the
best and worst digital
marketing channels for
market reach, users
can edit the data as per
their requirements.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
39. Previous Year’s
Digital Marketing
Channels (2/2)
39
Covered here are the
digital marketing
channels most effective
in the previous year.
10%
20%
30%
40%
50%
60%
70%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Content Marketing
SEO
Social Media
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
40. ROI on Digital
Marketing (1/2)
40
$40.00
$8.00
$23.10
$20.10
$11.00
$15.00
$5.00
0
5
10
15
20
25
30
35
40
45
Social Media Display
Advertisement
Content
Marketing
Pay Per Click
(PPC)
Email
Marketing
SEO Your Text Here
ROI Per $ Spent
His slide shows return
on investment on digital
marketing channels on
basis of dollar spent.
Users can change as
per their requirements.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
41. ROI on Digital
Marketing (2/2)
41
20%
15%
80%
15%
10%
18%
20%
15%
17%
40%
20%
20%
20%
20%
20%
20%
20%
20%
30%
60%
60%
60%
60%
60%
60%
60%
60%
10%
50%
50%
50%
50%
50%
50%
50%
50%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click(PPC)
Content Marketing
Display Advertisement
Socia Media
Lowest ROI Medium ROI Highest ROI Don't use or N/A
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
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42. Digital Marketing Strategy Framework42
Presence Drive Convert Retain
Create a persuasive online Presence Drive Relevant Traffic to your Website Convert Visitors & Leads to Customers Turn Existing Customers to Advocates
LeadsStranger Visitors Leads Customers Advocates
Content
Marketing
Branding &
USP
Value Offer
Creation
web
Design
Personas
& STP
Competitive
Intelligence
Email
marketing
Contests &
Competitions
Online
Advertising
Social
Media
SEO
Events &
Webinars
Stellar Customer
Service
Advocacy
Programmers
NPS Survey
Lead
magnet/gated
content
Landing
Page
Lead
Nurturing
Website Remarking
No
No
Yes
Became a
customer ?
Sales
Follow up
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
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43. Roadmap to Digital Marketing Strategy43
Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic SEO Strategy
Your Text Here
Online Advertising (PPC)
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Content
Your Text Here
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
LinkedIn
Google plus
Twitter
Your Text Here
Tools / Technology
Email Service Provider section
Advanced Analytics
Marketing Automation
Social Media Management
Covered here is a
roadmap displaying the
time frame for
implementing different
channels for marketing.
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44. Lead This Month
45
88
Trails
22.75%
Non Trails
65.60%
Lead Breakdown (Today)
0 10 20 30
8
Inbound Call
Blog
Trial Request
Content Download
Subscription
Webiner
Contact
Today Lead by Program
Top Social Media Channels
in
2,254
Likes
1,244
Subscription
2,266
Followers
5,326
Followers
Web Traffic Targets – This Month
Trial Leads By Region (Today)Key Conversion Metrics
3.54%
Web User to Load
60.44%
Lead to Trial
2.14%
Web User to Trial
22.0%
% working Sales
22.9%
% w. High Demographic
10.6%
% of Active Trails
22.3%
% of Active Trails
50.1%
% w. High Demographic
52.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Month’s Trial Leads
Digital Marketing Summary Dashboard44
Regions Leads
United States
India
Denmark
United Kingdom
Canada
South Africa
Netherlands
Vietnam
Pakistan
Italy
14
14
8
6
6
6
6
5
3
3
Channel Progress Users GCR Bounce Rate Events / Session
Organic
Display
Direct
Referral
Social
Email
Paid search
Others
87,954
35,251
25,145
5,365
3,245
655
1,295
535
6.49%
15.85%
8.29%
21.66%
4.49%
11.76%
7.21%
16.85%
49.41%
72.64%
42.23%
43.20%
62.13%
32.71%
42.83%
25.78%
1.22 : 1
1.45 : 1
1.44 : 1
1.37 : 1
1.34 : 1
1.86 : 1
1.18 : 1
1.71 : 1
155,446 11.70% 46.49% 1.45 : 1
30Leads Today 65
Leads (This
Month)
100
Web Users
(This Month)
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45. Digital Marketing ROI Report (1/2)45
Keyword Visits ? Impressions? Clicks ? Cost ? CTR ? CPC ? RPC ? ROI ? Margin ?
39,307
% of Total
11.70% (355,988)
14,732,309
% of Total 99.10%
(14,865,972)
46,197
% of Total
95.2%(48,509)
$111,06.69
% of Total : 97.27%
($114,536.08)
0.31%
Site Avg:
0.33%(3.00%)
$2.41
Site Avg:
$ 2.36(2.14%)
$5.45
Site Avg:
$92.16 (94.08%)
126.19%
Site Avg:
3,80.33%(96.68%)
55.79%
Site Avg:
97.44%(-42.74%)
1. Keyword 39 378 33 $64.99 8.73% $1.97 $18.18 823.22% 89.17%
2. Keyword 11 258 9 $44.66 3.49% $4.96 $38.89 683.70% 84.24%
3. Keyword 205 5,425 171 $401.45 3.15% $2.35 $14.91 535.20% 84.26%
This slide covers visits,
impressions, clicks, cost,
CTR,CPC,RPC, ROI,
margin for keywords
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46. Digital Marketing ROI Report (2/2)46
Source/Media Sessions Cost Revenue ROI
4,086
%of Total:22.98%
(17.781)
$895.00
%of Total: 47.21%
(%1895.40)
$5,801.60
% of Total: 19.16%
($30,287.10)
3,451.84%
Site Avg:6,611.07%
(-47.79%)
1.Google Plus/Social 1,164(28.49%) $150.00(16.76%) $2,100.50(36.21%) 1,400.30%
2.Facebook/Social 982(24.03%) $255.00(28.49%) $1,501.10(25.87%) 5,886.67%
3.Twitter/Social 876(21.44%) $250.00(27.93%) $1,101.10(18.98%) 4,404.40%
4.Reedit/Social 480(11.75%) $140.00(15.64%) $2,110.00(1.89%) -21.42%
5.LinkedIn/Social 243(5.95%) $100.00(11.17%) $988.90(17.05%) 9,889.00%
This slide cover return on
investment, sessions,
cost, revenue, ROI for
social media.
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47. Digital Marketing Channels Icon Slides47
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48. 48
Coffee Break
Let’s have a Break, we'll Come Back
After 15 Minutes
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50. 50
Low
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Medium
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Doughnut
$60 $90$30
53. 53
About us
Target Audiences
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Preferred by Many
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Values Client
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54. 54 Our Team
Name Here
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55. 55
Our Mission
Goal
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57. Financial57
$25
$84
$65
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59. Post it Notes59
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60. Puzzle60
01
02
03 04
05
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61. 61
Thanks for Coming
Email Address
emailaddress123@gmail.com
Address
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Contact Numbers
0123456789